Regional is the new black: John McGrath
EXPERT OBSERVER
Regional bridesmaid cities are beginning to rival the real estate brides of Sydney, Melbourne and Brisbane with their impressive population growth, buzzing local economies, improved amenities and infrastructure, affordable housing and increasingly attractive lifestyle as our capital cities get busier and more expensive.
No longer sleepy, second tier towns overshadowed by the glamorous capitals, many of Australia’s regional cities have come of age and are now thriving economic centres with hundreds of thousands of residents.
Housing has always been cheaper but regional areas now offer so much more, with burgeoning café scenes, major shopping centres, good local transport and plentiful job opportunities without the traffic, pollution, noise and time poverty that comes with big city life.
Lifestyle markets and satellite cities within two hours’ commute of primary metropolitan areas are the biggest winners of the metro- regional switch. While affordability remains a key reason to move, many say buyers are increasingly talking about escaping from city stress, traffic and cost of living.
Population growth is no doubt contributing to the greater hustle and bustle of city life. Australia’s population hit 25 million in August 2018, 33 years earlier than forecast by the Australian Bureau of Statistics (ABS) published in 1998.22 Given almost 80% of Australia’s residents live in the four East Coast capitals alone,23 it is not surprising that some of us are feeling a bit crammed in.
With surprisingly comparable wages and a vast differential in house prices, the metro-regional trade-off is compelling.
Improved infrastructure has reduced the commute from many regional areas to capital cities, enabling switchers to enjoy a big city income with a relaxed small town lifestyle.
The NBN rollout has led to more city folk working remotely or establishing start-ups as part of their lifestyle change.
Jobs in the larger regional centres are increasingly plentiful, boosted by a deliberate strategy to decentralise government departments to regional locations. Bendigo is set to benefit from a new GovHub office that will bring 1,000 new and relocated public sector jobs to the CBD. Construction from 2019 will create 70 jobs, with completion due in late 2021.
Two other GovHubs are also being developed in Ballarat and Latrobe Valley.
Massive infrastructure investment across Australia is also boosting employment in regional centres.
After Geelong lost its Ford and Alcoa steel plants, the local jobs market rebounded following federal support for Geelong’s $100 million rail duplication project and a $100 million pledge for an Advanced Manufacturing Fund for Victoria and South Australia in 2017.
In some cases, average wages in regional areas are higher than capital cities.
In Australia’s leading regional city for median house price growth,25Geelong in Victoria, individuals aged 15 and over received a median $616 weekly income in 2016, $84 more than their Melbourne peers despite higher living costs in the capital.
ABS27 data also shows that middle aged blue collar workers, in particular, are more likely to be paid similarly or better in regional centres of New South Wales and Victoria.
No longer sleepy, second tier towns overshadowed by the glamorous capitals, many of Australia’s regional cities have come of age and are now thriving economic centres with hundreds of thousands of residents.
The Gold Coast seems to have magnetic appeal, as it was amongst the top 10 destinations chosen by city escapees in every single state and territory, attracting 19,400 people from the eight capitals.
Large regional cities are currently some of the East Coast’s best performing property markets, largely due to the rippleeffect following Sydney and Melbourne’s peak.
Geelong, 70km south west of big sister Melbourne, recorded the largest increase in dwelling values across non-capital city Australia at 9.8% over the 12 months to April 2018,28 yet it remains more than $200,000 cheaper than Melbourne with a house price median of $505,000 compared to Melbourne’s $740,000.29
Shoalhaven/Southern Highlands was the strongest performing regional market in New South Wales with 9.2% growth,30 driven by demand from seachanging and treechanging downsizers and families.
Fellow bridesmaid, Newcastle posted a 7.1% surge. Just 160km north of Sydney, Newcastle’s appeal to cash poor, asset rich Sydney residents is obvious. Australia’s largest coal port by volume and the economic hub of the Hunter Valley, it boasts a world class university, vibrant coastal lifestyle and strong employment with 37% of the population working in professional or managerial roles.
Further north, Queensland’s top two regional performers were the Sunshine Coast (5.1%) and the Gold Coast (1.9%)33 due to rising demand from interstate home owners and investors. Increased tourism played its part, with 7.4 million interstate visitors holidaying there in 2017.34
It is now more expensive to buy a house on the Sunshine Coast, where the median is $589,000; and the Gold Coast with a median of $650,000 compared to Brisbane at $536,000.35
ABS data confirms big city home owners are seeing real value in regional real estate in Victoria, New South Wales and Queensland.
Tens of thousands of big smoke property owners opted to cash in their assets or upgrade their homes more affordably with a lifestyle switch from metro to regional areas in FY17.
The top two locations chosen by Sydney escapees were Newcastle/ Lake Macquarie in the north (5,500 arrivals from Sydney) and Illawarra in the south (5,300 arrivals). Melbourne switchers favoured Latrobe-Gippsland (7,300 arrivals from Melbourne) and Geelong (6,900 arrivals).
Up north, Brisbane is yet to boom so there is no ripple effect in play, however there was still a significant migration away from the capital to large seachange destinations in FY17.
Seven of the top 10 regions to benefit from departing Brisbane residents were Queensland centres, with beach cities topping the list. The Gold Coast, 70km south, gained 8,800 former Brisbane residents and the Sunshine Coast 6,700.
The Gold Coast seems to have magnetic appeal, as it was amongst the top 10 destinations chosen by city escapees in every single state and territory, attracting 19,400 people from the eight capitals.
Commonwealth Games infrastructure has brought major new liveability, employment and investment to the city, the light rail has improved accessibility and there are plenty of new sporting facilities for families.
City slickers’ exodus to treechange and seachange localities is evident in CoreLogic’s latest property sales analysis, which shows that dwelling values fell by -3.7% across the capital cities but rose by 1.2% across the combined regional markets in the 12 months to September.
JOHN MCGRATH is the founder of McGrath Estate Agents. The latest McGrath Report is available here.
