Avnu

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Undeterred by its recent tech startup failures, LJ Hooker has announced the release of a tailored new tech platform that promises to lead the digital transformation of the real estate industry.
LJ Hooker chairman L Janusz Hooker said that, for clients, the propriety-built artificial intelligence platform enables a more transparent buying and selling process, maximising customer satisfaction.
He said that, for agents, the platform offers better efficiency and mobile capability, automating the hundreds of steps involved from appraisal to settlement.
Mr Hooker said that the technology is implemented first in LJ Hooker Avnu, before being expanded across the entire franchise network.
“Advancements in technology have now enabled us to build our platform,” he said.
“In particular, the commoditisation of AI and machine learning, spread of cloud computing and access to open source frameworks, and our ability to recruit top engineers with international experience building the tech infrastructure for the likes of Google, LinkedIn and Twitter.
“The modern-day consumer demands the products and services they consume be delivered in real time.
"It’s the right time for Australia’s largest asset class real estate, valued at $7.5 trillion, to deliver on that level of service,” he told an industry website, REB.
Meanwhile The Australian Financial Review has reported today that "several months of inactivity" had led to questions about the viability of the Avnu model, and its cost impact on LJ Hooker.
Hooker responded saying an Avnu office would only be opened in areas where an LJ Hooker franchise didn't already have a presence.
The first Avnu store in Neutral Bay replaced the terminated LJ Hooker Mosman franchise when its former principals moved to Ray White in 2017.
"It's a big investment to make, but we see a big return coming out of it, " Mr Hooker said.
Traditional agents spend approximately 30 percent of their time listing and selling, 30 percent on lead generation and 40 percent on administration tasks.
It is hoped the technology at LJ Hooker Avnu consolidates administration to just 15 percent.
<a href="https://www.urban.com.au/news/97354-ljh-avnu-ceo-chucks-in-job-to-become-domain-s-chief-customer-officer" target="_blank">Avnu lost its CEO Jason Chuck this week</a> in an unexpected disruption to the business rollout.
LJ Hooker's think-tank LJX-Lab previously developed an online and offline real estate agency model to work in partnership with the LJ Hooker business.
Named Settl, it was led by a start-up team staffed with people from Uber, Atlassian, Freelancer and Airtasker, but failed to succeed despite having been in development for 18 months.
LJX-Lab had been hoped to be in a unique position to develop and launch technology for the real estate industry.
LJ Hooker committed $100 million to establish a real estate startup incubator, with LJX-Lab's first development Real Edge, a digital learning and coaching platform that delivers LJ Hooker's training programs online.
 LJX-Lab had assembled an advisory board of business leaders, including:
<ul>
<li>Freelancer.com CEO, Matt Barrie (Sydney);</li>
<li>MD CSIRO Innovation Fund and &amp; Founder of Black Bird Ventures, Bill Bartee (Sydney);</li>
<li>Co-Founder and Principal of RFR Holding, Michael Fuchs (New York);</li>
<li>Director of Zoopla.com and former CEO of Countrywide Real Estate Group, Grenville Turner (London).</li>
</ul>
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j.ballantyne1990-6AQqhLzZaK

LJ Hooker to pioneer artificial intelligence tech platform

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LJ Hooker Avnu is set to expand into Sydney’s northern districts with the appointment of Ben Mulae and his team of two associates.
His previous agency was First National which had "archaic" systems for marketing, compliance and client reporting, he suggested.
“I’m excited to have joined Avnu, with its cutting-edge platform that now streamlines and automates much of this so that I can really nurture my client relationships and execute on our sales strategies.”
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<div id="google_ads_iframe_/50807330/REB_PremiumNewsTile_800x250_0__container__">The Hunters Hill=based Mulae joined LJ Hooker Avnu with his associate agents Angie Wong and Martika Whitfield.</div>
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He said they have been a team for more than four years.
While they will lead the expansion into the Northern Districts, they advise they will be continuing to service clients in Putney, Gladesville, Ryde, Tennyson Point and surrounding suburbs.
Benjamin has been consistently ranked in the top two percent of First National Real Estate Agents across NSW. 
First National is the largest independent real estate network in Australia.
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LJ Hooker Avnu expand further into Sydney’s northern districts

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Jason Georges, has become the latest sales agent to join the LJ Hooker Avnu team as it continues to make its mark in the blue chip Lower North Shore. 
LJ Hooker Avnu now claims to have the largest market share in arguably Australia’s most valuable suburb, Mosman.  
Georges was previously with Ray White Willoughby, where he was recognised as one of their top 10 agents in the Sydney region.
Despite slowing market conditions in Sydney, since joining LJ Hooker Avnu Georges has already signed seven listings totalling over $13 million. 
“We’re thrilled to welcome Jason to the team at LJ Hooker Avnu," Christine Mikhael, LJ Hooker Avnu chief performance officer said,” said Mikhael.
“His intimate knowledge of the Willoughby and surrounds second to none and his track record is impressive.”
LJ Hooker Avnu hopes to supercharge its sales agents’ abilities to serve their clients, by creating a technology enhanced full-service agency.
By streamlining much of the administration demands of their day-to-day activities and utilising platforms and tools which create much greater efficiencies, sales agents are freed-up to spend more time on client facing activities.  
“I grew up in the Lower North Shore, so I feel very connected to the area,” Georges said.  
“The area has evolved in that time, and so has real estate. How real estate was transacted 10 years ago, even two years ago, has changed.  
“My clients now want to know what’s happening in their sales journey in real time.”
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LJ Hooker Avnu expand with Jason Georges joining in Willoughby

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Television's celebrity chippie turned real estate agent Tom Williams has quietly moved on from his job in the highly competitive lower North Shore residential sales market.
After just six months at LJ Hooker Avnu he's quit the tech savvy Mosman estate agency which is pioneering Artificial Intelligence in house sales.
Williams was being well utilised in the many video walk-throughs of the agency's prestige listings, while he learnt about the art of sales.
The vendors certainly loved having the ultra professional Williams promoting their pricey homes.
His next move is unconfirmed although he never actually gave up working at the family's property marketing business which has several apartment projects on its books.
Williams had turned to the family company straight after leaving Channel 7 last year where he was the co-host of The Daily Edition with Sally Obermeder.
The Double Bay project marketing company, Boutique Estates International is headed by his sister in law, Vanessa Gilbert who was keen for Williams to gain a little further experience.
Williams is married to fashion designer Rachel Gilbert, with the couple having two girls, Storm and Sloane, who attend school locally in Mosman.
It was in February when Williams joined the Michael Coombs team in Mosman, with just the two sales credited to his name on the realestate.com.au website.
AVNU was set up earlier this year after Coombs had quit McGrath after 16 years.
Coombs had told the Mosman Collective blog that appointing Williams was an "absolute no brainer".
“It’s pertinent for me to say that Tom Williams is more than just a pretty face,” Coombs said.
He's not the only pretty face who have pushed the new Avnu on social media platforms.
Three weeks ago model Kris Smith starred in a video posted on Coombs's LinkedIn page, where Smith sang the praises of the agency's technical solutions that replaced paperwork which allows more face to face time with buyers and sellers.
Williams has also done some recent promotional work for Disney on Ice.
Of all the things he's done, it was what made his children really excited.
"They completely freaked out and I immediately went to 'Legend Status' as a dad!" he told Nine Honey.
Williams will continue to produce and present property videos for agencies.
This article was first published in the Daily Telegraph.
 
 
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