Keystone Property Group

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The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction.

Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Urban.com.au Project Database has seen the overall number of apartment developments within Footscray in development swell to 40. These 40 projects represent approximately 7,350 new dwellings for postcode 3011.

Latest to the database is a proposal spanning multiple residential lots across 108-120 Cowper Street and 10 Parker Street, Footscray. FJP PTY LTD and RLWL PTY LTD hope to secure approval for the  2,414 square metre corner site.

Proposed is a five storey building of 68 apartments designed by Turco and Associates. 7 x 1 bedroom apartments, 57 x 2 bedroom apartments and 4 x 3 bedroom apartments constitute the living mix, with a café and basement parking for 69 vehicles also present.

Outdoor seating is associated with the café whilst a large landscaped atrium at the centre of the development adds to the project's amenity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_19.jpg" rel="gallery-all" title="A new Cowper Street interpretation. Planning image: Turco and Associates"><img alt="" class="image-article-full-width-580px" height="268" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_19.jpg?itok=IN1e73_b" title="A new Cowper Street interpretation. Planning image: Turco and Associates" width="580"></a>

<figcaption>A new Cowper Street interpretation. Image: Turco and Associates</figcaption></figure>Keystone Property Group also has another Footscray apartment project at planning, this time adjoining their near complete development at 90 Buckley Street.

The vacant block at 94-104 Buckley Street has been earmarked for a 10 storey mixed-use building comprising 4 retail tenancies over 326 square metres and 121 residential apartments. Holding a build value of $24 million, the project encompasses a 2,770 square metre tract of land which backs onto the Footscray rail corridor.

The apartment mix sees 44 x 1 bedroom, 73 x 2 bedroom and 4 x 3 bedroom apartments. 130 car spaces and 70 bicycle spaces, a swimming pool, seating areas and BBQ facilities are provided within the scheme created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8bark.jpg" rel="gallery-all" title="Buckley Street continues to garner residential attention. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8bark.jpg?itok=kURUXoSm" title="Buckley Street continues to garner residential attention. Planning image: KUD" width="580"></a>

<figcaption>Buckley Street continues to garner residential attention. Planning image: KUD</figcaption></figure>Nearby and construction starts are on the agenda within Footscray's Joseph Road Precinct, as two more projects prepare to break ground within the formerly industrial precinct which spans 7 hectares.

Stage One of Growland's Victoria Square project is at tender and is expected to carry a build value in excess of $100 million. Towers 3 and 4 of the six tower project will be constructed along with the podium building for a grand sum of 455 apartments and 8 commercial tenancies.

11 apartments are through the podium, whilst Tower 3 accommodates 276 apartments and Tower 4 houses 168.

Directly east of Victoria Square, Blue Earth Group have moved to initiate works at <a href="https://www.urban.com.au/buildings/boat-house-2-maribyrnong-street-footscray">2 Hopkins Street</a>, with a piling rig indicating construction should begin shortly. River One and Boat House are the initial two releases within the development, consisting of hundreds of new apartments on the banks of the Maribyrnong River.

If history repeats itself, Hamilton Marino Builders will construct Blue Earth Group's multi-tower project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4vicsqu.jpg" rel="gallery-all" title="Victoria Square above Footscray. Image: Growland"><img alt="" class="image-article-full-width-580px" height="222" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4vicsqu.jpg?itok=EXrktRoy" title="Victoria Square above Footscray. Image: Growland" width="580"></a>

<figcaption><a href="https://www.urban.com.au/projects/victoria-square-8-hopkins-street-footscray">Victoria Square</a> above Footscray. Image: Growland</figcaption></figure>
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silvermb

Footscray's churning apartment pipeline reaches 40 separate projects

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The Buckley is the newest landmark address in Melbourne's inner-west that is raising the bar for apartment living. Located in the heart of Footscray, one of Melbourne's most multicultural pockets, The Buckley offers designer living just five kilometres from the CBD.

The Buckley lies in a rich, diverse, and ever-evolving pocket of the city fringe. As a divider between Footscray and Seddon, the Buckley Street site sits in the middle of two distinct yet complimentary neighbourhoods. Footscray is a district cherished by food and market lovers from all over the city. The charming streets of neighbouring suburbs Seddon and Yarraville are dotted with boutiques, speciality shops, cafes, independent grocers, butchers and florists.

The Buckley marks the eighth development in Footscray for <a href="http://www.keystoneproperty.com.au/" target="_blank">Keystone Property Group</a>, who over the past decade have built a reputation for delivering quality projects in the Melbourne inner-city market.

"Finding the right location is imperative to a development's success," said Luke Daley, Director of Keystone Property Group. As a developer, when we buy well it translates into our customers buying well. Melbourne's inner west remains one of the cities most affordable inner-city areas for investment and The Buckley lies in one of its best pockets."

"Away from areas of prolific development and adjacent to the village-like streets of Seddon, it's the only place in Melbourne, if not Australia, where 5kms out of the CBD you can purchase seventy square meter, two bedroom apartments for $470,000", said Daley.

The project is the fourth that Keystone Property Group and Kavellaris Urban Design have worked on together. With a brief to create a development that mirrored the eclectic nature of the area, The Buckley is set to become a distinctive and memorable landmark building in the heart of Melbourne's inner-west.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/building-facade.jpg" rel="gallery-all" title="Street level perspective of The Buckley"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/building-facade.jpg?itok=ayj9cS9m" title="Street level perspective of The Buckley" width="580"></a>

<figcaption>Street level perspective of The Buckley</figcaption></figure><a href="http://www.kud.com.au/" target="_blank">Kavellaris Urban Design</a>, the architect behind the development, is a Melbourne-based firm that have experience across retail, large-scale commercial projects and designs that have meaning and integrity at their core.

Billy Kavellaris, lead architect on the project, said; "The Buckley is a bold project with exciting alternating articulated geometries that hover over the main facade. Our objective was to create a dynamic presence to the street facade and continue this language throughout the project. We wanted to create large livable spaces with high ceilings and integrated quality finishes throughout the development. The dwellings enjoy large balconies and clever storage and study areas for contemporary urban living."

"We opted to use the interior styling services at <a href="http://www.scharp.com.au/" target="_blank">Scharp</a> because we really wanted to showcase the potential of the property to the purchaser and make our potential buyers sit up and take notice. It is crucial to the success of a development; without furniture an apartment is just a blank canvas." said Daley.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/designed-for-living.jpg" rel="gallery-all" title="A material palate of exposed concrete and timber floorboards"><img alt="" class="image-article-full-width-580px" height="231" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/designed-for-living.jpg?itok=1czGxV8M" title="A material palate of exposed concrete and timber floorboards" width="580"></a>

<figcaption>A material palate of exposed concrete and timber floorboards</figcaption></figure>"We began putting together the 3D renderings and hero images, and after a few weeks began to translate our colours that we used for the interior images into the branding and collateral layouts. When the campaign went live we took thirty-eight registrations of interest; with buyers being highly receptive to the location, price point and design."

Scharp is a talented team of service driven property-marketing specialists renowned for quality and best practice. Scharp collaborated with KUD and Keystone to bring the project to life through the branding design, artist's impressions, and portrayal of the lifestyle on offer.

Our first question was how we can make The Buckley stand out in a neighbourhood where numerous developments are vying for the same market?" said Malcolm Schapel, Managing Director, and Creative Director at Scharp.

Scharp drew inspiration from the dynamic locale and 'on the go' lifestyle of the developments target market. "Our photographer created portraits of the local businesses and people that are the lifeblood of Footscray," said Schapel.

By using the bold design and eclectic nature of the area, Scharp weaved a unique urban narrative that stood miles apart from its competitors. "The Buckley is an iconic part of the neighbourhood; we aimed to create a campaign around its strong selling points - the location's character and position right in the heart of Footscray."

Investors in the know have had special interest in The Buckley, due to the council's vision for Footscray as part of Melbourne 2030 plan. The development that is proposed for the area is predicted to kick-start significant population and value growth.
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