Parramatta

Parramatta, Sydney's rapidly growing second CBD, is set to welcome a new architectural marvel that captures the essence of urban living combined with a park side location.

Parramatta locals, Ellerson Property tasked Forward Projects&nbsp;with handling the build of Observatory Place, which is currently underway at 7 Parkes Street, with the collection of residences nestled alongside the picturesque Jubilee Park.

Boasting a prime central location, the development offers a private sanctuary while immersing residents in the vibrant urban lifestyle that Parramatta has to offer.

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The creation of Observatory Place involved a meticulous design process, including a Design Excellence Competition and substantial planning investment, all aimed at maximising the development's design and social outcomes. The result, a stepped design that follows the solar path, flooding the residential apartments with natural light and providing an open plan layout.

Working in collaboration with architects Aleksander Group and interior designers, Tony Caro Design, Ellerson Property will transform the former site of the Lone Star Tavern into a 24-story building, with 173 apartments with one, two and three-bedroom options, along with a ground floor retail and dining precinct.

Recessed balconies provide residents with privacy, while the building's stepped design grants raised terraces that overlook the lush green expanse of Jubilee Park.

Internally, the apartments feature a number of considered design details, from built-in wardrobes, internal laundries and dedicated study spaces, with resident's also set to benefit from ensuites, lift access, and intercom systems.&nbsp;

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The benefits of Observatory Place's park side location extend beyond its immediate surroundings.

A mere 300 meters away, residents will find Westfield Parramatta, a premier shopping destination offering a wide range of retail options. The Parramatta Transport Interchange, located just 450 meters away, provides seamless connectivity to various parts of Sydney, making commuting a breeze.

Food enthusiasts will delight in the vibrant Eat Street, a lively culinary hub only 650 meters from Observatory Place.

The development is also just short 750 meters from Parramatta Square, a thriving urban precinct that encompasses commercial, retail, and entertainment spaces. And for those who need to travel to Sydney's city centre, a 30-minute train ride or a 35-minute drive is all it takes.&nbsp;

One-bedders in Observatory Place are priced from&nbsp;$530,000, while the three-bed options top out at just over $1 million.&nbsp;

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alisonwarters@gmail.com

How Observatory Place takes advantage of it's parkside location in the ever evolving Parramatta 

Turner Studio has been appointed as architects for Western Sydney's newest residential development following an extensive design competition.&nbsp;&nbsp;

The $560 million mixed-use project at 34 Hassall Street, Parramatta, is being developed by prominent Sydney developers Deicorp, who have taken a strong interest in the growing outskirts of Sydney, with the group also currently developing the Hills Showground Village in Castle Hill and Tallawong Village in Rouse Hill.&nbsp;

Pitched to cater toward Parramatta's growing population, 600 apartments will be constructed across the two 45-level towers, as well as shops and workplaces.

Not only is the design visually appealing, but it also incorporates functionality by connecting the two towers with a raised podium hosting an elevated courtyard garden.

<a data-entity-type="file" data-entity-uuid="a4974763-9b6e-47f3-a698-0d8d9d4a6521" href="https://www.urban.com.au/new-apartments/34-hassall-street-parramatta"><img alt="Render of the 34 Hassall Street development" data-entity-type="" data-entity-uuid="" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-17%20at%202.51.03%20pm.png?VersionId=dA19mG3EfEqVGNn5nCnbj1trZWNMf.UC" /></a>Render of the 34 Hassall Street development. Credit: Turner&nbsp;

"Minimising unhelpful sight lines and increasing solar and views has been a key consideration in the design of the towers," Turner noted in their design statement.&nbsp;

"Apartment placement and the facade have been designed to allow for at least 24m of visual privacy between the towers, even whilst maintaining an 18 metre building separation."

"From the Site, there are views of the CBD, the river, and the parklands. The tower forms maximise and share these views for all the residents."

The ground floor has been thoughtfully carved out to offer ample space for retail and hospitality frontages, inviting commercial tenants to activate the precinct, while above, the building will offer flexible work spaces, in addition to a fitness centre and a medical practice.&nbsp;

The entire structure is inspired by a nature, offering a park-like experience for both residents and visitors. The apartment's design follows this theme, providing district views of nearby points of interest such as the river and parkland, inviting the surrounding nature in to each of the homes.&nbsp;

<a data-entity-type="file" data-entity-uuid="c98903bf-522a-491d-bbd0-438285a1228d" href="https://www.urban.com.au/new-apartments/34-hassall-street-parramatta"><img alt="Render of the 34 Hassall Street development" data-entity-type="" data-entity-uuid="" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-17%20at%202.51.49%20pm.png?VersionId=nOCXJu44RcNy7TUrBybgjNfV5RkHPgZf" /></a>Render of the 34 Hassall Street development. Credit: Turner&nbsp;

The level one, two and three podiums will be known as ‘Gully Forest’, with the feature landscape sanctuary set to be embellished with a range of lush greenery, in addition to a series of smaller breakout and seating spaces which have also been included, along with a feature outdoor kitchen and a series of garden pavilions.&nbsp;

An open air community space offering barbecue facilities and smaller group gathering areas will also be located on the level two podium.&nbsp;

The development's prime location close to the park and transport hubs reflects the priority placed on putting residents at the heart of the design, with a number of convenient amenities within walking distance of the site.

To complement this flourishing urban landscape, the proposed development aims to serve as a micro-city within Parramatta.&nbsp;

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To complement this flourishing urban landscape, the proposed development aims to serve as a micro-city within Parramatta

Turner unveil design plans for Deicorp's new Hassall Street Parramatta apartments 

Originally all communication to and from Parramatta in the late 1700s was by river, before a rough track to Sydney was opened which loosely followed the route of Parramatta Road.

It took until the end of the twentieth century for the area to form a strategic role in the growth of Greater Sydney.

Now Parramatta is the second largest CBD in Sydney, and is set for its latest stage of redevelopment.

Positioned as part of Australia’s biggest public transport project, Bates Smart has prepared a design report on behalf of Sydney Metro to accompany a State Specific Development Application for a large city block in the heart of the Parramatta CBD.

The site will accommodate the future Parramatta Metro Station, part of the Sydney West Metro project which will double current rail capacity between Parramatta and the Sydney CBD when opened in 2030, along with three commercial office buildings, as well as one residential tower.&nbsp;

<img alt="Precinct Aerial View (Indicative Design Only)" data-entity-type="file" data-entity-uuid="a906d6c2-249c-48d0-9084-be2282072075" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-11-16%20at%2011.45.40%20am.png?VersionId=N0B5IvDLZnRkqfUYPibjK8XmEUZuoKUp" />Precinct Aerial View (Indicative Design Only)

“The Central River City will grow substantially capitalising on its location close to the geographic centre of Greater Sydney," Bates Smart noted in their statement.

"Unprecedented public and private investment is contributing to new transport and other infrastructure leading to a major transformation of the Central River City.

“The Sydney Metro West rail link will deliver faster and more efficient transport from the Harbour CBD to Greater Parramatta. Potential radial mass transit/rail services from Greater Parramatta will boost business-to business connections and provide access to a larger skilled labour force to support the growing metropolitan centre. The Sydney Metro Northwest rail link will improve the growth prospects for the north-west of the city by increasing the access to jobs.”

The site, held by Transport for New South Wales, is an amalgamation of multiple individual sites fronting Macquarie Street, George Street, Church Street and Smith Street in Parramatta, including the full extent of Horwood Place between Macquarie Street and George Street.&nbsp;

The four towers form part of the new precinct which will be fully integrated with the new below ground Metro station, a new midblock street, and a considerable new area of public domain, including a new urban plaza and pedestrian laneways.

The scope of Bates Smart services has been to undertake the integrated urban design and architecture roles for the new precinct, interfacing with Grimshaw Architects who are the station designers and Arcadia who are the public domain and landscape designers.

The use of bricks in the lower levels and laneways of the towers responds to the local heritage of the site, while the upper levels will be clad in materials that reference and relate to connection to country, with a mix of brown and sandstone hues.&nbsp;

<img alt="Laneway View (Indicative Design Only)" data-entity-type="file" data-entity-uuid="8b79aaff-24eb-42aa-b2a3-ffb451b106f1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-11-16%20at%2011.45.51%20am.png?VersionId=7YCyE1l_vTGzM8aBxpeNrr0Hs9cX8nH7" />Laneway View (Indicative Design Only)

Built atop the new Metro, Building B is the residential component of the development, with a mix of one, two and three-bedroom apartments penned for the 33-storey tower. A total of 145 apartments will be delivered within the building, spanning from 58 sqm internally to 125 sqm, along with two floors of communal recreation space. With the building atop what will be the bustling Metro, careful structure and coordination has gone into reducing the potential negative impacts of the nearby station.&nbsp;

The remaining three towers will hold office and retail tenancies, ranging in height from 24 storeys through to 38-storeys.&nbsp;

Parramatta Metro is pitched to serve and support the growth of Parramatta as Sydney’s second CBD, including boosting jobs and improving connections to recreational and tourist attractions.&nbsp;

Despite being well served with perimeter parks and formal hardscaped urban town squares, there are no parks or public green spaces within a five minute walking radius of the central commercial core.&nbsp;

The Civic Link is a proposed new green, pedestrianised public space and cultural spine that connects from Parramatta Square to the Riverfront. Extending across four city blocks, the link will provide a pleasant and walkable pedestrian and cycle route from Parramatta Square and the current railway station to Riverside Park and the ferry wharf, passing through the proposed site and proposed new Metro station.

A significant number of current and proposed cultural and education facilities are located within a five minute walk of the site and proposed metro station. Immediately South lies Parramatta Square, the Train Station, and Westfield Parramatta. East of Smith Street lies the education precinct containing the new Arthur Phillip High School and Western Sydney University. Immediately West and North West lies ‘Eat Street’, a stretch of Church Street highly activated by restaurants and bars with extensive outdoor seating in the public domain. Further North and Northwest lies the proposed Powerhouse Museum, Riverside Theatre, and Bankwest Stadium, all anticipated to act as major destinations to customers of the Parramatta Metro station.&nbsp;

Quick Look: Sydney Metro&nbsp;

Metro North West Line (formerly the 36 kilometre North West Rail Link) - Services started in May 2019 in the city’s North West between Rouse Hill and Chatswood, with a metro train every four minutes in the peak. The project was delivered on time and $1 billion under budget.&nbsp;

Sydney Metro City and Southwest – The Sydney Metro City &amp; Southwest project includes a new 30km metro line extending metro rail from the end of the Metro North West Line at Chatswood, under Sydney Harbour, through new CBD stations and southwest to Bankstown. It is due to open in 2024 with the ultimate capacity to run a metro train every two minutes each way through the centre of Sydney.&nbsp; 
Sydney Metro City &amp; Southwest will deliver new metro stations at Barangaroo, Crows Nest, Victoria Cross, Martin Place, Pitt Street, Waterloo and new underground metro platforms at Central Station. In addition it will upgrade and convert all 11 stations between Sydenham and Bankstown to metro standards.&nbsp;

Sydney Metro West – Sydney Metro West is a new underground railway connecting Greater Parramatta and the Sydney CBD. This once-in-acentury infrastructure investment will transform Sydney for generations to come, doubling rail capacity between these two areas, linking new communities to rail services and supporting employment growth and housing supply between the two CBDs. Sydney Metro West stations have been confirmed at Westmead, Parramatta, Sydney Olympic Park, North Strathfield, Burwood North, Five Dock, The Bays, Pyrmont and the Sydney CBD.&nbsp;

Sydney Metro - Western Sydney Airport – Metro rail will also service Greater Western Sydney and the new Western Sydney International (Nancy Bird Walton) Airport. The new railway line will become the transport spine for the Western Parkland City’s growth for generations to come, connecting communities and travellers with the rest of Sydney’s public transport system with a fast, safe and easy metro service. Six new stations will be delivered at St Marys, Orchard Hills, Luddenham, Airport Business Park, Airport Terminal and Western Sydney Aerotropolis. The Australian and NSW governments are partners in the delivery of this new railway

Positioned as part of Australia’s biggest public transport project, Bates Smart has prepared a design report to accompany a State Specific Development Application for a large city block in the heart of the Parramatta CBD

First look: Designs revealed for towers above Parramatta Metro Station

The state’s second CBD is now home to the first robotic car park system in the southern hemisphere.&nbsp;

Taking Aoyuan International's luxury Parramatta high-rise The Lennox to another level,&nbsp; Lödige Industries have delivered a fully autonomous car park utilising their Cubile technology.&nbsp;&nbsp;

With a total of 46 floors and 6,300 sqm of space, The Lennox is home to 414 apartments, curated from a collaboration between Aoyuan, building contractors EQ Construction, and leading architects, Marchese Partners.&nbsp;

President of Aoyuan International and Head of Development Australia, Adrian Liaw said Sydney is one of the world’s most desirable place to live, with the group notching up a rather impressive portfolio here, including One30 Hyde Park, Esplanade Norwest, Woolooware Bay and now The Lennox Parramatta.&nbsp;

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“World leading architecture, innovative design and superior finishes are important in all our projects,” Liaw said.

“For The Lennox we wanted both a modern functionality and timeless aesthetic combined with our customary meticulous quality and craftsmanship. The automated parking technology from Lödige Industries offers both the innovative functionality and luxurious user experience we were keen to create and the performance we needed to see.”

Lödige started work on the site back in 2020, the completion of the carpark comes at a welcomed time as the gentrification and development of Parramatta only continues.&nbsp;

During planning and construction, the global specialist was able to draw on the experience of numerous projects worldwide, including Europe’s largest automated parking system with close to one thousand spaces.

The building's nine-level basement combines three levels of conventional parking with six additional levels for the automated parking system, with capacity for 327 vehicles. Thanks to efficient use of space, the automated parking levels required less than 15 metres of excavation, which, given the sedimentary rock in the area, allowed for significant cost savings in the excavation and reduced building impact.&nbsp;

EQ Constructions Bill Farrell said building anywhere in the Sydney market comes with its own challenges in terms of rock excavation and space limitations.&nbsp;

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“For ‘The Lennox’ we wanted to offer residents the very best in terms of comfort and space as well as luxury living experience in the heart of Parramatta. To do that we needed an experienced partner that could deliver the ultimate user experience we wanted, with the space-saving solution that we needed,” Farrell said.&nbsp;

“In Lödige Industries we found that partner. Their experience with close to 2 million vehicles parked in Europe’s largest automated parking system made us want to bring this technology to Sydney as well.”

In addition to the reduced footprint below the surface, the facility relieves pressure on the urban living space of its popular neighbouring shopping and restaurant district by ensuring residents can make use of a sufficient number of parking spaces inside the building at all times.

Completed in November 2021, the 149-metre building is one of Australia's most modern Skyscrapers, with residents now set to use a modern and intuitive smartphone app developed by Lödige Industries to retrieve their cars.&nbsp;

With a payload of up to 2.5 tonnes per vehicle, the system can handle all common cars and SUVs, with users only needing to drop off their vehicle at one of a total of five transfer cabins.

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From this point everything is automatic. The transfer cabin’s gate closes, and the car is transported to the parking level, where it is moved by flat robots, the 'Lödige Shifter' onto a horizontal transfer vehicle and delivered to a free parking space. Up to 60 percent more cars can be placed in the same space in comparison to conventional parking structures, with approximately 90 vehicles parked or retrieved per hour.&nbsp;

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With a total of 46 floors and 6,300 sqm of space, The Lennox is home to 414 apartments, curated from a collaboration between Aoyuan, building contractors EQ Construction, and leading architects, Marchese Partners. 



First robotic car park in the Southern Hemisphere completed in Parramatta high-rise, The Lennox 

There&#39;s set to be a fresh wave of international returnees over 2022, as Australia once again reopens its borders fully to the world of investors and students.

Some of Sydney&#39;s top developers&nbsp;have been planning for the eventuality, acquiring development sites and timing the launch of their projects to coincide with the expected 2022-rush for apartments.

There&#39;s already been a notable move for the unit market toward the end of 2021, with houses becoming unaffordable for the vast majority of Australians. The gap between the median price for a house and the median price for an apartment is at record highs.

Urban takes a look at eight developers operating in the NSW that you should keep an eye on in the new year.

<h2>1. Mirvac</h2>

Celebrating its 50th year in operation in 2022, Mirvac has an exciting book of projects across New South Wales next year.

Only recently has Mirvac&nbsp;launched NINE by Mirvac, on the site of the former Channel Nine Studios HQ.&nbsp;

The three-hectare site will home over 440 apartments designed by CHROFI in collaboration with Mirvac Design, and interiors by leading Melbourne design studio, MIM Design.

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Above image is an artist&#39;s impression

There will be around 6,500 sqm of open space designed by internationally renowned landscapers McGregor Coxall, with parks, gardens, a lawn for active play, sheltered barbecues and a children&rsquo;s playground.

Mirvac&#39;s next stage of their Green Square redevelopment, The Frederick, has also just been launched.

The striking 23-level building,&nbsp;with a striking curvilinear form, is a&nbsp;collaboration between Smart Design Studio and Mirvac Design. That will have 152 apartments when completed in 2023.

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Above image is an artist&#39;s impression

The ASX-listed developer will also be seeking approval for a 2022 launch of Coonara, West Pennant Hills, which will see 418 dwellings built on a 26-hectare block of land focused on the natural environment.

Bordering the Cumberland State Forest, around 10 hectares of remnant bushland will be dedicated to the NSW Government as public open space.

<h2>2. Thir​d.i Group</h2>

Launched in 2006, Third.i has spent over 15 years creating award-winning projects across the residential and commercial sectors.

The Sydney-based developer&rsquo;s current development pipeline, projects either in planning or under construction, exceeds $2.5 billion in value across Australia and the UK.

Late this year, Third.i submitted a development application to the City of Newcastle for its fourth West End apartment project, the 180-residence Dairy Farmers Towers.

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The group is also aiming to start the second stage of construction on Balfour Place, a mixed-use Lindfield development in collaboration with Coles Group, in the first quarter of 2022, in what is set to be an exciting year.

The current DA approval sees the 7,091sqm site set to become a luxury residential tower built atop a brand-new Coles supermarket, Liquorland, caf&eacute; and a heritage commercial space.

<h2>3. Iris Capital</h2>

Iris Capital, led by the local hotelier and developer Sam Arnaout and originally boasting a substantial portfolio of assets in the hospitality industry, has ramped up its involvement in the&nbsp;residential sector over the last decade.

Founded in 1995, the development group has delivered a number of integrated residential and mixed-use development across the Sydney region.

Launching its $350 million Potts Point redevelopment Queensgate this month, Iris Capital is expected to see a hot year of sales across its five apartments buildings in the harbourside precinct.

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Just 48 high-end apartments will be on offer across a selection of one, two and three-bedroom apartments, in addition to an exclusive collection of ultra-luxury penthouses with private pools.

The stage one completion of Ea​st End, one, two and three-bedroom coastal apartments in Newcastle, has helped cement its place on this must-watch list.

Another who has made the move north, Iris recently launched Victoria &amp; Albert, their first Gold Coast apartment project, and recently secured a prime development site on the Surfers Paradise dress circle Garfield Terrace.

<h2>4. Coronation Property</h2>

Run by Sydney locals, Coronation Property has brought a fresh perspective to urban precincts across Sydney since its inception in 2012.

As a fully-integrated developer, the group controls every part of the development process, from initial design to construction and building management.

Coronation has a track record for delivering great residential developments across Western Sydney including the Paper Mill Precinct in Liverpool. They have 8 Phillip Street in Parramatta currently under construction

Its latest development, Mason &amp; Main, combines the established neighbourhood character of Merrylands with convenient proximity to Sydney&rsquo;s second CBD of Parramatta.

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The residence offers 346 residences in one, two and three-bedroom configurations, designed by Woods Bagot.

<h2>5.&nbsp;ALAND</h2>

Established in 2002, ALAND is an Australian-owned family business with over 20 years of experience, and a hit with locals given their long relationship sponsoring the Parramatta Eels.

A specialist builder and developer delivering state-of-the-art contemporary residential projects across the Sydney region, the group now boasts a portfolio of over 2,800 completed apartments.

Now selling in Sydney, is the group&rsquo;s Parramatta project, Paramount on Parkes, offering 294 apartments bordering the well-known horse racing spot, Rosehill.

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The 42-level tower will offer expansive one, two and three-bedroom residences with plenty of storage, as well as a number of amenities.

The ALAND team will also see their&nbsp;Liverpool residences at the Hoxton reach completion mid-next year, alongside the Schofield development, Schofield Gardens.

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<h2>6. Deicorp</h2>

With over $2.5 billion of residential, retail and commercial real estate in the pipeline, privately-owned development group Deicorp has secured its place on this list for the second year in a row.

Founded in 1999, they have delivered over 8,000 apartments and sold over 1,000 apartments across the calendar year.

Last month, <a href="https://www.urban.com.au/news/nsw/deicorp-secure-polding-centre-sydney-apartment-development-site">Deicorp secured the development rights</a> to a 61-storey mixed-use development on the site of the Polding Centre in the Sydney CBD, which will likely hit the market in 2022.

Work has also started on developer Deicorp&rsquo;s $750 million Tallawong Village project in north-west Sydney.

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The first stage will present a mix of 333 one, two and three-bedroom apartments, forming part of a masterplanned precinct steps from the Sydney Metro line.

<h2>7. Top Spring</h2>

Top Spring has acquired a reputation for its quality developments over its near-three-decade history, completing over 20 development projects in 12 cities around the globe.

The Australian arm, based in Sydney, has the strength of local expertise backed up by a powerful international market presence and knowledge.

Beginning demolition this month to make way for Munro House, a new Elizabeth Bay residence, the group is expected to start construction on the 30 luxury apartments next year.

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In 2022, the company also aims to cement its reputation for delivering high-end residential living with a new 18-residence Double Bay project, according to Top Spring Australia&#39;s managing director, Sydney Ma.

&ldquo;In line with our premium project at Elizabeth Bay, Munro House, this project will encapsulate all the hallmarks that Top Spring Australia is known for, including new technology, art, green spaces and contemporary design,&rdquo; Ma&nbsp;said.

<h2>8. TOGA Group</h2>

A leading Australian property group with a portfolio across Australia, New Zealand and Europe, TOGA currently has several major projects under construction.

Founded by Ervin Vidor in 1963, in coming years TOGA is on-track to launch a pipeline of more than 5,000 apartments and an expansive portfolio of vibrant retail and short-term accommodation.

Among the group&rsquo;s developments includes Surry Hills Village, the mixed-use development and precinct on the corner of Cleveland and Baptist Street.

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Due for completed in early 2024, Surry Hills Village will home 122 apartments and a 102-room hotel, as well as 12,000 sqm of commercial and retail spaces.

SJB Architects has designed the development in collaboration with development partners Iain Halliday and BKH,&nbsp;Aspect Studios&nbsp;director Sacha Coles and Studio Prineas architect and principal Eva-Marie Prineas.

TOGA are also 50 per cent sold at their Marrickville development, Wicks Place, which will have 272 apartments atop a number&nbsp;of retail spaces when complete in late 2023.

There&#39;s a site TOGA are working on in Penrith, as well as a 150-apartment project&nbsp;in Kensington, which they are hoping to launch in Q1 2022.

Urban takes a look at ten developers operating in the NSW that you should keep an eye on in the new year. 

max.kwok_55688

The top eight apartment developers to look out for in NSW in 2022

The luxury Melbourne apartment developer, GURNERTM, is again set to branch out nationally, with $450 million plans to developer a 61-level mixed-use building in the heart of Parramatta's CBD.

In a joint venture with investment manager Qualitas, the tower at 12 Hassal Street will home 385 apartments and 4,000 sqm of retail and commercial space on its 2,049 sqm site.

The building will be crowned by a rooftop facility.

The site was previously earmarked for over 300 apartments by the Sydney developer Top Place.

The acquisition marks the first of many planned in Sydney in the coming years as GURNERTM have earmarked the city as a key focus for continued growth, off the back of recent regulatory changes and an evolving macro-economic climate.

<a href="https://www.urban.com.au/new-apartments/12-hassall-street-parramatta-nsw-2150">To keep up to date with the development and its launch, enquire here</a>

Last year Gurner ventured out of Melbourne for the first time, breaking in to the QLD market with apartments plans lodged for Port Douglas and Surfers Paradise.

GURNERTM has recently established an office in Sydney to lead the aggressive acquisition phase with several additional sites currently under consideration.

The development team will look to submit planning documentation in early 2022, with construction likely to commence in late 2022.

“We are excited to announce this strategic acquisition as the first of many more to come as we look to significantly grow our portfolio in Sydney and wider New South Wales, across both our Build-to-Sell and Build-to-Rent platforms," Gurner said.

<img alt="" data-entity-type="" data-entity-uuid="" height="927" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_parramatta_tower.jpg" width="1200" />

“For a long time the development fundamentals in Sydney didn’t stack up against Melbourne and Brisbane but looking ahead, Sydney will be a key strategic focus for us in the coming years as the environment is now much more conducive to development sites that fit our model.

“We set out about 12 months ago to align ourselves with the Sydney market and within a short period of time we’ve established an office, acquired our first major site and have a number of other opportunities in our sights.

<a href="https://www.urban.com.au/new-apartments/12-hassall-street-parramatta-nsw-2150">To keep up to date with the development and its launch, enquire here</a>

“In terms of the project, at 61 levels we want to create a new icon for Parramatta, bringing a new level of luxury, service and design to the precinct along with a vibrant hospitality and wellness precinct at the ground floor.

“In our signature style we are also exploring unique amenity opportunities including a rooftop bar and exclusive building services.

“Parramatta really is an incredible story of transformation into Sydney’s second city, and we are excited to be playing a role in its continued evolution."

Qualitas opened their office a decade ago.

Qualitas global head of real estate and co-founder Mark Fischer said the team has&nbsp;continually invested in that market across our funds platform.

<a href="https://www.urban.com.au/new-apartments/12-hassall-street-parramatta-nsw-2150">To keep up to date with the development and its launch, enquire here</a>

"Qualitas continues to seek investment opportunities across Sydney, and we see Paramatta as providing the perfect location for this type of mixed-use development," Fischer said.

“As the precinct continues its transformation into Sydney’s second city, our partnership with GURNERTM allows us to deliver market-leading product quality across residential, retail, and commercial – including premium amenity and a rooftop facility.

“We are excited for what we can deliver in conjunction with GURNERTM, with Paramatta being a continuation of that relationship.

“Parramatta has shown resilience through the changing environment post pandemic and with movement of people across states and cities in Australia, this development is perfectly positioned to capture population growth in this area."

Last year Gurner ventured out of Melbourne for the first time, breaking in to the QLD market with apartments plans lodged for Port Douglas and Surfers Paradise

Joel Robinson

GURNER set to make mark in Sydney with Parramatta apartment development

Pent up demand in Sydney has been released at Paramount on Parkes in Parramatta, one of the first apartment buildings to launch sales since Sydney came out of its prolonged lockdown.

The launch of sales at Paramount on Parkes, the 39-level tower&nbsp;to be developed by the well respected and local developer ALAND, saw 25 sales secured over the weekend, with a further 60 appointment scheduled.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, which were&nbsp;a hit with investors and owner-occupiers.

They were drawn to Paramount's prime location on the fringe of Parramatta, a stones throw from Parramatta train station&nbsp;and minutes from riverside parks, shopping precincts and a number of fine dining restaurants, bars, and cafes.

The spacious floorplans were also a tick for buyers, as well as the state of the art amenities which will include a resort-style pool on the podium level, a 300 sqm rooftop terrace with barbecue area, lush landscaped gardens with local Western Sydney flora, and resident-only children’s play areas.

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Buyers so far have been predominantly young couples&nbsp;and young families in their early and mid 30's, moving to the area from within a 10 kilometre radius of Parramatta.

The first stage will see 10 one-bedroom apartments up for grabs&nbsp;from $573,000,&nbsp;115&nbsp;two-bedroom apartments starting at&nbsp;$767,000, and 10&nbsp;three-bedroom apartments starting at&nbsp;$1.083 million.

ALAND Sales Director, Mark Bernberg, said purchasers are keen to see new supply become available that also represents great value for money.

"Paramount on Parkes has created a lot of buzz among buyers who‘ve spent their lockdown period reassessing what qualities they’re seeking in a home," Bernberg said.

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"Given the excellent lifestyle amenities of this flagship development and its very convenient location, it offers an extraordinary move for homeowners and investors alike."

Each apartment is designed to maximise light and space with floor-to-ceiling windows framing panoramic district views and covered balconies.

Finished with neutral colour palettes so buyers can add their own personal touch, the apartments also have ducted air-conditioning, Fisher &amp; Paykel appliances, Grohe tapware and marble surfaces.

Some apartments come with the option of convenient study nooks and additional storage.

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Head of Development for ALAND, Ryan Lane, said the premium Western Sydney development had been a passion project for the family-run business, which is also the major sponsor of the NRL’s Parramatta Eels.

“With the ALAND name proudly emblazoned on the jerseys of the local team every weekend, we feel that we’ve earned our place as part of the fabric that makes up Parramatta. The launch of Paramount on Parkes now further cements that position,” Lane said.

Lane added that with Parramatta taking pride of place as Sydney’s second CBD, the dynamic destination has become a highly desirable location for both owner occupiers and investors.

“As the geographical heart of Sydney, Parramatta offers its residents a wealth of cultural, educational and employment opportunities. And with the second airport at Badgerys Creek underway, as well as easy access to other transport links, it will soon offer locals even more convenient travel connections,” Lane added.

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Paramount on Parkes is an approximate 10-minute walk to riverfront reserves or the Parramatta Wharf and is a short stroll from the soon-to-be-completed Parramatta Square employment hub and Civic Centre.

There are a number of local attractions, including&nbsp;Eat Street, Riverside Theatre, the Powerhouse Precinct, walking tracks, cycleways and the 85ha of green space at Parramatta Park.&nbsp;Westfield Parramatta is 600m from the doorstep.

In addition to a number of in-demand public and private schools in the vicinity, Parramatta is also home to campuses for the University of Western Sydney and University of Sydney.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, on the weekend



Sales surge at launch weekend of Parramatta apartments Paramount on Parkes

The property developer Ecoworld International has secured 90 per cent of sales at its $300 million Parramatta apartment development, West Village.

The 40-level, 398-apartment development, designed by Woods Bagot, was slated to bring a new level of luxury to Parramatta by the developer, who have created luxury apartment towers in&nbsp;London.

West Village was their maiden Australian development, which was shortly followed by the recently completed Yarra One in Melbourne's South Yarra.

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West Village has&nbsp;been a hit with residents since completion last year, due to its number of onsite amenity.

Most popular has been the virtual golf room, allowing golfers all-round time on the course without having to avoid crowds or call off the day for bad weather.

“Since September last year, I've been playing with my golf group religiously once a week; the sessions really help with our form on the field in terms of skills and range,” keen golfer and West Village resident Franki Cheung said.

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“The golf room has so many course selections with different skill levels and we can enjoy the games in an air-conditioned room with privacy.”

The music room has been popular among residents, no less so&nbsp;professional musician and private music tutor Rebekah House.

“Apartment living doesn't usually allow for hobbies which require large amounts of space so the piano room at West Village was one of the major factors in our decision to purchase within West Village," House said.

Residents also have access to a chef kitchen, residents lounge, rooftop observation deck, and a&nbsp;rooftop garden with barbecue area.

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West Village was EcoWorld's maiden Australian development, which was shortly followed by the recently completed Yarra One in Melbourne's South Yarra.



West Village, Parramatta apartments, secure 90% of sales

180 George is among Meriton&rsquo;s latest developments to be delivered in Sydney&rsquo;s western suburb of Parramatta.

From the elevated podium gardens and destination ground-level retail to the superbly appointed residences, 180 George&rsquo;s towering form announces the arrival of the most spectacular homes ever created on the city&rsquo;s prized river edge.

Urban has taken a deeper look at what 180 George can offer homebuyers.

1. Riverfront address

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Soaring to unprecedented heights, 180 George will set a new standard of riverfront living in Parramatta.

Rising 67 floors, the glass tower is set to become the tallest residential building in Parramatta after its completion in December 2021, offering panoramic views from almost every apartment.

552 landmark residences look out over Parramatta River to the Sydney CBD skyline and beyond, marking a new statement building in the epicentre of Western Sydney.

2. World-class development

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Delivered by Meriton, 180 George is a world-class development, offering five-star amenities that include a 1,000sqm supermarket, a 75-place childcare centre and an adjoining 58-level hotel tower.

Other facilities include 1,200sqm of podium gardens, a barbeque area, seating, a fully-equipped gymnasium and an indoor aquatic centre with a heated pool, spa and sauna.

3. Luxurious homes

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Investors and owner-occupiers will both enjoy the diverse selection of oversized apartments on offer at 180 George, each designed to capture the best of their riverside and CBD setting.

Designed by Woods Bagot, residences are characterised by contemporary design, luxury finishes and plentiful storage.

Dual-level and dual aspect apartments are available, many with large entertainer terraces, media rooms and study rooms with bedroom-sized proportions for those seeking versatile extra space.

Sleek kitchens, some taking in the tower&rsquo;s signature views, are created around easy entertaining and modern family life, with premium quality European appliances, integrated dishwasher and VENINI microwave.

4. Sydney&rsquo;s second CBD

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&ldquo;Parramatta is rapidly transforming into a buzzing metropolitan hub with over 175,000 working professionals making it Sydney&rsquo;s second CBD&rdquo;, the project marketing reads.

180 George is conveniently located at the centre of it all, just a small walk from the $2 billion Parramatta Square redevelopment which will boast the country&rsquo;s largest office tower. It will house major tenants such as National Australia Bank and the NSW Government.

The key economic and cultural hub includes great community offerings, including the first vertical high school rising 16 storeys and the mixed-use Parramatta Square precinct.

5. Well-connected and well-serviced

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Meriton&rsquo;s latest Parramatta tower enjoys convenient access to some of Australia&rsquo;s best educational and medical facilities.

Among these include the Western Sydney University Parramatta campus, the University of New England, Tara Anglican School for Girls and The King&#39;s School.

A short drive to the Westmead precinct unlocks one of the largest health, education, research and training precincts in Australia including four major hospitals, three medical research institutes and the largest research-intensive pathology service in the state.

Parramatta boasts a range of transport offerings, including the free shuttle bus service, the upgraded Parramatta Ferry Wharf, a future Light Rail stop, Parramatta Station the new multi-billion dollar transport networks including WestConnex and the new Metro West.

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Urban has taken a deeper look at what 180 George can offer homebuyers

Five things we love about Meriton’s latest residential tower in Parramatta, 180 George

Paramount on Parkes, the latest apartment tower to hit the market in Parramatta, has been&nbsp;strategically located to take advantage of Sydney's second CBD, but on the fringe of the continually expanding area to give it a sense of freedom from the busy city streets.

The glass-swathed tower, which is being developed by ALAND, the main sponsor of the Parramatta Eels, will rise 39 levels from its Parkes Street address, which puts it closer to four parks and reserves than it does the Parramatta train station.

That itself however is just a 600 metre walk to the west, offering commuters who aren't based in the Parramatta CBD an equally convenient commute to work. Two blocks up from Paramount on Parkes is the Harris St Light Rail stop.

To the east of the building, designed by ALAND's inhouse architecture team, is four reserves, including the popular Queen's Wh​arf Reserve on the banks of the Parramatta River. ALAND designed the building having been inspired by the curves of the winding river.

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The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry, flanking the luxury lobby with grand hotel-style marble finishes and soaring ceilings.

Westfield Parramatta is only 600 metres away, the closest retail precinct.

Nearby is the popular&nbsp;Church&nbsp;Street, a famed foodie haven&nbsp;lined with bars, cafes and restaurants like&nbsp;Alex and Co, El-Phoenician,&nbsp;Mama and Papas, Ray and Lou's, Sicilian Parramatta, The Meat and Wine Co and Coco Cubano.

There are no less than seven schools within walking distance, from Parramatta, Arthur Phillip and Macacrthuth Girls High School's, to Western Sydney University's two Parramatta campuses.

Rosehill Gardens, which comes alive on the weekend, is just a few kilometres east of Paramount on Parkes, and CommBank Stadium is less than two kilometres north-west, where ALAND sponsor the Parramatta Eels.&nbsp;

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That sits beside the 85 Parramatta Park, affectionately called the&nbsp;‘people’s park’ for more than 160 years.

It plays host to sporting fields, playgrounds and The Crescent natural amphitheatre for outdoor concerts and events. It also marks the site of Australia’s first inland settlement, on the Burramattagal’s traditional hunting grounds.

Parramatta River is another local attraction with walking tracks and cycleways including the iconic 20km track from Parramatta to Sydney Olympic Park.

Further infrastructure upgrades are expected in the next few years, with the Powerhouse Precinct to welcome a number of new bars and restaurants overlooking the river in 2023.

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Paramount on Parkes also offers residents a number of on site amenities, including a swimming pool and manicured gardens on the podium level.

There will also be a rooftop terrace with kids play area, a fire pit, and barbecue areas.

The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry

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