Bracken Hall

SPONSORED CONTENT

The specialist,&nbsp;off-the-plan&nbsp;property&nbsp;sales and marketing agency are set to expand into the commercial property sector, partnering with former CBRE and Knight Frank Director to lead the business. The commercial arm will be led by Ed Wright, who previously headed the development site sales team&#39;s for CBRE and Knight Frank.

The Melbourne-based firm, founded by Matt Bracken in 1998 and joined by Andrew Hall 7 years ago, has sold over a thousand apartments &amp; townhouses for some of Australia&rsquo;s most awarded and trusted developers since its inception. The Commercial business will allow the agency to work with developers earlier in the decision making process and assist in site selection.&nbsp;

Matt Bracken told Urban, &ldquo;To be honest; it&rsquo;s been on the whiteboard for some time, but as with everything in business, timing is critical. Right now, the market needs guidance &amp; assistance from specialists to ensure purchases and projects hit the mark. We feel that this is the perfect time for us to expand our service offering to our clients &amp; the marketplace and launch Bracken Hall Commercial&rdquo;.&nbsp;

The business directors, including Ed Wright and&nbsp;Clare&nbsp;Johnston, combine for more than 67 years of industry experience. They saw an opportunity to improve the standard of service in the market and provide more value to developers &amp; buyers. The partnership has been built on many years of working together at CBRE across both the Commercial and Project Marketing divisions.&nbsp; &nbsp;

Bracken Hall Commercial Managing director Ed Wright has over 13 years of experience in the sales and marketing of commercial properties and development sites across South Australia and Victoria, marketing and transacting everything from high-density development towers in the Melbourne CBD to luxury apartments and townhouse opportunities outside of the city.&nbsp;

He&#39;s been involved in nearly $3 billion worth of transactions over his career to date.

&ldquo;We have created a business that developers have been asking for many years now; a specialist business with real market experience &amp; knowledge&rdquo;, Wright said. &ldquo;We have our finger on the pulse and can be more personal with a buyer or seller and more reactive, adding value in real-time&mdash;which is what is needed in the current market.&rdquo;

Bracken Hall Project Sales are currently marketing Gramercy Terraces, the boutique&nbsp;Richmond townhouse&nbsp;project developed by Lendlease at the site of the former&nbsp;Nine Network&nbsp;studio on&nbsp;Bendigo Street&nbsp;and Willow, Brighton, developed by&nbsp;Samuel Property, among other projects.

[smartcode_project:default project_id=95458 project_image_fid=159893]

The commercial arm will be led by managing director Ed Wright, who previously headed development site sales team's for CBRE and Knight Frank

Joel Robinson

Bracken Hall launch commercial arm

<html><body>
From world-class public transport to boutique eateries on your doorstep, <a href="https://www.urban.com.au/buildings/9-dryburgh-street-west-melbourne">Volaire</a> gives residents the lifestyle upgrade they deserve. Recently we were invited to take a tour of a completed apartment at the exciting new <a href="https://www.urban.com.au/developers/cbus-property">Cbus Property</a> development in Melbourne. 

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/2A3Q1OhUVBA" width="660"></iframe>

<h2><a href="https://www.urban.com.au/buildings/9-dryburgh-street-west-melbourne">VOLAIRE AT A GLANCE</a></h2>

Developer: <a href="https://www.urban.com.au/developers/cbus-property">Cbus Property</a>

Architect: <a href="https://www.urban.com.au/architects/hayball">Hayball</a>

Builder: <a href="https://www.urban.com.au/builders/built">Built.</a>

Location: 9 Dryburgh Street, West Melbourne VIC 3003

Number of residences: 152

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-329130bb0c73d59939507efa058ec3d9.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-329130bb0c73d59939507efa058ec3d9.jpg?itok=LhJ5pQ_q" width="580"></a></figure>Volaire kitchens are effortlessly stylish with gas hobs, concealed range hoods and ambient led lighting. The easy-clean cabinetry and double tier dishwashers are the perfect addition for low maintenance living, while the spacious open plan layout of the kitchen is great for entertaining.

Neutral interior tones provide a blank canvas to add your own personal taste, and the large living area offers room for a variety of furniture layouts. The floor to ceiling joinery provides an ever-changing backdrop of the bay, city or distant-ranges, for residents to enjoy year-round. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-9234993c39c38a8386ba0f5bea756985.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-9234993c39c38a8386ba0f5bea756985.jpg?itok=cdk9NnJM" width="580"></a></figure>The bathrooms have been crafted using modern fittings, such as frameless shower screens and satin-chrome tapware, plus, there is plenty of storage.

High ceilings in the bedrooms create a feeling of spaciousness, and the generous built-in wardrobes also double as full-length mirrors. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-727a4a7b1e149bf99c0a9e5f3c80b787.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="293" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/volaire-9-dryburgh-street-west-melbourne-727a4a7b1e149bf99c0a9e5f3c80b787.jpg?itok=R3W_30dY" width="580"></a></figure>Volaire's on-site amenities include a spectacular sky podium with landscaped garden beds, and seating areas to enjoy the 270-degree views. A selection of mature plants make you feel as though you're in your own garden oasis despite being right in the heart of the city.

The Hayball designed building features a striking facade, which exudes modern luxury, while also complementing the site's industrial heritage.

Situated just within walking distance to North Melbourne station, Flagstaff Gardens and a stone's throw to the M2, Volaire offers the perfect inner-city lifestyle. For more information about the apartments available for sale, reach out to a sales consultant via Urban. 
</body></html>

Bracken Hall

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Bracken Hall

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News