The Laneways

The Laneways is the newest address in Rosebery, on the fringe of the Sydney CBD.

Ellerson Property Group are developing the&nbsp;118 apartment project across four buildings&nbsp;designed by Arc Architects.

The Laneways draws its name from a leafy pedestrian pathway connecting Mentmore Avenue to Dunning Avenue.

Urban sat down with Ellerson Property Group directors Fayad and Remon Fayad to discuss The Laneways.

JR: Why did you choose Rosebery as your first inner Sydney project?

Rosebery is one of the secret gems of Sydney&rsquo;s inner city.&nbsp;It is strategically located between the beach and the CBD, has strong infrastructure centring around Green Square and a thriving caf&eacute; dining scene.&nbsp; The opening of Gunyama Aquatic Centre is also a major leisure drawcard for health and leisure activities.

[smartcode_project:default project_id=24323]

JR: How did you initially scope out the project?

The Laneways site was part of the former 12-hectare Sweetacre confectionary factory which gave the world such iconic lollies as Red Frogs, Jaffas and Minties.&nbsp; The opportunity to breathe new life into the site, to build a micro-community in Rosebery was too good to pass up.&nbsp; We reviewed the scale of surrounding residences and set about creating four buildings that would blend elegantly into the streetscape.

JR: What do you think buyers would love about Rosebery?

There is an inviting urban vibe to Rosebery that people find appealing.&nbsp; The suburb has its own dining precinct with Blackstar Pastry and The Cannery serving up some of the best cuisine and coffee in Sydney.&nbsp; It is also home to numerous fashion and design outlets which gives the area a creative design-driven look and feel. &nbsp;

The blending of old industrial architecture with pared back modern luxury sits really well.&nbsp; A strong design aesthetic can also be seen in the Green Square public library which entices readers of all ages. &nbsp;

Pets are very much part of the family in Rosebery, so there are pet boutiques, grooming salons and dog-friendly cafes popping up near the large dog park across the road from The Laneways.

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="671" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_laneways_rosebery_exterior.jpg" width="1200" /></a>

JR: What was the architectural brief?

To create a boutique development with great bones, that connected Mentmore Avenue and Dunning Avenue to promote walkability for residents and the wider community.&nbsp; Also maximising the use of the rooftop terraces.

We also introduced a tech element into the design with the inclusion of Wi-Fi device chargers integrated into the kitchen benches and the inclusion of electric car charging bays in the basement.

JR: What are you most looking forward to seeing when the project is finished?

There is always a sense of achievement when the team finishes a building.&nbsp;You have taken an idea and brought it into reality.&nbsp; The team feels a strong affinity for The Laneways; part of the community.

Something unique to The Laneways that we are particularly proud of, is our public art project Song of Frogs. In researching the site, we learned that as well as the famed Red Frog lolly connection, the area was once a wetland long ago with frogs inhabiting the area.

Armed with that knowledge, we commissioned some of Australia&rsquo;s most formidable design and arts talents to design a succession of five unique bronze frogs that will inhabit the gardens connecting Mentmore and Dunning Avenue.&nbsp; Gentle frog songs will be heard as people walk through The Laneways. &nbsp;

We cannot wait to see the work of Ross Shepherd at Site Image, Tim Phillips from Tilt design, sculptors Clive Calder and Chris Hauge at the Australian Bronze Foundry at North Head installed.&nbsp; We are also honoured to have exceptional artist Dennis Golding who is the Create NSW and Artspace Visual Arts Emerging Fellow for 2020 and award-winning indigenous contemporary art curator Tess Allas working on the design.

JR: Which buyer demographic do you think suits The Laneways and why?

We are getting great interest from owner occupiers that want the emotional connection of a new home in the inner city.&nbsp; The project has been priced to offer options for both First Home Buyers who are starting their home ownership journey and next home buyers. &nbsp;

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="672" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/laneways_rosebery_2.jpg" width="1200" /></a>

JR: Where have the buyers come from?

Many of our buyers are from inner Sydney and work in the CBD.&nbsp; Buyers committed to Rosebery have been watching construction take place and are buying into The Laneways.

We have also had buyers who have moved from locations such as the Hills and rented locally to get a feel for the area before deciding to buy in Rosebery.

JR: Any plans for your next development?

We are looking at Croydon Park for our next venture.&nbsp; Again, a great location with its own unique character.

Ellerson Property Group are developing The Laneways, a 118 apartment project across four buildings designed by Arc Architects

Joel Robinson

Why Rosebery is Sydney's hidden gem: Urban chats with Ellerson Property Group directors Fayad and Remon Fayad

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Astute property investors are recognising the potential of the City of Sydney, with its numerous amenities, leading universities and great employment opportunities.

New apartments with modern designs, developed close to the CBD, are drawing quality tenants.

Throughout the inner-city council region, each suburb boasts its own unique character and identity, from period properties, art deco to modern industrial.

Ever-strengthening infrastructure in the area includes the soon-to-be-completed Sydney Metro City and South-West, which will result in trains running every two minutes.

According to SQM Research, gross rental yields for all units currently sits at 3.5 per cent, the best performing rental type in the area.

For those who wish to capitalise on great cafés and restaurant, and good transport, the Sydney Council might be the ideal new LGA to call home.

Urban takes a look at four new apartments located within the council area, starting from $592,800.

1. Castle Residences, Sydney 
Address: 203 Castlereagh Street, Sydney NSW 2000 
One-bedroom apartments from $1,230,000

[smartcode_project:default project_id=7758]

Developed by United Development Sydney, the highly anticipated Castle Residences is set to offer 131 apartments just off Hyde Park.

The project merges high-end apartments with five-star luxury hotel services and amenities, with construction including the refurbishment of the 142-year-old heritage-listed Porter House building.

The mixed-use development is being designed by Candalepas Associates, with amenities including luxurious dining areas, private dining spaces and in-residence catering. Manhattan-style apartments overlook Australia’s oldest park and timeless sculptural alcoves and arches bring together historical and contemporary architecture.

2. The Laneways, Rosebery 
Address: 33-37 Mentmore Avenue, Rosebery NSW 2018 
One-bedroom apartments from $592,800

[smartcode_project:default project_id=24323]

The Laneways, a collection of four five-storey apartment buildings is Rosebery’s “exciting new address.”

Delivered by Ellerson Property, the project will offer private balconies, green courtyards and a rooftop terrace to socialise with friends and neighbours while enjoying the panoramic city vistas.

Located in one of Sydney’s coolest neighbourhoods, homebuyers will appreciate the project’s entertainers’ kitchen, floor-to-ceiling windows and soft-close cabinetry.

3. Park Sydney, Erskineville 
Address: 149-163 Mitchell Road, Erskineville NSW 2043 
Two-bedroom apartments from $1,159,000

[smartcode_project:default project_id=5811]

As the most significant new development in Sydney, Park Sydney is an exciting opportunity for investors and will create a new local for Erskineville.

Delivered by GH Australia, the project is set over 6.9-hectares, centred around a 7,400sqm park.

The project’s first buildings are named after two of Australia’s national parks, Botany and Cascade, and are designed by WMK Architecture.

Spread across nine buildings, ranging between two and eight stories, the apartments will deliver spacious and light-filled residences.

The precinct will include barbeque facilities, amphitheatres, walkways and cycleways into the city.

4. Eminence, Zetland 
Address: 811 Elizabeth Street, Zetland NSW 2017 
One-bedroom apartments from $745,000

[smartcode_project:default project_id=21882]

Offering a remarkable boutique trio of buildings, Mirvac’s 254-apartment Eminence project commands four street frontages between Green Square and the CBD.

The development offers onsite retail, 1,840 sqm of lush podium gardens and a 75-place childcare centre.

Designed by DKO Architecture, the property showcases high-quality finishes and fixtures, and carefully curated residences.

Some apartments include their own private rooftop terraces and others with uninterrupted CBD and Botany Bay views.

The adjacent Gunyama Park Aquatic and Recreation Centre includes beach-inspired pools, open-air training facilities and playgrounds.
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New apartments with modern designs, developed close to the CBD, are drawing quality tenants

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Four new apartments in the City of Sydney from $592,800 

Four rooftop terraces. Four boutique-sized apartment buildings. One excellent location. <a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery" target="_blank">The Laneways</a> is Rosebery's exciting new address, located on the sought-after Mentmore Avenue.&nbsp;

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/BwFtl7DNPpc" width="660"></iframe>

<h2>THE LANEWAYS AT A GLANCE</h2>

Developer:&nbsp;<a href="https://www.urban.com.au/developers/ellerson-property" target="_blank">Ellerson Property</a>

Location: 33-37 Mentmore Avenue, Rosebery NSW 2018

<img alt="" data-entity-type="" data-entity-uuid="" height="3375" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/maison-33-37-mentmore-avenue-roseberry-1db561df462f003d337390fde3ad1400.jpg" width="6000" />

The Laneways features a fresh and elegant design palette, giving you a series of living spaces which you can make your own, once you add personal furnishings. It's the perfect high-quality canvas to make your home truly unique.

The spacious entertainer's kitchen is equipped with durable stone benchtops with an in-built Wi-fi device charging station. There's also floor to ceiling storage and modern appliances, seamlessly integrated for a clean, minimalist aesthetic.&nbsp;

The open plan living room extends to a private balcony. Both living areas are generous in size and perfect for entertaining, with expansive glazing allowing for excellent air-flow, and light.&nbsp;

Bathrooms within each apartment are fully tiled and include frameless walk-in showers, freestanding bathtubs, ample vanity storage and stainless tapware.

[smartcode_project:default project_id=24323]

All rooms feature generous high ceilings, with a combination of timber flooring and plush carpet. Ducted air conditioning throughout each property means you can enjoy the perfect thermal balance throughout the year.&nbsp;

Not only will residents love spending time relaxing on their private balcony, but the level 5 rooftop terrace offers a fantastic space to socialise with friends and neighbours while enjoying the panoramic city vistas.&nbsp;

Residents will also have access to electric Car Charging Bays in the garage, with the beach just a 15-minute drive from your new home, and the walkability of the neighbourhood means you can be in Rosebery Dining Precinct or Sweet Acres Park in minutes.

If you love the sound of living just 6 kilometres from Sydney CBD, and within walking distance to Green Square Transport Hub, then <a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery" target="_blank">enquire today</a> to secure your dream home at The Laneways.

The Laneways

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