113-115 Chomley Street, Prahran

Prahran's new apartment market is set for a bumper 2025, with several developments soon to come to market.

Tom Howgate's <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a> is soon to launch <a href="https://www.urban.com.au/new-apartments/the-osment-prahran-3-7-grattan-street-prahran">The Osment</a>, 22 apartments overlooking Grattan Gardens, while Adam Coff's <a href="https://www.urban.com.au/developers/coff-property-group">Coff Property Group</a> recently secured approval for <a href="https://www.urban.com.au/news/vic/coff-property-secure-permit-for-luxury-prahran-townhouses">17 townhouses on Chomley Street</a>.

The latest entrant to the market is B&amp;B Property Group, who have secured the longtime St Edmonds Road home of InterFlora, the international flower and gift distributor, who hve ben in the two-level office building for the last two decades.

They will be finalising plans over 2025, but won't settle on the $9 million purchase until 2026 when Interflora relocate their new head office in <a href="https://www.urban.com.au/developments/west-melbourne-vic-3003">West Melbourne</a>.

Gorman Commercial's&nbsp;Peter Bremner and Jonathon McCormack secured the Prahran sale of the 964 sqm site which came with a&nbsp;design and development overlay allowing multi-level apartments or a mixed-use development to be built on the site.

The property is centrally positioned in Prahran just off Greville Street near Prahran Train station and Chapel Street, and between Malvern Road &amp; High Street.

Ben Buxton of B&amp;B Property Group said St Edmonds Road is a&nbsp;standout street <a href="https://www.urban.com.au/developments/prahran-vic-3181">in the suburb</a>.

"The site and location presented us with a great opportunity to introduce an above market product to one of Melbourne’s oldest and most eclectic locales," Buxton says.

"The proposed building, designed by Cera Stribley Architects is a timeless homage to the colourful and creative spirit of the area."

The apartments, which will sit above ground-floor commercial and retail offerings, will be enveloped in landscaping by Jack Merlo and feature interiors by Hecker Guthrie.

Gorman Commercial's&nbsp;Peter Bremner said the show of confidence by B&amp;B Property Group to acquire the site despite some continuing headwinds in the development market indicates the strength of the location and lack of future supply of sites in this central Prahran area.

“There was interest in the property from owner occupiers seeking to buy the building for their own office headquarters, but as it turned out the development value exceeded the office value which can often happen in these prime inner city fringe locations."

Joel Robinson

Prahran new property market set for busy 2025

<a href="https://www.urban.com.au/developers/coff-property-group">Coff Property Group</a> has secured approval for its $46 million townhouse project in Prahran.&nbsp;

The development is a partnership between Coff PropertyGroup and Monark Property Partners, a non-bank lender with over $1 billion in funds under management.&nbsp;

The Stonnington Council’s approval process has been remarkably swift, an impressive turnaround for a project of this scale on a small side street.

There will be 17 townhouses on a 2,200 sqm site at 113–115 Chomley Street - a rare addition to <a href="https://www.urban.com.au/developments/prahran-vic-3181">Prahran</a>'s apartment-dominated market.

“Prahran is a place that is dear to our team, and we’re committed to ensuring what we do with this site will contribute positively to this cherished neighbourhood,” Adam Coff said.

Expected to be priced between $2.35 million and $3.2 million, the residences will add much-needed stock to the inner south market and will benefit from recent stamp duty changes announced by the Victorian Government, and were designed as an urban retreat with three-metre high ceilings, private gardens, open living spaces, private internal elevators and rooftop terraces.

Each townhouse is limited to two or three levels, with a single-level basement providing two parking spaces per residence to reduce street congestion.&nbsp;

The ground floor features an open living, dining and kitchen area that extends to a private terrace.

Select residences will have north-facing exposure and city views from third-floor balconies and will be enhanced by private individual elevators from the side-by-side lockable garages.

Designed in collaboration with <a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley Architects</a> and Andrew Panton Design, the project takes inspiration from Prahran’s urban and eclectic character while incorporating modernist design elements and prioritising green spaces and community integration.&nbsp;

Materials such as bricks and metal detailing have been selected to create a contemporary yet understated aesthetic.&nbsp;

The development is divided into three clusters, allowing for landscaped spaces that maintain the residential scale of Chomley Street and soften the visual impact of the buildings.

Landscaping includes private gardens, deep soil planting, and a shared green pathway designed to enhance the streetscape and provide a more open feel compared to the existing structures on the site.

<img alt="Coff" data-entity-type="file" data-entity-uuid="910b170f-29fb-442b-9a10-a4485fff09a8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-17%20082834.png?VersionId=N60beEvGI3z0mxs8I.lSxi_5tCg0o4Qp" />

Located near High Street, the site offers excellent connectivity to local amenities. Residents will be within walking distance of some of Melbourne’s best parks, cafés, and restaurants, with Toorak Park and Victoria Gardens nearby.&nbsp;

The site is also a short drive from St Kilda Beach and approximately 30 minutes from the CBD.

The development will join other notable projects in the area, including <a href="https://www.urban.com.au/developers/kincrest">Kincrest</a>'s parkside development The Osment, which is set to launch next year.

<a href="https://www.urban.com.au/new-apartments/the-osment-prahran-3-7-grattan-street-prahran">The Osment</a> will bring 22 two, three and four-bedroom apartments across a seven-level building at 3-7 Grattan Street, a site with a 35-metre frontage to the popular Prahran park.

The mixed-use plans by <a href="https://www.urban.com.au/architects/cheah-saw-architecture">Cheah Saw Architecture</a> will include two levels of strata offices and a ground-floor cafe and retail space that will face the park.

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