Urban regeneration

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The completion of Dux Richmond Hill in recent days has added further weight to the strip's diversification away from being predominantly a retail zone.

In recent years Urban.com.au has looked at the strip's <a href="https://www.urban.com.au/news/beller-groups-retail-shopping-strip-synopsis-explained-in-detail">retail woes</a>, <a href="https://www.urban.com.au/expert-insights/buying/will-free-parking-save-bridge-road">potential solutions in fixing the faltering strip</a> and its <a href="https://urban.melbourne/planning/2015/05/06/bridge-roads-apartment-transformation-gathers-pace">drift toward apartment development</a>. Dux Richmond Hill at 153-177 Bridge Road has added a further 175 apartments, placing it as Bridge road's second largest apartment development delivered.

Developer Little Projects is mindful of the apartment wave that is providing Bridge road with a fundamental shift in how the strip is perceived.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image192.jpg" rel="gallery-all" title="The Dux Richmond Hill by Little Projects"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image192.jpg?itok=lNzF__Wx" title="The Dux Richmond Hill by Little Projects" width="580"></a>

<figcaption>The Dux Richmond Hill by Little Projects</figcaption></figure>On the occasion of Dux Richmond Hill's completion Little Projects Development Director Leighton Pyke provided the following commentary regarding Bridge Road:

<blockquote>
New apartment buildings like Dux Richmond Hill are the catalysts for change we need to resurrect shopping strips like Bridge Road and give new purpose to its retail operations.

What we are seeing is a role reversal with residential now driving and attracting retail rather than it simply being a case of activity zones dictating development. There is genuine opportunity to be realised as new developments return foot traffic to strips that have long been starved of new blood.

Rather than trying to return them to their former glory, we should be driving the evolution of prime shopping strips like Bridge Road, Richmond, Fitzroy Street, St Kilda and Chapel St, South Yarra and reappropriating them for a new generation of residents.
</blockquote>

Little Projects notes that Australian Bureau of Statistics figures show that over 4,100 apartments have been built through established retail strips in Collingwood, Fitzroy, Northcote and Richmond since 2012, leading to a 5.5 per cent increase in the number of businesses trading along these strips.

Little Projects cite a further 3,600 apartments set for completion across these four locations by December 2020, which will further amplify the trend.

Leighton Pyke also provided comment on the type of retail tenancy supporting these new apartment developments:

<blockquote>
Yes, there is an undeniable shift in offering that needs to take place if we are to bring back beloved locations like Bridge Road but what’s exciting about this is the rich opportunities to be found here for those retailers who provide well-balanced food and service offerings that are tailored to suit the local audience

The feedback we have received is that the Dux Richmond Hill’s retail spaces are more adaptable than the traditional narrow Victorian terraces of Bridge Road, which are limiting in terms of their potential for fitouts and adaptive reuses.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/273_20-12-2017_3343.jpg" rel="gallery-all" title="SJB's Richmond Plaza design"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/273_20-12-2017_3343.jpg?itok=s4kRiVW2" title="SJB's Richmond Plaza design" width="580"></a>

<figcaption>SJB's Richmond Plaza design</figcaption></figure>For Bridge Road specifically, there remains a solid pipeline of apartments in waiting. With Dux Richmond Hill complete, next to the construction starting line is <a href="https://www.urban.com.au/new-apartments/lanbruk-apartments-79-bridge-road-richmond">Lanbruk Serviced Apartments</a> at 79 Bridge Road.

Builder Minicon is charged with delivering the serviced apartment complex which will join Cobild's 10 level <a href="https://www.urban.com.au/new-apartments/frame-19-21-judd-street-richmond">Frame Apartments</a> at construction and the soon to be restarted <a href="https://www.urban.com.au/projects/herbert-king-172-lennox-street-richmond">Herbert King</a>. The latter two projects are mere metres from Bridge Road.

A sweep of the Urban.com.au Project Database shows hundreds of new apartments earmarked for Bridge Road across a further 10 developments.

Largest of these is Coles Group and Gresham Property Funds Management's approved development of <a href="https://www.urban.com.au/new-apartments/261-271-bridge-road-richmond">Richmond Plaza</a> which includes a slab of retail space and 300 plus apartments over 12 levels. Project architect notes the project's end value at $250 million.
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silvermb

Bridge Road's latest development complete, what next for the rising apartment strip

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7,000 square metres of prime yet underutilised Brunswick real estate is heading down the path of urban regeneration.

342-348 Victoria Street had for generations been the home of Australian Licorice Company. Whilst production onsite may have ceased during 1985 the operation's redundant chimney takes pride of place over the site, so much so it is considered of "historic, social, architectural and scientific importance to the State of Victoria" by the Victorian Heritage Database.

With this in mind Fieldwork Architects have gone about creating a commercial, residential and retail precinct for the site that will see the chimney and associated firebox retained.

Carlton-based Australian Licorice Company Pty Ltd has instigated the site's redevelopment.

<h2>342-348 Victoria Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image32_11.jpg" rel="gallery-all" title="Commercial component. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image32_11.jpg?itok=_KyDd8WD" title="Commercial component. Image: Fieldwork Architects" width="580"></a>

<figcaption>Commercial component. Image: Fieldwork Architects</figcaption></figure><ul>
<li>Submitted October 2017</li>
	<li>Cost of development: $82 million</li>
	<li>4 differing buildings from 3 to 11 levels in height or 36.7 metres</li>
	<li>Commercial space: 6,494 square metres</li>
	<li>177 dwellings: 67 x 1BR, 78 x 2BR, 6 x 3BR, 26 x townhouses</li>
	<li>8 retail tenancies covering 1,693 square metres</li>
	<li>2 basement levels: 10 motorbikes, 335 vehicles, 286 bicycles</li>
	<li>1,400 square metre public open plaza</li>
	<li>Communal areas</li>
</ul>
Accessibility to the adjoining Brunswick Railway Station will also be enhanced by way of new pedestrian links and expanded open space. The proposed development's demolition plans also requests the removal of kerb and street car parks along Rosser Street and Wilkinson Street, resulting in both streets becoming shared zones.

An expanded Upfield Bike Path also connects to the proposed development's public open plaza, promoting pedestrian traffic through the site to Victoria Street and Rosser Street. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_12.jpg" rel="gallery-all" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_12.jpg?itok=mhizIoW9" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects" width="580"></a>

<figcaption>Typical Fieldwork finishes on show. Image: Fieldwork Architects</figcaption></figure>Visually 342-348 Victoria Street looks to be the aggregation of a number of previous Fieldwork Architects projects.

Aspects of the development mirrors the practice's <a href="http://www.fieldworkprojects.com.au/projects/249-queens-parade">249 Queens Parade</a>, and to a lesser extent <a href="https://www.urban.com.au/buildings/808-818-sydney-road-brunswick">808 Sydney Road</a> and <a href="https://www.urban.com.au/buildings/patch-fitzroy-north--243-queens-parade-fitzroy-north">243 Queens Parade</a>. The uniform 'veil' finish of Fieldworks Architects' <a href="http://www.fieldworkprojects.com.au/projects/cremorne-offices">Cremorne office design</a> is also reprised over certain elevations within 342-348 Victoria Street.

342-348 Victoria Street is the most recent, and largest, of three current Brunswick projects for Fieldworks Architects. The aforementioned 808 Sydney Road for PACE Development Group is well into construction whilst <a href="https://www.urban.com.au/projects/one-wilson-avenue-1-7-wilson-avenue-brunswick">1-7 Wilson Avenue</a> is at planning and consists of 61 apartments across 8 levels for Neometro.

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_12.jpg" rel="gallery-all" title="Ground level expectations. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_12.jpg?itok=XaeRvBb4" title="Ground level expectations. Image: Fieldwork Architects" width="580"></a>

<figcaption>Ground level expectations. Image: Fieldwork Architects</figcaption></figure>City of Moreland is not short on large former industrial sites that have over time been redeveloped for residential purposes. Urban.com.au has in the past highlighted the Tip Top Brunswick East as a prime example of what a large site can achieve at street level.

Conversely Ettaro Apartments also in Brunswick East is at the other end of the scale, in terms of a less than ideal street level character and activation outcome.

As per the early renders, 342-348 Victoria Street may well insert itself at the very pointy in that it could provide an exponentially superior finer grain outcome relative to most projects across Moreland and greater Melbourne for that matter. Scale, greenery, earthy materials (particularly brick), green spaces, heritage retention for adaptive reuse, enhanced transport links and pedestrian permeability; it sounds like the quintessential contemporary Melbourne urban regeneration development.

If the renders are a true indication, Brunswick is in line for a benchmark project.
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