Golden Asset

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<p>Developer Growland Group are running with a recently unveiled project that may well set a new height benchmark for Melbourne's south-eastern corridor. </p>

<p>St Kilda Road-based Growland Group initially turned to McBride Charles Ryan for their third Melbourne development, with initial concept renders showing dual residential towers of up to 23 levels with a typical burst of purple; a colour synonymous with the Prahran-based design practice.</p>

<p>With the Highett project now at planning, ROTHELOWAN have been installed as the preferred architect with the submitted scheme yet to be made public.</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_6.jpg" rel="gallery-all" title="MCR and Golden Asset's take on Highett"><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_6.jpg?itok=OyMdXoME" title="MCR and Golden Asset's take on Highett" width="580"></a>

<figcaption>MCR and Golden Asset's take on Highett</figcaption></figure><p>Growland Group's (formerly Golden Asset) website carries the following description:</p>

<blockquote>
<p>The Highett project is conveniently located on the north side of Southland Westfield Shopping Centre. Zoned for Mixed-Use and a land size of 4,000sqm, this residential development will become the tallest and most significant building within the area.</p>

<p>The interior design and its contemporary architecture will be designed by Melbourne’s most celebrated, multi-award winning architecture practices, McBride Charles Ryan Architects.</p>
<cite><a href="http://www.goldenasset.com.au/projects/highett">Golden Asset project description: Highett</a></cite>
</blockquote>

<p>Set on a plot of roughly 4,000sqm, the development may well absorb a vacant tract of land fronting Nepean Highway and Karen Street.</p>

<p>The Highett venture is third in line in terms of the developer's local pipeline. With 459 apartments under construction on Southbank, Footscray's 4 Hopkins Street is shaping as the next project to advance.</p>

<p>Within the Joseph Road Precinct, 4 Hopkins Street is a large 13,100sqm vacant site which Growland Group expect will yield in excess of 1,000 apartments, in addition to ground-level retail spaces and communal facilities/rooftop gardens. Project architect Kavellaris Urban Design has created a scheme with multiple buildings, which would likely be constructed over stages.</p>

<p>Dubbed Merchant Square, the project's signature would be a solid podium surface disrupted by louvers which would "create <a href="http://www.goldenasset.com.au/wp-content/uploads/2014/09/Merchant-Square_Image001.jpg">low-rise silhouette shapes</a> that blur the between suburb and city in the Footscray area."</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_7.jpg" rel="gallery-all" title="Planning application image: Kavellaris Urban Design"><img alt="" class="image-article-full-width-580px" height="672" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_7.jpg?itok=TWKrSttI" title="Planning application image: Kavellaris Urban Design" width="580"></a>

<figcaption>2015 planning application image: Kavellaris Urban Design</figcaption></figure><p>Growland Group's first Australian project, Marco Melbourne, continues to rise at pace on Southbank. Spread over 1,455sqm and located at 42-48 Balston Street, the site with permits in place was secured by the developer during 2013.</p>

<p>After a construction delay due to a tower crane failure during 2015, head contractor Crema Constructions has a 2016 completion date set for the project which will hold 459 apartments upon completion. With a value of $105 Million, Marco Melbourne is well on the way to topping out, with the taller of the two separate towers set to reach 40 storeys.</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image20_2.jpg" rel="gallery-all" title="Marco Melbourne. Images courtesy Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="431" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image20_2.jpg?itok=4rkvJfK9" title="Marco Melbourne. Images courtesy Ryan Seychell" width="580"></a>

<figcaption>Marco Melbourne. Images courtesy Ryan Seychell</figcaption></figure>
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silvermb

Growland Group assumes a greater presence across Melbourne

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<p>Hot on the heels of the news that a further <a href="https://www.urban.com.au/news/gurners-1-warde-street-adds-to-joseph-road-precincts-momentum">380 apartments have been approved</a> within Footscray's Joseph Road Precinct, 8 Hopkins Street has re-emerged under the guidance of a new developer/architect combination.</p>

<p>After the site's sale via a public EOI campaign, St Kilda Road-based Golden Asset Group now maintains control over the 13,000sqm land holding, with Kavellaris Urban Design responsible for the redrawn plans which seeks approval for 939 apartments. Superseding the initial Hayball scheme with 795 apartments over one, two, three, loft, studio and townhouse options, the rejigged design calls for one and two bedroom dwellings to be progressively built over differing development stages.</p>

<p>In a report due to be tabled toward the end of July, Maribyrnong City Council's City Development Special Committee has been directed to rebuff the development in its current form, owing to a number of planning concerns.</p>

<h2>The revised 8 Hopkins Street in brief</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/merchant-square_image003.jpg" rel="gallery-all" title="Artist's impression of the development. Image courtesy KUD"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/merchant-square_image003.jpg?itok=Tlv1jDhQ" title="Artist's impression of the development. Image courtesy KUD" width="580"></a>

<figcaption>Artist's impression of the development. Image courtesy KUD</figcaption></figure><ul>
<li>Vacant island site of 13,100sqm</li>
	<li>Six building development over three stages</li>
	<li>10-24 levels with maximum height of 64.9 metres</li>
	<li>939 dwellings: 568 x 1BR and 371 x 2BR</li>
	<li>17 commercial tenancies with a total area of 3,592.5sqm</li>
	<li>690 car spaces, 320 bicycle spaces and 53 motorcycle spaces included</li>
	<li>Amenities including a gym, pool, running track and podium top terrace</li>
</ul>
<h2>An eventful planning history</h2>

<p>The former Le Mans Toyota dealership is in the heart of Joseph Road Precinct, falling under the control of Places Victoria after the agency paid $21 million for the land asset. The Victorian Government's property development agency then went to planning with the aforementioned Hayball scheme in mind.</p>

<p>The application was first referred to Maribyrnong City Council during 2013 by the Minister for Planning, which envisaged eight buildings of up to 24 storeys. Coinciding with the assessment of the Hayball masterplan was a sales campaign which saw 8 Hopkins Road offloaded to an undisclosed buyer near the turn of 2014.</p>

<p>Golden Asset Group initiated demolition works onsite during early stages of 2015, with the bulk of all structures now non-existent. The Adjoining <a href="https://www.urban.com.au/projects/riverina-22-hopkins-street-footscray">Riverina</a> project as the first development within Joseph Road Precinct to advance to sales, is set to proceed with construction tenders now current.</p>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13_2.jpg" rel="gallery-all" title="The early masterplan design for 8 Hopkins Street. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="318" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image13_2.jpg?itok=tMlTK0vw" title="The early masterplan design for 8 Hopkins Street. Image courtesy Hayball" width="580"></a>

<figcaption>The early masterplan design for 8 Hopkins Street. Image courtesy Hayball</figcaption></figure><h2>Recommendation to the City Development Special Committee</h2>

<p>Areas of concern as outlined within the Council report concerning 8 Hopkins Street:</p>

<ul>
<li>The proposal lacks dwelling diversity (typology and size).</li>
	<li>The revised proposal shows little regard to Better Apartments Discussion Paper May 2015 as released by the Minister for Planning. It displays many flaws and issues affecting residential amenity.</li>
	<li>Proposal is yield driven and window dressed with superficial activation to disguise the shortcomings of a mass overdevelopment.</li>
	<li>All dwellings are too small and 25 per cent of dwellings are south facing.</li>
	<li>Building massing is poor, bulky podiums, blank frontages, landscaped podiums will suffer from induced winds.</li>
	<li>Visitor spaces are proposed to be shared by the retail spaces and will place further pressure on on-street parking demands.</li>
</ul>
<p>Consequently the report recommends that the City Development Special Committee (read Maribyrnong City Council) advises the Minister for Planning that it objects to the revised 8 Hopkins Street proposal.</p>

<h2>Consistency doesn't pay…</h2>

<p>Within Maribyrnong City Council's analysis of 8 Hopkins Street is mention of the four approvals granted to date within Joseph Road Precinct, namely Riviera at 18-24 Hopkins Street, <a href="https://www.urban.com.au/new-apartments/12-moreland-street-footscray">10 Moreland Street</a>, <a href="https://www.urban.com.au/buildings/boat-house-2-maribyrnong-street-footscray">2 Hopkins Street</a> and The Tannery at <a href="https://www.urban.com.au/new-apartments/4-neilson-place-footscray">4 Neilson Place</a>.</p>

<p>Including 8 Hopkins Street, Council is critical of the quintet in that none provide public, social or affordable housing options, little or no office space/meaningful employment generating uses and limited space allocated toward entertainment, recreational or community facilities. From the local council's perspective the same points of concern have arisen on every occasion.</p>

<p>Maribyrnong City Council have evidently been nothing if not consistent in their opposition to certain aspects of the proposals within Joseph Road Precinct to date. Ultimately though the final decision in determining whether 8 Hopkins Street is fit to join those projects already approved within the precinct lies with the Minister for Planning.</p>

<h2>8 Hopkins Street planning team</h2>

<ul>
<li>Developer: Golden Asset Group</li>
	<li>Architect: Kavellaris Urban Design</li>
	<li>Landscape: Hansen Partnership</li>
	<li>Planning: Urbis</li>
	<li>Building Surveyor: PLP Building Surveyors</li>
	<li>Traffic: Cardno</li>
	<li>Structural Engineer: Robert Bird Group</li>
	<li>Services Engineer: ADP Consulting : Engineering</li>
	<li>Waste: Leigh Design</li>
	<li>Wind Consultant: MEL Consultants</li>
</ul>
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