Ngu Real Estate

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NGU Real Estate, based in Brisbane, have had one of its online property video ad campaigns banned after it portrayed women as being "similar to cattle."
The real estate firm have been well known for the flashy video advertising they put together in the past.
Lamborginhi's have extensively featured, while most videos follow women around the home, many dolled up in lavish dresses or skimpy fitness wear.
The recent complaints came from a promotional video (screenshots above and below), which had women women partying on a boat, swimming in a pool and performing a fashion show down the homes hallway.
In the clip the women head to the home by boat, despite the six level Norman Park home not fronting the river, as well as arriving in a Bentley and Ferrari.
The trophy home (without video) was featured in Property Observer last month after it was marketed as the <a href="https://www.urban.com.au/news/81973-the-residential-versace-of-brisbane-on-the-market" target="_blank">Versace of Brisbane.</a>
The video ad has been called "sexist" and "objectifying to women."
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/5/17/ngu2.jpg" alt="">
NGU Real Estate said it respects the complaints but does not believe it has breached any marketing codes.
“The models are portrayed in a confident manner and the key female is fully clothed and in portrayed in a position of power and confidence," NGU Real Estate told Mumbrella.
"The content was created by women and intended to portray women in a confident and positive light,” they added.
The ad watchdog agreed, however the Ad Standards Board dubbed the women portrayed as being "similar to cattle."
“The women may have been modelling clothes, but the selected woman goes to stand next to the ‘key female’ after being selected, and the implication is that she has been chosen rather than the clothes," they said.
“The Panel considered that this particular scene in the advertisement did employ sexual appeal in a manner which is exploitative of women in regards to the portrayal of women as commodities or objects to possess,” Ad Standards concluded upholding the complaint.
The Mumbella website noted NGU Real Estate said the ad had since been removed, however it does <a href="https://www.youtube.com/channel/UCmocHc6JquKRtxRcC4ZfTbw" target="_blank">still appear on Youtube</a>, as well as on the live <a href="https://www.realestate.com.au/property-house-qld-norman+park-127891154" target="_blank">realestate.com.au listing.</a>
<a href="https://www.realestate.com.au/property-house-qld-norman+park-127891154" target="_blank">NGU noted that the company has not “acted unlawfully” because “advertising is self-regulated”.</a>
After the company set up in 2016, it made $20 million in one month by the video showcasing. That month it saw 270,000 views on its properties.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/5/17/ngu1.jpg" alt="">
Last year NGU announced Australia’s first “real estate mega office” for their business in Brisbane, offering buyers and sellers the opportunity to dine and deal.
A fitout started after they purchased property at 37A Archer St, Toowong.
The 807sq m commercial space would be real estate’s version of Google’s Silicon Valley base, according to NGU Group CEO Emil Juresic.
“NGU believes the real estate industry’s franchise model is dead,” Mr Juresic said.
“No longer do buyers peer into a shop window to view properties.
"Technology has changed everything and in response we are creating a central state-of-the-art real estate work environment.”
Mr Juresic said the innovative and holistic design of the new NGU Real Estate headquarters includes a wide range of facilities from auction rooms to a top-class restaurant.
“There will be five meeting zones, a resting area, gymnasium, restaurant, two boardrooms, a conference centre and a large number of carparks,” he said.
In the first six months of operation in 2016, the agent recorded $33 million worth of property sales and claimed to be "dominating the industry’s digital marketing sphere."
 
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jrobinson-rf4aSBido9

NGU Real Estate face backlash after online property video ad objectifying women

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Dubbed the “Versace of Brisbane”, one of Queensland’s most elaborate mansions is on the market for the first time.
The six-storey residence at <a href="https://ngurealestate.com.au/buy/53-wendell-street-norman-park-qld-4170-c37a17">53 Wendell St, Norman Park</a> has a design inspired by the owners’ international travels.
Construction was completed less than three years ago with the brief to capture the view of Brisbane’s CBD.
NGU Real Estate CEO Emil Juresic is marketing the five-bedroom, six-bathroom residence.
It includes a nine-person lift, swimming pool, two spas, an entire floor master suite, six-car garaging, cellar, outdoor shower, theatre, gas fire pit, outdoor barbecue and self-contained top-floor accommodation. 
 <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/3/23/NGU%202.jpg" alt="">
“This is a home so sublime, it’s hard to find the right words to describe it properly,” Juresic said.
“I’ve sold a large volume of luxury homes but this one is on another level and has to be one of the best homes in Australia.”
No dollar has been spared in its creation, he added.
Bubble feature walls wrap the internal stairwell, replicating the nuts and bolts pattern on the heritage-listed Story Bridge.
A glass cut-out in the floor of a hallway was inserted following a visit to the Grand Canyon Skywalk.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/3/23/NGU%203.jpg" alt=""> 
“It is a six-storey mansion fitted with the finest materials, on the best street in Brisbane and with the most spectacular views of the Brisbane River, CBD and New Farm Park,” Mr Juresic said.
NGU Real Estate’s marketing video for 53 Wendell St, Norman Park has received more than 204,000 <a href="https://www.facebook.com/ngurealestate/" target="_blank">Facebook</a> views since launching online on March 18.
 
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