The Buchan Group

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The 5-star Green Rating Emerald features a striking organic rippling form infused with shades of green and silver. Inspired by the organic movement of a wave, The Emerald is an architectural masterpiece that is at once both soft and striking.

<ul>
<li>Enviable location in the heart of South Melbourne.</li>
	<li>High quality and spacious residences.</li>
	<li>Luxurious amenities.</li>
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<figure><a class="colorbox colorbox-insert-image" href="https://www.urban.com.au/buildings/emerald-35-albert-road-south-melbourne?utm_source=sms&amp;utm_medium=sms" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/emerald-35-albert-road-south-melbourne-6eb90687f40a6834e29d66e4f2088b80.jpg?itok=4DE528T8" style="width: 580px; height: 435px;"></a></figure>Looming high above Melbourne’s Albert Park Lake and Botanical Gardens, this thriving mixed-use development incorporates 290 apartments, a rooftop garden and spa, plus ground-floor commercial and retail businesses that contribute to the urban landscape. The exclusive Emerald apartments in South Melbourne features custom designed and produced vanities by Omvivo for Hecker Guthrie.

The intention with The Emerald was to unite the high-end nature of the location and design, with a laid-back family-friendly spirit. Joined together, they ignite a sense of conscious community.
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urban.com.au

Emerald, a thriving mixed-use development incorporates 290 apartments in South Melbourne.

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Located just one kilometere from Brighton’s Bay Street retail strip, MAST is the latest apartment development to take advantage of Brighton's bayside location and cosmopolitan lifestyle, which includes a vibrant and diverse mix of restaurants, cafes, bars, nightlife and shopping.

Developed by Graceland and LOI Projects, and designed by The Buchan Group, MAST will comprise 15 boutique residences set across three levels within Martin Village, at 123 Martin Street.

The residences are available in one, two and three-bedroom configurations, with large terraces overlooking the village and providing views to the bay and city skyline. A number of retail spaces are located on the ground floor.

MAST has been designed to take advantage of Brighton’s bayside location and surroundings which include a large range of high-quality services and amenities and with the bay just a short stroll down the road.

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Having a sensitively to the scale and heritage of the village architecture, retaining an existing shop front and the streetscape’s grain and materiality. The building form steps back from the street to mediate scale, and in doing so, creates a sequence of deep terraces and balconies.

A robust design aesthetic is adopted for the apartment building using brick, patterned concrete and zinc cladding, providing a contemporary expression with local authenticity.

The apartment interiors are inspired by the theme of stillness and sanctuary. Soft blue-­‐green undertones, textural elements and natural light evoke a calm, tranquil luxury, delivering a timeless design that acts as a canvas upon which residents can make the apartments their own.

- David Forbes, The Buchan Group Project Principal
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<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/martin_street_-_bedroom.jpg" rel="gallery-all" title="The apartment interiors are inspired by the theme of stillness and sanctuary says David Forbes of The Buchan Group. Image : Supplied"><img alt="" class="image-article-full-width-580px" height="157" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/martin_street_-_bedroom.jpg?itok=71MJwYtU" title="The apartment interiors are inspired by the theme of stillness and sanctuary says David Forbes of The Buchan Group. Image : Supplied" width="580"></a>

<figcaption>The apartment interiors are inspired by the theme of stillness and sanctuary says David Forbes of The Buchan Group. Image : Supplied</figcaption></figure>Beller Director of Project Marketing, Heath Thompson cites MAST's spacious open plans, generous storage and luxurious finishes as major selling points, describing the dwellings as "homes more than apartments.” Thompson further outlined the appeal for apartment living in Brighton in a Q&amp;A with Urban.com.au below:

Urban.com.au: Do you expect to see further developments like MAST in Brighton?

Heath Thompson: With council planning regulations, land values and developer funding restrictions, these sorts of developments are becoming harder to come by.

In saying that, the marketplace certainly has a strong appetite for apartments with generous living spaces in quality locations, so we hope that more are able to be produced.

UM: Do you think Brighton is an untapped apartment market?

HT: In Brighton, we tend to see very high-end penthouse style residences which can carry some exorbitant price tags. MAST is designed to provide spacious living zones, high-quality fixtures, ample storage solutions, excellent public transport and a Bayside lifestyle without being overly expensive.

UM: Obviously Brighton's bayside location is a major selling point but what are some of the other key aspects of Brighton that make it attractive for developers and prospective purchasers?

HT: The Martin Street village has really developed a cult following. It¹s a quiet strip with fantastic cafes and shops as well as the convenience of the train station. This area hasn¹t reached its peak yet.

UM: What type of buyer demographic will apartment developments such as MAST attract? The down-sizer market or young families? 

HT: MAST is perfectly suited for the down-sizer, professional couple or aspiring first home buyer. The key to this project is the large kitchens and living spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/martin_street_living_3.011.jpg" rel="gallery-all" title="The key to MAST is the large kitchens and living spaces says Beller's Heath Thompson. Image : Supplied"><img alt="" class="image-article-full-width-580px" height="335" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/martin_street_living_3.011.jpg?itok=gqh4aJaU" title="The key to MAST is the large kitchens and living spaces says Beller's Heath Thompson. Image : Supplied" width="580"></a>

<figcaption>The key to MAST is the large kitchens and living spaces says Beller's Heath Thompson. Image : Supplied</figcaption></figure>UM: Beyond the apartments, there will be retail to the ground floor - what sort of retail tenants is the development hoping to attract?

HT: We expect the retail tenancies to be occupied by speciality shops and potentially a café.

UM: How do you see Martin Street evolving over time?

HT: It's well located adjacent to Gardenvale station with the foreshore and bay trail basically down the street. Martin Street has largely been a forgotten gem until the last four or five years.

Now the village has a great feel and has become a destination strip for those seeking an experience away from the hustle and bustle of Bay and Church St. There isn't a great deal of opportunity for future development on Martin Street so there is a good chance that the village will retain its charm over the coming years.
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