Michael L Yates & Co

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Prolific South Yarra developer Michael Yates has banked upon the continued success of the luxury apartment sector within the suburb by positioning his latest apartment offering squarely at the expanding baby-boomer sector of the market.

After a string of successful apartment and commercial developments spanning the best part of two decades and predominantly within South Yarra's Forrest Hill Precinct, Michael L Yates &amp; Co. have released 55 Claremont with the intention of capturing the “boomer-boom." Discerning the shift of a certain part of the market toward premium apartment living, 55 Claremont will contain a comparatively modest 37 apartments over 16 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg" rel="gallery-all" title="Hero perspective of the upcoming development"><img alt="" class="image-article-full-width-580px" height="1160" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg?itok=67_hgbmp" title="Hero perspective of the upcoming development" width="580"></a>

<figcaption>Hero perspective of the upcoming development</figcaption></figure>According to the developer the first signs of the strengthening luxury apartment market appeared when fellow Michael L Yates &amp; Co. development Yarra House sold more than 70 percent of apartments to owner occupiers in the over-50 bracket. With Yarra House freshly completed, 55 Claremont has been positioned to absorb the “boomer-boom” defined by their desire for high quality, spacious apartments in inner city pockets.

In excess of 40 percent of stock has traditionally gone to investors in the developer's earlier apartment projects, although with baby boomer demand for apartment living on the rise projects such as 55 Claremont will continue to emerge as the industry steps up to cater for this emerging apartment dweller.

<h2>The boomer shift</h2>

<blockquote>
We ensured our next development, 55 Claremont, ticked the boxes for baby boomers – spacious and flexible floorplans, a boutique development in a prime location and a dress circle view of Melbourne.

Another trend we’re seeing is the downsizers’ desire to merge floorplans. The ability to create your own, bespoke apartment combined with a five-star hotel ambiance has been embraced by empty nesters looking to enjoy their encore years.

With the kids out of home, or retirement on the way, these buyers value being in close proximity to Melbourne’s best restaurants and cafes, cinemas, recreational facilities, parks and the city.
<cite>Michael Yates of Michael L Yates &amp; Co</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/in03_type_b_kitchen_lighta.jpg" rel="gallery-all" title="Space and more space. 55 Claremont's kitchen area"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/in03_type_b_kitchen_lighta.jpg?itok=SPBbQ5sk" title="Space and more space. 55 Claremont's kitchen area" width="580"></a>

<figcaption>Space and more space. 55 Claremont's kitchen area</figcaption></figure>Michael L Yates &amp; Co.'s preferred architect Bird de la Coeur is responsible for the overall design of 55 Claremont, with Hassell appointed to deliver interiors for the premier project that will see a maximum of three apartments over any one floor

Designed with clean finishes, apartments feature and abundance of space, stainless steel Gaggenau appliances, stone-finish island benches and oak timber flooring.

As South Yarra and Forrest Hill in particular continue to develop, Michael L Yates &amp; Co. also consider 55 Claremont's position as a strong selling point. Panoramic, never-to-be built out views are on offer with the CBD a focal point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg" rel="gallery-all" title="A bedroom with CBD views"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg?itok=PF5CxdQ_" title="A bedroom with CBD views" width="580"></a>

<figcaption>A bedroom with CBD views</figcaption></figure>One bedroom apartments within 55 Claremont range in size from 41sqm to 53sqm with large two bedroom apartments holding 95sqm. Three bedroom apartments range between 95sqm and 151.5sqm with prospective purchasers having the option of combining floorplans to create bespoke apartments.

With only 37 apartments on offer construction of 55 Claremont is due for completion by the end of 2017.
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silvermb

The boomer-boom: 55 Claremont targets the luxury apartment market

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A few short weeks ago, Urban.com.au highlighted South Yarra's steamrolling ability to continually accommodate new residential apartment projects.

Latest cab off the rank is Claremont Manor, which has seen a slew of new images and information released in preparation for sales. Although the display suite adjoining the site at 3-9 Claremont Street suite has yet to been completed, the project was highlighted as part of the Melbourne Property Expo Event held in Singapore over the weekend.

Described by lead architect Bird de la Coeur as two interlocking black and white towers that contrast against one another, the two buildings will host 318 apartments, commercial and retail spaces over 20 levels. The project is the latest from <a href="http://www.southlinkdevelopments.com.au/" target="_blank">Southlink Developments</a> and according to their website, represents the largest of the firm's current batch of projects.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image42_0.jpg" rel="gallery-all" title="Claremont Manor ground level. Image © Bird de la Coeur"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image42_0.jpg?itok=jdtVhkuM" style="height:263px; width:580px" title="Claremont Manor ground level. Image © Bird de la Coeur"></a>

Claremont Manor may be the forefront at the queue of South Yarra apartment towers, but it's far from the largest. Earlier this year, 661 Chapel Street gained planning approval following ministerial intervention by Matthew Guy in conjunction with the Minister for Education.

First highlighted <a href="https://www.urban.com.au/news/take-it-either-way-661-chapel-street-planning-application" target="_blank">in May last year</a>, 661 Chapel Street's form has changed markedly from the initial design dual designs put forth for approval. Dual in that the initial application included a second altered design, which seeded part of the site to Melbourne High School for a potential five level mixed-use facility, which has since been seeking planning approval separately.

Subsequently 661 Chapel has grown in overall height to near on 94 metres while the tower's frontage to Chapel Street has decreased, presumably in an effort to maintain a similar built wall height of approximately 50 metres to neighbouring towers such as Avenue and Olsen Hotel. Controlled by developer Michael L Yates &amp; Co and created once more by Bird de la Coeur, the 261 apartment building is likely the prolific developer's next project due for release, following the success of <a href="https://www.urban.com.au/buildings/yarra-house-18-yarra-street-south-yarra" target="_blank">Yarra House</a> which is now under construction.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image41_4.jpg" rel="gallery-all" title="661 Chapel Street. Image © Bird de la Coeur"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image41_4.jpg?itok=HWbAmLiO" style="height:826px; width:580px" title="661 Chapel Street. Image © Bird de la Coeur"></a>

Not to be outdone is LK Property Group, which according to varying media outlets is the new owner of the Fun Factory/Capitol Bakeries super site fronting Toorak Road and Chapel Street. Holding approval for a Bates Smart-designed 136 metre residential tower, it's uncertain if the developer will proceed with the rejigged 486-apartment giant seen below or pursue another scheme.

Based on the strong sales of LK Property's current notable residential projects, <a href="https://www.urban.com.au/buildings/gisele-300-toorak-road-south-yarra" target="_blank">Gisele</a> and <a href="https://www.urban.com.au/buildings/the-opus-tower-57-city-road-southbank" target="_blank">The Opus Tower</a>, it's not outlandish to suggest that after 25 years of failed attempts to develop the prime site, its time is nearly upon us.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_5_0.jpg" rel="gallery-all" title="241 Toorak Road. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_5_0.jpg?itok=C8PI-z6x" style="height:241px; width:580px" title="241 Toorak Road. Image © Bates Smart"></a>
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Michael L Yates & Co

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