Franze Developments

Investors have been flocking to Ryrie Home, Franz&eacute; Developments&rsquo; latest mixed-use development that forms part of the new Geelong Quarter.

Located at 44 Ryrie Street, Ryrie Home sits in the heart of the regional city&rsquo;s art precinct, pitching its proximity to Melbourne and cheaper housing prices as a drawcard for investors and owner-occupiers alike.

The project was listed as Urban&#39;s most popular investor project for Q1 2021 thanks to Geelong&rsquo;s low vacancy rate of 1.7 per cent and the 10 per cent per annum growth in apartments over the last three years.

And the transport improvements in Geelong, including the $100 million fast rail and the&nbsp;$6.7 billion Westgate Tunnel which will shave 20 minutes off any commute, has investors keen on securing a property in the growing area.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Population growth is always a key driver for increased demand in the residential market, especially in regional areas.

With Geelong&rsquo;s population growth forecast at 3.14 per cent per annum, the demand for housing tends to&nbsp;yield consistent returns.

Geelong supports over 100,000 jobs, with Greater Geelong&#39;s output of economic development pegged at over $31 billion.

[smartcode_project:default project_id=5559 project_image_fid=168395]

The previously industrial city on the western edge of Port Phillip Bay is changing into one driven by services, as a range of major businesses shift head offices to Geelong.

Among these include Qantas, KFC, WorkSafe, Jetstar and the NDIA federal government agency administering the National Disability Insurance Scheme.

There&#39;s further development of new buildings, including the $174 million Geelong Convention Centre on the waterfront which will have 1000 seats and an exhibition centre.

There will be a new $91 million HQ for the Geelong council with 10,000 sqm of office space. Nearly $175 of increased tourism expenditure will come from the Spirit of Tasmania, which will relocate to the Geelong Port by 2029.

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Property investors are also being drawn to the region with the Bellarine Village Shopping centre selling for $38 million, and investment giant Brookfield looking to sell their 50 per cent stake in Geelong Port, which some investors say has a $1.8 billion value.

Ryrie Home is a short walk from the train station, shopping, dining, and the foreshore, as well as educational offerings, including Deakin University, which has over 60,000 students.

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The ground floor of the development will be activated with a curated selection of retail stores for buyers&rsquo; convenience.

The new development is a contemporary residential space in a well-connected village.

Designed by Architectus, the project boasts an authoritative and restrained grid fa&ccedil;ade, pedestrian laneways, commercial retail, and F&amp;B spaces, as well as hotel and residential lobbies.

Each residence has been cleverly planned to deliver great amenity, comfort and abundant storage, including a dedicated laundry room.

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Investors have been flocking to Ryrie Home, Franzé Developments’ latest mixed-use development that forms part of the new Geelong Quarter

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Why Ryrie Home, Geelong apartments have been a hit with investors

If you&#39;re looking for an affordably priced home, without compromising on quality or style, Geelong Quarter&#39;s latest addition,&nbsp;Ryrie Home, is a truly unique find.

With exceptional design by&nbsp;Architectus&nbsp;and delivered by the innovative team at&nbsp;Franz&eacute; Developments, these apartments won&#39;t be on the market long.

[smartcode_project:default project_id=5559 project_image_fid=88242]

Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures.

We recently spoke with Franz&eacute; Developments&rsquo; director Paul Franz&eacute; to discuss the project&rsquo;s high-quality apartments.

MK: What are the highlights of Ryrie Home and what is attracting buyers to the project?&nbsp;

PF: There&#39;s a number of features that have been attracting buyers to Ryrie Home and helping it stand out in the marketplace.

Firstly, the central location in the arts precinct of Geelong CBD has&nbsp;even very appealing, as has the Residents Rooftop and&nbsp;private dining room with views over the&nbsp;city and bay.

[smartcode_project:default project_id=5559 project_image_fid=88243]

The interior design of the apartments by&nbsp;Architectus, 2.85m high ceilings and the high-quality&nbsp;finishes and fixtures have also been a big drawcard.

MK: What was the design brief for Architectus?&nbsp;

PF: To create high quality, liveable apartments that will stand the test of time.&nbsp;

MK: Where have buyers come from, and who is the development appealing to?&nbsp;

PF: A lot of our buyers have come locally from Geelong. Ryrie Home is appealing to&nbsp;first home buyers and young&nbsp;professionals as well as investors, some of whom are planning to downsize into their apartment at a later date.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88246]

MK: What else does the Geelong Quarter community offer residents?&nbsp;

PF: The Ryrie Home residents have access to a Residents Rooftop with BBQ&rsquo;s, generous gardens and lots of seating, and of course the Northern bay views.

There is also an internal dining room that can be booked by the residents to host larger dinners or parties. On the ground plane, there is an abundance of retail offerings which will include restaurants, cafes, wine bars and a&nbsp;Gelateria.&nbsp;

MK: Why did you choose Geelong? Does this area offer strong investment opportunities?&nbsp;

PF: Geelong is the fastest growing regional city in Australia and it&#39;s truly a city on the rise. It&rsquo;s the perfect place to invest.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88249]

MK: Where is the current buyer enquiry coming from?&nbsp;

PF: The majority of our enquiry is from local buyers in Geelong and the surrounding region. We have also had a spike of enquiry lately from Melbourne residents looking for a sea change.

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Offering a collection of one, two and three-bedroom residences, Ryrie Home puts the focus on what really matters, and joy in the simplest pleasures

Everything a buyer needs to know about Ryrie Home at Geelong: Five minutes with Franzé Developments

Victorian developer Franz&eacute; Developments has officially broken ground at their Geelong Quarter development, set to deliver Geelong&rsquo;s first major hotel and apartment project in 20 years.

The development, which broke ground on Wednesday, will deliver a landmark Holiday Inn tower, 16 luxury apartments at Ryrie Residences, and a separate 11-storey tower, Ryrie Home.

[smartcode_project:default project_id=5559]

Designed by Architectus, Ryrie Home encapsulates timeless style, giving you the perfect canvas to make your new home your own in Geelong.

Geelong is the fastest growing regional city in Australia, driven by employment opportunities, education, infrastructure and its coastal lifestyle.

&ldquo;Life is simpler in Geelong&rdquo;, the project marketing reads. &ldquo;You can take your time, and have everything you need for the way you want to live.&rdquo;

All homes at Ryrie Home feature a private balcony where you can enjoy the panoramic bay views and alfresco dining year-round.

<a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" target="_blank"><img alt="" height="5529" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-39bfcf2a4e4c879d068aec6f67c34916_0.jpg" width="5026" /></a>

The project features exposed concrete ceilings and floor-to-ceiling windows, merging a minimalist aesthetic with a sense of modern luxury in the bayside location.

The median sale price for apartments in Geelong has grown significantly, on average 10 per cent per annum over three years, suggesting strong capital growth returns for investors and owner-occupiers alike.

Boasting the perfect balance of lifestyle and opportunity, the development is located within walking distance to a selection of eateries and is situated nearby the Geelong train station.

<a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" target="_blank"><img alt="" height="4784" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-7a2d09ff003d91982e5f40427c457856.jpg" width="8210" /></a>

Ryrie Home offers a unique opportunity to enter a developing market, with an entry price at just $375,000 for a one-bedroom, one-bathroom apartment.

The project is expected to be completed in 2022.

The Victorian developer has officially broken ground at their Geelong Quarter development on Wednesday, set to deliver Geelong’s first major hotel and apartment project in 20 years

Franzé Developments break ground at mixed-use Geelong project, Ryrie Home

If you&#39;re looking for an affordably priced home, without compromising on quality or style, Geelong Quarter&#39;s latest addition, <a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong">Ryrie Home</a>, is a truly unique find. With exceptional design by Architectus and delivered by the innovative team at&nbsp;Franz&eacute; Developments, these apartments won&#39;t be on the market long.

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/C6-kjIF3XfQ" width="660"></iframe>

RYRIE HOME&nbsp;AT A GLANCE

Developer:&nbsp;<a href="https://www.urban.com.au/developers/franze-developments">Franz&eacute; Developments</a>

Architect:&nbsp;<a href="https://www.urban.com.au/architects/architectus">Architectus</a>

Location: 44 Ryrie Street, Geelong VIC 3220

Number of residences: 109

<figure><a class="colorbox colorbox-insert-image" href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" rel="gallery-all" target="_blank" title="Ryrie Home. Image supplied. "><img alt="" class="image-article-full-width-580px" height="908" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/ryriehome-urban_2.jpg?itok=8cWOKpNU" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

The minimalist aesthetic of each property features exposed concrete ceilings and floor-to-ceiling windows bringing a sense of modern luxury.&nbsp;All homes feature a private balcony where you can enjoy the panoramic bay views and alfresco dining year-round.

<figure><a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" target="_blank"><img alt="" class="image-article_full_width_580px" height="497" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-08f4d1601c99a1f02cf738ed60234039.jpg?itok=AgJJ3pag" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

<figure><a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" target="_blank"><img alt="" class="image-article_full_width_580px" height="381" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-47ce5c5e6acc5dd4f56565391fc135e5.jpg?itok=oChMGo76" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

Each kitchen has been designed with spacious island breakfast bars and includes state-of-the-art Fisher &amp; Paykel appliances, and if you don&#39;t feel like cooking one night, Geelong Quarter has a superb selection of eateries within walking distance or if you&#39;d like to travel further afield, the Geelong Train Station provides a direct route to Melbourne CBD.

<figure><a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong" target="_blank"><img alt="" class="image-article_full_width_580px" height="678" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/geelong-quarter-44-ryrie-street-geelong-8b9bf1ee905f2b81c4ea7acbc665b1ba.jpg?itok=bxygf9_4" title="Ryrie Home. Image supplied. " width="580" /></a>

<figcaption>Ryrie Home. Image supplied.</figcaption>
</figure>

The bathrooms feature large-format floor and wall tiles with floating vanities and brushed nickel tapware - every detail has been considered.&nbsp;

Ryrie Home&#39;s material palette encapsulates timeless style, with stunning wooden flooring, and your choice of a light or dark design scheme, giving you the perfect canvas to make your new home your own.

If you&#39;d like to enjoy year-round holiday living at Ryrie Home, then <a href="https://www.urban.com.au/new-apartments/ryrie-home-44-ryrie-street-geelong">request a call from a Ryrie Home sales consultant</a> today via Urban.&nbsp;

Olivia Round

Urban's tour of the Ryrie Home display suite

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Geelong stands to gain the nation's first Holiday Inn Hotel &amp; Suites outlet as part of a freshly approved mixed-use development.

44 Ryrie Street is backed by Franzé Developments and consists of a commercial tower alongside the Holiday Inn Hotel &amp; Suites outlet. Owing to its overall size, the $150 million project was granted approval via the Planning Minisiter's office.

The Ryrie Street development shapes as the region's largest pending development and further adds to Geelong's growing impetus as a urban renewal hot spot. The 2,700 square metre corner site is located within the Geelong Activity Centre Zone.

Architectus handled design duties for the project, which sees an integrated and permeable street level link a multitude of uses. Approximately 1,000 square metres of ground floor retail space will tie the ground plane together, with the corner tower dedicated toward hotel needs.

The commercial tower is approved to include 7,400 square metres office space.

InterContinental Group will operate the Holiday Inn Hotel &amp; Suites outlet on a 20-year agreement; the agreement between developer and hotel operator was reached during late 2017. Valued at $75 million, the hotel component represents the largest new hotel project in the region for near on 20 years. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image114_6.jpg" rel="gallery-all" title="Street level perspective. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image114_6.jpg?itok=ynEVLYbm" title="Street level perspective. Image: Franze Developments" width="580"></a>

<figcaption>Street level perspective. Image: Franze Developments</figcaption></figure><h2>What they say</h2>

<blockquote>
Our vision for the Ryrie Street site is to deliver a truly mixed-use project that responds to the Central Geelong Action Plan which will see Geelong evolve from its manufacturing roots to a city of culture and innovation. Geelong is now one of Australia’s fastest growing regional cities, with population expected to grow by more than 150,000 people in the next 20 years, and the urban environment and amenity needs to respond accordingly.

Geelong has a diverse and strong economy with over 17,000 businesses and a highly skilled labour force. It continues to attract new residents and investment due to its livability and proximity to Melbourne, combined with increasing employment opportunities and affordability.
<cite>Paul Franzé, Founder and Managing Director of Franzé Developments</cite>
</blockquote>

<blockquote>
The design of 44 Ryrie Street draws upon the history of both the city and the site. The materiality, rhythm and scaling of the buildings reference the iconic wool stores of Geelong, and the grain of the city’s rich heritage fabric.

Creating an active mixed use development that incorporates hotel, residences, office and a vibrant retail ground plane, the project stitches seamlessly into the adjacent cultural precinct and builds on the investment in the area to become a gateway to Geelong's city centre.
<cite>Matthew Smith, Managing Principal at Architectus</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image112_2.jpg" rel="gallery-all" title="Envisaged terrace views over Geelong. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image112_2.jpg?itok=1fiMmBTF" title="Envisaged terrace views over Geelong. Image: Franze Developments" width="580"></a>

<figcaption>Envisaged terrace views over Geelong. Image: Franze Developments</figcaption></figure>Franze Developments made its move on the site during 2017, purchasing the site for $7 million. Shortly after the purchase<a href="https://www.urban.com.au/news/geelong-poised-to-score-a-new-hotel-as-franze-developments-heads-down-the-highway"> intentions were flagged for the delivery of a mixed-use project</a> which was expected to include the city's first new hotel in a generation.

Holiday Inn Hotel &amp; Suites amenities will include an all-day dining restaurant and bar, swimming pool, gym, meeting facilities and a function room for 250 people.

The site's 90 metre frontage to Ryrie Street includes a new public thoroughfare linking Ryrie Street and Cuzens Place. The offices and apartments are linked to communal outdoor space under approved plans, with a vertical green wall facing Ryrie Street set to frame a new plaza.

Demolition across the site has begun with construction to start later this year. Holiday Inn Hotel &amp; Suites has a nominated opening date during 2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/44_ryrie_street_-_public_spaces_1.jpg" rel="gallery-all" title="Public space tied in with the development. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="544" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/44_ryrie_street_-_public_spaces_1.jpg?itok=j8lyARIl" title="Public space tied in with the development. Image: Franze Developments" width="580"></a>

<figcaption>Public space tied in with the development. Image: Franze Developments</figcaption></figure>
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silvermb

Approval granted for a major $150 million Geelong development

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Further change to Chapel Street's streetscape could be on the way should a new development application lodged with Stonnington City council from joint venture proponents Franzé developments and Sampieri Group gain approval.

Located across addresses 430-438 Chapel Street and adjacent to the Temperance Hotel, Franzé and Sampieri have proposed a 7 level mixed-use building that would see retail, commercial/office and residential spaces. Located in South Yarra's Activity Centre Zone 1, the site is covered by a heritage overlay.

The retention of the heritage facade 'has provided an opportunity to distinguish two unique retail tenancies' according to the proponents. At 800 square metres, the site was purchased on the market late in 2017 with Jackson Clement Burrows installed as the proposal's design lead.

22 one, two and three bedroom apartments are included. The ground floor retail spaces weighs in at 550 square metres with 1,000 square metres of commercial office space across two levels.

<h2>What they say</h2>

<blockquote>
This project will form an important part of the ongoing development of the Chapel Street precinct which is going through vital progression and change with the recent announcements regarding the redevelopment of the Jam Factory and former Spotlight sites.

“The site has the benefits of two significantly different streetscapes which make it a really exciting project. The Chapel Street interface will provide a more traditional retail and food and beverage offering, aiming to attract premium tenants which will help improve the overall quality of the pedestrian experience and promote further patronage
<cite>Paul Franzé, Managing Director of Franzé Developments</cite>
</blockquote>

The proposal seeks to have two active frontages, one to Chapel Street and one to Bray Street running parallel to Chapel on the eastern aspect of the site.

The Bray Street frontage includes a pocket park that has been designed by Aspect Studios and is intended to be a flexible, functional public space that includes seating, green infrastructure incorporating water sensitive design that according to the proponents will be 'ideal for community and potential food and beverage use'.

Podium heights will differ depending on the street - on Chapel Street the podium is 3 levels and designed to fit comfortably with the scale of neighbouring structures and to Bray Street the podium will be 5 levels in height.

<blockquote>
The three-level frontage to Chapel Street sits comfortably with the scale of the neighbouring structures and the tower form above is generously set back.

A five-level podium to Bray Street hugs the tower form, creating the illusion of three interlocking components and the soft and monochromatic façade is a considered and sensitive transition between the neighbouring contemporary and traditional structures.
</blockquote>

The development application was lodged with Stonnington City Council late last year, and joins additional current project in both Melbourne and Geelong.

<h2>430-438 Chapel Street Project Team</h2>

<ul>
<li>Developer: joint venture of Franzé Developments and Sampieri Group</li>
	<li>Architect: Jackson Clement Burrows</li>
	<li>Planning: proUrban</li>
	<li>Landscape Design: Aspect Studios</li>
</ul>
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Alastair Taylor

Franzé Developments & Sampieri Group eye off Chapel Street

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After years of stagnation in the Geelong hotel sector, Victoria's second city will soon welcome a new hotel as Franzé Developments unveils its intentions to turn a Geelong CBD site into new short stay accommodation.

Acquired for $7 million and spanning 2,700sqm, the site located at 44 Ryrie Street was purchased off market. The development is expected to respond to strong demand for serviced apartments, hotel rooms and high quality office space within Geelong; the city is currently experiencing a boon in office development with a string of commercial projects either proposed or at construction. 

With 44 Ryrie Street in its keeping, Franzé Developments is now in discussions with both local and state authorities with an eye toward submitting plans by August of this year.

The envisaged result is a substantial $200 million mixed-use development consisting of 1,000sqm of ground floor retail, 5,000sqm of office space, 90 serviced apartments and a 200 suite hotel.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image62_2.jpg" rel="gallery-all" title="A commercial development previously proposed for 44 Ryrie Street. Image: 44ryrie.com.au"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image62_2.jpg?itok=FmmxZUrR" title="A commercial development previously proposed for 44 Ryrie Street. Image: 44ryrie.com.au" width="580"></a>

<figcaption>A commercial development previously proposed for 44 Ryrie Street. Image: 44ryrie.com.au</figcaption></figure>The new 44 Ryrie Street will supersede previous plans for the site which revolved around an environmentally sustainable commercial development of 13,466sqm which would have counted itself as being one of the nation’s first WELL rated buildings, whilst also carrying a 6 Star Green Star and 5 Star Base Building NABERS Energy Rating.

Statistics garnered via the Greater Geelong and The Bellarine Tourism Development Plan Summary 2016 indicate a need of between 1,400 and 2,500 guest rooms required to support Geelong’s projected growth over the next 15 years.

According to the developer, several major hotel groups are in discussions in order to account for both the serviced apartment and hotel component. The latter can expect to be a in the 4 to 4.5 star range and will go some way to absorbing future anticipated needs for short term accommodation in Geelong.

<blockquote>
We are committed to delivering exceptional projects across a variety of sectors and we are looking forward to creating a genuine mixed-use project in Geelong, which is a new market for us.

Geelong continues to grow and evolve and currently attracts 2.2 million overnight visitors annually, which means there is a gap between supply and demand across the region. Our Ryrie Street project will be the coastal city’s first hotel in almost 20 years, since Four Points Sheraton Geelong in 2011, rebranded the Novotel Geelong in 2014.
<cite>Paul Franzé, Founder and Managing Director of Franzé Developments</cite>
</blockquote>

Franzé Developments have chosen Architectus to deliver the building's design, with a view toward commencing construction late next year.

 

Lead image: Google maps
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