Belle Property International

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Belle Property continues its expansion across regional New South Wales, opening a new office in Braidwood led by  Principal, Kelly Allen.
CEO of Belle Property, Peter Hanscomb said that lifestyle-first, regional areas are a major focus for the brand’s growth strategy.
“Kelly has been in real estate for more than 20 years and working in Braidwood since 2013. She is an award-winning agent and Principal and the ideal fit to launch the brand into the Braidwood area,” said Peter.  
Kelly (pictured above) was attracted to the Belle Property brand for its marketing.
Braidwood, which is a heritage listed town located around an hour from Canberra and 45 minutes from the coast, has seen a major increase in real estate activity since COVID-19 restrictions loosened in New South Wales. 
Belle Property Braidwood will be opening with Kelly at the helm, alongside Business Manager, Tim Allen, and an assistant agent. 
Belle Property Braidwood is located at 78 Wallace Street, Braidwood. 
 
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Belle Property expands to Braidwood

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Two McGrath offices in the Hunter region – Charlestown and Hunter Valley – have joined Belle Property.
Anthony Di Nardo saw a gap in the local market for a brand that he thinks will offer a more personalised and tailored approach but with the backing of a full suite of real estate services. 
“We wanted to create a better experience for our clients,” said Di Nardo.
“The Belle Property brand is progressive, accessible and flexible and we truly believe that the systems, processes and beautiful marketing that Belle Property has is the right fit for us and our clients.”
The Charlestown and Hunter Valley are well-established businesses, with Matthew McBrearty, Peter Kunov and Larissa Bridge leading the teams. 
Peter Hanscomb, CEO of Belle Property said the Newcastle and Hunter Valley region were going through a huge transformation.
."The growth in the market and the amount of investment that is coming into the area is staggering,” he said, adding the region has become increasingly popular for Sydneysiders looking for a more affordable lifestyle, yet still within reach of Sydney, beaches and vineyards.
Belle Property Charlestown is located at 325 Charlestown Road, Charlestown, and Belle Property Hunter Valley is located at 43 Elgin Street, Maitland.
Meanwhile The Agency is further expanding into regional NSW with Charlie Lund and her team, the number one agent in Aberglasslyn in both 2017 and 2015.
“Charlie Lund and her team have been running an extremely successful and highly regarded real estate business in the Hunter Valley region for over a decade,” Matt Lahood, CEO of The Agency, said.
“Charlie is a passionate local resident who holds a great deal of trust and respect in the community, this has led to an extraordinary level of referral and repeat business."
"A multi-talented agent, both auctioneer and licenced stock and station agent, we are truly privileged Charlie has decided The Agency is the best fit for her business moving forward.”
Charlie Lund has made 135 sales in the last 16 months.
She has been achieving above average sale prices in the region.
The median sale price in the following Hunter Valley suburbs were Aberglasslyn $465,000; Ashtonfield $565,000; Bolwarra $628,000; Lorn $588,000; Morpeth $499,500; Paterson $710,000; and Rutherford $392,250.
* 22 Arrowgrass Street, Aberglasslyn (pictured below) $711,000.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/29/Lund%201.jpg" alt="">
* 69 Ballydoyle Drive, Ashtonfield $780,000.
* 55 Kensington Road, Bolwarra $1,150,000.
* 6 Stuart Street, Lorn (pictured below) $795,000.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/29/Lund%202.jpg" alt="">
* 76 High Street, Morpeth $800,000.
* 13 Duke Street, Paterson - sold at Auction for $931,000.
* 7 John Verge Drive, Rutherford (pictured below) $710,680.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/29/Lund%203.jpg" alt="">
Having been part of a McGrath franchise office to date, she said that her decision, “was based on being able to join Australia’s fastest growing brand that is attracting the top performers in the industry,”
“I am excited to be in control of the business I am building, the quality of service that I can provide to my clients and the choices that affect my clients, my future and that of my team".
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McGrath Charlestown and McGrath Hunter Valley rebrands to Belle Property

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The Better Homes and Gardens Real Estate brand is set to enter the Australian real estate market after a master franchise agreement was completed between the Realogy Holdings Corporation and CT Investment Holdings Pty Ltd.
CT Investment Holdings chairman and owner is Charles Tarbey, who is also the chairman and owner of Century 21 Australasia.
It operates in around 40 states across the USA.
It is not the first time the publishing/real estate linkage has been tried in Australia as Belle magazine teamed up with a property syndicate to launch the Belle property group, which has had erratic progress following its 2000 launch headed by former politician John Hewson, estate agent Chris Meehan and Peter Hocking.
Supported by Better Homes and Gardens magazine, the company will provide lifestyle, styling, renovating and gardening content, as well as traditional real estate sales and leasing services.
The Better Homes and Gardens magazine’s multi-media lifestyle brand print edition is read by nearly 40 million people per month in the US and Australia.
In Australia, Better Homes and Gardens magazine boasts a cross-platform reach of more than 3.5 million people across print, digital and social, with Better Homes and Gardens being the most read magazine in Australia.  
Sherry Chris, the global President and CEO of Better Homes and Gardens Real Estate, said the announcement marks a "momentous point in Better Homes and Gardens Real Estate’s strategic growth story."
“Better Homes and Gardens’ lifestyle magazine brand has an unparalleled scope and reputation in Australia, as it does in the United States.  These benefits pave a path of competitive advantage for the Better Homes and Gardens Real Estate brand as it launches in Australia and New Zealand, and there is no better person to oversee the brand’s strategic growth and development than Charles, a seasoned and respected leader in the real estate market.”
There has been strong interest in the Better Homes and Gardens Real Estate opportunity in Australia and New Zealand.
Tarbey said that the Better Homes and Gardens Real Estate brand will have a very different offering than other real estate brands throughout Australia and New Zealand and likely appeal to a very unique demographic.
“The franchisees affiliated with the new business will not only offer traditional real estate services but also what I would describe as a ‘complete lifestyle experience’, that leverages lifestyle content that complements and relates to Better Homes and Gardens magazine.
“Whether it is helping people prepare a home for sale or assisting them in their search for a new home, the Better Homes and Gardens Real Estate brand will enter Australia and New Zealand markets with an exclusive offering.
"This offering, combined with the power of the media brand and the experienced real estate practitioners we expect to attract, gives us a high degree of confidence that the Better Homes and Gardens Real Estate brand will succeed in real estate like it has in so many other domains,” said Charles Tarbey.
The Editor in Chief of Better Homes and Gardens magazine in Australia, Julia Zaetta, welcomed the news.
“We are very excited to have the Better Homes and Gardens Real Estate brand in Australia. Better Homes and Gardens’ magazine media brand is a large, much loved and highly trusted multi-platform offering and it is great news that the real estate brand is expanding.
“We are thrilled our wide audience will now be able to enjoy real estate services as they undertake some of the most important activities of their lives: buying, selling and renting their home.” 
Julia Zaetta paid $1.45 million for her Neutral Bay unit in 2016.
The growing Better Homes and Gardens Real Estate network includes more than 11,500 affiliated sales associates and hundreds of offices serving home buyers and sellers across the United States and Canada, Jamaica and the Bahamas.
It is expected that the first Better Homes and Gardens Real Estate offices will open their doors in Australia towards the end of 2018 and in New Zealand in 2020.
 
 
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New belle of the property ball...Better Homes and Gardens brand comes to real estate in Australia

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Boutique real estate group Belle Property International has opened its first Indian office in the city of Mumbai.
The office forms part of the company’s strategic expansion across Asia.
Belle Property International is hoping to help Indian investors to secure a portfolio of residential and commercial properties across Australia.
“We are creating a network of offices in Asia and Australia whose purpose is to sell Australian property to interested Asian investors,” says Peter Hanscomb, CEO of Belle Property International.
“We believe India will be a strong source of investment in Australia over the next 25 years, so we are excited to be opening our first office in India.”
Handscomb said the co-principals of Belle Property International Mumbai, Hozefa Rangoonwala and Murtaza Poonawala, bring a strong background in real estate marketing and financial services.
“Hozefa and Murtaza come from a banking and marketing background, therefore the value of premium is not lost in the bid to quickly do a transaction,” says Stephen Ivanusa, director and co-founder of Belle Property International.
“With backgrounds in the banking and insurance industry, we’re able to look at portfolio structuring with risk analysis and provide a level of confidence to the Indian investors.”
Belle Property International Mumbai principals state that Sydney, Melbourne and the Gold Coast are the primary focus for the Indian market with growing interest in Brisbane and Adelaide. 
“We are giving another option to Indian investors, as no one has ever approached it from an Australian point of view with an established office in India,” says Rangoonwala.
“Australia is viewed as a safe country with a good economy, and that is more stable than other markets that are competing for Indian investors, such as the United States, United Kingdom and the Middle East.”
“India has gone through many reforms of late and with the demonetization of the Ruppee there is an urgency to get the now declared funds back out into the markets to yield higher returns,” says Ivanusa.
“With an open and progressive Indian government met with Australia’s immigration pathways; we are only starting to see the tip of the iceberg let alone what sits underneath.”
Belle Property International are planning to further expand across Asia with more offices set to open in 2017.
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