Cru Collective

There&#39;s a fresh opportunity for the luxury Gold Coast apartment buyer, with the local developer Cru Collective launching sales for Sur Kirra Beach, their hotly anticipated boutique residential tower on the Coolangatta dress circle Musgrave Street.

Cru, led by managing director Chris Bolger, are offering just the 10 apartment across the 13-level tower which has been&nbsp;designed by BDA Architecture. BDA&nbsp;was&nbsp;inspired by the longboards that established the Kirra surfing culture in the 1960s.

The unique site pocket at 2 Musgrave Street allows for a distinct floor plan that is fin like in shape, capturing views from every angle of the property.

Crowning the development will be a two-level penthouse.&nbsp;

Bolger expects buyers to be predominantly locals.

&quot;The location is iconic and we have an extensive waiting list of people from the immediate area or those that have holidayed in Kirra or rainbow Bay for years,&quot; Bolger says.

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&quot;It&#39;s a&nbsp;very nostalgic location for loyal Kirra fans.&quot;

Apartments in Sur, meaning above and beyond, will span&nbsp;300 sqm apartments will have three ensuited bedrooms, including a huge master wing with walk-in wardrobe, two living areas, a kitchen with butler&#39;s pantry, wine cellar, and a dry bar with built in ice maker.

Each apartment will have their own private foyer, direct from the lift.

Balconies have been oriented to face east, to capture views from Rainbow Bay to Stradbroke Island, with the rear balconies to look back to the hinterland, offering views that will never be built out.

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Cru Collective decided to refine the already approved plans, which saw the levels, and in turn apartments, reduced.

Bolger said the size was dropped to make Sur more in-keeping with Kirra Beach.

&ldquo;At the heart of Cru Collective&rsquo;s design approach is the desire to create exceptional living spaces in extraordinary locations that meet the expectation of the sophisticated buyer,&rdquo;&nbsp;Bolger said.

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&ldquo;By reducing the volume of apartments and raising ceiling heights of the original plans for the Kirra site we will deliver spaciousness and opulence that is typically reserved for high-end standalone houses.

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Prices start from $4 million, with the price yet to be established for the&nbsp;penthouse.

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna. 
 
&ldquo;Sur Kirra Beach is our latest commitment to always producing premium quality homes that substitute the conventional high density apartment trope for a boutique approach to vertical living,&quot; Bolger added.

&ldquo;Over the past few months since we acquired the site, we have already received an astounding amount of local and national interest in what will be a striking addition to the Kirra beachfront. It&rsquo;s such a unique and iconic location.&rdquo;

Cru Collective is launching Sur Kirra Beach with a view to commencing construction in early 2022.

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<h2>About the developer</h2>

The local Gold Coast-based Cru Collective have a proven track record, selling out&nbsp;Acqua in Palm Beach and Arcadia Rise in Currumbin.

The award-winning developer has more than a decade of experience in residential and commercial property across south-east Queensland,&nbsp;currently delivering a development pipeline totalling $150 million in projects.

Sur Kirra Beach follows the sell-out and completion of Cru Collective&rsquo;s $40 million Siarn Palm Beach North apartment project.

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The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna

Cru Collective

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