Goodman Group

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Fishermans Bend's largest land owner has teamed with Roberts Day to table a far-reaching report which forms its response to the Fishermans Bend Draft Framework Plan.

Across 437-481 Plummer Street, 153 Bertie Street &amp; 350 Bridge Street and 520 Graham Street, the Goodman portfolio spans six separate land parcels amounting to 33 hectares, or in excess of 330,000 square metres. 26 hectares of this land is continuous across both the Wirraway and Sandridge precincts.

As such both Goodman Group (Goodman Property Services Pty Ltd) and Roberts Day see the various development sites as a unique opportunity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jpef.jpg" rel="gallery-all" title="Aerial perspective of Goodman's four land parcels. Image: Roberts Day"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jpef.jpg?itok=lucocA7F" title="Aerial perspective of Goodman's four land parcels. Image: Roberts Day" width="580"></a>

<figcaption>Aerial perspective of Goodman's four land parcels. Image: Roberts Day</figcaption></figure><blockquote>
The Goodman’s land has the potential scale to create a 21st century extension to the city. Since the inception of Fishermans Bend and as the precinct’s largest landowner, Goodman has always sought to proactively partner with government to shape a great place delivering real public benefit.

Our response to the Draft Framework reflects Goodman’s desire to embrace and evolve the vision and its sustainability goals.

The Draft Framework requires a significant amount of private land be dedicated for new streets, lanes and parks. It also identifies a range of other public benefits, including community-orientated hubs and affordable housing as desirable. Goodman supports in-principle these goals of the Draft Framework.

In realising the full potential of Fishermans Bend, a transport solution to match people’s mobility needs as renewal occurs has always been ‘’the challenge’’.
<cite>Submission to the Fishermans Bend Planning Review Panel</cite>
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<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hero.jpg" rel="gallery-all" title="An envisaged high-rise precinct. Image: Roberts Day"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/hero.jpg?itok=RJ_dehO8" title="An envisaged high-rise precinct. Image: Roberts Day" width="580"></a>

<figcaption>An envisaged high-rise precinct. Image: Roberts Day</figcaption></figure><h2>Give and take on the question of height and density</h2>

Goodman Group and Roberts Day have formulated two additional built form concepts after determining that the current Base Concept (a literal interpretation of the FAR, Height and other key design controls under the Draft Framework) has deficiencies. "The Draft Framework’s conundrum is that the ‘place density’ and ‘resident density’ are not optimised. In other words, the relatively low ‘resident density’ will undermine the inherent value of the public realm framework".

The two additional concepts look to "reconcile this conundrum by increasing the resident density in a way that is still consistent with the overall vision for Fishermans Bend and Draft Frameworks Sustainability Goals".

Consequently a Base Plus Concept and Value Add Concept have been included for consideration. Base Plus involves slight height increases across each precinct, whilst the Value Add Concept is intended to optimise both public realm inclusions, public benefits and residential density.

Goodman's stance is that an increased public realm intensity justifies an increase in average resident density to between 427 to 524 dwellings per hectare.

It is worth noting that although the majority of Goodman's land holdings maintain height controls, its most eastern developable land is height unlimited with the only caveat being that public spaces cannot be overshadowed.

<h2>Additional key recommendations</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pedestrian.jpg" rel="gallery-all" title="Artist's impression of a low-rise precinct. Image: Roberts Day"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/pedestrian.jpg?itok=suXpiLWx" title="Artist's impression of a low-rise precinct. Image: Roberts Day" width="580"></a>

<figcaption>Artist's impression of a low-rise precinct. Image: Roberts Day</figcaption></figure>Goodman's submission also touched upon the following topics:

<ul>
<li>
Revise FAU Uplift Control: Goodman will use the FAR Uplift Control to deliver a significant quantum of hubs and affordable housing at a district scale, but requires the numeric height limit of the Uplift Control be replaced by performance based measures.</li>
	<li>
Affordable housing: The revised FAU Uplift Control provides the appropriate mechanism for the private sector to deliver a rate of affordable housing in equilibrum with market housing. As such, the 6% target should be deleted.</li>
	<li>
Adjust apartment size and mix: The Draft Framework’s proposed three bedroom target lacsk flexibility in responding to the market and end user needs. A performance based objective is considered a more appropriate mechanism.</li>
	<li>
Delete heritage overlay: The Draft Framework incorrectly identifies a heritage overlay on a significant part of Goodman’s Sandridge land. The overlay artificially limits the potential of this land. It is not supported by the background reports or heritage experts and should be deleted. </li>
	<li>
Goodman future mobility network: Government support in-principle Goodman’s mobility vision and a ‘city deal’ or public private partnership discussion is initiated to create a roadmap for success.</li>
	<li>
Focus hubs in Wirraway: Using a revised FAU Uplift Control, Goodman will deliver a significant quantum of hubs in close proximity to JL Murphy Reserve. Wirraway’s job creation will focus on people working in health, education and creative sectors.</li>
</ul>
To digest the Goodman Group/Roberts Day submission in full, visit the Fishermans Bend Planning Review Panel submission <a href="https://engage.vic.gov.au/application/files/7515/1364/3984/Submission_149_-_Goodman.pdf">here</a>.
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silvermb

Goodman Group outlines its future Fishermans Bend expectations

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City of Monash planners have recommended that Singapore-backed <a href="https://www.urban.com.au/developers/frasers-property">Frasers Property Australia</a> along with project partner Commercial &amp; Industrial Property (CIP) be allowed to proceed with a multi-staged commercial development that would become one of suburban Melbourne's largest.

Subject to a raft of conditions, the proposal which includes in excess of 60,000sqm of commercial office space is poised to account for a vacant site at <a href="https://www.urban.com.au/projects/254-294-wellington-road-mulgrave">254-294 Wellington Road, Mulgrave</a>. With a development cost of $120 million, the scheme displaces Peters Ice Cream which have occupied the site since 1964.

Peters have moved the bulk of their operations to an adjoining complex, allowing Frasers and CIP to roll out plans for a portion of the 133,259sqm site.

Four separate 8 storey commercial buildings are envisaged; each includes between 13,739sqm and 15,692sqm of leasable space. Designed by <a href="https://www.urban.com.au/architects/max-architects">Max Architects</a>, 254-294 Wellington Road also sees four multi-storey car parks with an accumulated 2,497 parking spaces, provisions for bicycle parking in each building and a cafe/food tenancy within the ground level of each office building.

An existing heritage building fronting Wellington Road will be maintained and amalgamated into the development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/building_c.jpg" rel="gallery-all" title="211 Wellington Road's Building C. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="302" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/building_c.jpg?itok=f97h5lEM" title="211 Wellington Road's Building C. Image: Colliers" width="580"></a>

<figcaption><a href="https://www.urban.com.au/buildings/211-wellington-road-mulgrave">211 Wellington Road's Building</a> C. Image: Colliers</figcaption></figure>The developers play for the vacant 254-294 Wellington Road parcel comes months after work wrapped up on 211 Wellington Road.

Diagonally opposite the Peters site, 211 Wellington Road is a mixed-use project primarily consisting of three commercial buildings. Mazda National Headquarters, Monash University, BSN Medical and BMW Finance are the headline tenants within the project.

Falling under the Monash National Employment and Innovation Cluster which sees <a href="https://vpa.vic.gov.au/project/monash-employment-cluster/">Melbourne’s largest concentration of jobs outside the CBD</a>, Frasers and CIP will be hoping that the success of their 211 Wellington Road project is repeated at their new, and considerably larger commercial development across the road.

As large as it is, 254-294 Wellington Road is not the sole commercial development currently on the radar in the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_2.jpg" rel="gallery-all" title="Goodman Group and Salta Properties latest offerings within Monash"><img alt="" class="image-article-full-width-580px" height="219" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_2.jpg?itok=TOeF1KBg" title="Goodman Group and Salta Properties latest offerings within Monash" width="580"></a>

<figcaption><a href="https://www.urban.com.au/developers/goodman-group">Goodman Group</a> and <a href="https://www.urban.com.au/developers/salta-properties">Salta Properties</a> latest offerings within Monash</figcaption></figure>Also in Mulgrave, builder <a href="https://www.urban.com.au/builders/hacer">Hacer</a> has recently taken on <a href="https://www.urban.com.au/buildings/nexus-10-10-nexus-court-mulgrave">10 Nexus Court</a>. The 6,000sqm Gray Puksand-designed building is the latest commercial project under construction for Salta Properties within their sprawling Nexus Corporate Precinct.

As that precinct is rounded out by 10 Nexus Court, Salta Properties will move their attention to an adjoining development site at <a href="https://www.urban.com.au/projects/633-647-springvale-road-mulgrave">647 Springvale Road</a>, with an eye toward additional commercial offerings.

Meanwhile Goodman Group is seeking tenants for dual new office buildings within their Ferntree Business Park at 296-324 Ferntree Gully Road, Notting Hill. Buildings Buildings D + N are in the pipeline, and may add as much as 14,500sqm of space to that particular precinct.

Ferntree Business Park is also set to host a Quest serviced apartment complex according to current construction tenders for that particular project.
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A commercial mini city beckons as Melbourne's southeast flourishes

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What better place to start than with a glimpse of Elenberg Fraser's most recent planning application at 248-280 Sturt Street, Southbank as seen above. Designed for property stalwart Hudson Conway, <q>The building form consists of two dominant floor plates that are connected by a transitional twist in the building.</q>
With its incredible form and monochromatic adaptive lighting, the 120 metre residential tower is more at home in a sci fi landscape rather than Southbank. Silver reflective glazing and polished stainless steel define its exterior - the tower smacks of cutting edge quality!
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2spy.jpg" rel="gallery-all" title="Image © Cottee Parker"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2spy.jpg?itok=svYPJyS_" title="Image © Cottee Parker" width="580"></a>
Above is the first public viewing of Cottee Parker's newest Melbourne tower, 605-613 Lonsdale Street. Adjacent to Upper West Side, this is Cottee Parker's fifth tower for the block with four more in planning directly opposite at 250 Spencer Street - all for Far East Consortium.
The 160 metre tower holds 399 apartments and carries some interesting design features such as exposed 'ribs' similar to those of Tower 5 in Docklands.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3spy.jpg" rel="gallery-all" title="Image © dKO Architecture"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image3spy.jpg?itok=4Ky0CP_6" title="Image © dKO Architecture" width="580"></a>
dKO Architecture also feature with their redefined scheme at 6-22 Pearl River Road, Docklands. Under the auspices of Singaporean developer Hiap Hoe, dKO have produced <q>A well designed mixed use village that is lively and interesting, has a coherent urban character and provides a signature building for the NewQuay Central Precinct.</q>
Gone is the precast northern tower, in its place a sleek 56 metre hotel tower. Carrying shades of Crown Metropol through the design, the reincarnation is of a high quality and inline with the slightly altered adjoining residential tower.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1spy.jpg" rel="gallery-all" title="Image © Hayball"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1spy.jpg?itok=fBp4efg9" title="Image © Hayball" width="580"></a>
Last but not least is Hayball's Fishermans Bend quad tower proposal on behalf of Goodman Group. 850 Lorimer Street will feature four residential towers containing 1354 apartments, with two towers expected to peak at 145 metres.
Wedged between Mirvac's Yarra's Edge and the proposed <a href="https://www.urban.com.au/new-apartments/351-ingles-street-port-melbourne" target="_blank">351 Ingles Street</a> development, the scheme represents a departure from the humble precast concrete panel which visually define so many Hayball projects.
Watch for detailed articles outlining each of the planning applications in the weeks to come.
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