Paramount on Parkes

The leading Western Sydney apartment developer, ALAND, has seen a sharp pick up in investor sales in the last quarter.

At their Parramatta tower, Paramount on Parkes, ALAND&nbsp;saw a 54 per cent uplift in purchases by investors over the last quarter, with&nbsp;ALAND's Chief Executive&nbsp;George Tadrosse saying that&nbsp;demand for quality affordable apartments in Sydney is outstripping supply, which is good news for savvy investors and homebuyers seeking solid future growth.

"There will be very little stock coming onto the unit market over the next 24 months and that is largely due to increased government red tape and increased demand from several buyer types," Tadrosse said, suggesting that those who wait might find themselves out of options.

“Demand for units is high as rising interest rates encourage domestic buyers to shift their focus to the apartment market.

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"But now that international borders have opened up, apartment purchasers will also have to face competition from foreign residents who may be looking to rent or buy in Sydney,” Tadrosse said, adding that the two-fold demand was especially good news for investors.

Located at 14-20 Parkes Street Harris Street, Paramount on Parkes offers a mix of one, two and three-bedroom apartments across a 39-level building, along with a resort-inspired pool with a 300 sqm terrace and barbecue area, lush landscaping, and residents’-only children’s play areas.

Construction is well underway on the project and completion is slated for late 2023.

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The supply shortage is only set to be exacerbated by the recent announcement to raise the home loan deposit scheme threshold to $900,000 this coming July allowing more first home buyers and first-time investors to enter the market while they can.

While this month’s interest rate rise has given both owner-occupiers and investors pause for thought, Sydney’s unit market remains strong and is shaping up as a popular space for homebuyers, investors and renters alike

“For owner-occupiers, a rate rise can feel more onerous but for investors, it is far less concerning as the interest component of an investor loan is largely tax deductible. We may see a lift in asking rents as interest rates increase, as landlords look to offset any additional expense,” said Tadrosse.

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“The good news for owner-occupiers is that lending policies have accounted for an inevitable rate rise to help future proof the serviceability of loans,” he added.

New data from CoreLogic supports the strength of the apartment market, indicating rents are now outpacing those of houses. In its latest Quarterly Rental Review, CoreLogic showed national unit rents have bucked the trend seen since May 2019 and actually rose at a faster pace than national house rents over the first three months of 2022, recording a quarterly growth of 3 per cent while houses only increased by 2.4 per cent.

Similar to the national results, unit rents in the combined capitals also outperformed house rents over the first quarter, increasing 3.1 per cent compared to 2.2 per cent. According to the CoreLogic report, the median Sydney unit rent by the end of March was $546 a week, an 8.3 per cent change over 12 months.

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Compared to the previous quarter, gross rental yields for units also rose across Sydney, up 2.3 per cent during the quarter to 3.1 per cent.

Bianca Anton, General Manager of ALAND, said switched on investors are realising the true value of bricks and mortar as a long-term strategy and see units as the more affordable path to that financial freedom.

“Buyers are becoming more educated about the pending gap in their wealth creation so are looking for ways to ride the apartment price wave as far as possible. And with only a limited amount of new apartments available in Sydney right now, it really is a race of ‘first in, best dressed’ especially for those seeking to secure quality property,” she said.

Developer ALAND reveals investor sales soar as demand drives up rental yield

Joel Robinson

ALAND see apartment investors pour back into to Sydney's west

Pent up demand in Sydney has been released at Paramount on Parkes in Parramatta, one of the first apartment buildings to launch sales since Sydney came out of its prolonged lockdown.

The launch of sales at Paramount on Parkes, the 39-level tower&nbsp;to be developed by the well respected and local developer ALAND, saw 25 sales secured over the weekend, with a further 60 appointment scheduled.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, which were&nbsp;a hit with investors and owner-occupiers.

They were drawn to Paramount's prime location on the fringe of Parramatta, a stones throw from Parramatta train station&nbsp;and minutes from riverside parks, shopping precincts and a number of fine dining restaurants, bars, and cafes.

The spacious floorplans were also a tick for buyers, as well as the state of the art amenities which will include a resort-style pool on the podium level, a 300 sqm rooftop terrace with barbecue area, lush landscaped gardens with local Western Sydney flora, and resident-only children’s play areas.

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Buyers so far have been predominantly young couples&nbsp;and young families in their early and mid 30's, moving to the area from within a 10 kilometre radius of Parramatta.

The first stage will see 10 one-bedroom apartments up for grabs&nbsp;from $573,000,&nbsp;115&nbsp;two-bedroom apartments starting at&nbsp;$767,000, and 10&nbsp;three-bedroom apartments starting at&nbsp;$1.083 million.

ALAND Sales Director, Mark Bernberg, said purchasers are keen to see new supply become available that also represents great value for money.

"Paramount on Parkes has created a lot of buzz among buyers who‘ve spent their lockdown period reassessing what qualities they’re seeking in a home," Bernberg said.

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"Given the excellent lifestyle amenities of this flagship development and its very convenient location, it offers an extraordinary move for homeowners and investors alike."

Each apartment is designed to maximise light and space with floor-to-ceiling windows framing panoramic district views and covered balconies.

Finished with neutral colour palettes so buyers can add their own personal touch, the apartments also have ducted air-conditioning, Fisher &amp; Paykel appliances, Grohe tapware and marble surfaces.

Some apartments come with the option of convenient study nooks and additional storage.

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Head of Development for ALAND, Ryan Lane, said the premium Western Sydney development had been a passion project for the family-run business, which is also the major sponsor of the NRL’s Parramatta Eels.

“With the ALAND name proudly emblazoned on the jerseys of the local team every weekend, we feel that we’ve earned our place as part of the fabric that makes up Parramatta. The launch of Paramount on Parkes now further cements that position,” Lane said.

Lane added that with Parramatta taking pride of place as Sydney’s second CBD, the dynamic destination has become a highly desirable location for both owner occupiers and investors.

“As the geographical heart of Sydney, Parramatta offers its residents a wealth of cultural, educational and employment opportunities. And with the second airport at Badgerys Creek underway, as well as easy access to other transport links, it will soon offer locals even more convenient travel connections,” Lane added.

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Paramount on Parkes is an approximate 10-minute walk to riverfront reserves or the Parramatta Wharf and is a short stroll from the soon-to-be-completed Parramatta Square employment hub and Civic Centre.

There are a number of local attractions, including&nbsp;Eat Street, Riverside Theatre, the Powerhouse Precinct, walking tracks, cycleways and the 85ha of green space at Parramatta Park.&nbsp;Westfield Parramatta is 600m from the doorstep.

In addition to a number of in-demand public and private schools in the vicinity, Parramatta is also home to campuses for the University of Western Sydney and University of Sydney.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, on the weekend



Sales surge at launch weekend of Parramatta apartments Paramount on Parkes

The general consensus&nbsp;among property investors is that Parramatta, Sydney's second CBD, continues to be undervalued.

Parramatta is a focal point for economic activity; the&nbsp;$27 billion economy ranking as the third largest in Australia, only behind Sydney and Melbourne.

A&nbsp;commitment to infrastructure has made Parramatta a convenient and well-connected location to work and live in, with the&nbsp;number of jobs within Parramatta’s local government area&nbsp;expected to almost double by 2036.

Some of Australia's leading businesses and government branches are making the leap to Parra with NAB, the&nbsp;Department of Education, Western Sydney University and University of NSW among them.

Parramatta is a hub of connectivity with express trains, frequent bus services and upgrades to the M4 as well as the planned Metro West line.

$3.4 billion has already been committed by the NSW government over the next 10 years to the&nbsp;Westmead Health Precinct, currently&nbsp;Parramatta’s largest employment sector.

The investment potential in Parramatta has property investors enquiring on Paramount on Parkes, the new&nbsp;tower developed by the respected local developer, ALAND.

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Top on a priority list for property investors is the apartment's&nbsp;proximity to transport and local infrastructure.

The 42-level tower of 294&nbsp;apartments is located&nbsp;just a five minute walk to Parramatta Station, and bordering the well-known horse racing spot of Rosehill which lights up on Saturday's with punters.

Prices start from $573,000 at Paramount on Parkes, less than the $610,000 suburb median apartment price. Two-beds range between&nbsp;$767,000 and $922,000,&nbsp;while three-bedroom apartment&nbsp;begin at $1,083,000.

Parramatta's demographic is younger than the average of Greater Sydney, with 46 per cent&nbsp;of residents aged between 25 and 39 years old, according to the most recent census data.

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In 2016, 71 per cent&nbsp;of Parramatta locals were renting, with 84 per cent&nbsp;of all residents living in apartments.&nbsp;

Over the last decade to March 2020, Parramatta apartments have seen six per cent capital growth per annum.

Parramatta is a focal point for economic activity; the $27 billion economy ranking as the third largest in Australia, only behind Sydney and Melbourne.




jordan_55689

Why investors are targeting ALAND's Paramount on Parkes, Parramatta apartments

Paramount on Parkes, the latest apartment tower to hit the market in Parramatta, has been&nbsp;strategically located to take advantage of Sydney's second CBD, but on the fringe of the continually expanding area to give it a sense of freedom from the busy city streets.

The glass-swathed tower, which is being developed by ALAND, the main sponsor of the Parramatta Eels, will rise 39 levels from its Parkes Street address, which puts it closer to four parks and reserves than it does the Parramatta train station.

That itself however is just a 600 metre walk to the west, offering commuters who aren't based in the Parramatta CBD an equally convenient commute to work. Two blocks up from Paramount on Parkes is the Harris St Light Rail stop.

To the east of the building, designed by ALAND's inhouse architecture team, is four reserves, including the popular Queen's Wh​arf Reserve on the banks of the Parramatta River. ALAND designed the building having been inspired by the curves of the winding river.

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The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry, flanking the luxury lobby with grand hotel-style marble finishes and soaring ceilings.

Westfield Parramatta is only 600 metres away, the closest retail precinct.

Nearby is the popular&nbsp;Church&nbsp;Street, a famed foodie haven&nbsp;lined with bars, cafes and restaurants like&nbsp;Alex and Co, El-Phoenician,&nbsp;Mama and Papas, Ray and Lou's, Sicilian Parramatta, The Meat and Wine Co and Coco Cubano.

There are no less than seven schools within walking distance, from Parramatta, Arthur Phillip and Macacrthuth Girls High School's, to Western Sydney University's two Parramatta campuses.

Rosehill Gardens, which comes alive on the weekend, is just a few kilometres east of Paramount on Parkes, and CommBank Stadium is less than two kilometres north-west, where ALAND sponsor the Parramatta Eels.&nbsp;

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That sits beside the 85 Parramatta Park, affectionately called the&nbsp;‘people’s park’ for more than 160 years.

It plays host to sporting fields, playgrounds and The Crescent natural amphitheatre for outdoor concerts and events. It also marks the site of Australia’s first inland settlement, on the Burramattagal’s traditional hunting grounds.

Parramatta River is another local attraction with walking tracks and cycleways including the iconic 20km track from Parramatta to Sydney Olympic Park.

Further infrastructure upgrades are expected in the next few years, with the Powerhouse Precinct to welcome a number of new bars and restaurants overlooking the river in 2023.

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Paramount on Parkes also offers residents a number of on site amenities, including a swimming pool and manicured gardens on the podium level.

There will also be a rooftop terrace with kids play area, a fire pit, and barbecue areas.

The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry

What's within walking distance of a Paramount on Parkes, Parramatta apartment?

Paramount on Parkes,&nbsp;a 39-storey apartment tower in on the fringe of the Parramatta CBD, is the latest development from the respected Sydney apartment developer, ALAND.

ALAND's internal team of architects and&nbsp;designers handled every aspect of the development from top to bottom, and will also deliver the construction of the building,&nbsp;to ensure a high quality apartment tower.

The Australian-owned family company has two decades&nbsp;of experience as&nbsp;a specialist builder and developer delivering contemporary residential projects representing both quality and&nbsp;value.

With a focus on a&nbsp;full-body approach to their developments, Urban has taken a closer look at the floorplans currently on offer at Paramount on Parkes.

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Three Bed | Two&nbsp;Bath | One Car | 107 sqm | from $1,083,000&nbsp;(pictured below)

<a href="https://www.urban.com.au/new-apartments/paramount-on-parkes-14-20-parkes-street-parramatta"><img alt="" data-entity-type="" data-entity-uuid="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pop_3_bed.jpg" /></a>

The apartments feature floor-to-ceiling windows that&nbsp;frame&nbsp;city and district views and&nbsp;capture maximum natural light.

The covered outdoor terrace or balcony acts as an extension of the living room, opening through glass sliding doors.

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The kitchens are fitted with Fisher &amp; Paykel appliances, stone benchtops and glass splashbacks, and gold Grohe tapware.

All the&nbsp;bedrooms are designed with a&nbsp;neutral colour palette, with plush carpets and walk-in or built-in wardrobes.

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Residents at Paramount on Parkes will also have access to&nbsp;a number of amenities, from the&nbsp;swimming pool and manicured gardens on the podium level to a&nbsp;rooftop terrace and kids play area.

The&nbsp;design of the striking tower was inspired by the meandering Parramatta River.&nbsp;Entry to the development is through a grand lobby, which features soaring ceilings, marble finishes and statement lighting, reflecting that of a luxury hotel.

Construction is forecast for completion by late-2023.

The apartments feature floor-to-ceiling windows that frame city and district views and capture maximum natural light.

Paramount on Parkes

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