Shayher Group

The Brisbane-based Shayher Group are seeing high demand from locals at their recently launched Indooroopilly townhouse development Long Pocket.

The Jacaranda Place development bordering the Indooroopilly Golf Club in Brisbane will home 45 townhouses when completed in 2023.

Shayher are expecting a mix of buyers, from downsizers wanting a lower maintenance lifestyle while retaining the space, to young professionals with young kids and families looking to be near the private St Peters Lutheran College school zone.

[smartcode_project:default project_id=95798 project_image_fid=156478]

There&#39;s two collections, the Rainforest Collection or the Riverview collection, the latter proving most popular so far.

Each townhouse will feature a number of living areas, a galley kitchen with Gaggenau appliances, an integrated fridge and freezer, as well as a&nbsp;butler&#39;s pantry.

They will have expansive entertaining balcony as well as an outdoor courtyard.&nbsp;There are internal lifts available in selected townhomes which is a feature aimed at the downsizer.&nbsp;&nbsp;

[smartcode_project:default project_id=95798 project_image_fid=161824]

The grounds will feature a 22 metre resort style pool as well as a sauna and a steam room.

There are five display homes on site ready for inspection.

<h2>About the developer</h2>

Shayher Group is privately owned Australian company that began operating in 1999 and has since grown into a diversified property group.

With their HQ in Brisbane, Shayher have developments across Queensland, New South Wales and Victoria. One of their most recognised developments&nbsp;is the $1 billion redevelopment of the heritage-listed Pentridge Prison in Melbourne.

Locally, Shayher have developed The One, the 82 level, 467 apartment development in the Brisbane CBD, and are set to transform the Bulimba Barracks in the next few years.

The Jacaranda Place development bordering the Indooroopilly Golf Club in Brisbane will home 45 townhouses when completed in 2023.

Joel Robinson

Shayher Group see local interest at Indooroopilly townhouse collection Long Pocket

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Brisbane’s largest integrated CBD development continues to take shape at 300 George Street.

Backed by Shayher Group and being built by Multiplex, the development consists of three towers containing residential apartments, commercial office space and what is now the first 5-star hotel to open in Queensland’s capital in more than 20 years. Overseen by parent company Marriott International, W Brisbane Hotel is open for business and includes 312 guest rooms.

The importance of the chic hotel brand's arrival in Brisbane was not lost on the development team. Along with project architects ZENX International and DBI Architects, Melbourne-based Studio Ongarato were enlisted to provide W Brisbane with a unique, and arguably quirky identity.

Having already worked on other W branded hotels such as W Shanghai, Studio Ongarato was already in the position of understanding and delivering on W’s unique brand of playful luxury.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image94_5.jpg" rel="gallery-all" title="W Brisbane's reception area. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="346" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image94_5.jpg?itok=0EH40kEJ" title="W Brisbane's reception area. Image: Justin Alexander" width="580"></a>

<figcaption>W Brisbane's reception area. Image: Justin Alexander</figcaption></figure>Co-founder Fabio Ongarato explains "Our first narrative-led hotel was for the W Hong Kong back in 2010. Using narrative at that time was uncommon. It successfully injected greater vibrancy into the brand and rewrote the rulebook for narrative-led hotel design.

It also successfully set the tone for all the W hotels since."

In this regard four Brisbane-inspired sub-narratives were created for W Brisbane by Studio Ongarato. The implementation of bold and immersive environmental design narratives is an emerging trend in the hotel and hospitality space, but taken to the enth degree within W Brisbane.

On the wider aspect of providing a story or direction for hotel guests, Ongarato says "It’s important for design to tell meaningful stories that customers, users and guests can respond to. Defining and building a thematic framework is the first step for holistic and narrative-driven design to take shape.

A brand foundation enhances a guest’s experience by encouraging them to become more aware and engaged with their environment. It offers a world within a world for experience hunters but ultimately it aims to engage, delight and transport.”

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image92_7.jpg" rel="gallery-all" title="Pool area backdrop. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image92_7.jpg?itok=t3QQHdSb" title="Pool area backdrop. Image: Justin Alexander" width="580"></a>

<figcaption>Pool area backdrop. Image: Justin Alexander</figcaption></figure>Also playing a hand in W Brisbane's interior expression was Ronnen Goren, who alongside Ongarato has been at the forefront of the studio for the past 25 years. The long standing partnership with W Hotels flows from the ability to marry unique design outcomes with commercial objectives.

“Studio Ongarato’s engagement with W Brisbane strengthens the design studio’s relationship with a truly international brand, showcasing our ability to interpret myriad social and cultural contexts as design outcomes, imbuing the W brand with a sense of place and personality” says Goren. Guest rooms aside, areas that received the Studio Ongarato touch included communal zones such as the dining room, bar, pool, spa and yoga facility.

The main narrative within W Brisbane centres around A River Dreaming, a theme developed by Nic Graham and Associates. This is a nod to the indigenous Turrbal people which sees the (Brisbane) river as the giver of life.

Thereafter Studio Ongarato conceived four sub-narratives: Native Allure, Tropical Eden, Brisvegas and Dark Paradise. How they manifest themselves via W Brisbane's interiors is a subjective matter, but Studio Ongarato hope the interplay of ideas creates a "tribal meets pop hybrid personality that electrifies in its many incarnations."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image95_6.jpg" rel="gallery-all" title="Typical bedroom design feature. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="773" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image95_6.jpg?itok=ut4WyYW2" title="Typical bedroom design feature. Image: Justin Alexander" width="580"></a>

<figcaption>Typical bedroom design feature. Image: Justin Alexander</figcaption></figure>Fabio Ongarato says “For W Brisbane we looked at the W brand DNA, which is bold, witty and shows a lust for life. And we studied the context of the site – its physical, social and historical parameters.

We looked carefully at many aspects of the Brisbane identity to create our themes. Taking ownership of that originally derogative nickname Brisvegas, Brisbanites are celebrating their tongue-in-cheek persona. From giant fruit landmarks to slogans, slang, stubby shorts and caftans, we deeply absorbed the Queensland vernacular to create our design narratives.”

Whilst W Brisbane remains the nation's sole W branded outlet for now, construction continues on both new Sydney and Melbourne locations. Sydney's The Ribbon will host 402 hotel rooms upon its completion next year whilst <a href="https://www.urban.com.au/new-apartments/collins-arch-447-collins-street-melbourne">Collins Arch will see 294 rooms</a> under the W Melbourne banner.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image96_2.jpg" rel="gallery-all" title="Common area hallway. Image: Justin Alexander"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image96_2.jpg?itok=Y1qI2nA6" title="Common area hallway. Image: Justin Alexander" width="580"></a>

<figcaption>Common area hallway. Image: Justin Alexander</figcaption></figure>
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silvermb

Profiling Studio Ongarato's quirky and incredible W Brisbane interior designs

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Builder Multiplex will deliver the final stage of Brisbane Quarter, continuing their presence onsite which has seen earlier commercial and hotel stages realised under the mixed-use project.

The 84-storey residential tower is being backed by Shayher Group; Brisbane Quarter along with Melbourne's Pentridge Coburg represent the developer's current Australian projects. Dubbed The One, the 263 metre residential tower is also the latest high profile, high-rise development successfully secured by Multiplex.

This month's instalment of the tier one builder for the project's final stage build will see the $300 million 84 level residential tower aim for an anticipated completion date of late 2021.

The One's basic podium structure is in place, delivered as part of earlier site works.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_8.jpg" rel="gallery-all" title="May progress across Brisbane Quarter. Image: Aussie Bhoy (Skyscrapecity)"><img alt="" class="image-article-full-width-580px" height="401" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_8.jpg?itok=xR3TZEgj" title="May progress across Brisbane Quarter. Image: Aussie Bhoy (Skyscrapecity)" width="580"></a>

<figcaption>May progress across Brisbane Quarter. Image: Aussie Bhoy-Skyscrapecity</figcaption></figure>Shayher Group has successfully landed W Hotel to its 34 level hotel component which is nearing completion, whilst Multiplex are progressing a 42 level commercial tower with an eye toward completion mid next year.

The One's comparatively small floorplates at approximately 900 square metres will see the tower form shoot up relatively quickly. Expected within the tower are 76 one bedroom, 286 two bedroom and 87 three bedroom apartments, whilst 18 four bedroom apartments and three penthouses constitute the tower's premium living component.

Multiplex will also oversee the creation of dual swimming pools as well as various other amenities such as a cinema and gym.

The rapid progression of Brisbane Quarter is in contrast to Shayher Group's roll out of their Melbourne development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image1_7_0.jpg" rel="gallery-all" title="21 Pentridge Boulevard is a Shayher Group project in waiting"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image1_7_0.jpg?itok=jzhuOHD6" title="21 Pentridge Boulevard is a Shayher Group project in waiting" width="580"></a>

<figcaption>21 Pentridge Boulevard is a Shayher Group project in waiting</figcaption></figure>The developer has taken a more measured approach with their Pentridge Coburg project which will account for much of the former Melbourne prison. Pentridge Coburg will ultimately provide Shayher Group 18 separate development lots under the <a href="http://pentridgecoburg.com.au/masterplan/">project masterplan</a>.

For now though Construction Engineering is undertaking a current build that will see a new central retail building created consisting of a cinema complex, supermarket and specialty shops over two levels. To date Shayher Group has only pursued one apartment development of note onsite; Horizon Apartments consists of 53 apartments over two 6 level buildings.

Towers though are envisaged for forthcoming stages of Pentridge Village. 

21 Pentridge Boulevard is an approved Particular-designed apartment buildings containing 190 apartments. The adjoining 19 Pentridge Boulevard was slated for a Cox Architecture-designed hotel and apartment tower, although VCAT earlier this year requested that be project be redesigned.
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Shayher Group's The One begins construction; Pentridge Coburg awaits

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Construction works will once more resonate within the walls of Pentridge, as developer Shayher Group begins the next stage of the precinct's transformation.

Builder Construction Engineering will now take on the job of delivering Pentridge Coburg's retail hub building. Breaking ground over the weekend, construction of the retail, cinema and supermarket development will be completed by late 2019.

Spread over a 6,000 square metre site, the hub will be headlined by a 15-screen Palace Cinemas complex.

Construction Engineering's delivery of the new hub will signify Shayher Group's push into the next phase of the 167-year-old former prison's regeneration.

Invariably Shayher Group would have liked to have been eyeing off the commencement to another of their planned buildings within what will become a major mixed-use precinct. An appeal is in process against Moreland City Council's refusal of a mixed-use tower fronting Champ Street which would have amalgamated itself with the former B Division cell block.

Designed by Cox Architecture, the tower includes private apartments and 114 short stay suites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shayher_group_palace_cinema_-_interior.-1.jpg" rel="gallery-all" title="Inside Pentridge Coburg's new retail hub. Image: Shayher Group"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shayher_group_palace_cinema_-_interior.-1.jpg?itok=PM6olMZv" title="Inside Pentridge Coburg's new retail hub. Image: Shayher Group" width="580"></a>

<figcaption>Inside Pentridge Coburg's new retail hub. Image: Shayher Group</figcaption></figure>After years of planning and the delivery of two modest residential buildings, Shayher Group has pulled the trigger on the new retail hub building in order to provide Pentridge Coburg with some impetus.

In a statement, Shayher Group spokesperson Anthony Goh explained that for the project's future tenants such as Palace Cinemas, Zero95 Wood Fire Pizza Bar and Adina Apartment Hotel Pentridge, the construction commencement marks the beginning of Pentridge Coburg's transition into a place for the local community to experience and enjoy.

TFE Hotels have committed the Adina brand to Pentridge Coburg, with the hotel tied into the proposal spanning B Division and the adjacent Cox Architecture tower.

Shayher Group is expecting the new retail hub will act as a catalyst for the local economy whilst also turning the area into the next inner-city hotspot.
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Construction Engineering snares Shayher Group's next Pentridge build

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The Planning Minister's office has granted approval for a major tower within the former Pentridge site that will add near on 200 apartments to the emerging precinct.

Dubbed Air Apartments, the tower at 21 Pentridge Boulevard carries the name of a formerly approved Rothelowman-designed residential tower for the same plot. In approving the current version, the State Government has worked within the expectations of the existing site masterplan, despite the tower sparking '<a href="http://www.theage.com.au/victoria/outrage-at-19-storey-apartment-plan-for-former-pentridge-prison-20151227-glve9r">outrage</a>' in the local community in recent times.

The current Air Apartments design created by Particular works roughly to the same dimensions of the now superseded scheme that held approval for some years prior to yesterday's announcement.

National Trust Victoria <a href="http://www.heraldsun.com.au/leader/north-west/national-trust-victoria-concerned-air-apartments-could-compromise-pentridge-prisons-conservation/news-story/2c78b3a17008fa8749b66df723a5f8d2">raised concerns</a> over the size of the tower, although Heritage Victoria saw fit to give the nod to the tower during the approvals process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2_12.jpg" rel="gallery-all" title="Artist's impression of Air Apartments"><img alt="" class="image-article-full-width-580px" height="298" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2_12.jpg?itok=ZUB4WBnU" title="Artist's impression of Air Apartments" width="580"></a>

<figcaption>Artist's impression of Air Apartments</figcaption></figure>Backed by developer Shayher Group, Air Apartments in somewhat of an oddity will also include car parking for residents of adjoining buildings. 57 car parks are allocated to residents of existing residences, namely the Quartermaster Building and the Industry Lane townhouses.

Whether this is an imposed requirement in order to gain the Air Apartments permit remains unclear, but it's certainly a departure from the norm and contrary to a statement provided by Shayher Group project spokesman Anthony Goh yesterday.

<blockquote>
A site like Pentridge not only requires high density housing to ensure its economic viability in the long term, but it is also suitable for a higher density development due to its close proximity to public transport infrastructure, shops and schools, thereby reducing the number of cars on our roads and encouraging residents to walk to nearby facilities.
</blockquote>

Parking anomalies aside, Anthony Goh believes Air Apartments will go along way to providing housing diversity within the precinct:

<blockquote>
This building is a part of our vision to create a new urban village within the iconic walls of Pentridge, attracting locals who are keen to get on the property ladder and downsizers and those who wish to live in the centre of it all - with a Palace Cinema, cafes, restaurants and retail stores right on their doorstep.

The apartment mix responds to market trends for a diverse and integrated approach to housing types needed in the Coburg area. Its residents will be an important part of the site's future, energising this amazing location for many years to come.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_15.jpg" rel="gallery-all" title="Precinct massing as per the Pentridge Coburg Masterplan"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_15.jpg?itok=HHC81ef_" title="Precinct massing as per the Pentridge Coburg Masterplan" width="580"></a>

<figcaption>Precinct massing as per the Pentridge Coburg Masterplan</figcaption></figure>Air Apartments joins <a href="https://www.urban.com.au/projects/1-champ-street-coburg">1 Champ Street</a> and what is known as Building 9 as Shayher Group's most immediate projects within the larger Pentridge Coburg precinct.

1 Champ Street or Building 16 within the <a href="http://pentridgecoburg.com.au/masterplan/">masterplan</a> is expected to house 52 residential apartments and the balance of the 114 Adina Hotel suites slated within the build. Adina suites will also be located within with the historic and soon to be converted B Division building.

At 19 levels, the Cox Architecture-designed tower is expected to span 64 metres and include a range of amenities across lower levels.

Building 9, on the other hand, is a low-rise building arranged in an arcade-style format. It will include an array of retail outlets, restaurants, and a state-of-the-art Palace Cinemas complex.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2_5.jpg" rel="gallery-all" title="The expected Palace Cinemas complex"><img alt="" class="image-article-full-width-580px" height="407" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/2_5.jpg?itok=sdwBtLjd" title="The expected Palace Cinemas complex" width="580"></a>

<figcaption>The expected Palace Cinemas complex</figcaption></figure>
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A breath of fresh Air for Pentridge in Coburg

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After years of inactivity and stalled projects, Pentridge's rebirth is gathering momentum, headlined by a proposed all-silver tower put forward by Shayher Group and Cox Architecture. 

After Shayher Group's announcement last year that <a href="https://www.urban.com.au/news/adina-hotel-adds-to-shayher-groups-pentridge-vision">TFE Hotels was secured as operator of an onsite Adina Apartment Hotel complex</a>, the intended redevelopment has since been lodged with planning authorities, with the expected outcome a new 18 storey tower.

Partly set within the walls of the former B Division Building, Cox Architecture's design will see the tower sited for the most part on vacant land adjacent to the heritage building.

Bouncing between Heritage Victoria and Moreland City Council, the application includes hotel suites for Adina across levels 2-10, with levels 11-17 dedicated toward apartment living.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_6.jpg" rel="gallery-all" title="Planning image: Cox Architecture"><img alt="" class="image-article-full-width-580px" height="255" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_6.jpg?itok=4mlZbgFA" title="Planning image: Cox Architecture" width="580"></a>

<figcaption>Planning image: Cox Architecture</figcaption></figure>The tapering tower is finished in silver tinted glazing, silver cladding and clear glass balustrades. B Division Building and the associated annexe building will be reworked into the balance of Adina's hotel component, with a cafe, retail facilities, conference room, restaurant, spa, pool and gym all present over lower levels.

Moreland City Council also recently fielded another application for an adjoining lot that will encompass a new low-rise commercial building. Buchan Group have designed the complex that will be dominated by a supermarket, cinema and smaller format retail tenancies.

Shayher Group's advancement of pending stages of Pentridge comes as the developer realises completion of their first project onsite. Horizon Coburg which includes 53 two and three bedroom apartments is also the first projects to be completed within the Pentridge precinct for some years.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5071.jpg" rel="gallery-all" title="Horizon Coburg is now complete"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_5071.jpg?itok=-8wtX9rZ" title="Horizon Coburg is now complete" width="580"></a>

<figcaption>Horizon Coburg is now complete</figcaption></figure>With Shayher Group pushing ahead with their slice of Pentridge, fellow developer Future Estate has also been busy with their portion of the undeveloped Pentridge site.

Future Estate's first release, One Coburg Quarter, is headed for construction whilst The Terraces will be the developer's next release. Soft marketing has commenced for the 38-townhouse project facing Urquhart Street, with the project's website showing all 2 bedroom townhouses have all <a href="http://info.futureestate.com.au/theterraces/">ready been accounted for</a>.

Future Estate have also introduced a third developer to Pentridge recently, by way of selling a permitted site to Golden Sunrise Developments. With approval for 294 apartments, Golden Sunrise Developments now has a foothold in the precinct that is just beginning to blossom from a development perspective.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3fe.jpg" rel="gallery-all" title="One Coburg Quarter and The Terraces. Images: Future Estate"><img alt="" class="image-article-full-width-580px" height="227" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3fe.jpg?itok=4ZG1_lvk" title="One Coburg Quarter and The Terraces. Images: Future Estate" width="580"></a>

<figcaption>One Coburg Quarter and The Terraces. Images: Future Estate</figcaption></figure>
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Pentridge's silver tower heralds further change within the historic precinct

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Anyone who has traversed the former Pentridge site in recent times can attest to how unsophisticated and unwelcoming the first tranche of apartment and townhouse projects are within the former prison's grounds. More than that it's the failure of these projects to adequately integrate with their surrounds that is perhaps most disappointing.

While developed only a few short years ago, they are almost symptomatic of a different time and/or attitude toward quality integrated development.

Yet there is hope that the vast majority of Pentridge can become a quality urban regeneration project that adequately addresses the needs of both residents and the general public. This is on the back of developer Shayher Group's recent announcement that they will facilitate the development of a large tract of land in the heart of their 6.7 hectare site for the purposes of a community piazza.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_8.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_8.jpg?itok=V5nR6o17" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure>This exercise in placemaking by way of a sprawling piazza is on face value a leap in the right direction that will go a long way to promoting the site's strengths, while also providing the wider community with increased amenity, green spaces and services. It could be argued that this underpins the fundamentals of placemaking; that is the "creation of quality public spaces that contribute to people’s health, happiness, and well being."

Shayher Group's plan is to have markets, community events and performance spaces supporting laneway retail zones and a dining precinct within the walls of the old Pentridge. Integral to the piazza are landscaped gardens, with existing and new built form including a two-level boutique shopping precinct surrounding the piazza.

The developer will this month lodge four separate planning applications with either Moreland City Council or Heritage Victoria, with the expectation of beginning works during 2017. Shayher Group's placing of the spotlight on the communal aspects of the Pentridge development follows on from their announcement during August that TFE Hotels will operate an Adina Apartment Hotel onsite.

By signing on Adina to the new Cox Architecture-designed hotel (which includes B Division) and in adding a five screen cinema complex, a greater diversification of patrons/customers will be attracted to Pentridge.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pentridge_public_realm_render_2.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/pentridge_public_realm_render_2.jpg?itok=JO4_bmcL" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure><blockquote>
We are excited to confirm open spaces, beautifully landscaped gardens and active retail offerings will characterise the piazza, bringing a sense of vibrancy and community to Pentridge, as well as offering a new space for locals to gather for events, picnics, markets and festivals.
The site’s centralised location makes it the perfect spot for an activated centre to complement the vibrancy of Coburg, providing the opportunity to introduce new integrated residential and food and retail offerings into the existing area.
<cite>Anthony Goh, project spokesman, Shayher Group</cite>
</blockquote>

Pentridge is unique in that it provides an opportunity to integrate heritage and new buildings across a massive site in a suburban location.

It's expected that 14 new buildings will be delivered across the site. Not only is it a chance to appropriately meld heritage aspects of Pentridge with new built form, but also an opportunity to brings existing heritage structures up to scratch via restoration. Perhaps though, the expectation that Pentridge can act as a catalyst and provide a positive outcome for the immediate community is the best outcome of all.
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Placemaking at Pentridge for an improved social and design outcome

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Shayher Group have landed a key piece of their mixed-use Pentridge puzzle with the announcement that TFE Hotels will operate an Adina Apartment Hotel as part of the former prison's regeneration.

Partly set within the walls of the former B cell block, Adina Pentridge will accommodate 120 serviced apartment suites with the task of designing the heritage-based project handed to Cox Architecture. A new building will also be built adjacent to B cell block, with remaining suites, apartments and communal facilities within at least a 16 level building, which coheres to the overall site masterplan.

Whilst some cells will be converted into serviced apartments, a number of cells will be preserved in their original condition.

With conceptual imagery released yesterday and the formal tie-up between Shayher Group and TFE Hotels announced, heritage consultation, feasibility and architectural design will now proceed in earnest.

Working toward a 2020 opening, Adina Apartment Hotel will also see a restaurant, day spa, 400sqm conference and meeting facility, an indoor pool and gym as part of the development. The prison’s former chapel will also be maintained for functions and events.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/p18.jpg" rel="gallery-all" title="Visualised lobby for Adina Pentridge. Image: Shayher Group"><img alt="" class="image-article-full-width-580px" height="375" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/p18.jpg?itok=tEUItz_d" title="Visualised lobby for Adina Pentridge. Image: Shayher Group" width="580"></a>

<figcaption>Visualised lobby for Adina Pentridge. Image: Shayher Group</figcaption></figure><h2>Pentridge gathers momentum</h2>

Most relevant to Adina's arrival is the recent <a href="http://www.moreland.vic.gov.au/globalassets/key-docs/meeting/agenda-council-upc/upc-agenda-22-june-2016.pdf">review of an application by Shayher Group</a> to extend the approved planning application for <a href="https://www.urban.com.au/new-apartments/b-division-pentridge-boulevard-coburg">Champ Street B Division</a>. Issued during 2009, the approval for the then VALAD Property Group allowed for the construction of a 19 level tower adjacent to B Division with SJB Architects taking the design lead.

Located in the south-west courtyard of the historic B Division building, approval of the extension would see the project start no later than November 2018 and be completed no later than November 2020. Revised plans would need to be presented to Council in the interim.

It was recommended that City of Moreland's Urban Planning Committee resolves to approve the extension of time of two years to the planning permit.

Shayher Group's first project within Pentridge dubbed <a href="https://www.urban.com.au/buildings/horizon-coburg-1-champ-street-coburg">Horizon Coburg</a> has structurally topped out, with internal fitouts now proceeding at pace for the 50 dwellings. Also in the pipeline is <a href="https://www.urban.com.au/new-apartments/the-rook-at-pentridge-21-pentridge-boulevard-coburg">21 Pentridge Boulevard</a> with approximately 220 apartments in play over a site area of 6,300sqm.

<h2>The Arrival of Adina: what they say</h2>

<blockquote>
We have challenged Cox Architects to deliver a design that sets a benchmark in sensitive and adaptive reuse and breathes new life into this historic asset, returning it to the public. In developing these plans, we have taken inspiration from similar projects in the United States and United Kingdom that have readapted jails into beautiful accommodation, paying tribute to the past by repositioning them for the future.

The masterplan and its density was created in line with the government’s future vision for this area to become an urban hub and easily accessible, with affordable housing options, transport, services and much more.

The hotel remains subject to Shayher Group obtaining the relevant planning and heritage approvals and we will be working closely with the Moreland City Council and Heritage Victoria. We are also working with the community to involve local stakeholders in aspects relating to the transformation of the site, with a recent community open day attracting around 3,000 interested people.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

<blockquote>
This site speaks to a rich history and we believe locals and visitors from overseas will be intrigued to learn about Australia’s penal past.

Hotels provide a great way to preserve the history of heritage-listed buildings, allowing unique and memorable experiences for guests who learn and experience aspects of that rich past.
<cite>Rachel Argaman, CEO, TFE Hotels</cite>
</blockquote>
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Adina Hotel adds to Shayher Group's Pentridge vision

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After securing a substantial slice of the former Pentridge Prison during 2013 developer Shayher Group is now poised to push ahead with a masterplanned development covering the 65,000 square metre site.

Dubbed Pentridge Coburg, Shayher Group intend to create 14 new buildings within the bluestone-walled precinct while also dedicating approximately 16,900 square metres to parkland. Coupled with ancillary open space, the overall site area dedicated toward public open space will push toward the 40% mark.

<blockquote>
Our vision for Pentridge is to create a vibrant, well-designed urban village that breathes new life into this historical asset, transforming it from one of Australia’s most prominent jails into a new community hub complete with housing, retail, community areas and open public spaces.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

Built form within Pentridge Coburg will be guided by the <a href="http://www.moreland.vic.gov.au/globalassets/areas/planning/reference-documents/moreland-~-pentridge-coburg-masterplan-2014-approval-pentridge-design-guidelines-and-masterplan-2014.pdf">Pentridge Coburg Design Guidelines and Masterplan</a> which will see buildings between 2 and 19 levels created. The development schedule within the document indicates that there will be four precincts within Pentridge Coburg with two precincts capable of handling high-rise development.

Supplementing the numerous expected apartment buildings will be a dedicated retail/dining piazza with Shayher Group's Anthony Goh indicating the developer is contemplating between 20 and 25 outlets.

 

Heritage retention will also be a key design factor within Pentridge Coburg with all existing historic buildings to be retained for public use throughout the site. Additionally, under the masterplan new buildings will be designed to combine and compliment with the existing heritage structures.


<blockquote>
To pay homage to the site’s heritage, the new precinct will host interactive historical displays to retain the site’s character while bringing renewed life to the prison through the careful placement of contemporary architecture to promote liveability and encourage future housing and economic growth.

We will continue to work closely with Heritage Victoria to ensure the practical restoration of old buildings is in line with their history and is undertaken in a manner that will improve their condition and preserve their heritage. We want to celebrate and retain the rich historical elements of Pentridge by creating an authentic place that Melbourne’s arts, community, cultural and small businesses groups want to be associated with.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

Shayher Group will also this year oversee the restoration of the former jail’s seven guard towers as part of several years of heritage restoration works and archaeological surveys. Accordingly all buildings identified as significant heritage buildings will be retained and reactivated, including Divisions A, B, E, the former wardens building, the former administration building, prison walls and watch towers.

With NH Architecture responsible for the overall site masterplan, Anthony Goh has indicated that Shayher Group intend to utilise different architecture firms as the roll-out of the precinct proceeds.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3368.jpg" rel="gallery-all" title="Pentridge Village's first stage, Horizon Apartments, has progressed well "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3368.jpg?itok=Uspcwh2K" title="Pentridge Village's first stage, Horizon Apartments, has progressed well " width="580"></a>

<figcaption>Pentridge Coburg's first stage, Horizon Apartments, has progressed well</figcaption></figure>Pentridge Coburg's first apartment project designed by PRO-ARK is well into its build with head contractor Construction Engineering delivering Horizon Coburg. Consisting of over 50 apartments split between two buildings, Horizon Coburg which is due for completion late this year is currently supplemented by infrastructure works covering the site which will enable further projects to be delivered.

Shayher Group intend one of those projects to be 21 Pentridge Boulevard. Currently before DELWP, the apartment project consists of one tower spanning 19 levels with another more modest building of 9 levels. The Buchan Group-designed project could yield approximately 220 apartments over a site area of 6,300sqm.

The public release of 21 Pentridge Boulevard will occur following the completion of the planning permit application process, according to Anthony Goh.
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