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IWG, a provider of flexible workspaces, has announced a new appointment to its Australian franchise team as it continues to grow its newly launched franchise program in Australia.
Mark Bhardwaj has been named Head of Partnership Growth in Australia to help deliver IWG’s ambitious growth strategy, by driving the local franchise offering which allows Australian franchise operators to enter the booming workspace industry. 
His role will involve further extending the local delivery of IWG’s franchise business model, to accelerate national growth with franchise partners around Australia. 
Mr Bhardwaj has almost 20 years of experience across franchise, business development and financial services. Previous positions include Head of Franchise Development at Volkswagen Group Australia, Head of Sales and Operations at ŠKODA Auto Australia, and both General Manager of Business Development and National Franchise Development Manager at Ateco Group Australia. 
Mark will report into Head of Partnership Growth in Asia Pacific, Matthew James Kenley, who is leading the business’ drive to grow its franchise offering across the region. 
“The demand for flexible workspace is growing exponentially across the world, including in Australia. By 2030, it is predicted that up to 30% of all commercial real estate will be flexible workspace, while flexible working is estimated to increase the total economic output in Australia by an estimated $122 billion,” said Damien Sheehan, the Country Head of IWG Australia. 
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