Yarraville Place

Developer ID_Land’s Yarraville Place, a new community development of 98 townhomes, has successfully sold 93 per cent of their stock with only six homes left on the market.

As Melbourne’s property market paves its way toward recovery, now may be the best time to secure a new home before rates of profit-making sales improve in the coming quarters and prices rise.

As of December, values across the Melbourne market are already showing a recovery trend, with values up 1.5 per cent in the three months to December, according to a recent CoreLogic report.

<a href="https://www.urban.com.au/new-townhouses/yarraville-place-2-banool-avenue-yarraville"><img alt="" data-entity-type="" data-entity-uuid="" height="1214" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/idl1546_yarravilleplace_s040_ext_typeejn_final_web.jpg" width="2000" /></a>

Working closely with heritage consultants, Bryce Raworth, the development boasts an inspired heritage brick façade, designed by architects Rothelowman.

The new community lies nestled among the Edwardian and Victorian architecture of the area and echoes the suburb’s historic past with modern sophistication.

Heritage bluestone meets modern finesse, reinvigorated with contemporary sawtooth forms and lightweight materials.

Located at the southern end of the site, the remaining homes have been designed for couples, young families and passionate entertainers.

<a href="https://www.urban.com.au/new-townhouses/yarraville-place-2-banool-avenue-yarraville"><img alt="" data-entity-type="" data-entity-uuid="" height="1078" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/idyarr7350_web_low_balcony-1920x1078.jpg" width="1920" /></a>

Each townhouse features ample living space across its three storeys, plus terrace views over the village surrounds.

The development, eligible for the $15,000 HomeBuilder scheme, is ideal for first home buyers who may also be eligible for a reduction in stamp duty and state government grants.

Estimated for completion in early 2022, Yarraville Place townhomes sell from $820,000. &nbsp;

Each townhouse features ample living space across its three storeys, plus terrace views over the village surrounds

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Just six homes remain in ID Land’s Yarraville Place

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Situated just <a href="https://www.urban.com.au/new-townhouses/yarraville-vic">6 kilometres from Melbourne CBD</a> is the brand new master-planned community to be delivered by award-winning developer <a href="https://www.urban.com.au/developers/idland">ID Land</a>. Surrounded by established retail boutiques, dining options and public transport within walking distance, <a href="https://www.urban.com.au/new-townhouses/yarraville-place-2-banool-avenue-yarraville">Yarraville Place</a> is a development offering residents optimum convenience, considered design and a complete lifestyle upgrade.

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/3YQNTADL7MM" width="660"></iframe>

<h2>YARRAVILLE PLACE AT A GLANCE</h2>

Developer: ID Land

Architect: Rothelowman

Location: 2 Banool Avenue, Yarraville VIC 3013

Number of apartments: 98

Slated for completion: Early 2022

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-051e24924dd947cf9b7758d5e82ed0a9.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="351" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-051e24924dd947cf9b7758d5e82ed0a9.jpg?itok=ZXARRw9i" width="580"></a></figure>Designed by renowned architects <a href="https://www.urban.com.au/architects/rothelowman-architects">Rothelowman</a>, Yarraville Place tells a story of the neighbourhood's heritage, with an industrial-style brick facade and sawtooth roofline, fused with the low maintenance liveability of modern design. 

ID Land has worked with a team of heritage experts to retain and restore the impressive heritage-listed bluestone wall situated prominently within the centre of the project.

The display suite offers a look into the beautiful townhomes currently under construction. In the kitchen, the palatial Ceasarstone island benchtop with waterfall edges, adds a sense of luxury and offers an open plan space for entertaining. Each Yarraville Place kitchen features high-quality Smeg appliances, elegant pendant lights, induction cooktops, and bespoke cabinetry.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-f3cdf8a88befb96d1b053abbbf764469.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="288" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-f3cdf8a88befb96d1b053abbbf764469.jpg?itok=SOlI8rEQ" width="580"></a></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-880b7d9bed55d46ebc7e0f591e25c09d.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="374" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-880b7d9bed55d46ebc7e0f591e25c09d.jpg?itok=FUD1o1z4" width="580"></a></figure>Yarraville Place's minimalist bathrooms feature semi-frameless shower screens, ceramic floor tiles, and skylights to encourage plenty of natural sunlight to fill the bathrooms.

Each bedroom will include either a built-in wardrobe or walk-in option, as well as plush carpet, and floor-to-ceiling double-glazed joinery for excellent thermal insulation. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-b111ca58c51cd5bd692bc6dda856f4c6.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="722" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville-place-2-banool-avenue-yarraville-b111ca58c51cd5bd692bc6dda856f4c6.jpg?itok=qbUjw3f7" width="580"></a></figure>Buyers can select from three unique design schemes - the contemporary vista scheme, the traditional bluestone scheme or the neutral village scheme – as well as a variety of different floor-plans to suit their needs. And with solar panels servicing all homes, buyers could save on utility bills in future. 

Civil construction has now begun, and with the last release of homes remaining, you won't want to miss out. Reach out to a <a href="https://www.urban.com.au/new-townhouses/yarraville-place-2-banool-avenue-yarraville">Yarraville Place sales consultant today</a> via Urban for more information. 
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Olivia Round

Urban’s tour of the Yarraville Place display suite

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Last week, all eleven Woodlea townhomes were snapped up within hours after being launched to market, and by the weekend Yarraville Place had sold 50% of 55 townhomes in the first week of sales. These statistics suggest a high demand for stock in Melbourne’s western suburbs, with buyers ready to move 10-30 kilometres out of the CBD to secure their dream home.

This sentiment follows waves of uncertainty around buying off-the-plan; however, today, there are many reasons why purchasing off-the-plan could be a better time than ever.

Here are five reasons to consider buying a new apartment or townhome.

<ol>
<li>Building regulations are stricter today</li>
	<li>Many home seekers could be eligible for Stamp Duty concessions</li>
	<li>House prices are forecast to increase over the next 12 to 24 months</li>
	<li>Mortgage serviceability has become easier for home buyers</li>
	<li>Finance is more accessible to acquire due to APRA’s loosened lending constraints</li>
</ol>
<h2>Why Woodlea sales were such a success</h2>

Known as Australia’s fastest-growing community, Woodlea has now launched its most affordable product to date – 11 townhomes all of which sold within hours of release.  The two and three-bedroom homes designed by <a href="https://www.urban.com.au/architects/dko-architecture">DKO Architecture</a>, with grounds curated by MDG Landscape Architecture, allowed buyers to purchase an architecturally-designed, spacious home for around $339,000, which is rare in today’s market given the average first home buyer loan <a href="https://www.finder.com.au/australian-home-loan-statistics">is about $366,776</a>.

Woodlea’s Project Director Matthew Dean noticed a gap in the market which caters to the need for affordable housing to ease the debt of first home buyers, which is what inspired The Urbanist Collection.

<blockquote>
“It’s unheard of to be able to buy an architecturally designed townhouse that is turnkey ready for under $350,000 so it was important for us to offer a product that catered to the first home buyer market and the loan size in which they can borrow.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_urbanist_collection_-_exterior_copy.jpg" rel="gallery-all" title="The Urbanist Collection townhome exterior. Image supplied."><img alt="" class="image-article-full-width-580px" height="326" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/the_urbanist_collection_-_exterior_copy.jpg?itok=hcA43L2a" title="The Urbanist Collection townhome exterior. Image supplied." width="580"></a>

<figcaption>The Urbanist Collection townhome exterior. Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_urbanist_collection_-_interior.jpg" rel="gallery-all" title="The Urbanist Collection townhome interior. Image supplied. "><img alt="" class="image-article-full-width-580px" height="363" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/the_urbanist_collection_-_interior.jpg?itok=6mVJog7s" title="The Urbanist Collection townhome interior. Image supplied. " width="580"></a>

<figcaption>The Urbanist Collection townhome interior. Image supplied.</figcaption></figure>The Urbanist Collection is <a href="https://www.urban.com.au/developers/mirvac">Mirvac’s</a> latest development within the Woodlea precinct and maintains the high-quality design and functionality synonymous with that of the 711-hectare community. Each home includes luxurious Smeg appliances, 2.5-2.7-metre-high ceilings, spacious living areas, stone benchtops and more.

<blockquote>
“Buyers will be spoilt for choice with a variety of floor plans to choose from, all while being located in the social heart of Woodlea; just 100-metres from the future local Town Centre, an abundance of parks and nearby schools.” 
</blockquote>

Matthew Dean, Woodlea Project Director

Key selling points:

<ul>
<li>Located within walking distance to the local playground, which is found to increase housing values by approximately $20,000</li>
	<li>All townhomes include high-quality appliances, fixtures and fittings</li>
	<li>Townhomes require only a 5% deposit</li>
</ul>
<h2>Why first home buyers are flocking to Yarraville Place</h2>

Property developer <a href="https://www.urban.com.au/developers/idland">ID_Land</a> celebrated a successful opening week of Yarraville Place sales, bringing in a staggering $45 million and selling more than 50% of townhome stock.

ID_Land Joint Managing Director Matthew Belford explained that location was a key driver behind the impressive sales.

<blockquote>
“We think the strength of the sales results to-date indicate that buyers across multiple demographics are back in the market and they’re looking for accessible, premium property in sought-after postcodes like Yarraville. Understanding the demographics of the area, we saw an opportunity to deliver a product that would embrace the character of the location while tapping into the significant demand for three- and four-bedroom dwellings at an affordable price.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville_place_render_1.jpg" rel="gallery-all" title="Yarraville Place townhome exterior. Image supplied."><img alt="" class="image-article-full-width-580px" height="293" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville_place_render_1.jpg?itok=DjRUkMmx" title="Yarraville Place townhome exterior. Image supplied." width="580"></a>

<figcaption>Yarraville Place townhome exterior. Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville_place_render_2.jpg" rel="gallery-all" title="Yarraville Place townhome exterior. Image supplied."><img alt="" class="image-article-full-width-580px" height="414" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville_place_render_2.jpg?itok=1GB_ZHsF" title="Yarraville Place townhome exterior. Image supplied." width="580"></a>

<figcaption>Yarraville Place townhome exterior. Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yarraville_place_render_3.jpg" rel="gallery-all" title="Yarraville Place townhome exterior. Image supplied."><img alt="" class="image-article-full-width-580px" height="352" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/yarraville_place_render_3.jpg?itok=erhOznR_" title="Yarraville Place townhome exterior. Image supplied." width="580"></a>

<figcaption>Yarraville Place townhome exterior. Image supplied.</figcaption></figure>Designed by <a href="https://www.urban.com.au/architects/rothelowman-architects">Rothelowman Architects</a> with landscaping by Tract, Yarraville Place was a substantial project developed in collaboration with heritage consultant Bryce Raworth. The in-fill development echoes Yarraville’s rich industrial heritage with its sawtooth rooflines, retained Bluestone walls and arched keystone doorframes.

<blockquote>
“The retention of heritage assets throughout the project gives it a very unique and different look and feel.”
</blockquote>

Stuart Marsland, Rothelowman Principal

Townhomes are available in two, three and four-bedroom configurations and buyers can choose from a selection of 10 floorplans.

Key selling points:

<ul>
<li>Multiple floorplan options to suit a variety of buyer needs</li>
	<li>Yarraville is a great inner-west location which saw a surge in popularity in recent years</li>
	<li>The area has undergone significant transformation in terms of commercial development and village upgrades</li>
</ul>
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