Jospeh Road Precinct

Residents at the soon to be completed Liberty One in Footscray will be in a prime position on the doorstep of the upcoming vibrant retail precinct, Joseph Road.

Liberty One by Bensons, which recently held a traditional topping out ceremony of the 24-level, 375-apartment building, is a stones throw from the huge 12,000 sqm precinct, offering both owner-occupiers and investors a reason to invest in the Warde Street tower.

Joseph Road will feature a number of&nbsp;restaurants, cafes and wine bars, as well as three parks, yoga studios and gyms, and&nbsp;a 550 sqm large-scale commercial supermarket.

[smartcode_project:default project_id=709 project_image_fid=29990]

Newly designed bike paths within the precinct will provide residents of Liberty One seamless connections between Footscray and surrounding areas, including Melbourne’s CBD which is just four-kilometres away.

After being recognised as a priority precinct, Footscray forms the cultural heart of the west and is also a major health and education centre. It is the gateway between Melbourne’s CBD and the wider western suburbs, providing key access beyond the city limits to regional Victoria.&nbsp;

The State Government has committed $31 billion to the local area which will be invested across a range of sectors by 2026 with projects like the $15 million Metro rail, the $6.1 billion West Gate Tunnel and the $1.5 billion Footscray Hospital redevelopment, giving buyers even more reason to invest in Liberty One.

[smartcode_project:default project_id=709 project_image_fid=97123]

The second release of Liberty One is now selling, with a selection of one, two and three-bedroom apartments still available.&nbsp;

With high demand for the project and increasing popularity of the suburb, a premium second release launched to include an upgraded interior scheme, featuring the latest cutting-edge home technology.

[smartcode_project_cta: project_id=709]

Joseph Road will home a number of restaurants, cafes and wine bars, as well as three parks, yoga studios and gyms, and a 550 sqm large-scale commercial supermarket

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Why Liberty One's proximity to the Joseph Road precinct is drawing buyers

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Growland has sought to increase the size of all bar one of the six tower than constitutes their <a href="https://www.urban.com.au/projects/victoria-square-8-hopkins-street-footscray">Victoria Square development</a>.

Hand in hand with the developer revealing it had <a href="https://urban.melbourne/development/2017/09/12/growland-aims-local-buyers-victoria-squares-second-stage-launched">effectively sold out the Footscray project's first tower release</a> during September, a revised planning application was put before Maribyrnong City Council seeking to add between 4-5 levels across five separate buildings. The revised application also sees a near fourfold increase in commercial space across the development.

Currently, Growland are pursuing sales for Victoria Square's most recently released tower which has been dubbed VS02.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1kud.jpg" rel="gallery-all" title="A new Dynon Road perspective. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1kud.jpg?itok=hHKeQXZh" title="A new Dynon Road perspective. Planning image: KUD" width="580"></a>

<figcaption>A new Dynon Road perspective. Image: Scharp</figcaption></figure>Under plans currently on display with Maribyrnong City Council, the tallest tower across the development would increase from 24 to 28 levels. It along with the adjoining and unchanged 24 level building constitute Stage 1 of Victoria Square, and are defined by their white horizontal exterior.

The remaining four towers across Stages 2 and 3 are all earmarked for an additional five levels of apartment living. Stage 2's blue-glazed towers front Hopkins Street whilst the development's envisaged final release includes twin 19 level towers across the site's northern perimeter.

An increase in office space from 887sqm to 3,164sqm across Stage 2 is a concession to the objectives within the Footscray Metropolitan Activity Centre framework, which seeks a diversified land use within the wider Joseph Road Precinct.

All in all Victoria Square's final outcome would see as many as 1,066 apartments delivered, plus the aforementioned 3,164sqm of office space and over 2,700sqm of retail space spread across 20 separate retail tenancies. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_18.jpg" rel="gallery-all" title="A new vista beckons for Footscray. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_18.jpg?itok=cFLr5PL8" title="A new vista beckons for Footscray. Planning image: KUD" width="580"></a>

<figcaption>A new vista beckons for Footscray. Image: Scharp</figcaption></figure>The project's exterior continues to evolve as well, as described by Kavellaris Urban Design within the planning documents:

"The three separate stages incorporate the swaying/shifting floor plates as a common architectural language but have differing material palettes. The central towers (stage 1) incorporate a solid expression of white concrete and perforated metal screens, whereas stage 2 and 3 (southern and northern respectively) incorporate a lighter reflective glass language.

Both stage 1 and 2 towers share a singular podium built form which incorporates a landscaped terrace at the roof level. The podium has been designed to capture the various curvilinear architectural expressions and explores suburban parks and public spaces typologies.:

Imagery created by design agency Scharp also points toward the impending bulk headed for the wider Joseph Road Precinct. Should it be approved, Victoria Square's tallest tower at 28 levels would still be shadowed by taller towers already approved for the urban renewal area.
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silvermb

Growland pushes Footscray's Victoria Square to new heights

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Near on a year after being submitted, Footscray's last major development within the Joseph Road Precinct is all but reality.

Last week it was recommended by internal planners that Maribyrnong Council's City Development Special Committee issue a Notice of Decision to Grant a Permit for the multi-towered development which accounts for the last 'super site' within the 17 hectare renewal area. 2 Neilson Place is the final piece of the puzzle within the vast formerly light industrial land holding which constitutes the Joseph Road Precinct.

Over recent years six separate scheme within the precinct have gained approval, amounting to some 3,300 new apartments. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image77_2.jpg" rel="gallery-all" title="2 Neilson Street. Planning image: Architecton"><img alt="" class="image-article-full-width-580px" height="542" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image77_2.jpg?itok=tP_P4IeT" title="2 Neilson Street. Planning image: Architecton" width="580"></a>

<figcaption>2 Neilson Street. Planning image: Architecton</figcaption></figure>Carrying a cost of development of $180 million, 2 Neilson Place is positioned to add another 500 plus apartments to Joseph Road Precinct. Of these, 5% are to be allocated as affordable housing.

Set across 6,323 square metres, 2 Neilson Place also adds 620 square metres of retail floor space, 3,418 square metres of office space and capacity for a childcare centre. A variety of amenities are anchored by podium and tooftop open spaces.

Well beyond the preferred maximum building height of 12 storeys, "consideration has been given to reducing the heights, however any reduction in height would not make any significant difference to the urban environment of Joseph Road." This is in response to earlier approvals in some instances reaching 32 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0054.jpg" rel="gallery-all" title="Riverina's first phase under construction"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0054.jpg?itok=ylsRe4Gi" title="Riverina's first phase under construction" width="580"></a>

<figcaption>Riverina's first phase under construction</figcaption></figure>With the planning aspect of Joseph Road Precinct all but complete, the challenge for developers is to now deliver the thousands of approved apartments.

In total 23 separate residential towers are in play within the precinct, and of those only a trio of mid-sized towers which represent stage one of Riverina are at construction. Having ridden the wave of foreign-based interest in Melbourne's apartment market, Riverina had sold well initially, although the rate of sales for current and future releases may not be as rapid.

The sheer number of apartments involved coupled with the restrictive measures placed on foreign investors and the 'cooling' within certain pockets of Melbourne's apartment market may lead to a slower roll-out of construction within Joseph Road Precinct.

4 Neilson Place known as The Tannery has conducted a low-key sales campaign whilst Growland's Victoria Square opposite Riverina has begun its sales campaign in earnest.
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Jospeh Road Precinct

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