Ignite Projects

The Monaco, the luxury Main Beach apartment development by the local developer Ignite Projects,&nbsp;has secured a sell-out.

The Rothelowman-designed,&nbsp;24-level tower, with just 24 half and full-floor apartments, sold with an&nbsp;average sale price of $4.6 million. The penthouse secured $9.5&nbsp;million when bought by a Sydney buyer, who was in lockdown at the time of purchase.

The tower will rank as one of, if not the most expensive on the Gold Coast, not counting&nbsp;the smaller, boutique beachfront projects that might only rise five or six levels.

&nbsp;It&#39;s not the first time&nbsp;Ignite boss&nbsp;Josh Foote has seen stellar results recently, having quickly knocked over his apartment development at&nbsp;Palm Beach.

They sold out Cabana, a collection of 32 beachfront apartment, in six weeks, one of the quickest sell-outs the Gold Coast had seen for a long time.

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&quot;The Monaco naturally took a little longer, given the near $5 million average apartment price&quot;, Foote says.

&quot;The buyer pool is considerably smaller, less than one per cent of buyers can spend that much.&quot;

&ldquo;The building is setting a new standard for the suburb, which is getting a well-deserved facelift thanks to the $205 million revitalisation of the Spit to turn it into the Gold Coast&rsquo;s version of Hyde Park and a 300-berth marina at The Southport Yacht Club.&rdquo;

The Monaco saw a mix of local buyers, and those interstate from Sydney and Melbourne, NPA Projects Director Andrew Erwin, who exclusively handled the sales, said.

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&quot;It will be a second home for a lot of the buyers, but some will be calling it home&quot;, Erwin told Urban.

The Sydney-based buyer of the expansive two-level 630 sqm penthouse was impressed by the design and unrivalled location, and plans to use it for his &lsquo;forever home&rsquo;.

Construction is now underway by McNab Builders, with an estimated completion date of 2023.

Foote says there&#39;s no surprise to see the heightened demand for the Gold Coast, which he expects to continue now the country has seen what locals have seen for years.

&quot;It&#39;s just all about lifestyle, 100 per cent&quot;.

The developer worked on a few projects with a friend in his native Auckland before moving to the Gold Coast.

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&quot;It wasn&#39;t the value of the Gold Coast that brought me here, it was the lifestyle, and then the value become apparent.&quot;

Foote expects to be heading back to the Southern end of the Gold Coast for his next development, but like many in the industry, is finding it difficult to find a suitable site, for the right price.

&quot;I like developing down there. It&#39;s where I live, and it&#39;s probably the most beautiful part of the Gold Coast.

&quot;But it&#39;s that competitive at the moment, it&#39;s hard to find a site that will stack up. Land value is so high due to the demand for houses in desirable locations, even really old houses where an interstate buyer can knock down and rebuild and still see value.&quot;

He reckons great sites with any development potential have nearly doubled in price in the last 12 months or so. Crazy times.

Construction is now underway by McNab Builders, with an estimated completion date of 2023

Joel Robinson

The Monaco, Main Beach secures sell-out as one of Gold Coast's most expensive apartment towers

The Monaco is the set to take centre stage at Main Beach on the Gold Coast when it&#39;s completed at the end of 2022.

The 24 level, glass-wrapped tower&nbsp;designed by Rothelowman&nbsp;will home just six half floor apartments, 17 full floor apartments and a double storey penthouse.

Urban sat down with Josh Foote, managing director of&nbsp;Ignite Projects who are developing the building,&nbsp;to discuss the project.

JR: What are the highlights of The Monaco and what do you think will attract buyers to the project?

JF: The Monaco offers a level of luxury rarely seen in apartments on the Gold Coast. We offer the ability to customise large sections of the 388m2 apartment to really make the home perfect for you. Every buyer can completely design their own dream kitchen, with the expertise of our interior designer on hand.&nbsp;

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JR: Why did you choose to target the ultra-luxury buyer? Did you see a gap in the market?

JF: I saw the emergence of some ultra-luxurious apartments in our capital cities and realised no-one was delivering this level of project apartment on the Gold Coast.&nbsp; We have some amazing houses here, but the downsizers were selling these and had no comparable apartments to move to.&nbsp; I wanted to offer the next level for apartment living and really raise the bar for Gold Coast apartments.

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JR: What did you like about the site?

JF: I just felt like Main Beach was ready for its resurrection and the renaissance was imminent, so I had my focus there.&nbsp; When this site popped up, I knew it offered the best of both the Marina and ocean views and the best thing is the views will never be built out.&nbsp; It ticked so many boxes for a sellable high-end location.

JR: What was the brief for Rothelowman?

JF: Celebrate the views. Bring the &lsquo;wow&rsquo; and push the design limits of a 6-star luxury hotel.

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JR: Why the name &lsquo;The Monaco&rsquo;?

JF: The name refers to a number if elements that all relate the principality of Monaco.&nbsp; When anyone thinks of Monaco they think of luxury and that is what our building will always have with the quality we have invested and the calibre of our buyers.&nbsp; The original idea with the sky garage and sports cars tied in with the Monaco Grand Prix and even now the calibre of the cars that will be parked in the garage will still reflect the style and quality of European motor racing.

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JR: Who do you think will be most interested in The Monaco?

JF: Our current buyers come from all parts of Australia but they all have one thing in common, a taste for quality and style.&nbsp; This building appeals to people who are looking for a really high level of quality and something that is quite unique from other projects.&nbsp; They will, like The Monaco, stand out from the crowd.

JR: What made you choose the Gold Coast after success in New Zealand?

JF: I was looking for a change, and a location that had good project opportunity, great weather, friendly people and an amazing lifestyle, which is hard to find.&nbsp; I&rsquo;ve travelled extensively all over the world and there are very few places that match the GC.

JR: Do you have any other projects in the pipeline?

JF: After the recent sell-out of Cabana in Palm Beach and the imminent sell out of The Monaco, naturally I&rsquo;m looking for another project, especially in the current climate.&nbsp; It&rsquo;s a competitive market out there right now but there are a couple of great beach front sites I&rsquo;m working on.&nbsp; It&rsquo;s all about the sand for me.

The 24 level, glass-wrapped tower designed by Rothelowman will home just six half floor apartments, 17 full floor apartments and a double storey penthouse

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