Flagship Property Group

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The Penny Place display suite encapsulates the essence of what buyers want in a brand new apartment - sophisticated, low maintenance and high quality. Recently, Urban was invited to take a tour of the display suite, to find out what the apartments would look like upon completion. We were impressed by the attention to detail, quality of fittings and intuitive open plan layout of the living areas.

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/ieBZfmQWM_4" width="660"></iframe>

<h2>PENNY PLACE AT A GLANCE </h2>

Developer: <a href="https://www.urban.com.au/developers/flagship-group">Flagship Property Group</a>

Architect: <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a>

Location: 17 Penny Place, Adelaide SA 5000

Number of apartments: 152

Construction slated for completion: Jul 2021

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-0a5e6f4c2e4162e6bbde198a77d12c90.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="512" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-0a5e6f4c2e4162e6bbde198a77d12c90.jpg?itok=Y7tA6qGc" width="580"></a></figure>Designed by the award-winning architects at Woods Bagot, Penny Place is set to become a popular new apartment development in the heart of <a href="https://www.urban.com.au/new-apartments/adelaide-sa">Adelaide</a>, with unrivalled views and intuitive floor plan layouts.

Penny Place kitchens have been designed with culinary enthusiasts in mind. Featuring a Bosch gas cooktop and oven, Fisher and Paykel dish drawers, LED strip lighting and stunning Caesarstone benchtop, residents will love preparing meals in their fully-equipped entertainer's kitchen. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-6f91e3bcf3a1daf76d3a82354a7ce0c7.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="644" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-6f91e3bcf3a1daf76d3a82354a7ce0c7.jpg?itok=QhqbykFI" width="580"></a></figure>The apartment bathrooms are minimalist and spacious, including large porcelain floor tiles and a semi-frameless alcove shower with a luxurious rainfall showerhead.  

The tiles in the bathroom are carried through to the kitchen and living areas, except they are a larger format (300 x 300), offering the perfect balance of style, comfort and low maintenance. In the bedrooms you'll find a modern grey loop pile carpet which is soft underfoot, and perfect for extra warmth in winter months. 

Integrated air conditioning is complemented by sunscreen and block out blinds in the living areas and bedrooms to provide residents with the perfect thermal insulation year-round. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-9e47b344d5a5953e5caa523511b3d1a1_1.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="417" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-9e47b344d5a5953e5caa523511b3d1a1_1.jpg?itok=RQoGSqwI" width="580"></a></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penny-place-17-penny-place-adelaide-eb4d112042fb62dc16822d3d7796db08_2.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="259" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penny-place-17-penny-place-adelaide-eb4d112042fb62dc16822d3d7796db08_2.jpg?itok=rPaeWA3v" width="580"></a></figure>Residents will have the option of choosing an apartment with stunning views of the Adelaide Hills, the ocean or city skyline, which can be enjoyed through the expansive floor to ceiling windows, or on your private balcony. 

If you'd love to call Penny Place home by July 2021, then <a href="https://www.urban.com.au/new-apartments/penny-place-17-penny-place-adelaide">reach out to a sales agent</a> via Urban today, but hurry, as only a select number of apartments are remaining. 
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Olivia Round

Urban’s tour of the Penny Place display suite

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Flagship Property Group have landed a new application at planning that they expect will set a high benchmark for luxury living in Richmond.

A 'villas in the sky' concept has been adopted for the project that "seeks to redefine medium-density living as a sanctuary of individually expressed homes." To facilitate this 28 oversized apartments have been designed by Woods Bagot within two buildings of five and twelve levels.

Oculus and Hecker Guthrie have also played their part in the design, incorporating extensive landscaped greenery and subtle open interior spaces with the intent of introducing a garden setting to each apartment.

Accounting for 195 Lennox Street, the proposal is seeking approval for the demolition of the former 'Tas Pickett Pty Ltd Tobacco Factory' at the rear of the site, although the retention and restoration of the existing two-storey Victorian-era mansion fronting Lennox Street is expected. 

<h2>195 Lennox Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image142.jpg" rel="gallery-all" title="Woods Bagot's take on 'individually expressed homes"><img alt="" class="image-article-full-width-580px" height="456" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image142.jpg?itok=aEf9O8RB" title="Woods Bagot's take on 'individually expressed homes" width="580"></a>

<figcaption>Woods Bagot's take on 'individually expressed homes'</figcaption></figure><ul>
<li>Site area: 1,484 square metres</li>
	<li>Planned: dual apartment buildings with the taller at 12 levels or 42.5 metres</li>
	<li>Taller structure set 36 metres back from Lennox Street</li>
	<li>28 oversized apartments: 5 x 1BR, 9 x 2BR, 13 x 3BR, 1 x 4BR</li>
	<li>3 basement levels for 51 vehicles and 12 bicycles</li>
	<li>Ground floor pool and green courtyard</li>
</ul>
<h2>Design response</h2>

<blockquote>
The key to the quality of the apartments is their size, and a floor plate that allows 3 sided views and natural light.

The architecture is defined by separate building elements which are articulated by a careful choice of materials and select openings in the facade. Parts of the facade are also, at certain points, screened with hit and miss brick work that coincides with the privacy requirements of each apartment.

A peripheral consistency of concrete planters at every level contributes to making each dwelling feel submerged in its own landscape, even if you are in an apartment on level 8. The teams landscape approach is integral to the overall success of the design.

It is intended that in every space of the building every occupant of the building has a connection to the environment through a considered landscape that works in both the horizontal and vertical direction.

The material palette also has a domestic quality that relates closely to the qualities most people find in the homes they have lived or grew up in.

Woods Bagot
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image146_2.jpg" rel="gallery-all" title="Neutral colours and greenery are the order of the day"><img alt="" class="image-article-full-width-580px" height="204" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image146_2.jpg?itok=rFnyq6iz" title="Neutral colours and greenery are the order of the day" width="580"></a>

<figcaption>Neutral colours and greenery are the order of the day</figcaption></figure><h2>A Richmond apartment snapshot</h2>

The Project Database lists 32 separate current residential projects within Richmond.

Of the 32 active projects, 11 are at construction and capable of adding some 967 new apartments to the suburb. Only one major project at registration and sales has yet to advance to construction, namely 429 Swan Street, which suggests that developers have pulled back from launching further projects within Richmond until the forthcoming wave of completions are absorbed.

An assessment of each project's apartment numbers and respective sizes shows that 195 Lennox Street is fairly and squarely the most opulent in terms of average apartment size. Aimed squarely at the owner-occupier, Flagship Property Group would hope that 195 Lennox Street services a niche in satisfying the top end apartment buyer market.

<h2>195 Lennox Street development team</h2>

<ul>
<li>Developer: Flagship Property Group</li>
	<li>Architect: Woods Bagot</li>
	<li>Landscape Architect: Oculus</li>
	<li>Urban Planing: Tract Consultants</li>
	<li>Interiors: Hecker Guthrie</li>
	<li>Project Management: Premier Capital Developments</li>
	<li>Heritage: Bryce Raworth</li>
	<li>Building Surveyor: Philip Chun</li>
	<li>Traffic: GTA Consultants</li>
	<li>Services: Lucid Consulting</li>
	<li>Waste: Leigh Design</li>
	<li>Structural: 4D Workshop</li>
</ul>
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Flagship Property Group

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