R.Iconic

Melbourne&#39;s R.Iconic does not only boast some of the most unique onsite amenities in any development, but possesses a range of features that residents will love.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind.

Situated in Melbourne&rsquo;s CBD, R.Iconic has a clear focus on wellbeing, fitness, entertainment, nature and technology.

Urban has taken a look at seven things we love about R.Iconic.

1. Live in a community-focused neighbourhood

A deliberately considered neighbourhood, R.Iconic is perfectly positioned within Melbourne&rsquo;s newest extension, CBD South.

[smartcode_project:default project_id=5234 project_image_fid=165576]

The project connects multiple levels of vibrant community, centred within the community of the established surrounds, the community amongst many shared resident spaces and the communities within each floor.

<blockquote>
&ldquo;These positive levels of community are encouraged by the way we designed the building, with places where neighbours can choose to get to know each other&rdquo;

R.Corporation
</blockquote>

2. Hotel services

R.Iconic has double the amenity of any project of its type, with the world-class hotel delivering numerous amenities for residents to enjoy.

Offering a calming welcome home is the project&rsquo;s infinity lobby, with its grounding space detailed with rich natural textures, sights, and sounds.

[smartcode_project:default project_id=5234 project_image_fid=167359]

The hotel boasts a relaxing lobby garden, clubhouse, supermarket, speciality retail and dining, all open to residents.

Other features include a bicycle caf&eacute;, Mercedes loan van, e-bikes and scooters, electric car charging stations, secure bike storage, as well as business space and digital media rooms.

3. Leisure and lifestyle amenities

Designed to enhance physical, mental and social wellbeing, the R.Iconic development includes outdoor recreational sports courts, podium gardens, fitness state, infinity running track and wellness pavilion.

Other lifestyle features that residents can enjoy include an outdoor infinity pool, barbeque area and fire pit, virtual golf range, wine vault, cinema and karaoke room and podium gardens.

[smartcode_project:default project_id=5234 project_image_fid=167354]

A whiskey lounge, Mahjong room, garden pavilions and floatation spa are also on site.

4. Luxurious interiors 

Consistent and stylistically cohesive interiors characterise the home, designed to surround residents with a harmonious energy.

<blockquote>
&ldquo;We crafted each apartment as a restful space away from life&rsquo;s stresses&rdquo;

R.Corporation
</blockquote>

[smartcode_project:default project_id=5234 project_image_fid=84272]

The design team have been done this through the intelligent use of softened edges, controlled curves, and circular forms.

Neutral white interiors provide a blank canvas for residents to add their own style and personality, underpinned by the warmth of floorboards to entries.

5. Wealth of nearby amenity

Continually voted the world&rsquo;s most liveable city, Melbourne is alive with luxury retail, fashion, entertainment, dining, education and the arts.

R.Iconic is positioned in a well-established extension to the south of the CBD with a wealth of nearby amenities, including South Melbourne retail strips, the Crown Casino and the renowned arts precinct.

[smartcode_project:default project_id=5234 project_image_fid=167355]

Well-serviced by public transport and close by internationally-recognised universities, this vibrant community delivers a melting pot of residents and convenient living experiences.

Everything you need is within 15 minutes thanks to a light rail outside the front door and numerous bike paths that surround the development.

6. Prestigious water views

R.Iconic&rsquo;s apartments and penthouses are stylishly refined with expansive windows that frame views across Melbourne.

<blockquote>
&ldquo;We deliberately chose R.Iconic&rsquo;s location for its protected views&rdquo;.

R.Corporation
</blockquote>

Surrounded by low-rise residential and restricted height zones, R.Iconic will be the only building with protected, endless views to the water and the city.

[smartcode_project:default project_id=5234 project_image_fid=167353]

7. Delivered by the R.Corporation

R.Corporation boasts an impressive 100 per cent completion rate on the 30 residential, commercial and retail buildings they have created across Melbourne.

The group&rsquo;s work is defined by a vision to create unique developments and iconic communities, building spaces that unify and enrich the lives of the people who live and work there.

R.Corporation boasts more than 20 years&rsquo; experience, with some of their recent projects including Metropol at St Kilda and The Hudson at Brunswick.

[smartcode_project_cta: project_id=5234]

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind

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Seven things we love about the luxury R.Iconic apartment tower in South Melbourne

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Melbourne's R.Iconic boasts some of the most unique onsite amenities in any development Urban has seen.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind. It has a clear focus on wellbeing, fitness, entertainment, nature and technology.

[smartcode_project:default project_id=5234]

R.Iconic is located in the city’s new CBD South precinct.

It will have protected water views which are guaranteed to remain thanks to its locality and planning footprint.

<h2>Five of R. Iconic's rare amenities</h2>

<a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_running_track.jpg"></a>

1. On-site Infinity Running Track

No need for an external gym for residents of R.Iconic. As well as a fully equipped gym, the rooftop of part of the development is a 300 metre infinity running track.

2. Sports Courts

On the same rooftop level there are open air sports courts, including a small soccer field which adjoins an outdoor gym.

3. Floatation Spa

Most developers are incorporating more wellness features in to their developments. As well as a yoga room, R.Iconic will feature a floatation spa, the ultimate in wellness and stress relief.

4. Cinema &amp; Karaoke Room

Date nights just got a whole lot more convenient. Head to the cinema room and watch a movie, or jump in to one of the sound-proofed karaoke booths. The adjoining bar is also pretty handy.

<a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_cinema.jpg"></a>

5. Virtual Golf Range

The golf enthusiasts won't need to leave the building to get the clubs out, with an indoor virtual golf range as part of the building.

<h2>Extra facilities</h2>

Other facilities include an outdoor infinity pool, whiskey room, adventure playground, zen garden, wine vault, mahjong room and more.

<a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" height="403" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_pool_0.jpg" width="580"></a>

Construction of R.Iconic is underway, with completion estimated for 2022. Developer R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

With prices starting from $507,000, there are 456 residences on offer across a range of one, two and three bedroom suites.
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Ultra rare on-site facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more

Joel Robinson

An infinity running track and whiskey bar? Why residents won't need to leave Melbourne's R.Iconic

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North facing, affordable, and excellent on-site amenities were some of the priorities on first home buyer Lisa Luong's list. Lisa used Urban as a research tool before purchasing her dream property at R.Iconic. 

Having been on the home buying journey recently, we asked Lisa what advice she would have for buyers who are considering Melbourne's exciting new development, R.Iconic.

Urban.com.au: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you have purchased?

Lisa Luong: I purchased a one-bedroom apartment at R.Iconic that has its own study. While the project has some awesome work spaces scattered throughout it, I wanted access to my own private working area but this had to be separate from my bedroom! Another big drawcard which led me to purchasing at R.Iconic was the availability of north-facing apartments within my price range. Lots of natural light is a must-have for me and I am really happy with the apartment I was able to secure.

U: Were you already looking for property when you discovered R.Iconic?

LL: I had been window shopping for a little while before I found R.Iconic and started to think seriously about purchasing my own place. I felt like there was always something missing from the different apartments I was enquiring at before coming across the project – this was usually due to size or configuration. R.Iconic was very reasonably priced in comparison to projects in similar inner-metropolitan areas, and the purchaser incentives available, like the HomeBuilder grant, was definitely something which helped me reach my decision.

<figure><a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" class="image-article_full_width_580px" height="354" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-2d21669256a3bb69584a6a2b128cdaed.jpg?itok=sInST2qk" title="R.Iconic communal rooftop garden" width="580"></a>

<figcaption>R.Iconic communal rooftop garden</figcaption></figure>U: Since this is your first property purchase, how did you find the due diligence research and purchase process?

LL: I actually found the due diligence process quite complicated. Apartment conveyancing can get pretty tricky at the best of times as there is a lot of paperwork to familiarise yourself with and complete. Thankfully the R.Iconic sales teams were really supportive throughout this process and helped me with all my enquiries.

U: What advice would you have for other first home buyers?

LL: My first piece of advice to other first home buyers would be to write down all the questions you have and make sure these are answered before committing to your purchase. Like most people out there, buying a new home is a huge investment, so I wanted to be absolutely certain the apartment I was looking at R.Iconic was the right one for me. I would also encourage first home buyers to do as much research as they can – believe it or not, I actually jumped onto Urban.com.au during my research phase which was really insightful!

<figure><a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" class="image-article_full_width_580px" height="341" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-155e09fe7a5266ce1214465eb07766de.jpg?itok=--PtEh29" title="R.Iconic's luxurious swimming pool" width="580"></a>

<figcaption>R.Iconic's luxurious swimming pool</figcaption></figure>U: What do you love most about what R.Iconic has to offer residents?

LL: The extensive list of amenity has something for everyone and the development’s convenient location in the CBD South precinct is perfect for city workers who want to be close to the office but out of the hustle and bustle of everyday city-living.

U: Did you have a set of criteria that your first home had to meet?

LL: I was looking for apartments with great amenity in up-and-coming areas, however I did not want to buy in a spot that was super busy. This meant living in the heart of the city was off the cards for me as I think it is too congested. Instead, I wanted to live in a residential area closer to established homes and in a great neighbourhood – R.Iconic definitely met this criteria!

U: What was it like negotiating with the sales agent and the team at R Corporation?

LL: All my dealings with the R.Corporation team were great! They would always answer my enquiries in a timely manner and did so in a straightforward way that was simple to understand. My questions and requirements were always paramount when dealing with the development and sales teams which made the complexities of purchasing my new apartment a lot easier.

<figure><a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" class="image-article_full_width_580px" height="363" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-fc17fc67f571260438f31e4c62098cf3.jpg?itok=igFT1qon" title="R.Iconic's resident lounge" width="580"></a>

<figcaption>R.Iconic's resident lounge</figcaption></figure>U: What made you decide to buy off-the-plan rather than an existing dwelling?

LL: Something that ultimately shaped my decision to buy off-the-plan at R.Iconic was how much value you get for your money. The project is absolutely packed with useful everyday amenity which made it stick out from the other apartment candidates I was considering at the time. R.Iconic’s HomeBuilder grant eligibility was another key component which helped shape my decision to purchase off-the-plan at the project – I did not know apartments could even be eligible for this until the development and sales teams told me!

U: R.Iconic has a pretty impressive on-site amenity list. Which amenity is your favourite? 

LL: I cannot wait to get into the listening room at R.Iconic! I am a big fan of all things classical music and was so excited when I saw this space on the list of amenity at the project. It is such a great idea and it will be a good way to meet new people. I am also looking forward to getting my fitness levels up around the outdoor new running track. I love how this has been integrated into the project’s design and hopefully it will get more people outdoors and breaking a sweat!

<a href="https://www.urban.com.au/news/urbans-tour-of-the-riconic-display-suite" target="_blank">Watch Urban's tour of the R.Iconic display suite.</a>
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Olivia Round

Why Melbourne's R.Iconic was a first home buyer's apartment of choice

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Recently we were invited to take a look at <a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne">R.Iconic's</a> display suite to discover what the world-class development has in store for residents. 

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/AZVOTNxRvbo" width="660"></iframe>

<h2>R.ICONIC AT A GLANCE</h2>

Developer: R Corporation

Architect: Plus Architecture

Location: 253-273 Normanby Road, South Melbourne VIC 3205

Number of residences: 456

<figure><a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" class="image-article_full_width_580px" height="366" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-692d91e7877f96a07b8c272f9cfff73b.jpg?itok=QbrRM62V" width="580"></a></figure>Located in the city’s new CBD South precinct, life at R.Iconic will be one of connectivity and vibrance. 

R.Iconic is the city’s only residential building with uninterrupted water views, which are guaranteed to remain thanks to its locality and planning footprint.

Each living environment is stylish and refined, with luxurious features everywhere you look. In the kitchens, modern mirrored splashbacks are paired with chrome fixtures and reconstituted stone benchtops boasting timeless style. 

This $850 million development boasts twice as many amenities as other properties on the market - with a clear focus on wellbeing, fitness, entertainment, nature and technology. Facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more for residents to discover.

<figure><a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne" target="_blank"><img alt="" class="image-article_full_width_580px" height="403" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-ad22686acc63c13eb8444cfbdef08879.jpg?itok=3uFtm3g9" width="580"></a></figure>Each home's neutral tonal palette provides a canvas for residents to add their own style to their brand new home, while an abundance of built-in storage makes downsizing a breeze. 

Construction of R.Iconic has recently commenced, with completion estimated for 2022. R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

To learn more about the properties available for sale, request a call from a sales consultant <a href="https://www.urban.com.au/new-apartments/riconic-melbourne-253-273-normanby-road-south-melbourne">via Urban today</a>. 
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R.Iconic

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