Promenade at Parramatta

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The City of Parramatta Council has approved plans to build a 25-storey apartment building in Granville, set to be delivered by Chinese developer Starryland.

Located at 26-38 Good Street and 59-61 Cowper Street, the developer acquired the amalgamation of commercial sites from private owners for $36 million.

The 5,150sqm mixed-use site will offer 373 residences, along with residents’ communal gardens, barbeque facilities and 1,171sqm of retail space.

The developer, an Australian division of the Chinese publicly listed company Fuxing Huiyu Real Estate, has previously worked on projects within the Parramatta CBD, including the $550 million sold-out Promenade at Parramatta project.

According to Starryland’s managing director Hao Liu, Granville is considered an undervalued suburb in the Parramatta region.

“[It] is predicted to one of the upcoming Sydney hotspots”, Liu said.

The project aims to set a benchmark for quality design and finishes in Granville, sales manager James Swete said.

Situated in close proximity to the Granville train station, the project will focus on providing affordably priced apartments targeting first home buyers and young professionals.

“We don’t want to compete in apartment-heavy suburbs with expensive units", Liu said. "Which is why we believe in the areas in Sydney’s west which need more homes.”

Granville, which boasts some of the most affordable house prices in Sydney, has seen growing developer competition with the presence of multiple projects in recent years. According to Liu, not only will this competition this place Granville on the housing map, but it will pave the way for better sales for Starryland's new development.

The project will be designed by PBD Architects, who were assigned to the project after participating in a competitive design process involving three nominated architects.

<h2>Other projects designed by PBD Architects in Greater Sydney</h2>

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/KwiYcb9bbdI" width="560"></iframe>

<a href="https://www.urban.com.au/new-apartments/kew-schofields-stage-2--georgette-23-27-schofields-road-schofields" target="_blank">Georgette, Kew Schofields</a>

Located in one of Sydney’s newest suburbs, Kew Schofields offers a harmonious living experience, balancing privacy with the north-west region’s endless employment opportunities.

Similarly designed by PBD Architects, Kew Schofields’ second stage, Georgette, offers contemporary design, functional storage and interior spaces designed to become the “perfect backdrop to home and family life,” PBD writes.

<a href="https://www.urban.com.au/new-apartments/kew-schofields-stage-2--georgette-23-27-schofields-road-schofields" target="_blank"><img alt="" height="628" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/kew-schofields-stage-2-27-schofields-road-schofields-ff94cf047ee9db640ae8e3661936bf61.jpg" width="1200"></a>

The master-planned community offers 2,700sqm of retail space, parks and recreational facilities, with one and two-bedroom configurations priced from $428,000.

Georgette is expected to reach completion late this year.
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Designed by PBD Architects, the 5,150sqm mixed-use site will offer 373 residences, residents’ communal gardens and 1,171sqm of retail space

Promenade at Parramatta

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