Penny Place

Des and Nobu had been searching for a property for several years before finding their dream home at <a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide">Penny Place</a> in central Adelaide.&nbsp;

With over 200 Urban property listings in South Australia alone, we understand how overwhelming the variety of choice can be when it comes to choosing an off-the-plan apartment. Here's how Des and Nobu narrowed their search and wound up with their brand new apartment.&nbsp;

<figure><a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="348" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-1e1d85fb56ba7cfe85eb073656e9965a.jpg?itok=aqUUEIoS" width="580" /></a></figure>

<h2>WHY PENNY PLACE?</h2>

Penny Place has many selling points, but it was a combination of the prime location, exceptional customer service and architectural reputation of the designer that won Des and Nobu over.

<blockquote>
"The central location, view to the hills and the Woods Bagot design are very appealing to us.&nbsp;

We attended a sales promotion event in the display suite and met CEO Mark Jarman. His response to our concerns about buying an apartment gave us the confidence to go ahead and sign a contract."
</blockquote>

<figure><a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="417" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-ad4ee200756d9cc05eafa8fe10e5ea71.jpg?itok=AiAhJ9HL" width="580" /></a></figure>

Des and Nobu also commented that the livability of the apartment was a major drawcard.

<blockquote>
"We love the symmetry of the two-bedroom, two-bathroom floorplan and that every room has a full floor-to-ceiling and wall-to-wall view of the city and hills. The seamless flow from the rooms to the balcony will create a more spacious feeling when entertaining, and no step to the balcony gives safer access."
</blockquote>

<figure><a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="264" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-e10be7a7681873af0449f8f060123832.jpg?itok=y87OdqJd" width="580" /></a></figure>

<h2>THE PRE-REQUISITES</h2>

After living in central Tokyo over a decade and enjoying the city vistas, Des and Nobu decided they wanted to move to a home with a view again. Penny Place apartments feature a range of vantage points, including views of the Adelaide hills, the ocean and the city, giving Des and Nobu the outlook they were looking for.&nbsp;

Other features that were on their 'must-have' list included a second bathroom, a Japanese style toilet with a built-in bidet function, no carpet, and, as avid cooks, adequate bench space was essential.&nbsp;

<h2>WHAT WAS IT LIKE BUYING OFF-THE-PLAN?</h2>

When asked about their experience buying off-the-plan from Flagship Property Group, Des and Nobu explained that they were happy with the experience.&nbsp;

<blockquote>
"The friendly manner of the selling agents made us comfortable to ask questions, and because we had never purchased off the plan before, we had many!&nbsp;

We were encouraged to visit the display suite as often as we wanted, and the agents and developers enabled us to visit Kodo next door several times to make comparisons and to confirm the east or west facing view was what we wanted.&nbsp;

Finally, the patience displayed by the Development Manager was extraordinary, as we asked him many times to cost the various changes we wanted to make to our apartment."
</blockquote>

<figure><a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="290" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-4b7a7ffac80a3f756c9dac132b8cd355.jpg?itok=T48IetJn" width="580" /></a></figure>

<h2>THE DUE DILIGENCE TEST</h2>

Des and Nobu explained that they searched the internet to check out Flagship Property's recently completed major developments. These include residential and lifestyle projects in Melbourne, Perth and Sydney, as well as significant government and commercial projects across the country, such as Royal Adelaide Hospital. Flagship Property's glowing track record of landmark developments gave Des and Nobu the confidence to buy their new off-the-plan property, knowing that their home will be built to a high standard.&nbsp;

<blockquote>
"We know a couple who bought off the plan into East Park Kent Town, others in Ergo on Norman Street. They all negotiated variations to the plans to create small changes to suit their unique needs and design preferences. They are all very happy with their apartments, felt it was worth the wait for the construction to be completed, and love the inner-city lifestyle."
</blockquote>

<h2>ADVICE FOR BUYERS</h2>

Des and Nobu have a final word of advice for anyone considering buying within the Penny Place development.

<blockquote>
"If you commit early you have a greater choice of apartments and then the chance to make changes to your apartment that cannot be achieved once construction is completed."
</blockquote>

Want to learn more about the Penny Place apartments currently available for sale? Speak to a sales consultant today <a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide">via Urban</a>.

Olivia Round

Buyer testimonial: Des & Nobu share why they bought a Penny Place apartment in Adelaide

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The Penny Place display suite encapsulates the essence of what buyers want in a brand new apartment - sophisticated, low maintenance and high quality. Recently, Urban was invited to take a tour of the display suite, to find out what the apartments would look like upon completion. We were impressed by the attention to detail, quality of fittings and intuitive open plan layout of the living areas.

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/ieBZfmQWM_4" width="660"></iframe>

<h2>PENNY PLACE AT A GLANCE </h2>

Developer: <a href="https://www.urban.com.au/developers/flagship-group">Flagship Property Group</a>

Architect: <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a>

Location: 17 Penny Place, Adelaide SA 5000

Number of apartments: 152

Construction slated for completion: Jul 2021

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-0a5e6f4c2e4162e6bbde198a77d12c90.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="512" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-0a5e6f4c2e4162e6bbde198a77d12c90.jpg?itok=Y7tA6qGc" width="580"></a></figure>Designed by the award-winning architects at Woods Bagot, Penny Place is set to become a popular new apartment development in the heart of <a href="https://www.urban.com.au/new-apartments/adelaide-sa">Adelaide</a>, with unrivalled views and intuitive floor plan layouts.

Penny Place kitchens have been designed with culinary enthusiasts in mind. Featuring a Bosch gas cooktop and oven, Fisher and Paykel dish drawers, LED strip lighting and stunning Caesarstone benchtop, residents will love preparing meals in their fully-equipped entertainer's kitchen. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-6f91e3bcf3a1daf76d3a82354a7ce0c7.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="644" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-6f91e3bcf3a1daf76d3a82354a7ce0c7.jpg?itok=QhqbykFI" width="580"></a></figure>The apartment bathrooms are minimalist and spacious, including large porcelain floor tiles and a semi-frameless alcove shower with a luxurious rainfall showerhead.  

The tiles in the bathroom are carried through to the kitchen and living areas, except they are a larger format (300 x 300), offering the perfect balance of style, comfort and low maintenance. In the bedrooms you'll find a modern grey loop pile carpet which is soft underfoot, and perfect for extra warmth in winter months. 

Integrated air conditioning is complemented by sunscreen and block out blinds in the living areas and bedrooms to provide residents with the perfect thermal insulation year-round. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-9e47b344d5a5953e5caa523511b3d1a1_1.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="417" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-9e47b344d5a5953e5caa523511b3d1a1_1.jpg?itok=RQoGSqwI" width="580"></a></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-eb4d112042fb62dc16822d3d7796db08_2.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="259" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-eb4d112042fb62dc16822d3d7796db08_2.jpg?itok=rPaeWA3v" width="580"></a></figure>Residents will have the option of choosing an apartment with stunning views of the Adelaide Hills, the ocean or city skyline, which can be enjoyed through the expansive floor to ceiling windows, or on your private balcony. 

If you'd love to call Penny Place home by July 2021, then <a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide">reach out to a sales agent</a> via Urban today, but hurry, as only a select number of apartments are remaining. 
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Urban’s tour of the Penny Place display suite

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<a href="https://www.urban.com.au/developers/flagship-group">Flagship Property Group</a> is set to embark on stage two of their Adelaide CBD master-planned precinct, with <a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide">Penny Place Apartments</a> beginning construction later this year. The $85 million development will be built by Maxcon with 150 new jobs to be created within the construction industry.

<blockquote>
“Maxcon has proven itself as one of Australia’s finest construction companies, so we’re pleased to partner with them to help us deliver on our exciting vision for Penny Place.” 
</blockquote>

Mark Jarman, Chief Executive Officer of Flagship Property Holdings

The news follows the recent completion of the precinct’s debut tower, <a href="https://www.urban.com.au/buildings/kodo-apartments-33-angas-st-adelaide">Kodo Apartments</a>, which has reached an impressive 193 metres high, claiming the title of Adelaide’s tallest residential building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/kodo-apartments-33-angas-st-adelaide-ed0eb798e647a9c39a0bc6e8b81ca4aa.jpg" rel="gallery-all" title="Kodo Apartments, 33 Angas Street, Adelaide. Credit: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/kodo-apartments-33-angas-st-adelaide-ed0eb798e647a9c39a0bc6e8b81ca4aa.jpg?itok=HJqr4p35" title="Kodo Apartments, 33 Angas Street, Adelaide. Credit: Woods Bagot" width="580"></a>

<figcaption>Kodo Apartments, 33 Angas Street, Adelaide. Credit: Woods Bagot</figcaption></figure><h2>PENNY PLACE</h2>

The Woods Bagot-designed tower is set to reach a towering 78 metres high and will comprise 152 apartments across 24 floors. Woods Bagot Associate Principal Alex Hall explains that the beauty of the design is that it actually involves quite complex design elements, which are refined to look effortlessly seamless.

<blockquote>
“Good design is when an element of function is greater than its potential value. You can say it’s simple and honest, but what its actually doing is taking quite complex ideas and refining them down to a point where someone can see it as a simple solution.”
</blockquote>

Alex Hall, Associate Principal, Woods Bagot via Penny Place Apartments/Youtube

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpa9869_penny_place_e02_streetscape.jpg" rel="gallery-all" title="Penny Place exterior. Credit: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/tpa9869_penny_place_e02_streetscape.jpg?itok=hKAqUsrT" title="Penny Place exterior. Credit: Woods Bagot" width="580"></a>

<figcaption>Penny Place exterior. Credit: Woods Bagot</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpa9869_penny_place_in01_living.jpg" rel="gallery-all" title="Penny Place apartment living area. Credit: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="644" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/tpa9869_penny_place_in01_living.jpg?itok=wU1JDy9A" title="Penny Place apartment living area. Credit: Woods Bagot" width="580"></a>

<figcaption>Penny Place apartment living area. Credit: Woods Bagot</figcaption></figure>Penny Place will feature a spacious ground floor lobby with retail space and a public plaza. Each apartment will include a full-width balcony, loop pile carpets, Caesarstone kitchen benchtops, LED lighting, separate laundry, Bosch/Fisher &amp; Paykel appliances and air-conditioning.

Residents will also be invited to enjoy the use of a lavish resident’s lounge, complete with a chef’s kitchen, and dining area for entertaining.

Construction of Penny Place is expected to take approximately 18-25 months to complete.
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