Raine & Horne

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Raine &amp; Horne's website has won an award at the 2016 Asia Pacific Property Awards 2016 held in Kuala Lumpur, Malaysia.
Raine &amp; Horne has now completed a Phase 2 enhancement of their website, <a href="https://www.rh.com.au" target="_blank">rh.com.au</a>.
The rollout of the Phase involved extensive development and testing, and the focus for the enhancements was threefold, according to  Angus Raine, Executive Chairman, Raine &amp; Horne.
“The first objective involved revising the user interface to put more focus on calls to action such as ‘find an agent’ and ‘appraisal requests’,” he said.
"The second step involved simplifying and streamlining the search function, enabling properties to be displayed with one click and then allowing users to refine the search parameters.
“A recent Microsoft study found that our online attention span is down to 8 seconds. So if customers can’t find easily find what they’re looking for fast, they’re onto the next site.
“With this research in mind, we’ve streamlined the website’s search functions to help consumers find what they’re looking for rapidly and to keep them coming back to Raine &amp; Horne.”
“Thirdly, we were determined the transition to the new design would not require a significant learning curve for office administrators or create additional work for our offices, and would have minimal impact on existing content.
“I’m happy to say it’s been a case of mission accomplished in relation to meeting the three objectives, and the finished product has been well received by our customers, offices and the wider international real estate community.”
Bill Russell, Raine &amp; Horne’s General Manager International, was on hand to collect the award, along with Ms Zaidatul Adawlyah Zaki of Raine &amp; Horne Malaysia. 
“We know the Raine &amp; Horne website is ever-evolving, and we work closely with our network to ensure we meet both their needs and those of our customers,” said Mr Raine.
“As such, we conducted a detailed design process for the enhancement of our residential website with a working group that included members of our corporate IT and marketing teams and representatives from our 300-plus global office network.”
However, Mr Raine has foreshadowed that these will not be the last of the changes to the Raine &amp; Horne website, as the real estate market and technology continues to evolve.
 
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Raine & Horne ramps up website

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Raine &amp; Horne are set to have over 80 offices by the end of 2016 with 10 to be opened in in Queensland and two in Sydney.
The Queensland-run businesses are in Brisbane Central, Goodna, Ipswich, Springfield, Mackay, Mackay Beaches, Moranbah, Commercial Mackay, Redcliffe and Banora Point.
The offices in Sydney will be located in Kingsford in the eastern suburbs and Lindfield on the north shore.
The announcement was made by executive chairman Angus Raine, who is confident there will be a stronger market towards the end of 2017.
“I am confident there will be a stronger market towards the end of 2017, but a critical shortage of listings around the country will see many businesses facing a challenging six months, with some agencies forced to reduce costs, which may see some amazing talent leave the industry,” he said.
<img src="/images/2016/10/19/Goodna.jpg" alt="" width="442" height="279">
Raine is concerned that the industry itself can be the biggest disrupter, suggesting margins might be reduced by the heavy discounting of commissions.
“Many businesses and salespeople are willing to pay referral fees to lead generators, when the cost of a sale is continuing to increase and business owners are facing the challenge of “sign-on fees” for key staff and some salespeople commanding higher commissions,” he said. 
“If the trend continues, many businesses will not be able to achieve reasonable returns, thus resulting in some being forced to merge or sell.”
<img src="/images/2016/10/19/Mackay.jpg" alt="" width="439" height="329">
Record low interest rates and a high cost of sale are also contributing to the stock shortage.
“Many who may be looking to downsize are faced with the dilemma of paying more for a townhouse or unit, where in the past they had the ability of selling the family home and having the luxury of putting some money aside for a comfortable retirement,” Raine said.
“The shortage of listings is compounding the issue, with many concerned there won’t be a suitable property to buy. Owners are therefore delaying a listing until market levels improve.”
Raine is confident Raine &amp; Horne, the 133-year old business, will be able to take advantage of an eventual change in the market.
“The recent investment in new technology and systems will see the growth in franchise businesses.”
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Raine & Horne tackles disruption head on with growth

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Sydney buyers have been identified as the purchasers of Gosford apartments through the real estate group Raine &amp; Horne.
“We’ve already sold 32 apartments in a new development at 14-16 Batley Street Gosford, which is five months into the construction phase,” said David Nichols at Raine &amp; Horne Gosford.
“There are only eight off the plan opportunities left, and we expect these to be snapped up fast, especially given their affordable price tags.”
One bedroom apartments start from $355,000, with two bedrooms available from $388,000.
The seven-storey apartment block is being constructed by a private developer, Newbuild Developments Pty Limited, which built the adjacent development at 10-12 Batley Street, Gosford.
“The sale of the first 32 units in quick succession can be attributed to Newbuild’s quality development at neighbouring 10-12 Batley Street, which is enabling buyers and investors to see what they are going to get for their money,” said Nichols.
“Moreover, many off the plan sales trumpeted for Gosford will never see the light of day, so purchasing from a builder such as Newbuild, which has significant local runs on the board, is giving buyers plenty of confidence.”
The NSW government recently released its regional plan for the Central Coast that outlines ways to grow the economy and accelerate housing supply over the next 20 years.
This follows a revision of population growth figures for the region, which indicate that by 2036, the population of the Central Coast will be 415,000, which is bigger than the population of Canberra today.
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Sydney buyers securing Gosford development

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Raine &amp; Horne Rural Sydney has finalised a joint venture with aviation firm Fleet Helicopters to help transport its high-net worth clients and investment fund managers to property inspections across Australia.
Andrew Tout, director of Raine &amp; Horne Rural Sydney said some clients manage investment funds worth more than $60 billion and they want to see as many agricultural assets as possible.
“The joint venture with Fleet Helicopters, which has a fleet of 39 choppers, is proving a game changer for our time-poor clients," he said.
“Our clients are private entities and maintaining their confidentiality is paramount."
 
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Raine & Horne Rural Sydney finalises joint venture with Fleet Helicopters

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Lawyer and entrepreneur, Peter Maatouk has launched Raine &amp; Horne Narellan in the heart of Sydney’s Macarthur region.
Maatouk, who is the principal of Maatouks Law Group that has offices in Narellan, Liverpool, and Penrith, has been delivering general practice and property law services since 1993.
The firm launched a mortgaging broking business in 2000 and Maatouks Realty in 2007.
“As we were already delivering conveyancing and mortgage broking services, opening a real estate business in 2007 made sense.
“Our conveyancing and broking experience gave us the confidence that we could list and sell real estate,” said Mr Maatouk.
“We are very familiar with property law, conveyancing and how the lenders work.
“This means that if someone is buying a house, they are never operating in the dark if they choose to work with Raine &amp; Horne Narellan.”
A father of seven, Mr Maatouk, who lived in Narellan for 13 years, recently moved back to the suburb after a short stint in Merrylands.
His offspring are attending local schools, and the soccer fanatic plans to support some of Narellan’s community and sporting associations.
“We want to continue to serve the Narellan community. We live, work and play locally, and that is a major point of difference for Raine &amp; Horne Narellan.”
The combination of its flat executive structure with its deep brand awareness convinced Mr Maatouk to join Raine &amp; Horne.
“I wanted to take my property business to the next level, and therefore I have linked with a real estate superpower like Raine &amp; Horne,” said Mr Maatouk.
“Raine &amp; Horne is a fantastic Australian company that supports its franchisees and I believe it will help me grow my real estate business in the decades ahead.”
"Other real estate groups approached me, however I was able to meet with Angus Raine, Executive Chairman and this personal contact helped sway me to Raine &amp; Horne," Mr Maatouk said.
“Angus has treated me like family since day one.
"That is the kind of company I want to deal with.”
Mr Maatouk said he would have no problems combining his legal and real estate interests. "I have the staff and systems in place to manage all the businesses,” he said.
Launching a real estate office Narellan is a strategic imperative for Raine &amp; Horne, according to Mr Raine.
“Narellan is crucial to the growth of south western Sydney as a residential market behemoth, and Peter and his team at Raine &amp; Horne Narellan will ensure we deliver our unique levels of real estate services and customer care,” said Mr Raine.
"In Narellan it is still possible to buy affordable, brand-new homes for $750,000 on a decent sized block of land, which is great news for first home buyers.
"The fresh air, excellent community spirit and the wider open spaces is a major attraction for first home buyers and even upgraders from other parts of Sydney moving there to buy bigger homes."
There are also infrastructure improvements afoot too, with a proposal to extend the South West Rail Link to Narellan in the coming years as part of the Badgerys Creek extension.
Raine &amp; Horne Narellan is located in the Narellan Town Centre, 326 Camden Valley Way, Narellan.
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Lawyer launches Raine & Horne Narellan

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Raine &amp; Horne Commercial WA director Anthony Vulinovich has been named the state’s leading commercial property sales agent at the 2017 REIWA Awards for Excellence announced recently.
Vulinovich’s strategic approach was evident in his pre-sales to market large numbers of industrial lots within Northlink Industrial Estate at Wangara, Canning Vale’s Swan Brewery Estate Canning Vale and Tonkin Highway Industrial Estate in Bayswater.
Terry Menage, director, Raine &amp; Horne Commercial WA said that Vulinovich stood out from the crowd because of his great pre-sale work to secure buyer interest on behalf of land developers and as far as possible, “de-risking the land subdivision before development”.
“There are many hundreds of commercial sales agents in Western Australia, so this is a terrific win for Anthony and testament to his hard work and strategic commitment to selling commercial real estate over many years,” said Terry Menage, director, Raine &amp; Horne Commercial WA.
The ceremony was organised at a Crown Perth gala dinner.
“We sold pre-title over $40 million worth of land in the Tonkin Highway Industrial Estate, Perth, which is the city’s latest inner metropolitan industrial opportunity,” said Vulinovich.
Other significant sales in the last 12 months included a 35,500 square metre industrial site at 10 Craft Street, Canning Vale, which was purchased by Sigma Healthcare for $11.557 million. Raine &amp; Horne Commercial WA also sold 9 Brewer Road, Canning Vale to St Vincent De Paul Society WA Inc. for $5.454 million.
“These instructions have singularly resulted in Raine &amp; Horne Commercial WA, being the largest transactor of private industrial land subdivisions in the Perth metropolitan area over the last few years,” said Vulinovich.
Angus Raine, executive chairman of Raine &amp; Horne Group said that Vulinovich and Menage managed the numbers in spite of the economic downturn in Western Australia.
“It’s well-documented that times have been challenging, yet Anthony and Terry have managed to double their sales numbers and commission revenues over the last 3 years,” said Raine.
 
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Raine & Horne’s Anthony Vulinovich named WA’s best commercial agent 

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Raine &amp; Horne have moved into a creatively designed, tech-savvy and collaboritve workspace in the heart of Sydney as they celebrated 135 years of operation. 
The new HQ offers dedicated space for its network and international offices to use.
Raine &amp; Horne chief executive Angus Raine said the new Sydney corporate office is a response to the company's massive office growth in Australia.
“The new office location is the realisation of our vision for increased innovation, collaboration and a more visible approach to leadership," Raine said.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/13/Raine3.jpg" alt="">
“This innovative approach to leadership includes our flat management structure, and the new office space has been welcomed enthusiastically across the company."
There is space in the offices for meetings, training and presentations, as well as their financial services business Our Broker and their groundbreaking Datalab call centre.
“Whether it is a small gathering for a brainstorming session or major client pitch, our network and staff can choose from a range of seating and collaborative spaces from boardrooms and meeting rooms to small cubicles and pods," Raine said.
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“We can easily host functions for up to 150 people thanks to our expanded client entertainment areas.”
The new office provides extensive training facilities, with interactive screens, whiteboards and the latest in videoing conferencing facilities, as well as a state-of-the-art recording studio.
Raine &amp; Horne commercial retail services co-principal Robin Brenchley, who is a regular visitor to the new Raine &amp; Horne HQ, said he likes how modern the offices are.
"It offers an open plan structure that allows me to work collaboratively with Raine &amp; Horne’s marketing team," he said. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/13/Raine2.jpg" alt="">
The space that Raine &amp; Horne now inhabits is considerably bigger than the previous headquarters on Sydney's Harrington Street.
A core theme driving the design concept for the Kent Street office was collaboration and the sharing of information and insights.
“The physical layout has been carefully structured to encourage collaboration, whether it’s for a team appointment or for impromptu meetings,” Raine explained. 
“For example, we are a project led business launching new products and services to the network. So, in response to this we have a dedicated project room.
“Even the design of the kitchen was considered carefully for collaboration with a café feel that encourages staff to gather for lunch and build culture.”
 
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Raine & Horne take creative office HQ lease

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For the 18th straight year, Raine &amp; Horne Double Bay/Bondi Beach has retained its mantle as the best office in NSW in the Raine &amp; Horne network.
The Double Bay firm, led by Ric Serrao and Martin Maskin, was named Top Office for Dollar Value, and second for Number of Sales. 
Mr Serrao was named Top Salesperson (Principal) Dollar Value and placed second in the Top Salesperson (Principal) – Number of Sales. 
He was also named the network’s Top Auction Lister.
In the Top Salesperson (Dollar Value) category, the Double Bay office’s Hannan Bouskila, Paul Langsam and Graham Berman finished in the Top Ten. 
The Double Bay-based office was also named Top Multiple Office (Dollar Value), while Matt Serrao won recognition as Business Development Manager of the Year. 
Mr Serrao told the 400-strong audience that he was thrilled with his firm's award-winning achievements. 
The Double Bay firm will be recognised as Australia’s best in the Real Estate Agency Single Office category at the <a id="LPlnk452207" href="http://icm-tracking.meltwater.com/link.php?DynEngagement=true&amp;H=I%2BqMhXDuIS2RujNbavWSOKShOr7Ezi73JeGvxlkJ09Qb0kDpZZQFeP6B4USdWcJ3s9o3Delk3rYiEkcLSjrV1b%2BlXh078mqOgCwh2Ktlzit2YrCleMHz5Q9Ipy8dj765D05R4lwpWR0%3D&amp;G=0&amp;R=http%3A%2F%2Fwww.propertyawards.net%2F&amp;I=20190312234405.00000089d461%40mail6-46-ussnn1&amp;X=MHwxMDQ2NzU4OjVjODg0NDNhZDIyYzBhNzQ4YTY2ODY2NDs%3D&amp;S=OgAvjTDgfgGXk5REE2IAC7unkqLoAZWJOLE0y-T7GZI" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Asia Pacific Property Awards</a> in Bangkok on the 14th-15th May. 
Led by principal <a id="LPlnk195010" href="http://icm-tracking.meltwater.com/link.php?DynEngagement=true&amp;H=I%2BqMhXDuIS2RujNbavWSOKShOr7Ezi73JeGvxlkJ09Qb0kDpZZQFeP6B4USdWcJ3s9o3Delk3rYiEkcLSjrV1b%2BlXh078mqOgCwh2Ktlzit2YrCleMHz5Q9Ipy8dj765D05R4lwpWR0%3D&amp;G=0&amp;R=https%3A%2F%2Fwww.raineandhorne.com.au%2Fbatemansbay%2Fcms_lists%2F103%2Fcms_pages%2F1820&amp;I=20190312234405.00000089d461%40mail6-46-ussnn1&amp;X=MHwxMDQ2NzU4OjVjODg0NDNhZDIyYzBhNzQ4YTY2ODY2NDs%3D&amp;S=z7h2o9_7u6kGT3nJuT26dDF6pqaZbjs0QCK4BpGWtcM" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Adam Porteous</a>, Raine &amp; Horne Batemans Bay, from the NSW South Coast, was able to upstage its Eastern Suburbs rival by taking first place in the Top Office (Number of Sales) category.
Mr Porteous says his team is happy to adopt the latest technologies such as Amplify, a world first initiative in artificial intelligence (AI) technology that enabled the entire Raine &amp; Horne global network to promote and sell over 6,500 listings in 2018 through social media. “All our agents have used Amplify on campaigns and we even have our administration team encouraging vendors to use it to market their properties as widely as possible.”
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