Fieldwork

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Here at Urban.com.au, we love to track developments from the moment they are lodged for town planning consideration to construction, and through to completion. 122 Roseneath Street represents one such project that we have been fortunate enough to follow over the course of its life cycle, having first been profiled on Urban.com.au way back in <a href="https://www.urban.com.au/news/in-detail-122-138-roseneath-street-clifton-hill">October 2015</a> and being added to our database in August of the same year.

This almost four year journey came to a close last month with the first residents moving into the progressive development in Clifton Hill. With community engagement and social connectivity as two of its greatest drivers, 122 Roseneath Street has been delivered by a collective of socially engaged and design oriented joint development partners comprising ICON Developments, Wulff Projects and Assemble.

Designed by Fieldwork, 122 Roseneath St. comprises 65 homes with a mix of one, two and three bedroom apartments, and two and three bedroom townhouses, in addition to a retail space and resident workshop space within three buildings.

Holistically the development is characterised by its raised landscaped spines or laneways, which provide circulation and access for residents but also adequate building separation for privacy while also ensuring a green aspect. The three buildings are arranged around these green spines with a taller central apartment building in between and two rows of townhouses along the east and west boundaries transitioning down in scale to respond to neighbours. 

The raised landscape spaces allow for parking below while also creating a quasi-public space - there are no gates preventing access to the public but by raising the space and providing access via a series of stars there is some delinieation between public and private use.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg" rel="gallery-all" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg?itok=9oN03ntU" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt" width="580"></a>

<figcaption>The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt</figcaption></figure>According to the joint development partners, the approach employed for 122 Roseneath St. project represents a growing trend in Australia’s apartment market,  which incorporates human-centred design driven by shared values and psychographics of residents and the local community.

The joint development partners say that by adopting a community-led approach, they were able to attract a diverse yet like-minded group of purchasers, resulting in a housing typology that reflects the community’s needs and aspirations for the neighbourhood.

The development team, undertook a comprehensive community engagement process throughout key moments along the project's life cycle, including early engagement with local residents during town planning and organising presentations which sought feedback from prospective purchasers prior to sales and again during construction. 

Prior to the finalisation of the building’s design, the developers conducted 12 stage one design presentations which were attended by 450 people, and a further 7 stage two design presentations which were attended by 280 people.

Feedback received during these sessions informed the inclusion of a communal room for flexible uses (e.g. yoga and kids play during the day and entertaining at night), a laundry, a workshop space for bike repairs and dog washing, and edible herb garden, external operable shutters and a rooftop deck for townhouses.

This early engagement with local residents and the greater community ensured that the project earned the support of the majority of the community, avoiding VCAT and generating a positive result for locals, residents, and the development team.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg" rel="gallery-all" title="The communal landscaped laneways. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="450" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg?itok=CUAGUvYq" title="The communal landscaped laneways. Image: Supplied" width="580"></a>

<figcaption>The communal landscaped laneways not only provide access but dwell spaces. Image: Tatjana Plitt</figcaption></figure>You can track 122 Roseneath Street's four-year journey on  Urban/Urban.com.au via the links below:

<ul>
<li><a href="https://www.urban.com.au/news/in-detail-122-138-roseneath-street-clifton-hill">In detail: 122-138 Roseneath Street, Clifton Hill</a></li>
	<li>
	<a href="https://www.urban.com.au/news/assemble-papers-and-open-house-present-the-brutalist-block-party">Assemble Papers and Open House present the Brutalist Block Party</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/social-connectivity-is-at-the-heart-of-122-roseneath-street">Social connectivity is at the heart of 122 Roseneath Street</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/love-me-tender-projects-currently-at-tender-that-will-begin-in-2017">Love me tender: projects currently at tender that will begin in 2017</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill</a>
	</li>
</ul>
We've also uploaded a number of photos from my site visit with Kyle on the <a href="https://www.urban.com.au/buildings/122-roseneath-street-clifton-hill">122 Roseneath Street project page</a>. Be sure to check them out. 

<h2>ICON Development's Kyle Reeves:</h2>

<blockquote>
“By speaking directly to our audience, we have created homes that truly reflect purchasers’ preferences and have fostered a genuine sense of community. 122 Roseneath St. demonstrates how a thoughtful, community-led approach to design can achieve strong social, cultural and commercial outcomes,” said Kyle Reeve, senior development manager at ICON Developments.

The success of the approach, which resulted in sales of over 80 per cent on the first day of launch and the remaining homes sold out within 8 weeks, meant that the developers saved $1 million on sales and marketing costs, which was then reinvested back into the building.

Residents, which consist of 85 per cent owner-occupiers, have now moved into the development of 47 apartments and 18 townhouses and represent a mix of downsizers, families, single people, and first home buyers.

The tailored approach resonated with purchasers and resulted in a high owner-occupier rate. By focusing on the role of psychographics, we were able to attract all types of buyers, from downsizers, young families, single people, first home buyers, many with children and pets, to create a community of like-minded residents. 122 Roseneath St. is an affirmation in the true value of upfront community engagement.

Lots of buyers are sceptical about buying off the plan, and I think this is rooted in the traditional lack of communication between developers and purchasers. What this model really did was open up the doors and facilitate this two-way conversation.

The model wasn’t necessarily about driving profit but testing a new approach which could assist with managing risk and delivering a better quality end product. The ability to bring potential purchasers along on the planning and design journey meant that when the time came to sell the apartments, we were very confident we had a product that purchasers wanted, at a price they were willing to pay".
</blockquote>
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Laurence Dragomir

A 4-year journey comes to a close - 122 Roseneath Street, a retrospective

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In response to escalating property prices and a lack of quality housing options, <a href="https://www.urban.com.au/architects/make">Make Ventures (MAKE)</a> and <a href="https://www.urban.com.au/developers/assemble">Assemble</a> have partnered to launch the Assemble Model, which aims to offer stability on rent, certainty on price, financial coaching and community services to support residents on their path to home ownership

The proponents argue that the conventional off-the-plan development model is largely failing to address people’s expectations of quality and aspirations for the community. 

To combat this, the team at MAKE have spent the past three years working on a proprietary development model to improve housing affordability. This follows the successful delivery of over $2 billion worth of development over the last 15 years and complements their current portfolio of over $1.5 billion of urban renewal projects.

MAKE undertook research of build-to-rent markets and operators in North America and Europe, before engaging KPMG and Arnold Bloch Leibler (ABL) to help refine a financial model that delivers sufficient long-run annualised investment returns to ultimately attract direct investment from superannuation funds into the Australian housing market.

The model is an adaptation of the built-to-rent model with one of the key distinctions being that the liquidity event is via a sale to residents individually, rather than selling the asset in one line to an institutional investor.

Following refinement of the model, MAKE identified the need for a deep community and service offering to enhance the proprietary nature of the model and underpin equity in the brand.

Enter Assemble, a residential developer focused on small footprint projects and the culture of living closer together, who over the last six years via its Assemble Papers publication, has explored the culture of living closer together a wide spectrum of fields, and in turn developed a large community of passionate and loyal followers.

More recently, Assemble put these ideas into practice through its first development in partnership with <a href="https://www.urban.com.au/developers/wulff-projects">Wulff Projects</a> and <a href="https://www.urban.com.au/developers/icon-developments">Icon Developments</a> in Roseneath Street, <a href="https://www.urban.com.au/new-apartments/clifton-hill-vic">Clifton Hill</a>, comprising 48 apartments and 18 townhouses. Assemble led the community engagement, design presentations and sales process contributing towards a record result with 80% of homes sold on the first day of sales, 95% of which to owner-occupiers and 60% of which were from the Assemble Papers reader community.

The project received the 2016 Victorian Premier’s Design Award for excellence in Service Design and construction for the project is on track for completion in August 2018.

Once it was determined that the two brands shared common goals, values and provided complementary skills, MAKE restructured and took a majority interest in Assemble. This provided it with the capital and infrastructure to become an end-to-end property developer and community manager, and as a result, the brand for the new development model will fall under the Assemble banner.

With the first project underway and site acquisitions pending, the medium to long-term plan for Assemble is to develop and manage a portfolio of up to 40 residential assets totalling approximately 4,000 homes across major capital cities, providing a platform for institutional investment into residential housing and a pathway to home ownership for those currently locked out of the inner-city housing market.

Equity has been secured for the first three projects and discussions are progressing with superannuation funds to become the medium to longer-term capital partner for the business

<h2>393 Macaulay Road, Kensington </h2>

[smartcode_project:default project_id=8415]

The first project to be delivered under the Assemble Model will be <a href="https://www.urban.com.au/new-apartments/393-macaulay-road-kensington">393 Macaulay Road, Kensington</a>. Located three kilometres north-west of <a href="https://www.urban.com.au/new-apartments/melbourne-vic">Melbourne’s CBD</a> in the wide, tree-lined streets of the industrial suburb, the building is sited between <a href="https://www.urban.com.au/new-apartments/moonee-ponds-vic">Moonee Ponds</a> Creek to the east and the <a href="https://www.urban.com.au/new-apartments/maribyrnong-vic">Maribyrnong</a> River to the west and has been designed to encourage and foster a new community.

Identified as one of Resilient Melbourne’s Resilient Communities (an initiative of 100 Resilient Cities – pioneered by the Rockefeller Foundation), 393 Macaulay Rd will encourage greater understanding of how to create more connected communities that are both sustainable and financially viable

Following extensive consultation with the City of Melbourne, a town planning application has been submitted for the Fieldwork-designed building, which will upon completion comprise 73 apartments over 8 levels. ANZ has approved its first development and investment facility for the Kensington project, whereby it will provide construction funding without the usual pre-sale requirements.

The design is centred around a landscaped, open-air walkway that will provide apartments with cross-flow ventilation and dual aspect natural light. The entire community will be connected through communal spaces on the upper and ground floors which include places for work, eating and leisure.

Additionally, the design team at Fieldwork has adopted a "less-is-more approach with the design, where quality is the defining factor." The aim is for the building to improve with age through durable materials, flexible spaces, good access to natural light, cross-flow ventilation, strong connection between indoor and outdoor spaces, high-quality fixtures and fittings, robust energy systems and integrated landscaping.

At its core, 393 Macaulay Road is about implementing a clear set of standards that promote a better quality of life, while also allowing residents a greater degree of customisation than the market currently offers.

The original heritage building, designed by art deco architect Harry A. Norris will be restored and the facade retained, embedding the design within its industrial context.

<figure><a href="https://www.urban.com.au/new-apartments/393-macaulay-road-kensington" target="_blank"><img alt="" class="image-article_full_width_580px" height="383" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_1-2.jpg?itok=HQesSiu7" title="393 Macaulay Road will be the first project delivered under the Assemble model. Image: Assemble" width="580"></a>

<figcaption>393 Macaulay Road will be the first project delivered under the Assemble model. Image: Assemble</figcaption></figure><h2>The Assemble Model</h2>

<ul>
<li>Prior to construction, residents sign a 5-year lease with the option to purchase their home for a fixed price at the end of the term.</li>
	<li>The purchase price is agreed up front and is calculated as today’s price with fixed 1.75% increases per year until you buy in approximately 7 years (i.e. 2 years of building and 5 years of leasing).</li>
	<li>Rent is agreed up front for the term of the lease and is calculated at a market rate with fixed 2.5% increases per year over the 5-year lease.</li>
	<li>The lease and option to purchase is secured by paying a refundable amount of 1% of the purchase price prior to the start of construction (e.g. $5k for a $500k apartment).</li>
	<li>Over the 5-year lease period, Assemble will support residents on their pathway to ownership via not-for-profit financial coaching services and bulk-buying initiatives to leverage economies of scale (e.g. internet, utilities, farm-direct groceries, insurance), Assemble will also have an on-site team to help with the day-to-day chores (e.g. parcel pick-up and drop-off, dry-cleaning, dog walking and apartment cleaning) and community building initiatives.</li>
	<li>After 5 years, residents can exercise the option to purchase the property at the fixed price, with the 1% refundable amount contributing towards the purchase price.</li>
</ul>
<figure><a href="https://www.urban.com.au/new-apartments/393-macaulay-road-kensington" target="_blank"><img alt="" class="image-article_full_width_580px" height="527" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_2-1.png?itok=Gbxj1p5x" title="393 Macaulay Road, Kensington. Image: Assemble" width="580"></a>

<figcaption>393 Macaulay Road, Kensington. Image: Assemble</figcaption></figure><h2>What they say</h2>

<blockquote>
The Assemble Model is the culmination of three years of research, both locally and overseas - and applying these learnings to the Australian context. The model aims to address the fundamental desire for the majority of Australians to own their own home – and is a direct response to multi-level government policies on housing affordability.

By locking in the price today, you are protected from rapid property price increases. You have seven years to save towards your deposit and five years to see if your home lives up to your expectations. Get to know your home, your neighbours and community before you decide to buy, and you can exit the lease or not proceed with the purchase at any time 
Any increase in the market value of your home above the fixed price, is to your benefit. It’s about giving people an opportunity to get a foothold in tomorrow’s housing market today.

- Kris Daff, Managing Director, Assemble and MAKE
</blockquote>

 

<blockquote>
What excites me in particular about the Assemble Model is a greater alignment of interest between the developer and resident compared to the off-the-plan model. We have to deliver high quality buildings that age gracefully and foster a genuine community. Design will be at the forefront of the Assemble Model to create homes that are functional and beautiful and that we’d genuinely want to live in ourselves.

Having designed many high quality apartment projects over the last 17 years, I’ve been frustrated that a lot of my team members can’t afford to buy into the projects they’re working on. I’m excited that the Assemble Model will provide them with the opportunity to do so in a supported and flexible way.

- Quino Holland, Design Director, Assemble and Director, Fieldwork
</blockquote>

 

<blockquote>
A tight-knit community doesn’t just grow overnight. We believe that with the right community infrastructure in place - we can support our residents to build strong relationships with their neighbours.

- Abbie Freestone, Head of Community, Assemble
</blockquote>
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Introducing the Assemble Model: A new pathway to apartment buying and ownership

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Developer Milieu Property has stepped up in scale with their latest residential project.

Specialising in small scale developments to date with a slant toward progressive urban design, the firm has now taken 121 Lygon Street on the western side of Lygon Street to planning. Larger than the developer's previous projects, the development would be inserted into an evolving Lygon Street streetscape which over recent years has seen the completion of numerous apartment buildings.

Along for the ride is regular cohort Fieldwork who have created a design outcome very much in line with their signature look.

<h2>121 Lygon Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image81_0.jpg" rel="gallery-all" title="Lygon Street hero perspective. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image81_0.jpg?itok=dj_If0G-" title="Lygon Street hero perspective. Image: Fieldwork" width="580"></a>

<figcaption>Lygon Street hero perspective. Image: Fieldwork</figcaption></figure><ul>
<li>Site area: 1,382 square metres</li>
	<li>Apartments to Lygon Street, townhouses to secondary Edward Street frontage</li>
	<li>56 dwellings: 5 x 1BR, 39 x 2BR, 4 x 3BR, 8 x TH</li>
	<li>Ground floor retail/cafe: 163 square metres</li>
	<li>3 basement levels: 71 vehicles and 76 private/visitor bicycle bays</li>
	<li>152 square metre rooftop terrace</li>
</ul>
<h2>Designing for Brunswick East</h2>

<blockquote>
119A - 121 Lygon Street proposes a bold, considered residential project which responds to the evolving context of East Brunswick. The design speaks to the site’s dual interface: the active, bustling and developing Lygon Street and the finer grain residential character of Edward Street.

Through formal articulation, a considered material palette and sensitive treatment of the ground floor interface, the proposal mediates these two conditions and that speaks to both future and existing contexts.

It sets a strong, contextually responsive precedent for future development of the area which positively embraces growth.
<cite>Fieldwork design report</cite>
</blockquote>

In a broader sense 121 Lygon Street is a continuation of Fieldwork's trademark look that has seen the firm shoot to prominence.

The townhouse component fronting Edward Street takes design cues, particularly in the brick work presentation, from other Fieldwork projects such as <a href="http://www.fieldworkprojects.com.au/projects/ruskin-st-elwood">Ruskin Street</a>, <a href="http://www.fieldworkprojects.com.au/projects/clyde-st">Clyde Street</a> and <a href="http://www.fieldworkprojects.com.au/projects/armadale-townhouses">Armadale</a>. The taller structure fronting Lygon Street is also typical of a mid-rise Fieldwork project.

In this regard 121 Lygon Street is straight out of the Fieldword playbook, and features vertically ribbed concrete panels akin to their other designs such as <a href="http://www.fieldworkprojects.com.au/projects/patch-apartments">Patch Apartments</a> and <a href="https://www.urban.com.au/projects/249-261-queens-parade-fitzroy-north">249 Queens Parade</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image80_3.jpg" rel="gallery-all" title="Townhouses fronting Edward Street. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image80_3.jpg?itok=w74rlWCQ" title="Townhouses fronting Edward Street. Image: Fieldwork" width="580"></a>

<figcaption>Townhouses fronting Edward Street. Image: Fieldwork</figcaption></figure>The Lygon Street application reinforces Milieu Property's liking for Melbourne's inner northern suburbs.

Of late all of the developer's pursuits have been confined to Fitzroy, Collingwood, Brunswick and surrounding suburbs. On the tail end of Collingwood's Peel Street reaching completion, the developer's pipeline includes another Collingwood project dubbed Bedford By Milieu and Breese Street in Brunswick.

According to Milieu Property the latter project is a joint design effort between DKO Architecture and Breathe Architecture, and will include 1, 2 and 3-bedroom apartments with a targeted 7.5-star sustainability rating outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_7.jpg" rel="gallery-all" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_7.jpg?itok=tuiKST0L" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork" width="580"></a>

<figcaption>Previous Milieu and Fieldwork collaborations. Images: Fieldwork</figcaption></figure>
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silvermb

Milieu Property moves on Lygon Street's established apartment strip

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Following on from <a href="https://www.urban.com.au/news/on-site-with-wulff-projects-part-01-newry-street-richmond">Part 01</a> of Urban.com.au's site tour with Adam Wulff of Wulff Projects, comes Part 02 - 122 Roseneath Street. Developed in partnership with Icon Development and Assemble Projects, the small footprint development is progressing on site at a rapid pace, and like Wulff's Newry Street project is targeting an early Q3 2018 completion date.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg" rel="gallery-all" title="122 Roseneath Street upon completion. Image : Assemble Projects"><img alt="" class="image-article-full-width-580px" height="254" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg?itok=o5Sh9gpg" title="122 Roseneath Street upon completion. Image : Assemble Projects" width="580"></a>

<figcaption>122 Roseneath Street upon completion. Image : Assemble Projects</figcaption></figure>Roseneath Street follows a suite of other developments by Wulff Projects in Clifton Hill, successfully acquiring the site off-market in 2014. A town planning permit was obtained outside of VCAT in April 2016 for 49 apartments, 18 townhouses, and one retail tenancy.

Designed by Fieldwork, the design possesses a strong sustainability and community design focus, and comprises three main forms aligned north-south along the site, with two raised landscaped terraces which provide separation, access, and outlook.

These green spines or 'linear parks' are achieved by rising above the ground level car park beneath, removing the need for underground parking and costly basement excavation.

The linear parks are accessed via two cascading stairs from Roseneath Street which are accessible 24/7 - there are no gates, but the change in levels provides a threshold of sorts between the public and private domains.

To the street, the car park is concealed behind a retail tenancy and workshop space with 3-storey townhouses located either side, with a central 6-storey apartment building, that terraces down to Roseneath Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_082132.jpg" rel="gallery-all" title="The central apartment building's staggered form responds to the lower scale of the streetscape."><img alt="" class="image-article-full-width-580px" height="353" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_082132.jpg?itok=-VpHv8mM" title="The central apartment building's staggered form responds to the lower scale of the streetscape." width="580"></a>

<figcaption>The central apartment building's staggered form responds to the lower scale of the streetscape.</figcaption></figure>A portion of an existing Brutalist office building on the site has been retained, which provided inspiration and was a key driver in the choice of materiality for the project.  

According to Wulff, its retention was not without its challenges, particularly in how the existing floor levels and structure were integrated into the rest of the development, but says it was ultimately worth it, providing the team with an opportunity to celebrate a key element of the site's existing fabric.   

A redbrick wall along the western boundary has also been retained providing the development with another layer of existing grain and local context.

The building is a highly site-responsive design with strong sustainability, quality, and community focus with extensive Council, community and purchaser consultation which assisted the team in refining the design to sit comfortably within its context and provide a product that was appealing to the local market. .

<blockquote>
The outcome is driven by fundamental principles including an emphasis on internal amenity, privacy, light and air access, equitable view lines, and communal facilities. The project is conceived as an exemplar of contextually sensitive, high-quality design and sustainable, small footprint living.

- Fieldwork
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_094623.jpg" rel="gallery-all" title="Making an impact on the Clifton Hill skyline."><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_094623.jpg?itok=jgkC0tvO" title="Making an impact on the Clifton Hill skyline." width="580"></a>

<figcaption>Making an impact on the Clifton Hill skyline.</figcaption></figure>One of the more interesting aspects of the development and one which reinforces the project team's commitment and belief in the quality of the project is the fact that several members of the project team will call Roseneath home. In the realm of residential development, there's no stronger endorsement in a project than when its team commits to it.  

This particularly was reassuring for prospective purchasers who were involved in the consultation process, providing them with the confidence that this wasn't your typical run of the mill apartment project.

While the extensive consultation process with the community and interested buyers might not always be required or practical on every project, it proved beneficial in shaping the final design and mix of dwellings for Roseneath, says Wulff. 

Look out for Part 03 in the coming months which will focus on Wulff Projects' upcoming 210 Alexandra Parade development. In the meantime please enjoy the slideshow of construction photos below;
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On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill

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7,000 square metres of prime yet underutilised Brunswick real estate is heading down the path of urban regeneration.

342-348 Victoria Street had for generations been the home of Australian Licorice Company. Whilst production onsite may have ceased during 1985 the operation's redundant chimney takes pride of place over the site, so much so it is considered of "historic, social, architectural and scientific importance to the State of Victoria" by the Victorian Heritage Database.

With this in mind Fieldwork Architects have gone about creating a commercial, residential and retail precinct for the site that will see the chimney and associated firebox retained.

Carlton-based Australian Licorice Company Pty Ltd has instigated the site's redevelopment.

<h2>342-348 Victoria Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image32_11.jpg" rel="gallery-all" title="Commercial component. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image32_11.jpg?itok=_KyDd8WD" title="Commercial component. Image: Fieldwork Architects" width="580"></a>

<figcaption>Commercial component. Image: Fieldwork Architects</figcaption></figure><ul>
<li>Submitted October 2017</li>
	<li>Cost of development: $82 million</li>
	<li>4 differing buildings from 3 to 11 levels in height or 36.7 metres</li>
	<li>Commercial space: 6,494 square metres</li>
	<li>177 dwellings: 67 x 1BR, 78 x 2BR, 6 x 3BR, 26 x townhouses</li>
	<li>8 retail tenancies covering 1,693 square metres</li>
	<li>2 basement levels: 10 motorbikes, 335 vehicles, 286 bicycles</li>
	<li>1,400 square metre public open plaza</li>
	<li>Communal areas</li>
</ul>
Accessibility to the adjoining Brunswick Railway Station will also be enhanced by way of new pedestrian links and expanded open space. The proposed development's demolition plans also requests the removal of kerb and street car parks along Rosser Street and Wilkinson Street, resulting in both streets becoming shared zones.

An expanded Upfield Bike Path also connects to the proposed development's public open plaza, promoting pedestrian traffic through the site to Victoria Street and Rosser Street. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_12.jpg" rel="gallery-all" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_12.jpg?itok=mhizIoW9" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects" width="580"></a>

<figcaption>Typical Fieldwork finishes on show. Image: Fieldwork Architects</figcaption></figure>Visually 342-348 Victoria Street looks to be the aggregation of a number of previous Fieldwork Architects projects.

Aspects of the development mirrors the practice's <a href="http://www.fieldworkprojects.com.au/projects/249-queens-parade">249 Queens Parade</a>, and to a lesser extent <a href="https://www.urban.com.au/buildings/808-818-sydney-road-brunswick">808 Sydney Road</a> and <a href="https://www.urban.com.au/buildings/patch-fitzroy-north--243-queens-parade-fitzroy-north">243 Queens Parade</a>. The uniform 'veil' finish of Fieldworks Architects' <a href="http://www.fieldworkprojects.com.au/projects/cremorne-offices">Cremorne office design</a> is also reprised over certain elevations within 342-348 Victoria Street.

342-348 Victoria Street is the most recent, and largest, of three current Brunswick projects for Fieldworks Architects. The aforementioned 808 Sydney Road for PACE Development Group is well into construction whilst <a href="https://www.urban.com.au/projects/one-wilson-avenue-1-7-wilson-avenue-brunswick">1-7 Wilson Avenue</a> is at planning and consists of 61 apartments across 8 levels for Neometro.

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_12.jpg" rel="gallery-all" title="Ground level expectations. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_12.jpg?itok=XaeRvBb4" title="Ground level expectations. Image: Fieldwork Architects" width="580"></a>

<figcaption>Ground level expectations. Image: Fieldwork Architects</figcaption></figure>City of Moreland is not short on large former industrial sites that have over time been redeveloped for residential purposes. Urban.com.au has in the past highlighted the Tip Top Brunswick East as a prime example of what a large site can achieve at street level.

Conversely Ettaro Apartments also in Brunswick East is at the other end of the scale, in terms of a less than ideal street level character and activation outcome.

As per the early renders, 342-348 Victoria Street may well insert itself at the very pointy in that it could provide an exponentially superior finer grain outcome relative to most projects across Moreland and greater Melbourne for that matter. Scale, greenery, earthy materials (particularly brick), green spaces, heritage retention for adaptive reuse, enhanced transport links and pedestrian permeability; it sounds like the quintessential contemporary Melbourne urban regeneration development.

If the renders are a true indication, Brunswick is in line for a benchmark project.
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Urban regeneration grips Brunswick's massive Licorice Factory site

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A daring design has emerged for one of Johnston Street's premier corners.

Developer Pirovich is proposing a unique 9 level building on Johnston and Nicholson Streets, complete with hanging greenery and a distinctive central staircase that may well define the design. Fieldwork have created 329 Johnston Street, which also holds secondary frontages to 236 Nicholson Street and 37 Hunter Street.

The cross laminated timer (CLT) proposal would follow in the steps of the pioneering 10-storey Forte residential building and Docklands Library, both of which utilised the CLT method and are located within Victoria Harbour.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10_10.jpg" rel="gallery-all" title="Nicholson Street perspective. Image: Fieldwork Projects"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10_10.jpg?itok=NxrSos64" title="Nicholson Street perspective. Image: Fieldwork Projects" width="580"></a>

<figcaption>Nicholson Street perspective. Image: Fieldwork Projects</figcaption></figure>Wall, floor and roof segments are fabricated offsite, with the building method's <a href="http://www.crosslamtimber.com.au/">official website</a> showing CLT can:

<ul>
<li>Provide a carbon-neutral construction method</li>
	<li>Allow for more economic foundations and shorter construction time frames</li>
	<li>Allow for immediate access and easy procedures for follow-on trades</li>
</ul>
For their part, Pirovich describes 329 Johnston Street in the following fashion:

<blockquote>
At 329 Johnston Street Abbotsford we are proposing a beautiful and sustainable new building - retail, offices, medical suites and a hotel. The building structure will be cross laminated timber, wrapped in a stunning expanded mesh.

The building fabric is seeking to achieve <a href="http://www.passivehouse.com.au/">Passive Haus</a>, giving future occupiers of the building a happier and healthier place to work, rest and play.

As part of the new development we are setting the building back at ground level and ceding over 200sqm of the site to the public realm.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image12_6.jpg" rel="gallery-all" title="Project perspectives. Image: Fieldwork Projects"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image12_6.jpg?itok=ooh5vn76" title="Project perspectives. Image: Fieldwork Projects" width="580"></a>

<figcaption>Project perspectives. Image: Fieldwork Projects</figcaption></figure>The particulars of the prospective development sees a retail mix including café's, a convenience store and shops across the ground floor, with medical suites and offices accounting for levels one and two.

Subsequent floors carry 41 serviced apartments, split between 8 x 1 bedroom, 26 x 2 bedroom and 7 x 3 bedroom options. At its tallest point 329 Johnston Street would be 30.1m above ground, which would see the project as one of Johnston Street's tallest, with the yellow open stairwell facing Johnston Street running the height of the building.

Three levels of basement parking include provisions for 157 car parking spaces, whilst 70 bicycle spaces are at ground level. With an estimated cost of development at $20 million, Pirovich's ground breaking Abbotsford project is currently at <a href="http://www.yarracity.vic.gov.au/list-planning-applications/view-application/?ApplicationID=3715">advertising</a>.
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