Bird de la Coeur

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661 Chapel Street is one of Melbourne’s latest luxury developments with 116 one, two, three and four-bedroom residences across 30 floors.

Sales are well underway on the project, which was completed last year, with local and international buyers snapping up the apartments quickly.

Urban has put together five reasons why you should consider a home in the South Yarra tower before it's too late.

1. Located on Melbourne’s iconic Yarra River

Situated beside the Yarra River, 661 Chapel Street enjoys views of the river, Melbourne CBD and the Bay.

<a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra" target="_blank"><img alt="" height="2756" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-1777db18d7d935120c5b23596298a5fc.jpg" width="4134"></a>

Its close proximity to Melbourne’s CBD, parklands and elite shopping precincts make it the ideal residence for young professionals and downsizers looking to capitalise on convenience and style. 
 

2. Designed by Bird de la Coeur Architects

The boutique Southbank-based architecture firm, Bird de la Coeur, designed the magnificent residence, winning the 2019 Good Design Awards in the category of commercial and residential architectural design.

Among their other designs include Fitzroy’s Roi project and South Yarra’s Claremont Manor.

[smartcode_project:default project_id=600]

3. Its six-star hotel-like amenities

Among its extensive hotel-inspired resident amenity, 661 Chapel Street boasts a concierge, gym, winter garden and members’ lounge.

<a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra" target="_blank"><img alt="" height="1200" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-36e67bfd6e63c690d05a7556f3ae46cf.jpg" width="1800"></a>

But that’s not all, a 25-metre pool is cantilevered six levels above the streetscape, rivalling the neighbouring hotel pool at The Olsen and a grand library offers residents the opportunity to tuck away in their own home.

All these amenities are available from $546,000, the price of a one-bedroom, one-bathroom residence in the building. 
 

4. The soaring private lobby/ gallery

The soaring private lobby spans four-storeys, featuring a gallery-like space filled with artwork and lighting installation.

Inspired by international galleries, the development features a sculptural walk upon entry, showcasing work by Omar Arbel, as well as Damien Hirst, the creator behind the ‘For the Love of God’ skull, which sold for $100 million to an anonymous consortium in 2007.

<a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra" target="_blank"><img alt="" height="2756" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-0c5862049583a4316e3a8719ba022c03.jpg" width="4134"></a>

5. Combine two apartments to create a single residence

Setting new benchmarks for luxury in Victoria, Gamuda Land’s Chapel Street project presents buyers with the rare opportunity to combine two apartments to create a single, large residence.

Some residents have already claimed entire floors within the complex, creating “super residences” in the sky.
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Urban has put together five reasons why you should consider a home in the South Yarra tower before it's too late.



max.kwok_55688

5 reasons to consider a home at 661 Chapel Street in Melbourne

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Gamuda Land is set to unveil an impressive collection of artwork for the soon to be completed 661 Chapel St development in South Yarra.

Andy Dinan, Director of Mars Gallery which is renowned for exhibiting and promoting contemporary Australian artists, has been invited to specially curate the art collection throughout the development; included will be some of Australia’s most collected artists.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2_0_0.jpg" rel="gallery-all" title="Aerial view of 661 Chapel with the Melbourne skyline in the distance. Image: supplied"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/2_0_0.jpg?itok=3A5cEjk5" title="Aerial view of 661 Chapel with the Melbourne skyline in the distance. Image: supplied" width="580"></a>

<figcaption>Aerial view of 661 Chapel with the Melbourne skyline in the distance. Image: supplied</figcaption></figure>Dinan's curation for the project adopted a slightly different approach, treating the shared spaces of 661 as part of a 'home' environment rather than as a ‘corporate curation' with the each of the chosen pieces reflecting the spaces which they occupy, as well as the relationship between the artworks themselves.

Andy Dinan recently took time out of her schedule to chat to Urban.com.au about Mars Gallery's curation of 661 Chapel St's shared public and resident spaces, and the growing demand for artist involvement in property development. 

According to Dinan a number of developers are realising the potential shared spaces have to add value to their projects, and this has in turn created a growing number of opportunities for artists to be brought on for commissioned work in a curatorial, or consulting role.  This growing demand for property development collaborations represents a key new pillar for Mars Gallery.

In commissioning artwork as part of their developments, the more culturally atuned and younger developers are providing a point of difference to their respective development in an increasingly competitive market, creating what Dinan terms as 'destination developments'. 

Dinan says that developers and developments are moving away from just street art to other media such as video and audio art to enhance and compliment their spaces. Marina Tower's artwork which comprises optic fibre light to create a giant glow worm is set to be unveiled in February, with an art installation as part of Golden Age's Opera development on St Kilda Road to be launched mid-year.

Previously Mars Gallery has been involved in creating a sound sculpture as part of an Elenberg Fraser development on Albert Road South Melbourne, which featured sounds that the artist recorded in Japan that was activated when the visitor sat down.

Another project <a href="https://www.urban.com.au/news/kennedy-nolan-create-a-new-melbourne-central-video-art-space">previously covered</a> by Urban.com.au and curated by Mars Gallery is Melbourne Central's Melbourne Art Loop on the lower ground level.

In explaining about how Mars Gallery won the curatorial commission for 661 Chapel St, Dinan says she was invited to submit via a tender process with a brief that called for a more 'homely' experience rather than something corporate.

<blockquote>
This is not a corporate curation, nothing is “plonked” into place. This project is highly considered.

We have curated this like a personal home using all Australian artists to evoke a sense of continued discovery.

- Andy Dinan, Director Mars Gallery
</blockquote>

The process to select the artists and curate the works was slow but considered says Dinan, largely in response to the brief, with each piece chosen for its suitability for a particular space with a lot of negotiating and consultation as part of an open dialogue between architects Bird de la Coeur, Gamuda Land and the builder, Crema Constructions.

This has resulted in a carefully curated experience for both visitors to the building, and its soon to be residents. A stainless steel sculpture in the form of the building address by sculptor Matthew Harding greets residents upon arrival at the porte-cochere, and visually introduces the art project to visitors of 661 Chapel St.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_plus_-_porte_cochere_-_2000_1.jpg" rel="gallery-all" title="Exterior render of the porte-cochere with the 661 Stainless Steel sculpture. Image: supplied"><img alt="" class="image-article-full-width-580px" height="454" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/661_plus_-_porte_cochere_-_2000_1.jpg?itok=-Mga6feO" title="Exterior render of the porte-cochere with the 661 Stainless Steel sculpture. Image: supplied" width="580"></a>

<figcaption>Exterior render of the porte-cochere with the 661 Stainless Steel sculpture. Image: supplied</figcaption></figure>Once inside visitors will find themselves within the high vaulted ceiling Grand Library - a space designed to capture light and create a sense of calmness. 'The Relic' - a cardboard sculpture with an industrial aesthetic by acclaimed artist Daniel Agdag who works entirely in cardboard and is known for his attention to detail, will feature in this space.

According to Dinan it was critical that the artworks selected were 'an appropriate fit for the spaces.' In the context of the Grand Library this extended beyond The Relic to the adjoining wall, which will feature a print of a photo by Agdag while a catalogue of his work will also sit within the space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/david_agdag.png" rel="gallery-all" title="A sample of David Agdag's cardboard sculptures. Image: supplied"><img alt="" class="image-article-full-width-580px" height="459" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/david_agdag.png?itok=D2QiOklh" title="A sample of David Agdag's cardboard sculptures. Image: supplied" width="580"></a>

<figcaption>A sample of Daniel Agdag's cardboard sculptures. Image: supplied</figcaption></figure>Fabrice Bigot, a French-born photographic artist, will have a series of pieces centred around botanical studies located above the concierge desk, and throughout the building’s public spaces and private dining rooms.

Simon Finn has several works curated throughout the building, including a statement piece in the Grand Library, and three framed works entitled Liquid Tower in the meeting room which draw on his practices exploration of the synthesis between artist, environment and technology.

Woven polypropylene sculptures by Emma Davies are featured in the common spaces alongside Jenny Crompton’s acrylic ink on paper frames in the newspaper room.

The artworks will be officially unveiled in February as part of the official building opening.

Lead Image : Supplied
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Laurence Dragomir

Gamuda Land engages Mars Gallery to curate 661 Chapel St

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Prolific South Yarra developer Michael Yates has banked upon the continued success of the luxury apartment sector within the suburb by positioning his latest apartment offering squarely at the expanding baby-boomer sector of the market.

After a string of successful apartment and commercial developments spanning the best part of two decades and predominantly within South Yarra's Forrest Hill Precinct, Michael L Yates &amp; Co. have released 55 Claremont with the intention of capturing the “boomer-boom." Discerning the shift of a certain part of the market toward premium apartment living, 55 Claremont will contain a comparatively modest 37 apartments over 16 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg" rel="gallery-all" title="Hero perspective of the upcoming development"><img alt="" class="image-article-full-width-580px" height="1160" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg?itok=67_hgbmp" title="Hero perspective of the upcoming development" width="580"></a>

<figcaption>Hero perspective of the upcoming development</figcaption></figure>According to the developer the first signs of the strengthening luxury apartment market appeared when fellow Michael L Yates &amp; Co. development Yarra House sold more than 70 percent of apartments to owner occupiers in the over-50 bracket. With Yarra House freshly completed, 55 Claremont has been positioned to absorb the “boomer-boom” defined by their desire for high quality, spacious apartments in inner city pockets.

In excess of 40 percent of stock has traditionally gone to investors in the developer's earlier apartment projects, although with baby boomer demand for apartment living on the rise projects such as 55 Claremont will continue to emerge as the industry steps up to cater for this emerging apartment dweller.

<h2>The boomer shift</h2>

<blockquote>
We ensured our next development, 55 Claremont, ticked the boxes for baby boomers – spacious and flexible floorplans, a boutique development in a prime location and a dress circle view of Melbourne.

Another trend we’re seeing is the downsizers’ desire to merge floorplans. The ability to create your own, bespoke apartment combined with a five-star hotel ambiance has been embraced by empty nesters looking to enjoy their encore years.

With the kids out of home, or retirement on the way, these buyers value being in close proximity to Melbourne’s best restaurants and cafes, cinemas, recreational facilities, parks and the city.
<cite>Michael Yates of Michael L Yates &amp; Co</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/in03_type_b_kitchen_lighta.jpg" rel="gallery-all" title="Space and more space. 55 Claremont's kitchen area"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/in03_type_b_kitchen_lighta.jpg?itok=SPBbQ5sk" title="Space and more space. 55 Claremont's kitchen area" width="580"></a>

<figcaption>Space and more space. 55 Claremont's kitchen area</figcaption></figure>Michael L Yates &amp; Co.'s preferred architect Bird de la Coeur is responsible for the overall design of 55 Claremont, with Hassell appointed to deliver interiors for the premier project that will see a maximum of three apartments over any one floor

Designed with clean finishes, apartments feature and abundance of space, stainless steel Gaggenau appliances, stone-finish island benches and oak timber flooring.

As South Yarra and Forrest Hill in particular continue to develop, Michael L Yates &amp; Co. also consider 55 Claremont's position as a strong selling point. Panoramic, never-to-be built out views are on offer with the CBD a focal point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg" rel="gallery-all" title="A bedroom with CBD views"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg?itok=PF5CxdQ_" title="A bedroom with CBD views" width="580"></a>

<figcaption>A bedroom with CBD views</figcaption></figure>One bedroom apartments within 55 Claremont range in size from 41sqm to 53sqm with large two bedroom apartments holding 95sqm. Three bedroom apartments range between 95sqm and 151.5sqm with prospective purchasers having the option of combining floorplans to create bespoke apartments.

With only 37 apartments on offer construction of 55 Claremont is due for completion by the end of 2017.
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silvermb

The boomer-boom: 55 Claremont targets the luxury apartment market

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A few short weeks ago, Urban.com.au highlighted South Yarra's steamrolling ability to continually accommodate new residential apartment projects.

Latest cab off the rank is Claremont Manor, which has seen a slew of new images and information released in preparation for sales. Although the display suite adjoining the site at 3-9 Claremont Street suite has yet to been completed, the project was highlighted as part of the Melbourne Property Expo Event held in Singapore over the weekend.

Described by lead architect Bird de la Coeur as two interlocking black and white towers that contrast against one another, the two buildings will host 318 apartments, commercial and retail spaces over 20 levels. The project is the latest from <a href="http://www.southlinkdevelopments.com.au/" target="_blank">Southlink Developments</a> and according to their website, represents the largest of the firm's current batch of projects.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image42_0.jpg" rel="gallery-all" title="Claremont Manor ground level. Image © Bird de la Coeur"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image42_0.jpg?itok=jdtVhkuM" style="height:263px; width:580px" title="Claremont Manor ground level. Image © Bird de la Coeur"></a>

Claremont Manor may be the forefront at the queue of South Yarra apartment towers, but it's far from the largest. Earlier this year, 661 Chapel Street gained planning approval following ministerial intervention by Matthew Guy in conjunction with the Minister for Education.

First highlighted <a href="https://www.urban.com.au/news/take-it-either-way-661-chapel-street-planning-application" target="_blank">in May last year</a>, 661 Chapel Street's form has changed markedly from the initial design dual designs put forth for approval. Dual in that the initial application included a second altered design, which seeded part of the site to Melbourne High School for a potential five level mixed-use facility, which has since been seeking planning approval separately.

Subsequently 661 Chapel has grown in overall height to near on 94 metres while the tower's frontage to Chapel Street has decreased, presumably in an effort to maintain a similar built wall height of approximately 50 metres to neighbouring towers such as Avenue and Olsen Hotel. Controlled by developer Michael L Yates &amp; Co and created once more by Bird de la Coeur, the 261 apartment building is likely the prolific developer's next project due for release, following the success of <a href="https://www.urban.com.au/buildings/yarra-house-18-yarra-street-south-yarra" target="_blank">Yarra House</a> which is now under construction.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image41_4.jpg" rel="gallery-all" title="661 Chapel Street. Image © Bird de la Coeur"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image41_4.jpg?itok=HWbAmLiO" style="height:826px; width:580px" title="661 Chapel Street. Image © Bird de la Coeur"></a>

Not to be outdone is LK Property Group, which according to varying media outlets is the new owner of the Fun Factory/Capitol Bakeries super site fronting Toorak Road and Chapel Street. Holding approval for a Bates Smart-designed 136 metre residential tower, it's uncertain if the developer will proceed with the rejigged 486-apartment giant seen below or pursue another scheme.

Based on the strong sales of LK Property's current notable residential projects, <a href="https://www.urban.com.au/buildings/gisele-300-toorak-road-south-yarra" target="_blank">Gisele</a> and <a href="https://www.urban.com.au/buildings/the-opus-tower-57-city-road-southbank" target="_blank">The Opus Tower</a>, it's not outlandish to suggest that after 25 years of failed attempts to develop the prime site, its time is nearly upon us.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_5_0.jpg" rel="gallery-all" title="241 Toorak Road. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_5_0.jpg?itok=C8PI-z6x" style="height:241px; width:580px" title="241 Toorak Road. Image © Bates Smart"></a>
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