Oliver Hume

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The real estate sales and marketing company Oliver Hume has appointed Julian Coppini as chief executive officer to its project marketing division. 
Mr Coppini, 41, is currently chief operating officer of project marketing.
he first joined the company as chief financial officer in 2015. 
As chief executive officer – project marketing, Mr Coppini will be responsible for a team of more than 100 employees managing a portfolio of projects across Victoria and South East Queensland valued at more than $5 billion.
Oliver Hume currently manages sales and marketing for 40 projects on behalf of more than 20 developers across the country. 
Corporation group managing director Michael Duster said the appointment recognised Mr Coppini’s contribution to the business over the last five years.
“Julian has done an outstanding job since joining Oliver Hume in February 2015 and will be focused on leading the Project Marketing team as well as driving technology innovation in the company's systems, processes and workflows,” he said. 
“Julian has provided strong leadership over recent months as the business adjusted to the coronavirus crisis and is the right person to lead us into the future.” 
Oliver Hume specialises in the delivery of new residential property developments throughout Australia. For over 65 years, the company has been offering expert services to the development industry including project marketing, project and corporate advisory, property fund syndication, development site sales and acquisitions and property and asset management. 
Mr Coppini was appointed chief financial officer of the Oliver Hume group in early 2015 before being appointed chief operating officer of the company’s real estate agency business (Project Marketing division) in early 2016.
After graduating from RMIT with a bachelor of business, Julian commenced his career with leading accounting firm KPMG, where he spent seven years in the assurance division primarily focusing on the property industry.
He was appointed group financial controller of listed pharma group Sigma Pharmaceuticals in 2007 before being appointed in 2010 as chief financial officer of Australia’s largest privately owned construction development company, Grocon Pty Ltd.
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Oliver Hume appoints Julian Coppini as project marketing division boss

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The property services group Oliver Hume has added more than $1.5 billion worth of new project land and apartment sales to its pipeline since Christmas.
The company’s developer clients are planning to bring a host of new projects to the market over coming months. 
So far in 2019 the company has been appointed to advise on 10 new projects by eight different developers across Melbourne and South East Queensland. The projects have a total sales value in excess of $1.5 billion.  
Oliver Hume Chief Operating Officer Julian Coppini (pictured below) said the new appointments reflected the company’s proven ability to understand a range of markets and provide developers with research and insights that deliver clear competitive advantage.
<img src="https://www.urban.com.au/images/2019/4/26/Julian%20Coppini.jpeg" alt="">
“In tight markets, understanding consumer trends is absolutely critical,” Coppini said.
“With more than 40 projects across the country in our portfolio we can deliver unmatched insights into not just the sales and marketing strategy but underlying project planning.
“Developing the correct product mix for the local market based on the latest demographic research, having an effective display village strategy and access to a large network of builders are just some of the areas where we add value and why more developers are choosing Oliver Hume.”  
In Victoria, the new appointments include 72 apartments at the East Side Village project at Hawthorn East (pictured top), 220 homesites ($55 million) at Maddingley for developer Werribee Vale Developments and an infill project at Greenvale with projected total sales of $9 million.  
The company is also preparing to launch two major new masterplanned communities in 2019 for long term client Villawood at Lara (1,179 lots, $300 million) and Sunbury (2,000 lots, $800 million). 
In Queensland, the company this year has been appointed to sell the balance of Tribeca’s $25 million OTTO project at Coomera; the $135 million, 600-lot Carver’s Reach project at Park Ridge for Golden Gate Property; the Arcadia Park Ridge project for developer Goldengrove; and a soon-to-be-launched project at Ripley. 
The company is also preparing to launch a major marketing campaign for Oliver Hume Property Fund’s The Verge project at Logan Reserve.  
Coppini said that despite recent softer market conditions in Melbourne and Sydney, developers were still bringing new projects to market. 
“The Melbourne and Sydney markets have been under pressure for the last nine months but we are still seeing quality developers, with good product, bring new projects to market,” he said.
“Developers that are able to adapt to the market and compete strongly are still well positioned to attract financeable buyers.
“In Victoria, where prices and volumes have been under the most pressure, there has been a distinct pivot by buyers to focus on small blocks and townhouse product. These more affordable options present less finance and valuation risk and are selling as fast as they can be made available.”
He said townhouses were becoming the preferred option for many buyers across inner, middle and outer Melbourne areas as the provide an affordable alternative to established housing. 
In Queensland, where the market has remained relatively stable over the last 12 months, the company has secured a number of new local developers as clients and extended its relationship with Defence Housing Australia (DHA). 
“With strong interstate migration, a stable economy and plenty of new infrastructure on the way we are quite optimistic about the South East Queensland market and that is manifesting in the number of developers pushing ahead with new projects,” Coppini said.
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Property services group Oliver Hume wins $1.5 billion of new projects

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Oliver Hume, one of Australia's largest privately owned real estate groups, has listed a major Brisbane project site for sale.
Its listing comes as the company reports a $2.2 million loss in its last financial year.
The loss, which follow the prior years profit of $10 million, came as a result of falling sales and land write-downs, according to Fairfax Media who went onto quote "insiders" as to the cause.
However a spokesperson for Oliver Hume wouldn't be drawn on the allegations of a "dramatic fall in the company's fortunes."
The accounts showed write-downs for its land, redundancies, and $3.2 million in sales commission cancellations.
Offers on 32 Cribb Street, Milton close today through Cushman and Wakefield.
Set on 3,479 sqm the parcel was valued in June last year at $11.5 million.
The holding has three street frontages.
It is currently approved for 260 units and 1,225sqm of retail accommodation.
Situated within access of all forms of public transport, retail amenity, Brisbane River and the CBD the property is code assessable for 20 levels and a variety of outcomes including commercial, retail and residential uses.
"Its current improvements allow holding income during development planning time frames," the agents advise.
The property last sold in 2014 by the Qld government for $13,706,520.
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Oliver Hume place Brisbane site on market

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Immigrants are underpinning Australia's largest house and land market, Oliver Hume research suggests.
"Any cut to immigration would have a negative momentum in the market," Oliver Hume head of research George Bougias has said.
Oliver Hume's latest national land market report shows that Melbourne's rising prices are encouraging a larger proportion of Indian-born Australians, who have been overwhelmingly based in Melbourne, to go to Queensland.
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"What we're seeing now is that 10 per cent of our buyers in Queensland are Indian-born," Mr Bougias said.
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"South-east Queensland is becoming more like Melbourne and Sydney in some respects – from employment, whether professional or white-collar workers. Queensland today is very different to what it was 20 years ago."
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The report found more than 65 per cent of second-quarter greenfield land sales in Melbourne to buyers born outside Australia.
The proportion has come back from its peak of 77 per cent last year, Bougias told Fairfax Media, who noted broadening in the type of buyers, including owner-occupier and downsizers, was occurring in the largest trend in greenfields buyers – Indian-born immigrants.
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Immigrants are underpinning Melbourne's land boom: Oliver Hume

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The average time on the market for new land in Melbourne’s growth corridors has dropped below 60 days as the current upswing continues to gather pace, according to research by property group Oliver Hume.
The research, compiled from analysing trends at nearly 200 projects throughout Victoria, shows the average time on market for land in Melbourne in the final quarter (three months to end of December) of 2016 was just 1.9 months, the lowest ever recorded.
Demand for land is also pushing prices higher and making lots smaller, with the average price per sqm of land in the city’s growth corridors now exceeding $570/sqm in the December quarter 2016.
The median price of land reached $239,000 in the final quarter of 2016, up over 8% from $221,000 in the September quarter 2016. 
Over the same period the median lot size declined from 427sqm to 416sqm.
With the exception of the first quarter of 2015, the average time on market has now fallen or remained steady in every quarter since the third quarter of 2013, after peaking in the current cycle at 6.6 at the end of 2012.
The statistic measures the period from when a piece of land is released for sale by a developer until it is contracted by a purchaser.
Oliver Hume Research Manager George Bougias said affordability, record population growth and continued low interest rates remained the key drivers of demand.
“Despite the increases we have seen over recent years Melbourne is still below many other regions in Australia,” he said.
“With buyers having similar access to low interest rates, an improving economic and jobs outlook in Victoria and Melbourne’s relative affordability is ensuring the city keeps coming up the winner.”
Mr Bougias said Victoria’s population growth was a key underlying factor in the demand for land.
Figures recently-released by the Australian Bureau of Statistics show that Victoria’s population is now larger than ever before and looks set to continue growing strongly.
In the year to 30 June 2016, the state’s population grew by over 123,000 people (2.1%).
Victoria recorded the fastest population growth of all states and territories, adding more people than any other jurisdiction.
This robust population growth is expected to continue with Victoria’s population projected to hit 7 million by 2024.
Mr Bougias said the market had now spent essentially three years below the 3-5 months that Oliver Hume considers ‘equilibrium’, where supply is largely meeting demand.
Oliver Hume Director Paul Ciprian said while competition had kept prices in check from 2012 to 2015, the last 12 months has seen demand impact prices and average size.
“With prices and sizes going in different direction we have seen a sharp kick in the average price per square metre, up over 11% in 12 months and over 23% in the last two years,” he said.
“These price increases may moderate demand in the medium term but we do not see any macro issues that will impact the trend in the short term,” he said.
“So we expect prices to continue rising throughout 2017.”
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Melbourne building block land boom gathers pace

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Flemington Road is set to receive another substantial apartment tower, adding to the emerging cluster of residential projects that are taking shape along boulevard.

Property syndication and investment manager Oliver Hume Property Funds is driving the development, which will be known as The Principal. Located at 69 Flemington Road, The Principal joins another nearby Oliver Hume project dubbed Nord at 81 Flemington Road which is well into construction.

The Principal will replace a low-rise commercial building currently across the 1,042sqm site, which also fronts Villiers Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg" rel="gallery-all" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flemingtonrd01-99f017e00f_1_0.jpg?itok=YZkfO3CH" title="The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect" width="580"></a>

<figcaption>The approved scheme for 67-73 Flemington Road. Image courtesy David Watson Architect</figcaption></figure>67-73 Flemington Road was <a href="https://www.urban.com.au/news/flemington-roads-apartment-surge-gains-momentum">highlighted by Urban.com.au last year</a> as a project on behalf of Obiter Investments Pty Ltd which was listed as the proponent at the time. Lodged with Melbourne City Council during August 2014, the application gained final approval only last month.

Designed by David Watson Architects, the development carried a nominal value of $40 million and featured 165 apartments (82 x 1BR, 80 x 2BR, and 3 x 3BR) within a 15/16 levels tower reaching 50.29 metres. 115 car parking spaces and 100 bicycle spaces were included over both basement and lower ground levels.

While it is possible that design changes have been made to the initial scheme, The Principal will still contain 162 one, two and three bedroom apartments and two penthouses over 15 levels according to the project website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_0.jpg" rel="gallery-all" title="Apartments are making their mark along Flemington Road"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_0.jpg?itok=VmoOO-zK" title="Apartments are making their mark along Flemington Road" width="580"></a>

<figcaption>Apartments are making their mark along Flemington Road</figcaption></figure>The Principal's 164 dwellings will join a handful of new apartment projects fronting Flemington Road. Currently there is in excess of 700 apartments under construction over three separate developments, namely <a href="https://www.urban.com.au/buildings/north-19-flemington-road-north-melbourne">North</a>, <a href="https://www.urban.com.au/buildings/nord-melbourne-81-flemington-road-north-melbourne">Nord</a> and <a href="https://www.urban.com.au/buildings/helio-91-flemington-road-north-melbourne">Helio</a>.

Incidentally should The Principal remain true to the above render, it will become the fifth apartment project to front Flemington Road with a black glazed exterior, resulting in a decidedly brooding entry point to Carlton and Melbourne's CBD from the North West.

Future apartment projects set to grace Flemington Road include the recently sold <a href="https://www.urban.com.au/projects/3-5-bedford-place-north-melbourne">3-5 Bedford Place</a> and an adjoining 1200sqm site on the Haymarket roundabout which is now with Fortius and Melbourne architecture firm Metier3.
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Oliver Hume

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