Grant Harrod

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LJ Hooker’s former CEO, Grant Harrod, has joined the Board of comparison website LocalAgentFinder as a non-executive director to help drive the company’s real estate network.
LocalAgentFinder provides property owners tools to compare local real estate agents or property managers for the sale or leasing of their properties. 
The business, led by Matt McCann, the former CEO of iSelect, is continuing to explore its strategic options including an Initial Public Offering (IPO) as part of its growth strategy.
Harrod is the CEO of Pro-Pac Group (ASX: PPG) and from 2008-2013 built Salmat (ASX: SLT) into a leading multi-channel communication services company, the Elite Agent reported.
He <a href="https://www.urban.com.au/news/64103-grant-harrod-quits-lj-hooker" target="_blank">quit LJ Hooker in January</a> this year after the board of the real estate agency ditched plans for its $400 million float on the ASX.
LocalAgentFinder’s chairman, Pat O’Sullivan, said Harrod’s joining its Board was a “vote of confidence into the LocalAgentFinder business model”.
“While LocalAgentFinder continues to experience strong growth in terms of agent registrations and visitors using the platform, Grant will be able to provide invaluable insights into both these audiences that will inform the business’ thinking and targeting strategies moving forward.”
Pat O’Sullivan was appointed chairman of LocalAgentFinder in May and is also a director of CarSales (ASX: CAR), iSentia (ASX: ISD) and APN Outdoor (ASX: APN).
Harrod said LocalAgentFinder has the potential to further cement itself as the first port of call for Australians looking to compare real estate agents before listing a property.
“What drew me to the LocalAgentFinder business was its simple value proposition for agents and vendors of real estate,” he said.
“Agents can be objectively compared against their peers while benefiting off these comparisons through leads that required no prospecting on their behalf.
“On the flip side, vendors have access to insights on an agent such as performance data, independent homeowner reviews and fees and commissions to help them make informed decisions about who is the right agent for them to list with.
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Ex-CEO of LJ Hooker Grant Harrod joins LocalAgentFinder board

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The chief executive of the real estate franchise business LJ Hooker, Grant Harrod has resigned.
It follows a decision by the board to ditch plans for its $400 million float on the ASX.
"The company was looking to IPO and when I came onto the board in 2014 it was a key objective," Mr Harrod told The Australian Financial Review.
"Now the board has made the call of not wanting to proceed and that has made the role redundant for me.
"My skills are not going to be utilised."
He advised that the company had no debt issues and its funding lines were secured until 2020.
Mr Harrod was hired three years ago after serving as chief executive of listed companies including the communication technology group Salmat Limited and office products company Corporate Express.
LJ Hooker's national market share sits behind Ray White with around 7 per cent.
The agency now hired global talent acquisition firm MitchelLake Group to conduct a search for a new chief executive.
LJ Hooker is one of the nation's best-known brands with more than 700 franchise offices and 8000 people across Australia and in New Zealand, the Pacific and Asia. 
Grant is also a director of Local Measure, a location based social media monitoring and customer experience management start-up technology company.
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Grant Harrod

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