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Better Homes and Gardens is now part of Bauer Media after Seven West Media agree to sell Pacific Magazines, its magazine business, to Bauer Media for $40 million.
The deal is expected to be completed next year, subject to the approval of the ACCC.
Better Homes joins the stables at Bauer which includes The Australian Women's Weekly, Empire and Heat.
Better Homes and Gardens TV show however will continue its ongoing production with Channel Seven under the agreement.
As part of the agreement, Seven West Media and Bauer Media have also entered into commercial arrangements, including a $6.6m advertising spend for Seven West Media on Bauer assets over three years.
It has been reported the proceeds of the sale will be used to pay down Seven West Media's debt after they posted a $444.4 million loss.
New Seven boss James Warbuton said the sale is another step towards the future of the SWM brand.
“The sale of Pacific Magazines is another major initiative aligned with our strategy to improve balance sheet flexibility and simplify the operating model to enable greater focus on growth initiatives,” he told Mumbrella.
“The team at Pacific have been at the forefront of our group’s transformation and have done a tremendous job at repositioning their business, but there can be no doubt that there is a greater future within a larger scaled magazine group.”
 
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Better Homes and Gardens TV show to continue Channel Seven production despite Bauer Media buyout

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The home titles, Inside Out, Country Style and homelife.com.au have been sold to Bauer Media by News Corp.
Country Style, Inside Out and Homelife.com.au and their editorial teams are said to be an "ideal complement to Bauer’s existing stable of homes titles."
"We know that they will have a strong publishing future with Bauer," the executive chairman of News Corp, Michael Miller said.
The acquisition will see Bauer’s Homes portfolio become the pre-eminent destination for readers looking for creative inspiration and expert advice in an ever-changing home environment, he added. 
The July editions of Country Style and Inside Out will be our final issues before the editorial teams make the move to Bauer Media.  
The products will be led by Bauer Homes editor-in-chief Lisa Green, who has been at the helm of House &amp; Garden since 2006, Mumbrella noted.
Inside Out acting editor Victoria Baker and Country Style and HomeLife.com.au editor-in-chief Victoria Carey will remain in their roles and move across to Bauer, but associate publisher of homes Claire Bradley will remain at News Corp for a new opportunity.
Miller said he was often approached by numerous parties interested in parts of our publishing portfolio.
"We are focused on orienting our business towards markets and categories that represent growth for us, such as our food and prestige networks, and after significant review of our magazine publishing assets, we have decided to divest our home titles, Inside Out, Country Style and homelife.com.au, in response to interest from Bauer Media."
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