MAD Architects

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The next entry in the <a href="https://www.urban.com.au/news/southbank-by-beulah-designs-revealed-at-future-cities-symposium">"Southbank by Beulah"</a> design competition that Urban.com.au will be putting under the spotlight is MAD Architects and Elenberg Fraser's "Urban Tree" proposal.

Rejecting the typical notion of the Melbourne skyscraper found within the central city, MAD and EF's design instead favours an organic design which introduces a silhouette of natural forms – mountain, tree and cloud – into a dense urban environment.

According to the architects, the Urban Tree provides a distinct and iconic scheme for the Melbourne skyline, and one which celebrates Melbourne's parks and gardens by allowing citizens to connect with nature.

The design was informed by carefully studying the tower’s site and composition, and rather than maxing out the planning envelope, instead proposes a single tower strategy to avoid over-crowding and to maintain and allow sightlines from the surrounding high-rises while also maximizing the views from the residential and hotel programs on the upper floors.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/06_mad_southbank-by-beulah.jpg" rel="gallery-all" title="The podium is envisaged as a 'mountain village'. Image: MAD Architects and Elenberg Fraser "><img alt="" class="image-article-full-width-580px" height="583" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/06_mad_southbank-by-beulah.jpg?itok=JKAZU960" title="The podium is envisaged as a 'mountain village'. Image: MAD Architects and Elenberg Fraser " width="580"></a>

<figcaption>The podium is envisaged as a 'mountain village'. Image: MAD Architects and Elenberg Fraser</figcaption></figure><blockquote>
The future of our cities needs to have an emotional connection between humanity and nature.

Urban Tree will feature small, green foothills that lead pedestrians up to the ‘mountain village’, with amenities along Southbank Boulevard including a children’s playground, public artwork and a water feature.

- Ma Yansong, Founder &amp; Principal Partner, MAD Architects
</blockquote>

The podium is envisaged as a ‘mountain village’, with the typical massing of a retail/mall space reduced and a more intimate human-scale introduced. 

The urban spaces are stacked vertically and landscaped with lush green walls and trees to give visitors and residents alike, the feeling that they are in nature, rather than in the middle of a dense urban environment.

The tower rises up out of the mountain village like a tree, to a maximum height of 360m - hence the Urban Tree moniker.

Clad in transparent glass, it employs an innovative Glulam timber façade structure that mimics tree roots twisting upwards, reinforcing the tower’s organic shape. Sky gardens are interspersed throughout that vertically extend the urban green up the height of the tower.

The pinnacle of the tower is ‘the cloud’ - a cantilevered structure that accommodates the public amenities for the hotel including lobby, restaurant, bar, and observation deck, and offering expansive and all-encompassing views of Melbourne.

Composed of an ETFE membrane façade, it is lightweight and features varying degrees of transparency. Towards the edges, ‘the cloud’ becomes translucent, emulating a real cloud so that it gives the sensation of air and lightness, becoming a blur as it blends into the sky.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/09_mad_southbank-by-beulah.jpg" rel="gallery-all" title="The Urban Tree will be topped at its pinnacle with 'the cloud' housing public amenities. Image: MAD Architects and Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/09_mad_southbank-by-beulah.jpg?itok=sEl4y_nn" title="The Urban Tree will be topped at its pinnacle with 'the cloud' housing public amenities. Image: MAD Architects and Elenberg Fraser" width="580"></a>

<figcaption>The Urban Tree will be topped at its pinnacle with 'the cloud' housing public amenities. Image: MAD Architects and Elenberg Fraser</figcaption></figure>At street level, the tower maintains a cohesive design language drawing on and responding to the Southbank Boulevard transformation project.

The design team have proposed an inviting plaza landscape that integrates urban activation spaces, and revitalizes the street level in a way that encourages people to gather and linger. Conceived as a series of small, green foothills that lead pedestrians up to the ‘mountain village’, the scheme seeks to link the ground plane to the building.

MAD and EF introduce nature into the urban context, by remodelling the typical high-rises typically found in cities.

Materializing as a ‘mountain in the city’, the design establishes open connections between the interior and exterior spaces in the form of large terraces, gardens, and public art zones.

The winning design for the “Southbank by Beulah” competition will be announced on August 8th, 2018.
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Laurence Dragomir

Southbank by Beulah: MAD Architects & Elenberg Fraser - The Urban Tree

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With its Southbank by Beulah ‘Future Cities’ Symposium sold out to a 1,000 strong crowd, <a href="https://www.urban.com.au/developers/beulah-international">Beulah International</a> handed over the stage to the 6 competing architectural teams to reveal their design responses for the <a href="https://www.urban.com.au/forum/southbank-southbank-by-beulah-118-city-road-360m-mixed-use">118 City Road</a> site.

Working to a maximum height of 360m above street level and accommodating a GFA of in excess of 250,000 sqm, each of the teams took a unique approach to site reflecting on its position adjacent to the soon to be greened Southbank Boulevard which links the Royal Botanical Gardens to <a href="https://www.urban.com.au/new-apartments/southbank-vic">Southbank's</a> promenade and the river beyond.

The teams initially pitched their respective designs for the site to Beulah International across two days at the recently installed Beulah Pavilion situated at Queensbridge Square, Southbank.

Designed by Samson Tiew from <a href="https://www.urban.com.au/architects/one-design-office">One Design Office</a>, the pavilion will act as an exhibition space for all of the design entries now that they have been publicly revealed.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/southbank_pop_up_pavilion.jpg" rel="gallery-all" title="Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah"><img alt="" class="image-article-full-width-580px" height="228" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/southbank_pop_up_pavilion.jpg?itok=LKHAchxh" title="Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah" width="580"></a>

<figcaption>Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah</figcaption></figure>Below is a summary of each of the designs;

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-big-fk-the-lanescraper">BIG + FK - 'The Lanescraper'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/54b6eb4e85df98fa8a5cf9a915846f0e.jpg" rel="gallery-all" title="The Lanescraper by BIG + FKA. Images: BIG "><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/54b6eb4e85df98fa8a5cf9a915846f0e.jpg?itok=PFnb8dRX" title="The Lanescraper by BIG + FKA. Images: BIG " width="580"></a>

<figcaption>The Lanescraper by BIG + FKA. Images: BIG</figcaption></figure>Celebrating <a href="https://www.urban.com.au/developments/melbourne-vic">Melbourne's laneways</a>, 'The Lanescraper' introduces a series of laneways rising up the height of the tower providing spaces for various programmatic uses and assisting in reducing the visual mass while also providing areas of respite.

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-coop-himmelblau-architectus-the-beulah-propeller-city">COOP HIMMELB(L)AU + architectus - 'The Propeller City'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/57cd5cc9f84cc869dfa9edc0747109ac.jpg" rel="gallery-all" title="COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/57cd5cc9f84cc869dfa9edc0747109ac.jpg?itok=peJzkIqL" title="COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au" width="580"></a>

<figcaption>COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au</figcaption></figure>The Propeller City concept is named so because of its propeller-like element which crowns the building and can be programmed as penthouses, or potentially a restaurant or function space.

At ground level on the corner of Southbank Boulevard and City Road's the BMW Experience centre draws on COOP Himmelb(l)au's BMW Welt in Munich as an invitation for the public to enter and explore the building.

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-mad-architects-elenberg-fraser-the-urban-tree">MAD Architects + elenberg fraser - 'The Urban Tree'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/03_mad_southbank-by-beulah-768x500.jpg" rel="gallery-all" title="The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/03_mad_southbank-by-beulah-768x500.jpg?itok=CHg1nBaW" title="The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects" width="580"></a>

<figcaption>The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects</figcaption></figure><blockquote>
Defying the typical glass, box-like buildings of Melbourne that appear detached from the city’s historic parks and natural local terrain, MAD’s organic design introduces a silhouette of natural forms – mountain, tree, cloud – into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature.

The pinnacle of the design is ‘the cloud’ – a cantilevered structure that houses the public amenities for the hotel (lobby, restaurant, bar, and observation deck), and offers 360° views of Melbourne. 

- MAD Architects
</blockquote>

 

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-mvrdv-woods-bagot-the-stack">MVRDV + Woods Bagot - 'The Stack'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mvrdv_wb_sbb_media_image_01.jpg" rel="gallery-all" title="The Stack by MVRDV + Woods Bagot. Image: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mvrdv_wb_sbb_media_image_01.jpg?itok=5QAuHCCs" title="The Stack by MVRDV + Woods Bagot. Image: Woods Bagot" width="580"></a>

<figcaption>The Stack by MVRDV + Woods Bagot. Image: Woods Bagot</figcaption></figure><blockquote>
MVRDV and Woods Bagot have proposed a “new kind of skyscraper” for a landmark mixed-use site in Melbourne’s Southbank. The Stack is one of six invited entries in an architectural competition organised by the site’s owners Beulah International, a Melbourne-based developer known for its commitment to excellence in local design.

Eschewing Southbank’s typical model of podium and tower – a typology that has always promised but seldom delivered – the Stack is a confident prism with public interface on all sides.

- Woods Bagot
</blockquote>

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-oma-conrad-gargett-the-base">OMA + Conrad Gargett - The Base</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/oma_conrad_gargett.jpg" rel="gallery-all" title="The Base by OMA + Conrad Gargett. Image: Mr.P"><img alt="" class="image-article-full-width-580px" height="549" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/oma_conrad_gargett.jpg?itok=60TfboMU" title="The Base by OMA + Conrad Gargett. Image: Mr.P" width="580"></a>

<figcaption>The Base by OMA + Conrad Gargett. Image: Mr.P</figcaption></figure><blockquote>
At a height of 345m and total GFA of 255,000 m2, the project would be the largest building that OMA designed after CCTV.  

OMA’s design proposes a tower stemming from a base that acts as a 24/7 mixed-use vertical city with cultural, commercial, educational and social program elements bound together with the more generic programs of retail, food and beverage.

In this vertical city, there are highways of movement through large express escalators, shortcuts by elevators, and laneways to wander on through normal escalators, stairs, and voids.

The Base follows the outline of the site and then tapers back to a slab 100m above the city

- OMA
</blockquote>

<h2><a href="https://www.urban.com.au/news/southbank-by-beulah-un-studio-cox-architecture-the-green-spine">UN Studio + COX - 'The Green Spine'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/unstudio_cox.png" rel="gallery-all" title="The Green Spine by UN Studio + COX. Image: COX "><img alt="" class="image-article-full-width-580px" height="517" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/unstudio_cox.png?itok=jUDyOmQC" title="The Green Spine by UN Studio + COX. Image: COX " width="580"></a>

<figcaption>The Green Spine by UN Studio + COX. Image: COX</figcaption></figure><blockquote>
Cox Architecture and UN Studio have imagined ‘The Green Spine’ for International design competition ‘Southbank by Beulah’.

The distinct design is the product of the two firms’ collaborative, conceptual thinking of future living. Characterised by twisting cascades of greenery that appear to be cut out from the tower forms, Cox Architecture and UN Studio’s submission considers nature, culture and well-being within the urban framework.

- COX Architecture
</blockquote>

The Southbank by Beulah designs will be exhibited at the Beulah Pavilion until August 1, located in front of the Red Stair Amphitheatre in Southbank.

The winning design for the “Southbank by Beulah” competition will be announced on August 8th, 2018.

Editor's note 06/08/2018: Links have been added to each individual entry as they are published on the site. Click on the heading of each to open the corresponding article.
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