Rent-with-the-option-to-buy

The 4 Ballarat St., Brunswick apartment development,&nbsp;is one of the most in-demand projects on Urban for first home buyers, namely down to its location and&nbsp;affordability.

Located in the heart of Brunswick, the project team at&nbsp;Assemble operate on a&nbsp;rent-with-the-option-to-buy model, which has made this development particularly popular.

Designed by&nbsp;Fieldwork Architects&nbsp;and with landscaping by Rush Wright, 4 Ballarat St. places an emphasis on providing a seamless transition to the natural environment, with each apartment running on 100 per cent renewable energy.

We recently spoke with Asse​mble&rsquo;s director of marketing and relationships, Rebecca Shackleton, to discuss the rent-with-the-option-to-buy development.

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MK: How many multi-residential projects has&nbsp;Ass​emble completed within Victoria under their Assemble Futures scheme?

RS: The first project set to be delivered under Assem​ble Futures&rsquo; rent-with-the-option-to-buy scheme is 393 Macaulay Rd in Kensington. Residents are due to move in early 2022.

Other Assemb​le Futures projects include 15 Thompson St in Kensington and 4 Ballarat St. in Brunswick, with completion in 2023.

MK: What are the advantages of the rent-with-the-option-to-buy model at 4 Ballarat St. for first home buyers?

RS: Assemble​ Futures supports first home buyers into homeownership by enabling them to move in and rent their apartment for five years while saving for a deposit to buy it.

It protects them from shifts in the property market as they lock in the future purchase price of their home, and leases are renewed every 12 months, so if life takes them elsewhere, they have the flexibility to leave at the end of the lease.

[smartcode_project:default project_id=94542 project_image_fid=160729]

To secure an apartment, buyers sign the contract of sale, which locks in the future purchase price of their home, giving them the option, but not the obligation to purchase at the end of the five-year lease.

From the moment they sign, we will support them on their savings journey with our free (opt-in) financial coaching program. When they move in, they&rsquo;ll also have access to additional savings support through our bulk buying partnerships, aimed at reducing the cost of living across household goods, services and utilities by at least 20 per cent.

They will also get the added opportunity of experiencing their apartment, community, and neighbourhood before purchasing their home.

MK:&nbsp;What was the design brief for the architectural team at Fieldwork?&nbsp;&nbsp;

RS: Assemble partnered with Fieldwork architects to bring 4 Ballarat St. to life. Previously a factory designed by Melbourne architects AK Lines, McFarlane and Marshall, there is a strong history of textile manufacturing for brands, such as Hard Yakka Overalls company, Fletcher Jones, and more recently Perucci Shirts.

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Critical to the design brief, was the care needed in preserving the original building fabric and ensuring the new building was complementary to its surroundings. 4 Ballarat St. picks up on the distinctive qualities of Victorian Edwardian, post-war and industrial buildings, which characterise&nbsp;the diverse nature of the suburb.

Community is at the forefront of our building designs, with the relationship between apartments and the open-air walkways designed to encourage connection.&nbsp;

MK: What spoke to you about the 4 Ballarat St. site in particular when planning the development?

RS: 4 Ballarat St. is a vibrant location off Sydney Road. When it comes to Melbourne&rsquo;s renowned culinary areas, Sydney Road is high on the list with foodie icons like Tiba&rsquo;s, Mediterranean Wholesalers and the famous, low-cost A1 Bakery.

The site is within walking distance of great outdoor and recreational areas, including Clifton Park, Gilpin Reserve, A G Gillion Oval and Brunswick Baths. It is also well connected, with a range of public transport options servicing Sydney Road, residents are connected to surrounding suburbs, and can easily access the Melbourne CBD.

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MK: Where did you take your inspiration from?

RS: The design of the building has been inspired by the character, history, and predominant terracotta hues of the Brunswick neighbourhood.

Apartments are accented with warm colours and no-fuss design details such as terracotta tiles, hard-wearing benchtops, rich terracotta-coloured kitchen joinery, and chrome finishes.

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MK: What role did environmental design consultants Atelier Ten play in the project design and delivery?&nbsp;

RS: We collaborated with Atelier Ten to ensure best practice waste and sustainability methodologies are in place, and planet-friendly solutions are embedded throughout the building, reducing our environmental impact, and enhancing the quality of life for our residents.&nbsp;

We follow a clear set of design principles to ensure all apartments offer natural light, cross-flow ventilation and connection to landscaping and open space.&nbsp;

MK: 4 Ballarat St. boasts a number of communal amenities. What is the benefit of this?

RS: 4 Ballarat St.&nbsp;has been designed to bring people together offering residents an enriched and connected life beyond their four walls. Shared spaces provide meaningful, convenient and functional areas to work, eat and hang out.

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On level eight, you&rsquo;ll find a shared rooftop garden that has impressive views of the Melbourne skyline. A space to use as and when you like, it features several social zones to come together, entertain guests or host a barbeque.

The rooftop is also a space for pets to roam free in the designated dog park, while keen gardeners will also have a beautiful green zone and planting space. There is a shared clothesline for drying and a communal laundry, each apartment will have a laundry space, however,&nbsp;residents can choose not to have their own machine.&nbsp;

Our multi-purpose room is perfect for any type of event, yoga class, kids&rsquo; birthday party or if you have invited one too many dinner guests, it can be easily booked through the Assemble App.&nbsp;

On the ground floor, we have a multi-purpose workshop for the odd jobs where you&rsquo;d prefer not to mess up your apartment. It is complete with workbenches, shared tools, and wash sink, it&rsquo;s the place to get things done, and lean on your neighbour for a helping hand.

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The lending library is made to house all the little things you can&rsquo;t live without, but rarely use. Like a step ladder, a slow-cooker, or tools your need to fix your bike. It&rsquo;s about saving residents&rsquo; money through the power of sharing.

The parcel room and cool storage is a convenient and secure place for delivery services to leave your online purchases. If&nbsp;you&rsquo;re thinking about ordering groceries and drinks, our cool storage space keeps them fresh until you get home.&nbsp;

MK: Why did you choose Brunswick? Does this area offer strong investment opportunities for first home buyers?

RS: The median house price in Brunswick rose by 5.2 per cent in the second quarter of 2021 alone to $1.368 million, according to the Real Estate Institute of Victoria. We are witnessing the strongest growth in property values in our history, rising at their fastest rate in almost two decades.

The residents of 4 Ballarat St.&nbsp;will lock in their future purchase price today which means they will be protected from shifts in the market if they decide to purchase at the end of the five-year lease. If the housing prices in Brunswick continue to rise as they have been, their home will appreciate with the market and any equity gained over the five years will be theirs to benefit from.&nbsp;&nbsp;&nbsp;

<figure><a class="colorbox colorbox-insert-image" href="/www.urban.com.au/s3fs-public/pictures/article-images/dsc_2652.jpg" rel="gallery-all" title="Brunswick. Image: Lauren Bamford"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/dsc_2652.jpg?itok=QhlLN4TF" title="Brunswick. Image: Lauren Bamford" width="580" /></a>

<figcaption>Brunswick. Image: Lauren Bamford</figcaption>
</figure>

MK: Where have buyers come from, and who is the development appealing to?

RS: 67 per cent of our residents have either come from Brunswick or other northern suburbs highlighting to us what a desirable area Brunswick is, with a great community.

Most of our residents are single, with around 20 per cent families and 20 per cent couples. It has been lovely to see so many residents referring their friends or housemates to the project, we have no doubt that 4 Ballarat St. will be a fantastic community.&nbsp;

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Urban recently spoke with Assemble’s director of marketing and relationships, Rebecca Shackleton, to discuss the rent-with-the-option-to-buy development. 

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What buyers need to know about 4 Ballarat St, Brunswick apartments: Urban chats with developer Assemble 

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For many developers, COVID-19 has put a spanner in the works – with buyers acting more cautiously due to the unpredictability of the market. For <a href="https://www.urban.com.au/developers/assemble">Assemble</a>, it's quite the opposite. With demand for their latest Kensington project rapidly increasing, Assemble's model proves that going above and beyond to deliver what buyers truly want pays off even in the toughest of times. 

We spoke with Assemble's Managing Director Kris Daff about the future of affordable housing in Australia, and the launch of Assemble's latest project 15 Thompson Street, Kensington. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2020-05-28_at_12.23.36_pm.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="294" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2020-05-28_at_12.23.36_pm.png?itok=TlUbdjBZ" width="580"></a></figure>Urban: Congratulations on the launch of Assemble's Kensington Project! With unique features such as a lending library, woodfire pizza oven and parcel delivery with fridges, it's clear you've really thought through all the practical things people want in a home and delivered them in an innovative way. What are the features you are most proud of about 15 Thompson Street? 

Kris Daff: We’re very proud of the overall design of our latest development, 15 Thompson Street, Kensington. We have always taken a resident-led approach to design and have surveyed over 1,500 potential future residents to establish what are their actual needs, not just relying on our views on what they should have! We then fed this information into our work with our collaborators including architecture practice, Hayball, and landscape architecture practice, Oculus, to design a neighbourhood that responds directly to our future residents' needs and desires.

I love the open breezeways and vertical gardens that connect each home, along with a ground floor pocket park and the large rooftop that encourages people to get together and meet their neighbours over the barbeque, woodfire pizza oven and communal (and pet!) play facilities. This opportunity for spaces which allow for casual interactions between residents is often what is missing in many apartment developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2020-05-28_at_12.23.49_pm.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="318" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2020-05-28_at_12.23.49_pm.png?itok=O6bhv49A" width="580"></a></figure> 

U: This time is pretty uncertain for the housing market in Australia – yet over the past few weeks, you've received daily applications from first home buyers, individuals and families – proving that people are in fact still buying property. What do you think is the secret to your success? 


KD: The process of buying a new property can be very stressful at the best of times, let alone during this unprecedented time, we are currently experiencing due to COVID-19. The flexibility, transparency and trust that is embedded in the Assemble Model has given people a great deal of comfort and confidence, especially for first home buyers, who want to own their own apartment but find the traditional purchasing options a real strain. The Assemble Model offers long-term rental stability for five years, with then the option to buy the apartment at an agreed price that is fixed in advance of us commencing construction. This gives our residents a total of seven years to save.

The model works to support those seeking to ultimately own their apartment in an Assemble project, with established minimum household incomes (MHI) to ensure each applicant is eligible (but not obligated) to purchase the property after they rent for the five-year period. Residents are offered free-of-charge opt-in financial coaching through construction and the lease to assist them in reaching their homeownership goal. At the of the lease period, they can choose to buy their apartment if it still suits their circumstances – many have called it the ultimate try before you buy scenario.

U: With housing security becoming a fear for many Australians in the wake of the COVID-19 pandemic, what kind of financial security does rent-with-the-option-to-buy offer property seekers?

KD: The ‘rent-with-the-option-to-buy’ development offer (the Assemble Model) negates the need for prohibitive up-front cash deposits by offering residents with a stable rental, ample time to enjoy their well-designed home, all while working towards a savings goal. We are promoting homeownership and creating an environment where they are encouraged to improve their financial wellbeing.

Once their five-year lease period is up, residents can then decide if it is the right financial and lifestyle choice before buying into the project. They have the flexibility to not exercise their option to purchase their apartment if it no longer suits them, without being financially penalised.

U: For people who are currently experiencing employment uncertainty but can still make rent payments, is there still a way for them to apply for rent-with-the-option-to-buy?

KD: Yes. Our model is aimed at supporting those with a low- to moderate-income households with a total household income from $60,000 can have the opportunity to gain a foothold on the property market – between 80-90% of Assemble Model apartments are classified as affordable for these households.

The two-year construction period and five-year rental period is designed to provide a seven-year home deposit savings timeframe – the average length of time it takes people to save for a home deposit. We also have an <a href="https://www.urban.com.au/news/resetting-your-finances-during-covid-19-a-financial-coachs-guide">in-house financial coach, Sarah</a>, who assists residents in setting up a savings plan, so once their lease is near completion, they are in the best financial position to buy their apartment.

U: In a <a href="https://www.urban.com.au/expert-insights/buying/rent-with-an-option-to-buy-the-housing-model-helping-first-home-buyers-into-the-property-market">previous interview with Urban</a>, you said, "We strongly believe that everyone deserves the opportunity to access stable housing" which is so important. I'm sure there are many readers who are keen on the Assemble concept but don't live in Melbourne. Do you have plans to expand your model to other states across Australia? 

KD: Yes, we are a fast-growing business, with two <a href="https://www.urban.com.au/news/introducing-the-assemble-model-a-new-pathway-to-apartment-buying-and-ownership">Assemble Model projects</a> in Melbourne, including <a href="https://www.urban.com.au/new-apartments/393-macaulay-road-kensington">393 Macaulay Road</a> and 15 Thompson Street in Kensington, and other sites soon to be announced.

We are also expanding in affordable Build to Rent projects and have a number of partnerships in place to develop more affordable apartments and community housing. We are actively looking at site opportunities interstate including Sydney and Brisbane – watch this space!

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2020-05-28_at_12.24.21_pm.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="319" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2020-05-28_at_12.24.21_pm.png?itok=Tk2PKhdc" width="580"></a></figure> 

U: How do you think COVID-19 has impacted the future of housing in Australia? What changes do you foresee the industry making in response to the current situation? 


KD: This time has illustrated how important it is to create homes that foster connected communities.

COVID-19 has seen us retreat to our homes. It is important to have access to good natural light and ventilation, and ample space and flexibility. Having the ability to get outside and enjoy fresh air has also been vital so gardens and outdoor play spaces will be a non-negotiable for people seeking their next property move. Quality, well-designed housing should be accessible to all, and that is the driver of all Assemble developments.

U: And finally, what would your ideal neighbourhood look like and why?

KD: My ideal neighbourhood is one which provides housing designed for people, not investors and that is free of any anxiety around the residents’ housing future. As a result of that certainty, a neighbourhood that fosters a sense of inclusion and participation.
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