La Mer

Residents of the new luxury Main Beach apartment development, La Mer, will have the ultimate Gold Coast lifestyle on their doorstep when the whole-floor apartments are finished in late 2023.

Across the road from the beach on Main Beach Parade, La Mer comprises just 29&nbsp;apartments across its 34 levels. Only a handful of apartments remain, with high demand for a higher level of luxury continuing to sweep the Gold Coast.

It&#39;s just a stroll to the bustling Tedder Avenue, one of the most well-known strips on the Gold Coast for high-end fashion shops, convenience stores, restaurants and cafes.

A little further along the path is the&nbsp;Southport Yacht Club, which hosts live music, and the Marina Mirage, one of the most popular fresh fish eateries in the area.

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But the goal for developer Polites Property Group was to create a luxury tower than residents wouldn&#39;t have a need to leave.

Archidiom, the local Gold Coast architecture firm who handled the design, said the development&nbsp;takes the opportunity for the design of a contemporary, innovative subtropical building to provide a &lsquo;relaxed beachfront&rsquo; living.

&quot;The development will contribute positively to the character of the area by replacing the existing tired low rise building with a project displaying fresh, simple architectural lines to create modern urban liv​ing,&quot; Archidiom says.

&quot;The large liveable apartments which maximise natural light and cross ventilation through the provision of spacious living and balcony areas will be appealing to a large demographic of potential buyers.&quot;

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Just whole-floor apartments, starting from 307 sqm, La Mer is pitching itself as the ultimate downsizer development. &quot;Transitioning from a house to an apartment has never been easier,&quot; NPA Projects, who are marketing the development, suggest.

Cris Edwards, at Mannigan Interior Design, a boutique design house with offices in California and on the Gold Coast, handled the interiors of the luxury apartments.

Each apartment features at least three bedrooms, two ocean-view balconies and a&nbsp;luxury kitchen with a large walk-in pantry.

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Each apartment also has the convenience of a dedicated storage cage and two parking spaces.

Communal recreational facilities also sprawl across an entire floor, a blend of physical wellbeing and entertainment facilities.

There&#39;s a 13-metre pool, which is cleverly designed to be private, while also being open plan to&nbsp;take advantage of the consistent Gold Coast climate and the views to the beach.

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There&#39;s private sun lounges, a yoga lawn, and a number of dining areas with barbecue facilities.

The two-level penthouse in La Mer was snapped up by a Gold Coast local for just short of $6 million earlier in the year.

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The goal for developer Polites Property Group was to create a luxury tower than residents wouldn't have a need to leave.



Joel Robinson

What residents get at the full-floor La Mer, Main Beach apartments

Main Beach&rsquo;s La Mer penthouse has been sold off the plan to a local couple for $5.99 million.

The two-story penthouse will sit atop the 34-level Main Beach Parade tower. La Mer is a $95m tower planned for the corner of Beulah Lane and Main Beach Parade.

NPA Projects director Andrew Erwin, who is marketing the development, says the buyers were set to transform the original plans.

&ldquo;The penthouse was created as a three or four-bedroom apartment with a rooftop terrace and plunge pool, however, the owners have had a rooftop pool and deck in the past which they didn&rsquo;t utilise so instead they have turned the top-level of the apartment into a separate master suite crafted especially for the fitness-focused couple to enjoy,&rdquo;&nbsp;Erwin said.

&ldquo;This personalised space features a luxuriously large master bedroom complete with ensuite and walk-in robe along with a gym room, a sitting area, and balcony - all of which capitalise on the showstopping 360-degree views of the ocean, the city, and hinterland beyond.

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&ldquo;The first level of the apartment is dedicated to generous open plan living spaces incorporating an ocean- fronting kitchen and sitting area plus a family room, four bedrooms, two bathrooms, and a powder room to accommodate their children. The kids are late teens and early 20s and will no doubt love the space and privacy.&rdquo;

The $100 million La Mer is a joint venture of Anthony Quinn of QNY Group and the Polites Property Group, headed by identical twins Marcus and Alex Polites, grandsons of South Australian property heavyweight the late Con &shy;Polites.

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Since its June launch 70 per cent of the 29 full-floor apartments, which each span 307sq m, having been sold with an average price per square metre at $10,500.

Designed by Gold Coast architect firm Archidiom, La Mer also comes with shared recreational spaces such as a pool and barbecue area.

Construction is expected to start in late 2021.&nbsp;Stock is now very limited within La Mer with only a handful of 307 sqm&nbsp;three-bedroom apartments remaining.

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Construction on the project is expected to start later this year

La Mer

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