Inhabit Design

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Not another apartment development on <a href="https://www.urban.com.au/new-apartments/368-374-smith-street-collingwood">Smith Street</a>? Well, no, Trilby is not like any other in certain regards with the team at SPEC Property going to great lengths in order to tailor the development toward the owner-occupier market.

Urban.com.au visited the display at 410 Smith Street Collingwood in recent days following SPEC Property's latest residential release. The broad-ranging discussion encompassed topics such as the shifting dynamics of the residential sector, successfully designing a project relative to its surrounds and harnessing the target buyer for a development aiming to achieve an 80% owner-occupier buyer rate.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero.jpg" rel="gallery-all" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero.jpg?itok=XUrZsymn" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property" width="580"></a>

<figcaption>Trilby as envisaged from smith Street. Image courtesy SPEC Property</figcaption></figure>SPEC Property like many local developers has recognised a shift toward smaller scale, non-CBD developments which are more intimate in nature than the sizeable towers within Melbourne's CBD. Shying away from large, investor-grade apartment stock is nothing new to SPEC Property, with a sweep through the Urban.com.au Project Database showing <a href="/developers/spec-property-developments">eight small and medium-scale residential developments</a> currently under the guidance of the Cremorne-based property outfit.

<a href="https://www.urban.com.au/new-apartments/trilby-468-smith-street-collingwood">Trilby Apartments</a> is the latest to join this stable of projects. Upon purchasing the site the developer immediately went about redesigning the initial scheme which was still with Yarra City Council. Chief architect Ariel Lopez of Inhabit Design explained that the previous scheme was not in line with the developers expectations and ethos, thus the decision was made to rework every aspect of the project to better suit its setting.

Consequently Trilby apartments now presents as being more open to Smith Street, and with a softer exterior relative to the previous proposed design. Timber and greenery have been introduced, as has been a revised podium that better integrates with the retained facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot06-loft-apartment.jpg" rel="gallery-all" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot06-loft-apartment.jpg?itok=f0qzsgkM" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property" width="580"></a>

<figcaption>Artist's impression of a loft within Trilby. Image courtesy SPEC Property</figcaption></figure>Maintaining every aspect of development from design to delivery in-house, SPEC Property have gone with a revamped interior layout in order to create living options that will best suit the target market. The in-house nature of the business allows for, and almost demands that the developer taps into their customer database in order to gain critical feedback on issues of design, livability and the like.

Consequently loft apartments have been introduced throughout the Trilby podium; a direct result of the success of their experience of placing lofts within <a href="https://www.urban.com.au/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road.

The sales team have been delighted to date with the volume of foot traffic through the display suite. Quizzed on the catchment area of both prospective and actual purchasers, it's explained that the bulk of traffic to date is from Collingwood and surrounding suburbs, with a skew to areas such as Kew and Hawthorn. Tram 86 which stretches to Bundoora also accounts for a notable amount of display traffic, with a tram stop in close vicinity to the display front door.

Downsizers have also been prevalent in the buyer profile, with the most notable being a couple who have chosen to leave Shepparton behind in favour of a podium loft-style apartment.

In addition to the lofts, terrace apartments are located over level three with the balance of the building's 106 dwellings dedicated toward one and two bedroom apartments; all of which have been given the touch befitting of an apartment set to be owner-occupied. As Ariel Lopez explained, it serves no purpose going to such great design lengths to simply churn out further investor-driven apartment stock.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_2.jpg" rel="gallery-all" title="A two bedroom interior. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_2.jpg?itok=DmBd6IZ1" title="A two bedroom interior. Image courtesy SPEC Property" width="580"></a>

<figcaption>A two bedroom interior. Image courtesy SPEC Property</figcaption></figure>As such the apartments are finished to an exceedingly high level and carry a number of features previously unseen by Urban.com.au. The surprise within the display are the kitchen kickboards which are actually draws, providing additional storage space.

All apartment finishes carry an industrial edge in their design. Aged bronzed tapware, Smeg appliances and powder-coated steel island benches define the kitchen spaces, with a similar motif throughout the bathrooms. Resembling plywood in appearance, the novel finish to the joinery continues the industrial theme, but with an underlying quality.

Crowning Trilby will be an external rooftop deck incorporating a lounge and kitchen, library, bar, ping pong facilities, playground, outdoor cinema and Teppanyaki grill. Bricks salvaged from the site demolition will be reused throughout the rooftop deck, bringing a lived-in quality to the communal area while avoiding the perception of sterility which tends to define many communal areas of recent residential projects through Melbourne.

In-house builder TriUrban Construction is set to commence construction works on Trilby Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56_1.jpg" rel="gallery-all" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image56_1.jpg?itok=NF_Ey5xE" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property" width="580"></a>

<figcaption>Recycled bricks frame the rooftop area. Image courtesy SPEC Property</figcaption></figure>
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silvermb

Trilby Apartments a reflection of its target market

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Samma Group may not be recognised instantaneously as an established Melbourne residential developer, but the Cremorne-based company has a number of subsidiaries under its umbrella which maintain a higher public profile. Chief amongst them is SPEC Property which continues to expand its portfolio of development sites throughout metropolitan Melbourne.

Hand in hand with SPEC sits in-house architecture, planning and design agency Inhabit Design which is responsible for the group's two most recent projects located in Fishermans Bend and Camberwell. Both projects shape as medium term development opportunities for the developer, which currently has a healthy workbook of residential developments.

<h2>51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_1.jpg" rel="gallery-all" title="51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_1.jpg?itok=4gyvFQ_4" title="51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design" width="580"></a>

<figcaption>51-59 Thistlethwaite Street and 476-486 City Road, South Melbourne. Image courtesy Inhabit Design</figcaption></figure>Lodged with City of Port Phillip during January 2015, the project has already moved to an appeal setting according to Council's online planning portal. Ranging between 4 and 16 levels, the development seeks the approval of 258 apartments split between one, two and three bedroom options, with retail and commercial tenancies and community facilities included.

As part of the application, Soho dwellings, a 40sqm toy library and a 93sqm tenancy for a start-up business would be present at ground level, while an enhanced public realm would see the creation of a pedestrian/bicycle access lane adjoining the site.

Even though City of Port Phillip failed to decide upon the merits of the application within the prescribed 60 day limit, they have indicated via online documents that they were hesitant to support the proposed development in its current form. Concerns with building height and setbacks, and inconsistencies with the Fishermans Bend Strategic Framework Plan Policy and Design Guidelines were cited as major issues.

<h2>Prosper Apartments - 699 Burke Road, Camberwell</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image80.jpg" rel="gallery-all" title="699 Burke Road, Camberwell. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image80.jpg?itok=TNNyrxyp" title="699 Burke Road, Camberwell. Image courtesy Inhabit Design" width="580"></a>

<figcaption>699 Burke Road, Camberwell. Image courtesy Inhabit Design</figcaption></figure>Across town and 699 Burke Road has been dubbed Prosper Apartments according the SPEC's <a href="http://www.specproperty.com.my/">Malaysian website</a>. Purchased during mid 2014, the 836sqm site which is a stone's throw from Camberwell Junction is now subject to an Inhabit Design scheme seeking a 14 level apartment complex. 23 single bedroom and 42 dual bedroom dwellings constitute the apartment mix, which sit above a first floor dedicated to 635sqm of commercial office space.

Key to the tower's design is inclusion of a sizeable light well which abuts the adjoining Aerial apartment complex. With a depth in excess of 24 metres, the light well will utilise Aerial's boundary wall by transforming it into a heavily landscaped feature wall running upwards from a common outdoor area located on level 2.

The project was subject to a VCAT hearing earlier this month, with the result as yet unknown.

Other projects at planning under SPEC's guidance include <a href="https://www.urban.com.au/buildings/flagstaff-green-15-batman-street-west-melbourne">15-31 Batman Street West Melbourne</a> and <a href="https://www.urban.com.au/new-apartments/3-15-shiel-street-north-melbourne">3 Shiel Street North Melbourne</a> which if approved would produce approximately 300 dwellings for the developer. Wasting no time post approval via VCAT, the developer is poised to launch Trilby Smith Street at <a href="https://www.urban.com.au/new-apartments/trilby-468-smith-street-collingwood">466-482 Smith Street Collingwood</a>.

The work of Inhabit Design, Trilby is expected to feature 47 single bedroom, 20 single+study, 44 dual bedroom and six three bedroom dwellings over a 1,340sqm site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3inhabit.jpg" rel="gallery-all" title="Trilby apartments. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="297" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3inhabit.jpg?itok=iiwv4aRZ" title="Trilby apartments. Image courtesy Inhabit Design" width="580"></a>

<figcaption>Trilby apartments. Image courtesy Inhabit Design</figcaption></figure>Recently Samma Group formed two construction subsidiaries, namely BuildID and TriUrban Construction which undertake construction on behalf of SPEC Property. The two-pronged approach currently sees BuildID constructing <a href="https://www.urban.com.au/buildings/the-maybloom-7-riversdale-road-hawthorn">The Maybloom</a> and <a href="https://www.urban.com.au/buildings/billy--co-368-burnley-street-richmond">Billy &amp; Co</a> while TriUrban Construction are concerning themselves with the 111-apartment <a href="https://www.urban.com.au/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road, which is due for completion come 2016.
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