West End by Crown Group

117 Victoria Street, West End

Rothelowman noted in the design report said 117 Victoria Street is a project about neighbourhood.

<a href="https://www.urban.com.au/developers/traders-in-purple">Traders in Purple</a> has revealed what it is planning to do with their recently acquired riverfront site in Brisbane's West End.

Traders picked up the <a href="https://www.urban.com.au/new-apartments/117-victoria-street-west-end">117 Victoria Street site</a> from Crown Group earlier this year, spending $63.5 million on the 1.25-hectare block which had approved plans for over 440 apartments.

They have called on Rothelowman to completely change the design and density. The project will now offer just 132 apartments and 32 river and terrace homes.

<img alt="Traders" data-entity-type="file" data-entity-uuid="2f65cc4f-3096-435b-9342-9aefb67e6ee6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-08%20at%209.16.30%E2%80%AFAM.png?VersionId=wk.r1rfoJwMr91mnvXPNItTi5Cw10Cki" />

Rothelowman noted in the design report said&nbsp;117 Victoria Street is a project about neighbourhood.

"[It's] the&nbsp;creation of a new neighbourhood within the context of an emerging place, a neighbourhood that links the existing vibrancy of West End (one of Brisbane’s oldest villages) back to the Brisbane River. A neighbourhood that balances a series of scales, housing diversity, streets, verges, parks and landscape. A neighbourhood that is aspirational in its desire to offer new ways of living in the subtropics that are focused on a humanist agenda."

<img alt="Traders" data-entity-type="file" data-entity-uuid="2b6c2011-ba0a-46e5-ad84-3a0bdcd6e1c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-08%20at%209.16.41%E2%80%AFAM.png?VersionId=7wwmi.rkrR71o2M8N9roOAQekM7.NkIA" />

They said the site is afforded&nbsp;an amazingly beautiful context and proximity to quintessential Brisbane landmarks, with the&nbsp;surroundings offering a mix of green streets and the timber and tin of Brisbane’s past.

"The design leans into the power of these assets and focuses site arrangements, dwelling orientation, and placement to gain deliberate and framed outlooks to the surrounds.

"The project focuses on the notion of quality over quantity. Built form is arranged to collaborate with the existing and future emerging developments of neighbouring sites providing generous building separation and relief within the broader neighbourhood."

<img alt="Traders" data-entity-type="file" data-entity-uuid="6c73d7cc-6c3f-4e30-b982-bde29c2ceff1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-08%20at%209.17.30%E2%80%AFAM.png?VersionId=6GAgaJwdN_nEzER7d6OCCepUZcH6YMAB" />

Of the 132 apartments, there will be just two one-bedroom units, 32 two-bedders, and 98 three-bedrooms. 365 parking spaces will be provided, as well as 205 bicycle spaces.

The 32 riverfront and terrace homes offer either three or four bedrooms.

On the site purchase,&nbsp;<a href="https://www.urban.com.au/developers/traders-in-purple">Traders in Purple</a>&nbsp;Director George Geagea said the size and location of the&nbsp;<a href="https://www.urban.com.au/developments/west-end-qld-4101">West End</a>&nbsp;site presented a rare opportunity to create a remarkable lifestyle-focused destination just 4km from the Brisbane CBD.&nbsp;

“This is a spectacular site, one of the largest on the Brisbane riverfront to come to market in recent years,” Geagea said.&nbsp;

<img alt="Traders" data-entity-type="file" data-entity-uuid="de27c048-2ca3-4ea4-a1cf-879710a74fb1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-08%20at%209.34.22%E2%80%AFAM.png?VersionId=MWEROsww.NbY_N_xnorp9QOreyiZSHPi" />

“We have long wanted to make our mark in Brisbane’s inner-city but we were prepared to wait until the right &nbsp;site came along.

“Expansion into the inner-city of Brisbane is a natural growth for Traders In Purple. We have had incredible success on the Moreton Bay Peninsula where we have delivered 12 luxury waterfront projects over the past 15 years.”&nbsp;

Traders' inhouse construction arm will build the new project.

Joel Robinson

First look exclusive: Traders in Purple plan large apartments on West End megasite

Brisbane’s ongoing undersupply of new apartments and the city’s appeal as a lifestyle destination are major drivers of this surge, particularly as the city gears up for the 2032 Olympics

Units in Brisbane are on track to grow in value by over 20 per cent over 2024.

Last month, with data commissioned by property data analytics firm CoreLogic, Urban reported&nbsp;that Brisbane's unit market hadn't been this strong since 1988.

After CoreLogic's latest monthly update, it looks set to surpass the 16 per cent gains from 1988.

The August index from CoreLogic showed no slowing down for units, with values jumping another 1.7 per cent to now be 13.9 per cent up over the calendar year.

Based on the rolling quarter gains of five per cent, Brisbane should record a 20 per cent gain in the unit market in 2024, a remarkable turn of events that has seen it leapfrog Melbourne to become the second most expensive capital city unit market in the country.

The Brisbane median unit value is now $40,000 higher than Melbourne, despite only overtaking the Victorian capital earlier this year.

The unit market outstripped growth in the house market in August (+0.9 per cent) , a trend which is being seen across every capital city. Brisbane's median house value is now $966,000, up 8.5 per cent year to date.

Brisbane’s ongoing undersupply of new apartments and the city’s appeal as a lifestyle destination are major drivers of this surge, particularly as the city gears up for the 2032 Olympics.&nbsp;

Supply constraints remain a challenge, with increased construction costs and a shortage of available construction companies slowing the pace of new developments in market.&nbsp;

<h2>What happened in Brisbane’s off the plan apartment market in August?</h2>

There were just two new <a href="https://www.urban.com.au/developments/brisbane-qld">Brisbane</a> apartment developments to hit Urban in August, two developments which cater for very different buyers.

The first images were unveiled for the $1.5 billion&nbsp;<a href="https://www.urban.com.au/new-apartments/teneriffe-banks-17-27-skyring-terrace-teneriffe">Teneriffe Banks</a>, a suburb-shaping development on Skyring Terrace on the Brisbane River.

Teneriffe Banks&nbsp;by&nbsp;<a href="https://www.urban.com.au/developers/kokoda-property">Kokoda Property</a>&nbsp;will feature around 200 luxury apartments in the five-building development that will also incorporate&nbsp;Brisbane’s first Kimpton Hotel and a host of high-end amenities, including a rooftop bar with panoramic city views, an infinity pool, and extensive wellness facilities.&nbsp;

[smartcode_project:default project_id=139896 project_image_fid=295098]

The only other development is Amado Windsor, by the family-run Carbone Developments.

Amado comprises just 30 large-scale apartments across a six-level building in the inner-north suburb.&nbsp;

Targeting the owner-occupier, Amado is a mix of two and three-bedroom apartments, and two large penthouses spread across the top level with the communal rooftop that offers unrivalled panoramic views of Brisbane City.&nbsp;

&nbsp;

[smartcode_project:default project_id=139074 project_image_fid=287533]

Amado has been designed by Brisbane locals&nbsp;<a href="https://www.urban.com.au/architects/red-door-architecture">Red Door Architecture</a>&nbsp;who&nbsp;drew inspiration from the suburb's creeks and landscapes, as well as the surrounding vernacular houses.&nbsp;

The Granston St development represents the fifth apartment project in Windsor for Carbone.

[smartcode_project:default project_id=139074 project_image_fid=287531]

Another significant development is set to prevail once the national developer&nbsp;<a href="https://www.urban.com.au/developers/traders-in-purple">Traders in Purple</a>&nbsp;works out what it wants to do with the $63.5 million West End site they just bought from the now defunct Crown Group.

Crown had planned for four towers on the 1.25-hectare, 117 Victoria Street site.<img alt="$63.5 million buyer of Crown Group's West End riverfront site revealed" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/West%20End%20Outline%20Shaded%2001.jpg?VersionId=S5G3EjgAuaRySCKfBaiYLXcjLf1yDX14" />

Traders Director George Geagea said the size and location of the&nbsp;West End&nbsp;site presented a rare opportunity to create a remarkable lifestyle-focused destination just 4km from the Brisbane CBD.&nbsp;

“This is a spectacular site, one of the largest on the Brisbane riverfront to come to market in recent years,” Geagea said.&nbsp;

“We have long wanted to make our mark in Brisbane’s inner-city but we were prepared to wait until the right site came along."

Traders will be reducing the number of apartments, down from the approved 440.

City Beat September: 2024 to mark Brisbane's biggest unit boom in four decades

The site, which currently has DA approval for four towers will be revised by Traders In Purple and the number of apartments significantly reduced

National property and construction group <a href="https://www.urban.com.au/developers/traders-in-purple">Traders In Purple</a> is set to make its inner-city Brisbane development debut.

Traders In Purple, who has predominantly focussed its efforts in the Moreton Bay region, has spent $63.5 million on a 1.25-hectare riverfront site in West End, a site that had belonged to Crown Group until its recent&nbsp;provisional liquidation.

The acquisition adds to Traders’ burgeoning $4 billion portfolio of projects under construction or in planning across NSW, Queensland and Tasmania.&nbsp;

The <a href="https://www.urban.com.au/new-apartments/117-victoria-street-west-end">117 Victoria Street, West End</a> site&nbsp;fronts the riverfront bike path and proposed second West End Ferry Terminal.

<a href="https://www.urban.com.au/developers/traders-in-purple">Traders In Purple</a> Director George Geagea said the size and location of the <a href="https://www.urban.com.au/developments/west-end-qld-4101">West End</a> site presented a rare opportunity to create a remarkable lifestyle-focused destination just 4km from the Brisbane CBD.&nbsp;

“This is a spectacular site, one of the largest on the Brisbane riverfront to come to market in recent years,” Geagea said.&nbsp;

“We have long wanted to make our mark in Brisbane’s inner-city but we were prepared to wait until the right &nbsp;site came along.

“Expansion into the inner-city of Brisbane is a natural growth for Traders In Purple. We have had incredible success on the Moreton Bay Peninsula where we have delivered 12 luxury waterfront projects over the past 15 years.”&nbsp;

Geagea said Traders’ integrated construction capability had enabled it to maintain its 100 per cent track record of completions through challenging times and approach new projects with confidence in its ability to deliver.&nbsp;

“Having in-house construction gives us certainty of outcome with greater control over programming, quality and costs,” Geagea added.

“New apartment starts are well below what is required to meet the demands of &nbsp;Brisbane’s growing population and we are pleased to be in a position to meet that need.

“We have proven our credentials, not just amongst our customers but also government, community and stakeholders. They have seen how we operate, the exacting due diligence we apply and the passion we bring to every project. We take the time to get to know and understand each community in which we operate and ultimately enhance."

The site, which currently has DA approval for four towers from when Crown Group had been planning West End by Crown Group, will be revised by Traders In Purple and the number of apartments significantly reduced. Crown had been planning over 440 apartments.

Traders In Purple Co-Director Charles Daoud says the new design and reduction in apartment numbers is to better suit the West End community.&nbsp;

“Our new design will match the resilient owner-occupier downsizer market and executive buyers and families seeking high-quality details and amenities in larger, well-located apartments and homes,” said Daoud.&nbsp;

“It’s a demographic that Traders In Purple knows well, through years of successful development on the &nbsp;Moreton Bay Peninsula with many purchasers having come from Brisbane, Sydney and Melbourne.&nbsp;

“The next few months will be spent engaging with architects, landscape designers and urban planners to determine the best design outcome for this unrepeatable location.&nbsp;

“It’s important that we offer a diverse apartment mix and also meet the demands of those who will be drawn &nbsp;to this incredible location so close to the city, the river and the lively West End lifestyle.&nbsp;

“We will engage with the local community to ensure they are well aware of our plans and how we seek to complement and add value to the West End community.”&nbsp;

Traders In Purple’s current Queensland projects include <a href="/new-apartments/marin-scarborough-77-85-landsborough-avenue-scarborough">Marin</a>, a $94 million luxury development under construction on the <a href="https://www.urban.com.au/developments/scarborough-qld-4020">Scarborough</a> waterfront; <a href="https://www.urban.com.au/new-apartments/orilla-woody-point">Orilla</a>, a $71 million boutique ultra-luxury development on the water’s edge at <a href="https://www.urban.com.au/developments/woody-point-qld-4019">Woody Point</a>, also under construction; and recently launched <a href="https://www.urban.com.au/new-apartments/tydal-woody-point">Tydal</a>, with 175 apartments and an end value of $211 million on the former Filmer’s Palace Hotel site at Woody Point.

$63.5 million buyer of Crown Group's West End riverfront site revealed

The initial plans were scrapped off the back of community feedback, with Crown then engaging renowned Japanese architect Kengo Kuma

As quality living spaces become more sought after, Crown have taken to rejigging their debut Brisbane apartment project, lodging an updated set of plans to the local council.&nbsp;

The initial plans were scrapped off the back of community feedback, with Crown then engaging renowned Japanese architect, Kengo Kuma to design the new project, in addition to local architects, Plus.

<img alt="Render of the proposed West End development" data-entity-type="file" data-entity-uuid="2d91b4e3-36a8-41ae-8d9e-319e6818cea1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-05%20at%204.43.57%20pm.png?VersionId=1eQcQ6JkxtSTp8AYSbX2.WPI3HncjVbT" />Render of the proposed river-fronting West End development by Crown.&nbsp;

Crown and Kuma have previously collaborated, at Crown’s Sydney Waterloo development, Mastery by Crown.

The re-lodged plans for the 1.25 hectare site at 117 Victoria St incorporate designs for 473 apartments, with the group increasing apartment numbers from 455.&nbsp;

The plans say the design of the West End project began by asking what is the spatial quality to be sought after in this new paradigm of living.&nbsp;

“In answering this question, the goal of the project has been set to create a strong connection to the immediate outdoors, to the neighbourhood, and to the surrounding natural landscape," the design submission read.

The $500 million riverfront project will deliver four 12-storey residential towers, with a mix of 126 one-bedroom apartments, 225 two-bedroom apartments, 111 three-bedroom, and 11 four-bedroom apartments.&nbsp;

<img alt="Render of the proposed amenity offering in the West End development" data-entity-type="file" data-entity-uuid="248c93af-1490-4e26-b5ce-fe8b37862672" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-05%20at%204.43.50%20pm.png?VersionId=arSn45fY57c2QEGAJpF3kihDjGI89mi4" />Render of the proposed amenity offering in the West End development

"Located on a riverfront in the West End district, the project is privileged with the beautiful natural environment of the site, with the ambition of the design not only to connect the residents to the riverfront, but also to bring together the landscape, the residents, and the greater West End community," the statement read.

"The central park, defined by the orientation of the four towers, connects residents to the river physically and sensually, with the area scattered with places to sit and relax."

The communal ground floor space separates each of the towers, with the area also set to include a lagoon-style pool, outdoor lounge areas and nature play zones.&nbsp;

Crowning building’s one and four will also be additional communal recreation space, with rooftop pools, entertainment decks, indoor gyms and lounge and dining areas.&nbsp;

[smartcode_project_cta:default project_id=8572]

117 Victoria Street, West End

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Meet the team behind 117 Victoria Street, West End

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News about 117 Victoria Street, West End

First look exclusive: Traders in Purple plan large apartments on West End megasite

City Beat September: 2024 to mark Brisbane's biggest unit boom in four decades

$63.5 million buyer of Crown Group's West End riverfront site revealed

Crown update plans for debut Brisbane development

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