Urban.com.au

<p>Four rooftop terraces. Four boutique-sized apartment buildings. One excellent location. <a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery" target="_blank"><u><strong>The Laneways</strong></u></a> is Rosebery's exciting new address, located on the sought-after Mentmore Avenue.&nbsp;</p>

<p><em>Check out our video tour:</em></p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/BwFtl7DNPpc" width="660"></iframe></p>

<h2><strong>THE LANEWAYS AT A GLANCE</strong></h2>

<p>Developer:&nbsp;<a href="https://www.urban.com.au/developers/ellerson-property" target="_blank"><u><strong>Ellerson Property</strong></u></a></p>

<p>Location: 33-37 Mentmore Avenue, Rosebery NSW 2018</p>

<p><img alt="" data-entity-type="" data-entity-uuid="" height="3375" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/maison-33-37-mentmore-avenue-roseberry-1db561df462f003d337390fde3ad1400.jpg" width="6000" /></p>

<p>The Laneways features a fresh and elegant design palette, giving you a series of living spaces which you can make your own, once you add personal furnishings. It's the perfect high-quality canvas to make your home truly unique.</p>

<p>The spacious entertainer's kitchen is equipped with durable stone benchtops with an in-built Wi-fi device charging station. There's also floor to ceiling storage and modern appliances, seamlessly integrated for a clean, minimalist aesthetic.&nbsp;</p>

<p>The open plan living room extends to a private balcony. Both living areas are generous in size and perfect for entertaining, with expansive glazing allowing for excellent air-flow, and light.&nbsp;</p>

<p>Bathrooms within each apartment are fully tiled and include frameless walk-in showers, freestanding bathtubs, ample vanity storage and stainless tapware.</p>

<p>[smartcode_project:default project_id=24323]</p>

<p>All rooms feature generous high ceilings, with a combination of timber flooring and plush carpet. Ducted air conditioning throughout each property means you can enjoy the perfect thermal balance throughout the year.&nbsp;</p>

<p>Not only will residents love spending time relaxing on their private balcony, but the level 5 rooftop terrace offers a fantastic space to socialise with friends and neighbours while enjoying the panoramic city vistas.&nbsp;</p>

<p>Residents will also have access to electric Car Charging Bays in the garage, with the beach just a 15-minute drive from your new home, and the walkability of the neighbourhood means you can be in Rosebery Dining Precinct or Sweet Acres Park in minutes.</p>

<p>If you love the sound of living just 6 kilometres from Sydney CBD, and within walking distance to Green Square Transport Hub, then <a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery" target="_blank"><u><strong>enquire today</strong></u></a> to secure your dream home at The Laneways.</p>


Olivia Round

Display Tour: The Laneways by Ellerson Property in Rosebery, NSW

<p>Urban.com.au, Australia's largest dedicated off-the-plan property marketplace, has announced the acquisition of the Property Observer website, and the subsequent merger of the two platforms, effective from Friday 11 December.</p>

<p>Property Observer was founded in 2011 by Jonathan Chancellor while at Eric Beecher’s Private Media (publisher of Crikey and Smart Company among others) and quickly established itself as Australia's #1 property investment news website. Chancellor acquired full ownership of the site in 2015.</p>

<p>Urban.com.au (formerly Urban Melbourne) was founded by Mark Baljak and Alastair Taylor in 2013 as a property blog and online news portal.</p>

<p>After its acquisition in 2018 by tech entrepreneurs Mike Bird and George Glover, Urban.com.au evolved to become a one-stop-shop for home-hunters seeking informed, independent content and information for off-the-plan apartment and townhouse projects and developers across Australia.</p>

<figure>
<figcaption>George Glover and Mike Bird</figcaption>
</figure>

<p>Today, Urban.com.au houses information on over 10,000 developments including 2,500 active development listings across Australia, and is used by some of the country’s largest developers including OSK Property, Dahua Group &amp; Bensons Property Group.</p>

<p><img alt="George Glover &amp; Michael Bird" data-entity-type="file" data-entity-uuid="fdbb9ff4-2fae-4d58-ae46-ba1e51fdf3d9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Michael%20Bird.png?VersionId=TSCsLQ.ftFYKA0Hl8hzYO7beWGxR55n4" /></p>

<p>The acquisition will add an estimated 200,000 unique monthly users to the Urban.com.au platform and is expected to more than double the annual audience reach to approximately 4million, further cementing a formidable market-leading position for Urban.com.au.</p>

<p><a data-entity-type="file" data-entity-uuid="867c154e-9c64-4b68-9400-c868d2abde60" href="https://www.urban.com.au/news/carsales-co-founder-invests-and-joins-urban-com-au-board?utm_source=portal"><img alt="Carsales co-founder invests and joins Urban.com.au board" data-entity-type="" data-entity-uuid="" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-03%20at%204.17.56%20pm.png?VersionId=fKUNhSUfDgN6Yo7U1Ul90oedkYmUy6Fd" /></a></p>

<p><em>“Our acquisition of Property Observer brings together a leading property news site with Australia’s largest dedicated off-the-plan property portal to further empower our audience with unique insights on the new development landscape, while delivering national editorial coverage of the off-the-plan market."</em></p>

<p><em>"Urban.com.au is a place where home buyers can access centralised information about a project or developer not just while it’s on market but through the development life-cycle from planning and design through to construction and delivery, so they can be as informed as possible about their purchasing decision."</em></p>

<p><em>"The addition of the Property Observer news service, and the searchable back-catalogue of articles that will be available for our users, just adds another dimension to the portal and provides even more value for home buyers."&nbsp;</em></p>

<p><em>"What Jonathan and his team have created with their independent approach to Property Observer aligns with our values and we share Jonathan’s belief that transparency and education are the key ingredients to a successful property buying journey."</em></p>

<p><em>&nbsp;"Our vision for Urban.com.au is to bring together not just property information, research and community discussion, but independent journalism and editorial coverage to deliver a place where home-buyers can be informed, educated and ultimately empowered to go further through the home-buying journey on their own terms,” </em>said Urban.com.au Chief Executive Officer Mike Bird.</p>

<p>The merger of the two websites will take effect later this week when Property Observer’s platform will be integrated with Urban.com.au and Property Observer will become the news and editorial portal within Urban.com.au, with Chancellor assuming the role of editor-in-chief.</p>

<p>Over 36,000 back catalogue articles from Property Observer will be transferred onto the site alongside 3,500 archival articles from Urban.com.au as part of the sites’ amalgamation, providing a comprehensive and searchable editorial database for users.</p>


Urban.com.au, Australia's largest dedicated off-the-plan property marketplace, has announced the acquisition of the Property Observer website, and the subsequent merger of the two platforms, effective from Friday 11 December.

urban.com.au

Australia's largest dedicated off-the-plan property portal Urban.com.au announces the acquisition of online news website, Property Observer

<html><body>
<p>In this week's webinar, Urban CEO Mike Bird caught up with Australian property industry leaders, John Meagher (CEO, 360º Property) and Paul Lowe (Lendlease Sales Manager).</p>

<p>If you missed the webinar, here are some of the topics that were discussed:</p>

<h2 class="rtecenter"><strong>Introduction to guest speakers</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/VkmE3YF5Yqw" width="660"></iframe></p>

<h2 class="rtecenter"><strong>How are you finding prospects are responding to the current market conditions and media noise around house prices potentially falling over the next 12 months?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/18XzxVJm5yA" width="660"></iframe></p>

<h2 class="rtecenter"><strong>Have you started seeing conversion rates increase compared to the middle of the pandemic?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/_2FRuAiOczk" width="660"></iframe></p>

<h2 class="rtecenter"><strong>What are the differences in strategy for a first time launch compared to a relaunch – particularly given the current circumstances?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/Tv36xodUyxw" width="660"></iframe></p>

<h2 class="rtecenter"><strong>Which offshore markets are furthest along the path to recovery?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/q2RDaw9CwL8" width="660"></iframe></p>

<h2 class="rtecenter"><strong>What differences will you have in your strategy this spring, compared to last spring?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/zlVPu2NLRVs" width="660"></iframe></p>

<h2 class="rtecenter"><strong>Are you using certain channels more or less than you usually would during this time?</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/6_6AHlYUGr4" width="660"></iframe></p>

<h2 class="rtecenter"><strong>Have you found out that some buyer segments are outperforming others, e.g. First Home Buyers (due to not being able to spend their money on smashed avocado?)</strong></h2>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/p9JBdcNLaRM" width="660"></iframe></p>

<p>If you'd like to be informed of Urban's next industry webinar, sign up to Urban's industry portal <a href="https://portal.urban.com.au/register">here</a>.</p>
</body></html>

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