First look exclusive: Traders in Purple plan large apartments on West End megasite
Traders in Purple has revealed what it is planning to do with their recently acquired riverfront site in Brisbane's West End.
Traders picked up the 117 Victoria Street site from Crown Group earlier this year, spending $63.5 million on the 1.25-hectare block which had approved plans for over 440 apartments.
They have called on Rothelowman to completely change the design and density. The project will now offer just 132 apartments and 32 river and terrace homes.
Rothelowman noted in the design report said 117 Victoria Street is a project about neighbourhood.
"[It's] the creation of a new neighbourhood within the context of an emerging place, a neighbourhood that links the existing vibrancy of West End (one of Brisbane’s oldest villages) back to the Brisbane River. A neighbourhood that balances a series of scales, housing diversity, streets, verges, parks and landscape. A neighbourhood that is aspirational in its desire to offer new ways of living in the subtropics that are focused on a humanist agenda."
They said the site is afforded an amazingly beautiful context and proximity to quintessential Brisbane landmarks, with the surroundings offering a mix of green streets and the timber and tin of Brisbane’s past.
"The design leans into the power of these assets and focuses site arrangements, dwelling orientation, and placement to gain deliberate and framed outlooks to the surrounds.
"The project focuses on the notion of quality over quantity. Built form is arranged to collaborate with the existing and future emerging developments of neighbouring sites providing generous building separation and relief within the broader neighbourhood."
Of the 132 apartments, there will be just two one-bedroom units, 32 two-bedders, and 98 three-bedrooms. 365 parking spaces will be provided, as well as 205 bicycle spaces.
The 32 riverfront and terrace homes offer either three or four bedrooms.
On the site purchase, Traders in Purple Director George Geagea said the size and location of the West End site presented a rare opportunity to create a remarkable lifestyle-focused destination just 4km from the Brisbane CBD.
“This is a spectacular site, one of the largest on the Brisbane riverfront to come to market in recent years,” Geagea said.
“We have long wanted to make our mark in Brisbane’s inner-city but we were prepared to wait until the right site came along.
“Expansion into the inner-city of Brisbane is a natural growth for Traders In Purple. We have had incredible success on the Moreton Bay Peninsula where we have delivered 12 luxury waterfront projects over the past 15 years.”
Traders' inhouse construction arm will build the new project.
