Serai, North Fremantle, is a distinctive new apartment development designed by award-winning architect Felipe Soto, inspired by the Amalfi Coast and the rich local landscape. Nestled in North Fremantle, between the river and the ocean, this sculptural landmark offers a variety of residences, including one, two, and three-bedroom apartments, as well as luxurious penthouses and townhouses. Serai combines contemporary design with panoramic views and lush greenery, providing an elevated lifestyle of beauty and convenience for discerning buyers.<h3>Luxurious Interiors and Designer Fixtures and Fittings</h3>Serai residences are crafted with meticulous attention to detail, featuring sleek designs by renowned interior designer Misha Pesnelle. The apartments' open-plan layouts are complemented by floor-to-ceiling windows, maximising natural light and offering breathtaking views. High-end fixtures include V-Zug kitchen appliances, Laufen basins, and Sussex tapware, all chosen for their quality and craftsmanship. With three personalised design schemes available, Serai’s interiors combine elegance and functionality, creating a luxurious yet welcoming living experience.<h3>Onsite Amenities: Elevated Living Spaces and Luxurious Retreats</h3>Serai’s onsite amenities are designed to cater to a variety of lifestyles, offering both spaces for relaxation and areas for social interaction. The second floor features a stunning heated pool that overlooks the Swan River, where residents can enjoy a leisurely swim. Once done, they can stroll to the fire-pit lounge nearby to watch the flames snap and crackle. For those with an active lifestyle, the development includes a well-equipped gym/yoga studio, steam room and sauna facilities, providing all the tools needed to maintain a balanced and healthy life.In addition to physical wellness, Serai offers numerous spaces for quiet reflection and social gatherings. The outdoor cinema, maker’s studio, and communal gardens encourage residents to connect with their neighbours and embrace the community spirit that defines North Fremantle living. With secure bike and watercraft storage, dedicated washdown areas, and EV charging stations, the development anticipates the needs of modern residents and future-proofs their lifestyles.<h3>A Coastal Suburb with Character and Convenience</h3>Serai’s prime location in North Fremantle offers residents the perfect balance between the peaceful Swan River and Perth’s vibrant coastlines. The suburb’s rich history has evolved into a lively community filled with award-winning restaurants, boutique shopping, and recreational activities. With easy access to nearby beaches, the Swan River, and attractions like Claremont’s shopping precinct and Fremantle’s cultural hubs, Serai provides a dynamic lifestyle. Families will appreciate the area’s proximity to quality schools, while excellent transport links make it an ideal choice for both professionals and families seeking convenience and connectivity.<h3>Meet the Team Behind Serai, North Fremantle</h3>Serai is developed by Megara, a highly respected Western Australian property developer with over 15 years of experience. Led by founding directors Matthew Pickford, Chad Scott, and Jamie Clarke, Megara is known for creating innovative living spaces that embrace WA’s unique coastline. The architectural vision of Felipe Soto, combined with landscaping that reflects the coastal and riverine surroundings, integrates Serai seamlessly into its natural environment. Interiors by Misha Pesnelle further enhance the project, offering a stylish and comfortable sanctuary for residents. Serai, North Fremantle, offers a rare opportunity to live in a place where design, nature, and community come together. Enquire via Urban today and discover how Serai can offer you a home that’s not just elevated in height, but in every aspect of living. ^Terms and conditions apply. Enquire to learn more.

Serai, North Fremantle, is a distinctive new apartment development designed by award-winning architect Felipe Soto, inspired by the Amalfi Coast and the rich local landscape. Nestled in North Fremantle, between the river and the ocean, this sculptural landmark offers a variety of residences, including one, two, and three-bedroom apartments, as well as luxurious penthouses and townhouses. Serai combines contemporary design with panoramic views and lush greenery, providing an elevated lifestyle of beauty and convenience for discerning buyers.<h3>Luxurious Interiors and Designer Fixtures and Fittings</h3>Serai residences are crafted with meticulous attention to detail, featuring sleek designs by renowned interior designer Misha Pesnelle. The apartments' open-plan layouts are complemented by floor-to-ceiling windows, maximising natural light and offering breathtaking views. High-end fixtures include V-Zug kitchen appliances, Laufen basins, and Sussex tapware, all chosen for their quality and craftsmanship. With three personalised design schemes available, Serai’s interiors combine elegance and functionality, creating a luxurious yet welcoming living experience.<h3>Onsite Amenities: Elevated Living Spaces and Luxurious Retreats</h3>Serai’s onsite amenities are designed to cater to a variety of lifestyles, offering both spaces for relaxation and areas for social interaction. The second floor features a stunning heated pool that overlooks the Swan River, where residents can enjoy a leisurely swim. Once done, they can stroll to the fire-pit lounge nearby to watch the flames snap and crackle. For those with an active lifestyle, the development includes a well-equipped gym/yoga studio, steam room and sauna facilities, providing all the tools needed to maintain a balanced and healthy life.In addition to physical wellness, Serai offers numerous spaces for quiet reflection and social gatherings. The outdoor cinema, maker’s studio, and communal gardens encourage residents to connect with their neighbours and embrace the community spirit that defines North Fremantle living. With secure bike and watercraft storage, dedicated washdown areas, and EV charging stations, the development anticipates the needs of modern residents and future-proofs their lifestyles.<h3>A Coastal Suburb with Character and Convenience</h3>Serai’s prime location in North Fremantle offers residents the perfect balance between the peaceful Swan River and Perth’s vibrant coastlines. The suburb’s rich history has evolved into a lively community filled with award-winning restaurants, boutique shopping, and recreational activities. With easy access to nearby beaches, the Swan River, and attractions like Claremont’s shopping precinct and Fremantle’s cultural hubs, Serai provides a dynamic lifestyle. Families will appreciate the area’s proximity to quality schools, while excellent transport links make it an ideal choice for both professionals and families seeking convenience and connectivity.<h3>Meet the Team Behind Serai, North Fremantle</h3>Serai is developed by Megara, a highly respected Western Australian property developer with over 15 years of experience. Led by founding directors Matthew Pickford, Chad Scott, and Jamie Clarke, Megara is known for creating innovative living spaces that embrace WA’s unique coastline. The architectural vision of Felipe Soto, combined with landscaping that reflects the coastal and riverine surroundings, integrates Serai seamlessly into its natural environment. Interiors by Misha Pesnelle further enhance the project, offering a stylish and comfortable sanctuary for residents. Serai, North Fremantle, offers a rare opportunity to live in a place where design, nature, and community come together. Enquire via Urban today and discover how Serai can offer you a home that’s not just elevated in height, but in every aspect of living. ^Terms and conditions apply. Enquire to learn more.

Serai, North Fremantle - 21 McCabe Street, North Fremantle

Maraboo Island - 1 Maraboo Loop, North Coogee

<ul>
	<li>Demolition of existing structures, including alterations to heritage-listed Art Deco Regal Theatre.</li>
	<li>Construction of a 9-storey mixed-use development.</li>
	<li>Development includes 71 apartments of 1, 2, and 3 bedrooms.</li>
	<li>Features a small bar and 5 commercial tenancies.</li>
	<li>Provision for car parking.</li>
	<li>Landscaping included in the project.</li>
</ul>

<ul><li>Demolition of existing structures, including alterations to heritage-listed Art Deco Regal Theatre.</li>
	<li>Construction of a 9-storey mixed-use development.</li>
	<li>Development includes 71 apartments of 1, 2, and 3 bedrooms.</li>
	<li>Features a small bar and 5 commercial tenancies.</li>
	<li>Provision for car parking.</li>
	<li>Landscaping included in the project.</li>
</ul>

484 Hay Street, Subiaco

Ron Jackson has called Mosman Park home for the last 25 years, so when the rare opportunity arose to downsize into a brand new apartment on the boundary of Mosman Park in North Fremantle, he jumped at the chance.

He has lived just 500 metres from <a href="https://www.urban.com.au/new-apartments/serai-north-fremantle-21-mccabe-street-north-fremantle">Serai</a>, the new apartment development by <a href="https://www.urban.com.au/developments/perth-wa">Perth</a> developer <a href="https://www.urban.com.au/developers/megara">Megara</a>, since the late 1990s.

"I've walked past the site, and the industrial buildings that previously occupied it, hundreds of times over the last two decades," Ron says.

[smartcode_project:default project_id=110291 project_image_fid=186209]

Ron and his wife saw an ad in the local paper, so when the project was launched, they attended the opening day reveal.

"We were certainly among the early buyers in the development," Ron recalls, adding that they were impressed with everything Megara had put together.

“The architecture and proposed fit-out looked fantastic, even on paper,” Ron said.

"The area boasts beautiful river walks, world-class beaches on its doorstep, and views of the harbour where cruise ships dock."&nbsp;

The apartments facing south offer panoramic views of the river, with the apartments facing north enjoying views of the magnificent northern beach coastline to Cottesloe.&nbsp;

Ron and his wife secured a three-bedroom apartment on one of the higher levels of the eight-level structure.

"We'll be in a position where our balcony wraps around so we have views directly over the Swan River, Port Beach and Fremantle Harbour. The chances are, given the rarity of new apartments in <a href="https://www.urban.com.au/developments/north-fremantle-wa-6159">North Fremantle</a> and being located high on a hill, the views will likely never be built out."

[smartcode_project:default project_id=110291 project_image_fid=186196]

Serai has been a hit with locals given North Fremantle hasn't seen a new development for several years, and nothing of this quality.

The two architecturally-striking towers, currently under construction and slated for completion in Q1 2026, will comprise 86 one, two, three and four-bedroom apartments and 11 luxury townhouses at the rear of the development. Serai also incorporates a host of impressive facilities which Ron says ticked all of the boxes.

“You name it, Serai has it,” Ron says of the development that will boast a heated swimming pool which will offer the most impressive views over the Swan, a gym with a yoga room and sauna, a fire-pit lounge, outdoor barbeque area, an outdoor cinema, a makers room, a whisky room and EV charging stations.

[smartcode_project:default project_id=110291 project_image_fid=186200]

The couple has a miniature schnauzer, so while a dog wash facility may seem minor compared to larger amenities like a pool or gym, it’s actually an important feature for some prospective buyers.

“It’s important to us that the building is pet-friendly, and the integrated dog wash facility tells us pets are welcomed in the building, and we likely won’t be the only ones with a dog.”

[smartcode_project:default project_id=110291 project_image_fid=186201]

The latest technology within the building was another tick, offering Ron and his wife an added layer of security. Easy access to Fremantle and Perth via two train stations and the availability of a number of private schools in the area is also another big draw card for prospective buyers.

“Everything is top of the range with CCTV and number plate recognition when parking. We are going to feel very secure in the building.”

[smartcode_project:default project_id=110291 project_image_fid=186207]

One of the most important parts of buying off the plan is to do full due diligence on the developer and its track record. Ron went to visit a building Megara completed a few years ago in Ardross.

"I actually lurked outside the building for an hour or so and caught a few residents coming and going from their apartment, so I got the chance to speak to them about their experience buying with Megara, but more importantly the quality of the building.&nbsp;

"Of the three or four owners I spoke to, everyone spoke highly of the apartment they bought, the quality of the construction, and the craftmanship of the interiors."

Ron believes the future resale value of the project should be solid because of the location, quality of the design, and the uniqueness of the project, a sentiment echoed by Megara Director Jamie Clarke.

"When completed, there will be almost nothing comparable to Serai, or anything under construction or even in planning currently. There won't be a lot of new stock that is competing within the immediate vicinity, and that's not lost on our buyers who know this is a rare opportunity," Jamie says.

Ron and his wife are one of many downsizers who are fuelling a large majority of the off the plan apartment market. Perth was the strongest capital city housing market in 2024, with house values increasing nearly 19 per cent.

Ron&nbsp;took part in Urban's Buyer Q&amp;A series which focuses on the driving factors behind buying off the plan property in Australia.

[smartcode_project_cta:default project_id=110291]

Ron believes the future resale value of the project should be solid because of the location, quality of the design, and the uniqueness of the project, a sentiment echoed by Megara Director Jamie Clarke.

Joel Robinson

Why Serai apartments in North Fremantle have resonated with the local market: Urban Buyer Q&A

Local downsizers have responded in droves to what prominent Perth developer, Megara, has put together in North Fremantle.

They've recently started construction at Serai, a new mid-rise apartment development designed specifically to cater to downsizers through its larger-than-normal floorplans, high-end fixtures and finishes, and an equally high level of resident facilities, something that tends to be looked upon favourably by those downsizing.

Over 80 per cent of the purchasers so far have been downsizers, predominantly locals, something which Megara knew they were going to see when they drew up the plans.

"We expected the local downsizer market to make up most of our purchasers," Megara Director Jamie Clarke says, adding that everything about the building and its location is tailor-made for that specific buyer demographic.

Megara worked with architect Felipe Soto who cleverly designed the two buildings to encapsulate everything locals love about North Fremantle; the coast and the river. Apartments feature floor-to-ceiling windows that draw in natural light and frame views of the Indian Ocean and Swan River.&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=186198]

While downsizers have jumped at the largest apartments, the three and four-bedroom apartments, as well as the small collection of four-bedroom townhouses, the two and one-bedroom apartments have also proven popular.

"The well-trodden path for a downsizer is to trade out of the family home into a large apartment, so the downsize doesn't seem too daunting and they still have space to have extended family or guests stay, but that's not the path for everyone," Clarke says.

"Budgets naturally influence what you're going to move into, but we've had several downsizers opt for our one-bedroom apartments because they don't want, or need, the additional space. They want to lock the door and spend their retirement traveling."

The boom in the Perth market over the last few years has encouraged a stronger downsizer movement, Clarke says. So far in 2024, Perth house values have risen 18.2 per cent, the best-performing capital city by some margin. In turn, unit values have risen 21.3 per cent over the same period.

"The last few years have made the downsizing path easier as those who own larger family homes have seen their equity rise significantly in recent years, compared to fairly mooted growth in the years prior. There's no better time in the cycle to be looking at downsizing while both houses and apartments grow in value."

[smartcode_project:default project_id=110291 project_image_fid=186208]

Unforeseen, but not entirely surprising, have been purchases from those living in Sydney with family ties to Perth, as well as expats living overseas.

"They're buying now and securing themselves a residence for future use, whether it be on construction completion or shortly after.

"They also see great value compared to how far budgets stretch in coastal Sydney. They've been in the best-performing housing market for decades and have seen their wealth through property skyrocket. Now they're looking to return to Perth in the not too distant future."

Another facet of Serai that is appealing to the downsizer is the level of amenity within the building. Residents will have access to an infinity pool with unobstructed views over the Swan River, as well as a gym with a sauna and yoga studio, and an outdoor cinema.

[smartcode_project:default project_id=110291 project_image_fid=186200]

There’s also a games room, designed with social interaction in mind, featuring a pool and poker table.

The emphasis on community extends to the active street-level area, where a landscaped garden and café create spaces for residents to connect with neighbours.

[smartcode_project:default project_id=110291 project_image_fid=187314]

Clarke says having a high-level of amenity is important in modern-day buildings.

"Not just limited to downsizers, but people nowadays crave convenience, and if we can put a high-level of leisure facilities within their building, as well as a cafe, that really appeals to residents who don't have to go far for everything they need."

What has been an important factor to consider, particularly for locals, is the lack of new development coming to coastal areas like Fremantle. Future supply across most suburbs in Perth, particularly those near the coast, is as low as anywhere in the country.

"When we complete there will be almost nothing comparable to Serai, or anything under construction or even in planning currently. There won't be a lot of new stock that is competing within the immediate vicinity, and that's not lost on our buyers who know this is a rare opportunity," Clarke says.

[smartcode_project:default project_id=110291 project_image_fid=186200]

Serai is under construction by builder West to West, with completion slated for early 2026.

Clarke says being under construction in today's built environment is a huge confidence lift for buyers.

"Prior to 2017 or 2018, buyers weren't really phased as to what stage the development was at," Clarke says.

"Now they're more informed than ever, and naturally want certainty and assurances their new apartment will actually be delivered. A small minority of buildings don't get delivered, but they're the ones that grab the headlines and dampen confidence across the board."

[smartcode_project_cta:default project_id=110291]

Serai is under construction by builder West to West, with completion slated for early 2026



Why Serai in North Fremantle is proving popular with downsizers

<a href="https://www.urban.com.au/developers/uem-sunrise" target="">UEM Sunrise</a>&nbsp;has submitted plans for its first residential developments outside of Melbourne.

Having acquired a prime <a href="/developments/subiaco-wa-6008">Subiaco East</a> site in Perth, some 4,930 sqm, UEM has proposed two mixed-use residential buildings that will sit just beyond the boundary line of the iconic Subiaco Oval and alongside Haydn Bunton Drive. The proposed development is the first within the overall Subiaco East Masterplan by DevelopmentWA, the Western Australian State Government’s central development agency.

The proposed development will comprise around 340 apartments and is expected to accommodate more than 1,000 future residents, with up to 12% of the apartments providing affordable housing in the Western suburbs. The proposal aims to offer a distinct opportunity for future residents to enjoy the unique Subiaco lifestyle.

The scheme will see two well-designed residential buildings on Lot 1 with a tiered height of 25 and 35 stories plus a ground floor, creating a strong visual aesthetic for the landmark development. This will be complemented by a 10-storey building plus a ground floor on Lot 2.

The proposed design for the mixed-use residential precinct will promote communal interaction through well-curated spaces, 400sqm of retail space on the ground floor of Lot 1, which permeates into gardens and landscaping that augment the public facilities at The Oval site.

<img alt="Subiaco" data-entity-type="file" data-entity-uuid="63c77c49-542f-46b1-ba4b-d9dcd277ebe4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-30%20at%205.05.07%20pm.png?VersionId=.IV.XYW5_SseIP82gP52XMN8k21WtnJx" />

UEM Sunrise Chief Executive Officer Sufian Abdullah said the DA submission represented an exciting step forward for the company and its first development for the Perth residential market.

“We have had a significant presence in Australia for many years and we’re delighted to be delivering this landmark project in our first venture into Western Australia. We will bring our considerable local and global expertise in mixed-use developments to the Perth residential market to create a vibrant and connected new community in Subiaco East.” 
 
“This proposed development will create a high-quality residential precinct at an important time in the WA housing market – delivering new housing supply at scale, with more than 340 new homes for a wide range of residents. Our unique offering will appeal to home-owners – individuals and families – at different stages in their life, with greater flexibility and opportunity for intergenerational living, work-life integration and connection to a diverse community.”

UEM Sunrise is committed to delivering a design excellence outcome for Lots 1 and 2 including targeting a 5-star Green Star Buildings v1.0 certification with the Green Building Council of Australia. The 5-star Green Star Buildings certification represents Australian excellence in better, healthier and more responsible buildings, providing significant community and environmental benefits exceeding the Subiaco Oval and Railway Design Guidelines requirements for sustainability and building on the 6-star Green Star Communities v1.1 certification achieved by Development WA for the Subiaco East Redevelopment.

Construction of the proposed development is expected to commence in 2026.

UEM Sunrise Chief Executive Officer Sufian Abdullah said that the company was thrilled to secure the prized site and expand its presence in the Australian market

Urban Editorial

UEM Sunrise submit Subiaco Oval apartment development plans

North Perth is set for a new mixed-use development.

Plans have been filed by a local private developer, Lam Property Development Group Pty Ltd,&nbsp;for an eight-level building with 117 apartments at 299 Charles Street, near Charles Veryard Reserve.

<img alt="North Perth" data-entity-type="file" data-entity-uuid="560e963a-9a47-4a0a-9f54-a0646f7176b9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-24%20at%206.53.26%20pm.png?VersionId=EXCaOs7tMSQWogx8B1kiKhavGac5rOce" />

Only around half of the apartments proposed will be on the market (59). There will be 42 co-living units and 15 Specialist Disability Accommodation (SDA)&nbsp;units.

Of the 59 buy to sell apartments, there will be 15 one-beds, 33 two-bed apartments and 11 three-bedroom apartments.

The apartments will sit above a tavern/brewery, a private gym, two shops, and a restaurant/cafe.

The application says the commercial activation will promote vibrancy and convenience for not only residents of the development, but the wider community who utilise the Charles Street Neighbourhood Centre.

<img alt="North Perth" data-entity-type="file" data-entity-uuid="1a45e18a-a31d-4c81-b6f9-c7bfe187a29c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-24%20at%206.52.22%20pm.png?VersionId=4K7KJ03eW.kzPt1VRafBTy.AbH.PeKeO" />

&nbsp;

Total 185 car parking bays and 19 motor cycle bays. A breakdown of the car and motor cycle parking bays as follow

Space Collective Architects said in the Design Statement that there was an opportunity to&nbsp;marry the characteristics of the greenery pocket &amp; heritage pocket of North Perth.

They'll be focusing on sustainable principles. The&nbsp;project has been designed to a 6.5 Star minimum and 7.5 Star average NatHERS rating. The fully electric building will be EV ready and will have a minimum 20kW solar PV system.<img alt="North Perth" data-entity-type="file" data-entity-uuid="6c4535f1-33dd-4c6e-8eda-372db61f06bb" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-24%20at%206.52.50%20pm.png?VersionId=FgTBqhDe0kfWPMouHpnBAyae5dWNATJo" />

There will be an open terrace on level one with outdoor seating and a barbecue, while a level six terrace will have a residents' lounge, and more outdoor seating and barbecue space.

The development value is $35 million.

The apartments will sit above a tavern/brewery, a private gym, two shops, and a restaurant/cafe

New apartment plans filed for North Perth

Serai, the new North Fremantle apartment development by Megara, is set to offer it's future residents extensive amenity within arms reach of their new home.

The McCabe Street project of 99 apartments and townhouses will almost certainly attract the recreational unit dweller, given its prime position just a few streets back from the water.

A short trip down the Stirling Highway will take residents to the heart of the Fremantle retail and dining precinct, which will pique the interests of first home buyers or young families.

Even closer to home, the ground level of Serai will home a cafe set in landscaped gardens and an activated ground plane.

[smartcode_project:default project_id=110291 project_image_fid=186209]

Serai has a mix of one, two, three and four-bedroom apartments on offer, which start from $595,000 for the generously sized, 76 sqm one-bed units.

Felipe Soto, an award-winning architect celebrated for his innovative designs, has crafted Serai to harmoniously blend coastal and riverside living.

Each residence has been designed to capture the essence of its surroundings, with floor-to-ceiling windows that invite the coastal landscape in.

[smartcode_project:default project_id=110291 project_image_fid=186197]

Residents will be at home a suite of resort-style amenities,&nbsp;including watercraft storage facilities, as well as boat and pet washdown areas.&nbsp;

Serai not only focuses on aesthetics and comfort but also places a strong emphasis on sustainability. With an average 7-star NatHERS energy rating, the residences have been designed to be energy-efficient and environmentally friendly. The incorporation of double-glazed floor-to-ceiling windows ensures a peaceful living environment while also providing insulation and reducing energy consumption.

The interiors of Serai are a testament to the developers' commitment to luxury and elegance. Each residence features quality V-ZUG Appliances, LAUFEN basins and baths, and Australian-made precision Sussex tapware.&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=186200]

All of the resident amenity, including the infinity pool, gym, with sauna and yoga studio, and an outdoor cinema, all have views. There's also a games room with pool and poker tables.

Buyers will have the opportunity to choose from three unique colour schemes, allowing them to personalise their living spaces, with a variety of options ensuring every residence can be unique.

[smartcode_project_cta:default project_id=110291]

The McCabe Street project of 99 apartments and townhouses will almost certainly attract the recreational unit dweller, given its prime position just a few streets back from the water

alisonwarters@gmail.com

Serai: Riverside living at its finest in North Fremantle

Serai, Megara Property&rsquo;s flagship development on the border of Mosman Park and North Fremantle, has already seen strong buyer demand from locals looking for something at the higher end of the market.

Over $45 million of sales were secured&nbsp;at its recent sales launch, including the luxury penthouse crowning The Shore Residences, one of the two buildings in the development.

The penthouse, which has 400 sqm of internal living space and a wrap around balcony, has three bedrooms, a private pool, and an outdoor bar.

Serai comprises 105 apartments across The Shore Residences and The Bay Residences, and a number of&nbsp;three-storey townhouses.

[smartcode_project:default project_id=110291 project_image_fid=186198]

Megara Property Director, Jamie Clarke says Serai&rsquo;s buyers span across a range of demographics, however the recent launch was dominated by downsizers from the local area wanting to move from larger family homes, but stay in the area in which they have grown up in and have established connections.

Clarke&nbsp;notes that due to the expansive size of the three-bedroom apartments, locals aged between&nbsp;50 &ndash; 70 years old saw the opportunity to cash in and downsize from their family home to one of the larger apartments.

&quot;Those kinds of buyers looking at the floorplans realise it&#39;s not a significant downsize in terms of living space,&quot; Clarke said.

[smartcode_project:default project_id=110291 project_image_fid=186197]

&quot;They want lock-and-leave, maintenance-free living, but they&rsquo;re also looking for privacy and amenity with the room to move that they have become accustomed to in their family home&quot;.

Designed by award winning architect, Felipe Soto, Serai has been designed to maximise its premium elevated location atop McCabe Street Hill, between the Swan River and Leighton Beach, capturing the views of the ocean and the river.

All of the resident amenity, including the infinity pool, gym, with sauna and yoga studio, and an outdoor cinema, all have views. There&#39;s also a games room with pool and poker tables.

[smartcode_project:default project_id=110291 project_image_fid=186200]

&ldquo;What excites me most about this project, is probably the diversity and the way it can integrate with people&rsquo;s lifestyle choices,&rdquo; Clarke added.

The active street-level comprises a cafe and landscaped gardens.&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=186209]

The amenity was important in the design by Space Collective Architects.

&ldquo;We wanted to create spaces where you can come together and meet your neighbours,&quot;&nbsp;Space Collective Architects Design Director Felipe Soto says.

Serai&#39;s location has been one of the key drivers for purchasers. It is&nbsp;conveniently located on McCabe Street, just a bridge from Fremantle, and just south of&nbsp;the premium parkside locations like&nbsp;Mosman Park and Peppermint Grove.

[smartcode_project_cta: project_id=110291]

The majority of the buyers so far have been those residing in the western suburb's already, as well as the investor market, both local and international

Space Collective Architects

Recent news and updates

Developments

New apartments

New townhouses

News