Naser Group

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<p>Prospective Kensington development sites continue to drift toward higher density residential outcomes. </p>

<p>The latest to do so is Naser Group's 347-367 Macaulay Road which is now at planning, with the developer hoping to create 55 overly large two and three bedroom apartments within a new C-shaped, six-storey building. The site itself is currently home to an ordinary single storey warehouse which abuts the mid-rise Kensington Warehouse Apartments complex to the south.</p>

<p>Designed by Pitch Architecture + Developments, 347-367 Macaulay Road draws heavily upon the area's brick warehouse heritage, which is evident across the design's lower levels. Grimbos Building surveyors is also associated with the project.</p>

<p>Received by City of Melbourne during August, Pitch Architecture + Developments refer to the project as <a href="http://pitchad.com.au/sky-house/">Sky House</a> on their website, perhaps indicating the name that the project will carry down the track.</p>

<h2>347-367 Macaulay Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11_19.jpg" rel="gallery-all" title="Macaulay Road perspective. Planning image: Pitch Architecture + Developments"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image11_19.jpg?itok=HEqOegS1" title="Macaulay Road perspective. Planning image: Pitch Architecture + Developments" width="580"></a>

<figcaption>Macaulay Road perspective. Planning image: Pitch Architecture + Developments</figcaption></figure><ul>
<li>Site area: 2,011sqm with 55m main street frontage</li>
	<li>Proposed 6 level building</li>
	<li>55 dwellings: 23 x 2BR, 32 x 3BR</li>
	<li>Estimated cost of development: $26 million</li>
	<li>103 car parking spaces and 55 bicycles across two basement levels</li>
</ul>
<h2>Naser/Nascon expanding</h2>

<p>347-367 Macaulay Road is the latest project for Naser Group Property, who's director Mohammed Naser is also director of Nascon Group.</p>

<p>Combined the two property entities have developed a string of apartment projects across Melbourne. Most recently completed was Ivanhoe's The Orchard which holds 39 apartments, with Fitzroy North's <a href="https://www.urban.com.au/new-apartments/fitz--co-22-nicholson-street-fitzroy-north">Fitz &amp; Co</a> and <a href="https://www.urban.com.au/new-apartments/moore-21-moore-street-moonee-ponds">Moore Apartments</a> in Moonee Ponds both currently under construction.</p>

<p>After a long stint at planning Nascon Group also successfully gained a mid-2017 permit to develop an <a href="https://www.urban.com.au/new-apartments/21-yarra-street-heidelberg">88-apartment, Artisan Architects-designed tower</a> in the heart of Heidelberg.</p>

<p>347-367 Macaulay Road adds to the Naser Group/Nascon Group stable, but distinguishes itself by intending to add larger than average apartments to Kensington. Smallest sized apartments within the proposal begin at 73sqm internal, with the largest loft apartment covering 162sqm of internal space.</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13_19.jpg" rel="gallery-all" title="Design aspects of the proposed building. Planning image: Pitch Architecture + Developments"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image13_19.jpg?itok=-_u5p4bz" title="Design aspects of the proposed building. Planning image: Pitch Architecture + Developments" width="580"></a>

<figcaption>Design aspects within the proposed building. Planning image: Pitch Architecture + Developments</figcaption></figure><h2>Kensington higher density</h2>

<p>Kensington is not flush with development sites, but certain pockets are lending themselves to redevelopment.</p>

<p>Traditionally a light commercial and/or industrial stronghold, the area surrounding 347-367 Macaulay Road is receiving increased apartment-based proposals. A stone's throw away, both <a href="https://www.urban.com.au/new-apartments/51-61-hardiman-street-kensington">51-61 Hardiman Street</a> and <a href="https://www.urban.com.au/new-apartments/28-32-albermarle-street-kensington">28-32 Albermarle Street</a> are at planning and combined could potentially add a further 92 dwellings to this emerging development pocket.</p>

<p>Isolated higher density developments such as <a href="https://www.urban.com.au/new-apartments/2-22-gatehouse-drive-kensington">2-22 Gatehouse Drive</a> and <a href="https://www.urban.com.au/new-apartments/2-22-gatehouse-drive-kensington">265-271 Racecourse Road</a> will likely add to Kensington's future apartment stock, but the area most likely to see pronounced development is a stretch of land alongside Hobsons Road that is now receiving its first taste of construction, by way of <a href="https://www.urban.com.au/buildings/riverside-place-71-89-hobsons-road-kensington">River Walk Kensington</a>.</p>

<p>A likely construction hot spot in years to come, the vast stretch of land fronting Hobsons Road is adjacent to the West Melbourne Waterfront urban renewal project.</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_10.jpg" rel="gallery-all" title="Macaulay Road with fellow Kensington projects. Construction image: Hacer"><img alt="" class="image-article-full-width-580px" height="392" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_10.jpg?itok=NlbYtaNr" title="Macaulay Road with fellow Kensington projects. Construction image: Hacer" width="580"></a>

<figcaption>Macaulay Road with fellow Kensington projects. Construction image: Hacer</figcaption></figure>
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