Fridcorp

Beyond, Hurstville&#39;s $700 million mixed-use community, has reached a significant milestone the topping out of the first two buildings.

Construction firm, Piety Group, worked on the project throughout the COVID-19 pandemic as an essential service, with a reduced number of contractors on-site to ensure safety and social distancing.&nbsp;Despite the reduced workforce, the development still created over 700 jobs over the three-year construction timeline.&nbsp;

Fridcorp Director and Founder, Paul Fridman commented that the topping out ceremony was a very proud moment for the company, who have been striving to transform the 13,927 square metre site into the vibrant new precinct it is today.&nbsp;

<blockquote>
&quot;We are extremely proud to be delivering a project of this quality with inspired amenity not previously seen in Hurstville. We have successfully launched two of three stages with over 80 percent in pre-sales achieved, demonstrating strong demand from discerning owner-occupiers for high quality living options. We look forward to welcoming the residents of the first two towers in September this year.&quot;
</blockquote>

<a href="https://www.urban.com.au/new-apartments/beyond-93-forest-road-hurstville" target="_blank"><img alt="" height="2500" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fridcorp_beyond_topping_out_georges_river_council_mayor_kevin_greene._and_fridcorp_founder_and_director_director_paul_fridman_.jpg" width="1667" /></a>

PHOTO: Georges River Council Mayor&nbsp;Kevin Greene and&nbsp;Fridcorp Director and Founder&nbsp;Paul Fridman

The site was purchased in 2016, with the anticipated demand for housing in the area influencing Fridcorp&#39;s decision &ndash;&nbsp;which has undoubtedly become the case even in recent months, with NSW housing stock in high demand.&nbsp;

<blockquote>
&quot;The success of Beyond combined with the expected capital growth and the lack of supply in the area gives us confidence that Hurstville apartments will continue to be an attractive investment.&quot;

&quot;We have sold around 310 apartments to date, with approximately 65% to first home buyers who have been attracted to the incredible amenity offering. Our priority is for residents to feel part of a community that positively contributes to their overall lifestyle and wellbeing, now more important than ever following the challenges of 2020.&quot;
</blockquote>

Fridcorp will retain ownership of the final tower consisting of 179 apartments.&nbsp;

Residents will have access to Westfield shopping centre and a curated selection of retail stores and cafes. Beyond will also include a Woolworths supermarket which will open its doors in late 2021.&nbsp;

<a href="https://www.urban.com.au/new-apartments/beyond-93-forest-road-hurstville" target="_blank"><img alt="" height="1176" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fridcorp_beyond_indoorlounge.jpg" width="2000" /></a>

Beyond has been designed collaboratively by DKO Architecture and Woods Bagot, bringing together two of Australia&#39;s leading creatives in the architecture world to create a thoughtful mixed-use precinct in Sydney&#39;s south. The four sculptural towers will stand 8-20 storeys tall, comprising 563 one, two and three-bedroom apartments, with plenty of space dedicated to office and retail.

The development neighbours the newly upgraded Kempt Field Park, while Beyond&#39;s own grounds have been meticulously planned by 360 Degrees Landscape Design as a tranquil space for residents to connect, relax and enjoy being amongst nature.

Other on-site amenities include a luxurious lobby bar, as well as a 3,500-square-metre raised podium. The podium consists of a Tai Chi and meditation deck, yoga studio, gymnasium, sauna, games room, private dining facilities and teppanyaki barbeques.&nbsp;

Stage One apartments (first two buildings) are likely to settle in September this year, while the Stage Two tower is expected to settle in mid-2022 and Stage Three in late-2022.

[smartcode_project:default project_id=6798]

Olivia Round

Fridcorp celebrate significant construction milestone for Beyond Hurstville

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Property developer Fridcorp, together with long-standing joint venture partner Daniel Besen and Wingate, has secured approval for its $65 million residential project in North Melbourne’s Arden Urban Renewal precinct.
Located at 3 and 5–15 Shiel Street, a nine level apartment tower will be built on a 1,310 sqm site.
It will comprise 90 one, two and three bedroom apartments, with 70 basement car parks and a residents-only rooftop terrace with views of the CBD skyline and Royal Park.
Melbourne architecture firm Elenberg Fraser have been commissioned to design the building and its interiors.
The site was purchased from Spec Property in early March 2016 for $7 million.
The project is scheduled to launch in September 2018, with construction expected to commence in the first quarter of 2019.
Paul Fridman, Fridcorp founder and director, says the company is pleased to receive planning approval for the Shiel Street project which will contribute to the urban renewal of the inner-city growth area.
“North Melbourne is a new market for Fridcorp but, together with Daniel Besen and Wingate, we saw an opportunity with the Victorian Planning Authority’s proposed Arden precinct to deliver quality medium-density housing in Melbourne’s inner-ring that will provide long-term investment potential and growth for owner-occupiers and investors.
 “Over the coming decades, the already thriving area will undergo significant urban regeneration and it is anticipated to be a base for 34,000 jobs and 15,000 residents by 2051 and medium-density housing is required to address the needs of this growing population.
"The VPA’s framework for Arden, including Diverse housing, a lively public realm, green spaces and improved connectivity with the new Arden Station, will help ensure the success of this new residential and commercial precinct which will become a thriving suburb on the footstep of the city.”
Led by the Victorian Planning Authority (VPA) on behalf of the Victorian Government, Arden is located on 55 hectares of land between Macaulay Road, Dryburgh Street and the Upfield Rail Corridor in North Melbourne, and will be a major new commercial and residential precinct.
Arden Station is being built as part of the Metro Tunnel and is due to open by 2026, making North Melbourne one stop from the CBD.
For more information click here.
 
 
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jonathanchancellor-7SQnKwU6yx

Daniel Besen partners with Fridcorp for North Melbourne apartment project

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The appetite for apartments remains strong in south-west Sydney after developer Fridcorp sold 65 percent of the first stage of its $700 million 556-apartment project in Hurstville, BEYOND in the past two weeks.
Construction is expected to commence in August 2017 and completion prior to the end of 2019. 
Some 180 out of the first 300 units at 93 Forest Road were secured with $5000 deposits, with contracts now set to exchange.
Fridcorp indicated surprised at the strength of the demand.
"The results have exceeded our expectations," Fridcorp founder Paul Fridman said.
"People are understanding the value of Hurstville as a suburb that has plenty of upside."
<img src="/images/2016/11/09/1474684316330.jpg" alt="">
Only slightly cheaper than Sydney's inner-city, the units sold were priced between $565,000 for one-bedroom units and $1.4 million for those with three bedrooms.
The popularity of Hurstville comes from the large proportion of local Chinese-Australian migrants in the area. 
BEYOND will also include a new retail precinct with a 3500 sq m Woolworths, specialty shops, cafes and restaurants.
This is Melbourne-based Fridcorp's second Sydney project after its Eve project at the new Ashmore precinct in Erskineville, in inner-west Sydney.
Fridcorp has $1.5 billion of apartments under development, with further projects including Brisbane, South Yarra and North Melbourne in progress.
BEYOND’s display suite is located at 99 Forest Road, Hurstville and is open Saturday to Wednesday from 1 pm – 4 pm.
For more information <a href="https://www.realestate.com.au/project-beyond-nsw-hurstville-600013898" target="_blank">click here</a>.
 
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j.ballantyne1990-6AQqhLzZaK

Fridcorp reaps strong off the plan sales at BEYOND, Hurstville project

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Developer Fridcorp will deliver a visionary masterplan to Hurstville with its $700 million BEYOND project, creating a new precinct for the area where sculptural towers will rise above a vibrant retail plaza.
Designed by architecture firm DKO Architecture with interiors by Woods Bagot and landscaping by Openwork, BEYOND will form a mini-urban village in the lively and evolving suburb of Hurstville. Located at 93 Forest Road, BEYOND will comprise a mix of 556 one, two and three bedroom apartments across four sculptural buildings that vary from eight to twenty levels across the 13,927 square metre site.
One bedroom apartments range from 50 to 61 square metres and are priced from $565,000 - $825,000. Two bedroom apartments range from 75 to 92 square metres and are priced from $840,000 to $1,140,000. Three bedrooms range from 95 to 107 square metres and are priced from $1,225,000 to $1,675,000. All floor plan square metre ranges exclude balconies.
BEYOND will provide residents and the local community with a 5,000 square metre landscaped retail plaza that will create a sense of place, as well as a connection to the neighbouring Kempt Field Park via walkways lined with lush plantings. The new retail plaza, which will be a contemporary interpretation on an urban laneway, will link the existing retail plaza to steps that lead down to Kempt Field, creating direct access to the Allawah train station.
<img src="/images/2016/09/27/image003.jpg" alt="">
Anchored by a 3,500 square metre Woolworths supermarket, the BEYOND retail precinct will comprise a further 1,000 square metres of specialty retail, cafes and restaurants, welcoming activity from dawn til dusk.
“Fridcorp is excited to offer buyers thoughtfully designed apartments with immediate access to incredible amenity, which will help drive the evolution of Hurstville,” says Paul Fridman, founder and director of Fridcorp. “The success of our Eve project in Erskineville demonstrated that there is an appetite for our quality designed product in Sydney that appeals to a sophisticated audience.”
DKO has designed the buildings with soft curves to create a beautiful sculptural element for the Hurstville skyline. Façades consist of precast bronze glazing and metal cladding with filigreed balustrades lining balconies. Textural brickwork at the base of the two lower buildings draws from the site’s history as a quarry.
“BEYOND will bring a fresh and sophisticated urban precinct to Hurstville,” says Nicholas Byrne, director at DKO Architecture and the project’s lead architect. “It will also provide apartments with high amenity that respond to the site’s opportunities, such as light-filled interiors and spectacular north-eastern views toward Sydney’s CBD, southern views toward Botany Bay, and eastern views toward Kempt Field.”
Featuring resident-only communal areas on the second level on two of the buildings, BEYOND offers more than 4,000 square metres of recreational space that includes facilities for yoga, badminton and reading pods, as well as barbeque and dining areas.
<img src="/images/2016/09/27/image005.jpg" alt="">
Woods Bagot has designed BEYOND’s apartment interiors with wide frontages and full-height glazing, providing residents with expansive views, as well as open plan living, dining and kitchen areas catering to the relaxed Sydney lifestyle.
“These apartments give buyers the opportunity to live in a considered, designed space with thoughtful and elegant interiors and great views,” says Jacqui Senior, senior interior designer at Woods Bagot. “The potential for the area is enormous and BEYOND will definitely be a one-of-a-kind place for Hurstville.”
The inspiration for the interior design was gold and navy. Whilst navy is a traditional palette it has been interpreted in a contemporary way, with white walls and custom navy joinery embellished with brushed brass fittings throughout apartments for the dark colour scheme. A light colour scheme of pale grey and white is also available.
<img src="/images/2016/09/27/image004.jpg" alt="">
All apartments feature lime-washed timber floors and pale grey carpet. A custom television cabinet is available as an additional joinery option, offering extra storage while maintaining a coherent look.
The kitchens feature Smeg appliances and gas stove tops with buyers able to select from three different benchtops materials: composite stone, white marble and a grey marble with contrast veining, which curve up the wall, forming the splashback.
Meticulous details and refined materials define BEYOND’s understated and elegant bathrooms. Large format tiles will line the floors and walls and mosaic feature tiles in either navy or pale grey will compose the feature vanity wall. The bathrooms are appointed with custom oval sinks, brushed gold finish tapware and elegant curved edge mirrored cabinets.
<img src="/images/2016/09/27/image006.jpg" alt="">
A truly connected suburb, BEYOND residents will benefit from Hurstville’s close proximity to Sydney’s CBD which is only twenty minutes by train. Sydney’s T4 Line runs to Hurstville with both the Hurstville and Allawah stops within walking distance of BEYOND. Westfield Hurstville, as well as a myriad of shops, restaurants, schools and recreation facilities, are all on offer in the vibrant community of Hurstville.
BEYOND will have 600 resident car parks, 80 visitor parking spaces and 200 retail parking spaces.
Fridcorp opens its BEYOND display suite and will accept registrations of interest from 1 October 2016, with the project officially launching on 22 October. Construction is expected to commence in August 2017 and is due for completion in July 2019.
Fridcorp has approximately $1.5 billion of apartments under development, with further projects including Brisbane, South Yarra and North Melbourne in progress, which will introduce an additional 1,700 apartments to the Australian market this year. Fridcorp’s first Sydney-based project Eve in Erskineville sold $100 million in stock within two hours of launching in May 2014.
For more information, <a href="https://beyondbyfridcorp.com.au/" target="_blank">click here</a>.
<img src="/images/2016/09/27/image007.png" alt="">
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Fridcorp launches BEYOND, a new urban village in Hurstville

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Fridcorp and Elenberg Fraser's third joint project within South Yarra's Forrest Hill Precinct looks set to produce arguably the area's most interesting building.

Interesting in that plans currently on display for 627 Chapel Street show a residential tower set above a street interface that shapes as being something unique to the area.

In a recent chat with Urban.com.au, Fridcorp founder and Director Paul Fridman outlined 627 Chapel Street's intentions of becoming a worthy conduit by way of meaningfully linking Chapel Street with the ever expanding residential population of Claremont Street and South Yarra Station beyond.

The tower itself has been inspired by the story of Jack and the Beanstalk, resulting in a sculptural building form layered with greenery that is expected to accommodate in excess of 450 dwellings.

<h2>627 Chapel Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5ef.jpg" rel="gallery-all" title="The undulating form of 627 Chapel Street. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="446" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5ef.jpg?itok=syv69bh7" title="The undulating form of 627 Chapel Street. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>The undulating form of 627 Chapel Street. Planning image: Elenberg Fraser</figcaption></figure><ul>
<li>Application lodged June 2015 with a revision dated June 2016</li>
	<li>1,529sqm site, currently inhabited by a commercial building</li>
	<li>Proposed 42 level tower at 133m</li>
	<li>454 apartments: 147 x 1BR, 301 x 2BR, 6 x 3BR</li>
	<li>3 retail tenancies at a combined 297sqm</li>
	<li>Public room: 292sqm</li>
	<li>8 level basements for 286 vehicles and 130 bicycles</li>
	<li>Amenities: private dining and lounge, a sky bar and observatory, a meditative sky garden and a gymnasium incorporating a swimming pool</li>
</ul>
The glazed and balustraded finishes applied to 627 Chapel Street are contrasted by slithers of greenery. The scattered nature of each level's courtyards are tied together via vertical green gardens which accentuate the rippling nature of the design.

Residences are reinforced by three separate common areas over differing levels. Levels 1 and 16 host various amenities while level 40 hosts a north-facing private dining room.

<h2>The 'Public Room'</h2>

Coinciding with the application's semi-covered Public Plaza is the intended beautification of Daly Street. Elenberg Fraser and landscape architects 360 Degrees have taken a holistic approach to the tower's settings, resulting in a space dubbed the 'Public Room'.

<blockquote>
The public room will become an active meeting place for pedestrians travelling up/down Chapel Street and through Forrest Hill to South Yarra Station. It will become a centre for public interaction.

A public art piece will mark Chapel Street's connection through to the Forrest Hill Precinct. This marker will enhance pedestrian corridors and position the Forrest Hill gateway as a primary thoroughfare through South Yarra, directing traffic to the future prospects at South Yarra Station.
<cite>Elenberg Fraser: Urban Context Report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4ef.jpg" rel="gallery-all" title="The Chapel Street perspective. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4ef.jpg?itok=4Df1BtwA" title="The Chapel Street perspective. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>The Chapel Street perspective. Planning image: Elenberg Fraser</figcaption></figure>Should 627 Chapel Street get the green light, both it and 16-22 Claremont Street will frame the Daly Street passage that leads to the heart of the Forrest Hill Precinct.

With Malaysian outfit Salcon Berhad revealed as the new purchaser of 16-22 Claremont Street last week, the prospect of South Yarra's two most ground level-inclusive developments rising in close proximity to one another is a very real possibility. While 627 Chapel Street sports the 'Public Room', 16-22 Claremont Street's best public asset will be a large through passage dubbed 'Claremont Plaza' as seen below.

On a wider note, 627 Chapel Street is the sixth residential development currently in play facing Chapel Street within the Forrest Hill Precinct. Of the six, both it and 671 Chapel Street are the two projects yet to receive planning approval.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8_8.jpg" rel="gallery-all" title="Bookending Daly Street. Images: Elenberg Fraser &amp; Colliers"><img alt="" class="image-article-full-width-580px" height="212" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8_8.jpg?itok=ftocQwWM" title="Bookending Daly Street. Images: Elenberg Fraser &amp; Colliers" width="580"></a>

<figcaption>Bookending Daly Street. Images: Elenberg Fraser &amp; Colliers</figcaption></figure><h2>627 Chapel Street development team</h2>

<ul>
<li>Developer: Fridcorp</li>
	<li>Architects: Elenberg Fraser Architects</li>
	<li>Town planning: Meinhardt</li>
	<li>Traffic Engineers: One Mile Grid</li>
	<li>ESD report &amp; services: Murchie Consulting</li>
	<li>Waste management plan: Leigh Desig</li>
	<li>Wind analysis: MEL Consultants</li>
	<li>Landscape plan: 360 Degrees</li>
	<li>Land survey: Bosco Jonson</li>
	<li>Structural Engineer: Webber Design</li>
</ul>
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silvermb

Street to stalk, 627 Chapel Street walks the walk!

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Urban.com.au recently took the opportunity to talk with Fridcorp's founder and director, Paul Fridman, in order to understand what lies ahead for the developer which has made a reputation for elevating design integrity.

With works completed on Fridcorp's most recent Melbourne project, Morton Avenue located in Carnegie, Fridcorp is in the process of once more ramping up its development pipeline. Of late it has been widely reported that Fridcorp secured a permit approved development site within North Melbourne's Arden-Macaulay precinct.

3 and 5-15 Shiel Street came with approval for 65 residences under the previous scheme created by Inhabit Design. Feeling the apartment mix to be out of line with Fridcorp's expectations, the Shiel Street project has been handed to long time collaborator Elenberg Fraser.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fridcorp_3_5-15_shiel.jpg" rel="gallery-all" title="Fridcorp's North Melbourne development site"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fridcorp_3_5-15_shiel.jpg?itok=2aILl2i0" title="Fridcorp's North Melbourne development site" width="580"></a>

<figcaption>Fridcorp's North Melbourne development site</figcaption></figure>Former pursuits between developer and architect have resulted in highly regarded residential projects such as South Yarra's Lilli and Avenue. Paul Fridman explains that Elenberg Fraser have an understanding of Fridcorp's expectations in terms of design aesthetics and tailoring a particular design toward the target purchaser.

Set over a 1,311sqm site, Fridcorp are intending to create approximately 120 apartments across 12 levels, with the project set to enter planning shortly. Quizzed on the ideal buyer for North Melbourne, Paul Fridman sees the project as attracting owner-occupiers and what he refers to as the "sophisticated investor."

While expected release to market is slated for 2017, Fridcorp are now also closing in on securing a Fitzroy development site; the first for Fridcorp in what is one of Melbourne's most sought after suburbs.

100 apartments are expected for the Fitzroy development, a number in which Paul Fridman feels is a highly manageable development size in terms financing, ease of apartment sales, construction delivery and "time spent on the balance sheet." Smaller projects in the circa 100 block are cited by Paul as necessary in terms of maintaining momentum when considered in relation to large scale projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/166_06-10-2015_9863.gif" rel="gallery-all" title="South Yarra will remain a favoured suburb for Fridcorp"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/166_06-10-2015_9863.gif?itok=yDmVyjPa" title="South Yarra will remain a favoured suburb for Fridcorp" width="580"></a>

<figcaption>South Yarra will remain a favoured suburb for Fridcorp</figcaption></figure>And Fridcorp do indeed have a hulking project on the radar in the form of 627 Chapel Street. By far the developer's largest project, it signals a return to South Yarra for Fridcorp which has enjoyed previous success within the suburb's Forrest Hill precinct.

Asked on the progression of the planning application, Paul expects the project to be publicly advertised within weeks.

Containing 450 apartments over 40 levels, 627 Chapel Street is tentatively valued at $500 million.

Keen to champion the public benefits of the intended development which Paul Fridman describes as creating a nexus between South Yarra Station and Chapel Street, the tower is to be set atop a highly activated ground level. Restaurants and bars are set to feature, further drawing patronage to the area which is currently experiencing a concerted development push.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/159_03-12-2015_8176.jpg" rel="gallery-all" title="Fridcorp's former Wonder Erskenville development"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/159_03-12-2015_8176.jpg?itok=WSTN7PV1" title="Fridcorp's former Wonder Erskenville development" width="580"></a>

<figcaption>Fridcorp's former Wonder Erskenville development</figcaption></figure>Nationally Fridcorp are active across Melbourne, Sydney and Brisbane. With depth across all markets, Paul Fridman is especially bullish on the Sydney apartment sector.

Sydney in particular is maintaining positive fundamentals and excellent yield as evidenced by Fridcorp's sale of an approved development scheme in Erskenville to B1 Group; as Paul Fridman stated "It was an offer we just couldn't refuse." As to whether Fridcorp would move into other capital cities, Adelaide and Perth were mentioned in dispatches with lack of market depth and distance cited as prohibitive factors.

Nonetheless with an expanding workbook, Fridcorp are looking to once again press on with delivering high-end apartment projects.
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Paul Fridman talks to Urban.com.au

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Two new planning applications with Stonnington City Council are seeking to continue the trend of increasingly taller towers making their way into South Yarra's Forrest Hill Precinct. Lodged during late June, CBD-based entity Lantern River Pty Ltd is behind a proposal located at 671 Chapel Street which would see a 30 level residential tower replace a low-rise retail outlet, while Fridcorp have also sought approval for a mixed-use development at 627 Chapel Street.

Design firm Architecton has drawn inspiration form fine jewellery and faceted forms in order to conceive <a href="http://www.architecton.com.au/34556/7097762/select-projects/chapel-street-south-yarra">671 Chapel Street</a> with the predominantly black tower contrasted by bronze highlights. Abutting Melbourne High School and with a nominal value of $115 million, the proposal adds to the rapidly evolving streetscape within the Forrest Hill Precinct which has seen the northern stretch of Chapel Street subject to multiple tower proposals.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/da4b74f0b938098d9fcb9964b6af56bc.jpg" rel="gallery-all" title="Artist's impression of 671 Chapel Street. Image courtesy Architecton"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/da4b74f0b938098d9fcb9964b6af56bc.jpg?itok=Mi385Bal" title="Artist's impression of 671 Chapel Street. Image courtesy Architecton" width="580"></a>

<figcaption>Artist's impression of 671 Chapel Street. Image courtesy Architecton</figcaption></figure><h2>671 Chapel Street overview</h2>

<blockquote>
The design seeks to deliver on one of the key objectives of the DDO control which is… 'to provide tall slender building forms rather than bulky, monolithic buildings in order to minimise visual bulk'.

The site context has been carefully analysed and considered, which has generated a sculptural building form that responds to key influences within its surrounding context.

The project leverages the incredible view amenity offered by the location of the site and its location within the Forest Hill North Precinct. The proposed development will create public interface that provides a vibrant, attractive and safe pedestrian connection through the Forrest Hill Precinct.

The proposal provides new residential apartments over 30 storeys and a 6 level basement carpark inclusive of residential amenity spaces such as shared lounges, rooftop bar, pool, library, gymnasium and yoga room. Activated public realm at Chapel Street with highly exposed retail and commercial spaces all integrated via a landscaped porte cochere.

The form and facades of the proposed tower have been influenced and moulded by the key heritage components of the immediate precinct, resulting in an architectural language which is responsive and deferential to the sites surrounding history, yet embracing the changing characteristics of Chapel Street, but also avoiding the unreasonable visual bulk of new development when viewed from surrounding areas by ensuring appropriate scales, form and articulation.
<cite>Architecton website</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chapelh.jpg" rel="gallery-all" title="Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/chapelh.jpg?itok=RNWB_8dP" title="Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton" width="580"></a>

<figcaption>Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton</figcaption></figure>Fridcorp's proposal for 627 Chapel Street would see a tower with a nominal cost of $130 million delivered, consisting of retail, hospitality and residential uses. Both 627 Chapel Street and 671 Chapel Street are in and amongst a handful of current projects intent on redefining South Yarra's emerging skyline.

Next to 671 Chapel Street Malaysia's Gamuda Land has launched <a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra">661 Chapel Street</a> within Malaysia, with a local sales campaign expected to begin during September. Valued at $146 million, Gamuda Land's first foray into the Melbourne residential sector will see 169 apartments delivered with one, two and three bedroom layouts available.

Adjoining 661 Chapel Street is <a href="https://www.urban.com.au/buildings/royal-como-663-chapel-street-south-yarra">Royal Como</a> at 21 levels while <a href="https://www.urban.com.au/new-apartments/esque-649-chapel-street-south-yarra">649 Chapel Street</a> at 20 levels and with an estimated value of $50 million is still under planning assessment. Rounding out the spike in development along this pocket of Chapel Street is LK Property Group's <a href="https://www.urban.com.au/buildings/capitol-grand-257-toorak-road-south-yarra">Capitol Grand</a> which recently gained planning approval, and at 50 levels will stand as the suburb's tallest building.
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