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LJ Hooker today announced its new brand tagline ‘When you know, you know’.
The tagline is a modern evolution of the brand’s well-known tagline from the 1980s ‘nobody does it better’. 
LJ Hooker Chief Operating Officer Ruth Trewhella said extensive research underpinned the philosophy of the new brand tagline, with the capability of leading the company into its century celebrations.  
She said, “we felt it was time to move on from what has been a very effective brand expression on our experience to something that’s far more reflective of what we stand for today, but that’s also consistent with our heritage. 
"Our new brand tagline is an all-encompassing statement that reinforces our customer-first approach to the market. 
“It also represents LJ Hooker’s values and capabilities while allowing our offices to customise it to their local market,” said Mrs Trewhella. 
They have launched their brand new tagline via an outdoor marketing campaign, with digital screens across more than 250+ shopping centres nation-wide.
LJ Hooker Head of Marketing James McGregor said the new creative centres on key customer moments and emotional drivers supported by instinctual decision-making in real estate.
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