Liane Fletcher launches Property Whispers as online 'property matchmaker'
A match-making service for property?
In an Australian first, Property Whispers has launched an online property match-making service for off-market listings, which matches buyers and their property requirements with suitable off-market properties in their chosen area, as listed by real estate agents.
According to a media release from Property Whispers, buyers who register on the website (propertywhispers.com.au) do not need to pay fees to access the off-market ‘inner circle’, while real estate agents would be able to reach more buyers.
This would create a more competitive off-market sales market, it said.
After its rollout in Sydney, the service aims for a national rollout in the next 12 months.
“Traditionally buyers needed to be on many sales agents’ databases or engage a buyers agent to access properties being sold on the quiet or pre-market,” said Property Whispers co-founder Liane Fletcher.
“Now, buyers finally have the tool to access off-market properties that specifically match their purchase requirements.”
Fletcher, a former real estate agent, said agents can now offer vendors not wanting to pay for expensive advertising or those wanting to keep the sale quiet a platform to do so.
How Property Whispers Works:
1.Buyers register list their property requirements (property type, bedrooms, bathrooms, parking, price guide, suburb).
2.Real estate agents list their off-market property specifications (property type, bedrooms, bathrooms, parking, price guide, suburb) - only discoverable via a match. No street address is revealed to the buyer.
3.An instant match occurs when a buyer’s property requirements matches an off-market property and the contact details are immediately sent to both buyer and agent so they can make contact.
4.The buyer and real estate agent speak, arrange to meet to view the property and hopefully a sale follows!
While registration is free for buyers, there is a three-month trial period for real estate agents who register online. Thereafter, there is an annual subscription fee.
