beulah

The Melbourne-based property developer Beulah has lodged plans for its new Prahran project, opposite the iconic Prahran Market.

Beulah, who recently launched their apartments in their anticipated STH BNK by Beulah, has appointed&nbsp;the&nbsp;multi-award-winning architecture and interior design studio, Cera Stribley, to lead the design on the new project.

The existing heritage building on the site at&nbsp;182-194 Commercial Road, on the corner of Izett Street, is being dubbed by Beulah&nbsp;as a stylish, multi-faceted lifestyle precinct that reflects the cultural history of the area. It will feature&nbsp;prohibition-era&rsquo;s speakeasy-style establishments, while representing the era, society and values of the time.

Spanning across eight levels,&nbsp;the development will comprise retail and eatery offerings on the ground floor, connected via a double height atrium with natural skylights and lush vegetation, commercial offices on level one and, perhaps the project&rsquo;s most unique feature, an underground food and beverage offering on the first level of the basement - a nod to the site&rsquo;s speakeasy-era history.

The proposed bar draws from the Prahran Market&rsquo;s architectural design as a physical symbol of the era it was built in, allowing for a discrete extension to the heritage listed building.

Crowning the development is a planned 3,500 sqm of dedicated residential space, boasting 39 well-appointed one, two and three-bedroom apartments across six levels, including access to rooftop terraces.

A soft, elegant expression that is recessive yet beautiful in its simplicity so as not to draw much attention from the heritage building on site, the apartments will be &lsquo;veiled&rsquo; by a sleek, minimalist, perforated screen facade, which will be operable to allow for varying conditions whilst improving environmental sustainable design performances.

This seamless design aims to become the canvas as the backdrop to Prahran&rsquo;s existing urban fabric. After a refreshingly collaborative process refining the unique concept with the Cera Stribley team, Beulah Executive Director Adelene Teh looks forward to bringing the concept to life pending approval of the plans.

&ldquo;Prahran is founded on a rich cultural tapestry, heavily influenced by the industrial and Victorian eras; together with Cera Stribley, we thoroughly enjoyed the process of exploring and honouring this history in producing a remarkable offering that will add immense value to the area,&quot; Teh says.

&ldquo;We are excited at the prospect of unlocking the true potential of this inner-city pocket, while complementing the renowned Prahran Market via retail, dining and public amenity, coupled with an unprecedented residential offering.&rdquo;

Chosen for its wealth of experience and knowledge within the Stonnington area, Cera Stribley Managing Principal Domenic Cerantonio said the practice was excited to work alongside Beulah on its Prahran offering.

&ldquo;After working in the precinct for 20 years, it is an honour to be selected by Beulah to help deliver such a significant project for Prahran. Through our work, we aim to create a sense of place that brings architecture and community together and this project is a prime example,&rdquo; he said.

&ldquo;Working closely with the Beaulah team, the design pays homage to the site&#39;s architectural history whilst acknowledging the social heartbeat of Prahran. The architecture is deliberately retrained at the upper levels whilst the lower levels focuses on enhancing the pedestrian experience along the ground plane.&rdquo;

[smartcode_project_cta: project_id=108413]

The appointment comes as Beulah enters the next phase of its Prahran project, with the planning application lodged with the Melbourne City Council this week, set to transform the sought-after location at 182-194 Commercial Road, on the corner of Izett Street.



alisonwarters@gmail.com

Beulah lodge plans for mixed-use Prahran project

Award-winning Melbourne property developer, Beulah, has announced Four Seasons Hotels and Resorts – the&nbsp;global leader in luxury hospitality - as the chosen manager of the hotel within its new $2.7 billion development, STH BNK by Beulah.

Four Seasons Hotel Melbourne will comprise 210 rooms, crowning the western tower of STH BNK by Beulah, with guests arriving via a Sky Lobby located on the 63rd floor, boasting panoramic views over Melbourne’s city skyline, beachfront and Royal Botanical Gardens.

The Hotel will also offer a world-class integrated health and wellness experience, a rooftop restaurant and bar and multiple event spaces.

Beulah Executive Director Adelene Teh said Four Seasons was the perfect partner for STH BNK by Beulah and will offer an unmatched hospitality experience, while remaining uniquely Melbourne.

“As STH BNK by Beulah continues to push the boundaries of what’s possible in the luxury, lifestyle and sustainability spaces, Four Seasons aligned perfectly to our ethos and vision, offering unparalleled experiences, a bold commitment to innovation, and fantastic sustainability initiatives across its hotels and resorts."

[smartcode_project:default project_id=8804 project_image_fid=27929]

“Four Seasons will provide an uber-luxurious lifestyle offering to Melbourne’s residents and visitors alike, one that fuses wellness, sustainability, art and culture, and innovation, providing guests with everything they need within the one destination."

“It will also pay homage to Victoria’s Garden State title, tying in with STH BNK and Beulah’s commitment to biophilic design and will be further strengthened via a health and wellness theme. All of these elements will culminate to create an urban resort in the sky.”

Envisioned as a vertical mini-metropolis, STH BNK By Beulah will comprise four distinct collections of private residences, public and green spaces, a rooftop sky garden, 3,000 seat auditorium, commercial offices, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as experiential retail, all within two twisting terraced forms.

An international collaboration with UNStudio and Cox Architecture, STH BNK by Beulah will deliver approximately 449 residences.

On track to become Australia’s tallest tower, STH BNK by Beulah is also set to become the tallest vertical garden in the world, incorporating a natural environment within its skyscraper. The vertical garden will reach a total of five-and-a-half kilometres, the length of Melbourne’s famed The Tan running track nearly one-and-a-half&nbsp;times over. Beyond the exterior, the development will also offer a number of green communal spaces.

An iconic global luxury brand, Four Seasons opened its first hotel in 1961 and has since been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. They currently have 122 hotels and resorts in operation, as well as 48 residential properties in 47 different countries, with the Melbourne hotel set to play a pivotal role for the brand’s presence in Australia.

Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts said,

“We are incredibly proud to partner with Beulah and to be a part of the leading-edge STH BNK by Beulah development. This project will set a new standard for luxury in Melbourne, offering guests an exceptional Four Seasons experience set within an environment that will be unmatched in this market.”

Construction is expected&nbsp;to commence late 2022, with completion due around 2027.

Four Seasons Hotel Melbourne will comprise 210 rooms, crowning the western tower of STH BNK by Beulah, with guests arriving via a Sky Lobby located on the 63rd floor

Beulah partners with Four Seasons Hotels and Resorts for $2.7 billion STH BNK by Beulah

The $2.7 billion mixed-use development, STH BNK By Beulah in Melbourne&#39;s Southbank, is continuing to break ground as one of the mostly luxury offerings the city will have seen for a number of years.

STH BNK By Beulah is set to offer Australia&rsquo;s first-of-its-kind Private Auto Club for residents as car ownership declines.

The STH BNK Auto Club will see residents have the opportunity to use the fleet of luxury vehicles,&nbsp;from&nbsp;BMWs and Teslas to Porches and Range Rovers.

There will be 50 cars available to book, similar to a traditional&nbsp;car sharing model, with the added perks of an on-site team to clean, maintain and valet park cars, with chauffeur drivers available on request. Residents will be able to book a car via a mobile phone app or concierge.

[smartcode_project:default project_id=8804 project_image_fid=27929]&nbsp;

It&#39;s a response by Beulah to data from the Federal Chamber of Automotive Industries which showed new car sales in Australia have been declining since 2017.

In April 2021, new car sales had plummeted 48.5 per cent year-on-year, the biggest decline in 30 years and the 25th consecutive month of plunging new car sales.

According to a 2019 RACV Survey, the cost of car ownership is 66 per cent more expensive than drivers realise, with the largest cost being the depreciation of the car, followed by loan repayments.

It is said that cars are motionless around 95 per cent of the time and in cities, this climbs to an average of 97 per cent.

<a href="https://www.urban.com.au/new-apartments/southbank-by-beulah-118-city-road-southbank">To keep up to date with the development and its launch, enquire here</a>

Beulah Managing Director Jiaheng Chan said the STH BNK Auto Club will assist residents in saving money, while also providing them with the luxury and accessibility a car affords.

&ldquo;STH BNK is centrally located and boasts a walk score of 98, meaning a car is not a necessity. By providing residents with access to the STH BNK Auto Club, they can still enjoy the luxuries and freedom a car offers without the associated costs of car ownership, and in the process, can experience a range of different cars - depending on their mood or needs.

&ldquo;This is just one of the many services residents will have access to at STH BNK as we look to cater to ever-evolving lifestyle choices, one that puts sustainability and technology front of mind,&rdquo; he said.

STH BNK Auto Club will offer three tiers of membership levels including Silver, Gold and Diamond, with each member of the program able to select a tier based on their needs and wants; silver being the most cost effective, while Diamond provides access to luxury cars and EVs. EVs will be progressively added to the fleet, with Beulah committed to a full EV fleet by 2030.

<a href="https://www.urban.com.au/new-apartments/southbank-by-beulah-118-city-road-southbank">To keep up to date with the development and its launch, enquire here</a>

There will be two towers at the City Road address, one rising 102 storeys to be Australia&#39;s tallest tower at 366 metres. There will be around 449 apartments across the two towers, as well as a hotel, commercial, and retail space.

Construction is set to get underway in mid-2022, with a 2027 completion date forecast.

[smartcode_project_cta: project_id=8804]

The STH BNK Auto Club will see residents have the opportunity to use the fleet of luxury vehicles, from BMWs and Teslas to Porches and Range Rovers

Joel Robinson

STH BNK By Beulah set for Australia's first shared Private Auto Club for residents

Renowned developer Beulah has recently announced that their boutique collection of 15 homes will soon become the first carbon-neutral detached housing development in inner Melbourne.

Architecturally designed by Edition Office Design, the Northcote development has been curated to prioritise health, wellbeing and sustainability.&nbsp;

In order to achieve this, the team employed environmentally sustainable design principles. All 15 homes are fossil fuel-free and 100% electric, with integrated solar panels and induction cooktops.

Passive solar design has been utilised for thermal comfort and to minimise energy use, with double glazed windows and doors, cross ventilation, slab insulation and external operable blinds to the west and south west.

<a href="https://www.urban.com.au/land-for-sale/the-wilds-merri-creek-estate-2a-cunningham-street-northcote" target="_blank"><img alt="" height="3000" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_wilds_exterior_2_0.jpg" width="2250" /></a>

<a href="https://www.urban.com.au/land-for-sale/the-wilds-merri-creek-estate-2a-cunningham-street-northcote" target="_blank"><img alt="" height="2222" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_wilds_exterior_0.jpg" width="3168" /></a>

The development also includes a 5,000-litre rainwater tank for residents to use for gardening and water sensitive landscape design. Environmentally conscious travel is also supported with ample bicycle parking, and electric car charging provisions are available as an upgrade option.&nbsp;

Beulah Executive Director Adelene Teh explains that the neighbourhood&#39;s surroundings played a pivotal role in influencing the design of The Wilds.&nbsp;

&quot;The Wilds is incredibly rare in that it is not only carbon neutral, but it consists of expansive detached houses, all located with direct frontage to the Merri Creek. 
Residents will have the privacy of their own garden, yet will reap the benefits of belonging to a boutique community. As a company, we wanted to explore a carbon-neutral offering and we felt it aligned strongly with the sustainably-minded suburb of Northcote, where we could integrate the project into the landscape and respect the surroundings as much as possible to reduce its carbon footprint.&quot;

<a href="https://www.urban.com.au/land-for-sale/the-wilds-merri-creek-estate-2a-cunningham-street-northcote" target="_blank"><img alt="" height="2594" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_wilds_exterior1_0.jpg" width="1463" /></a>

On offer is a range of 3, 4 and 5 bedroom configurations, with generous floorplans designed for flexible use. There is also an additional living space in each home that buyers can customise to suit their needs &ndash; to create a home office, exercise space or a creative studio.&nbsp;

Prior to The Wilds, Beulah delivered Paragon, which features the largest vertical installation of solar panels in Australia.&nbsp;

Read next:&nbsp;<a href="https://www.urban.com.au/news/vic/beulah-unveil-off-the-plan-northcote-housing-development-the-wilds" target="_blank">Beulah unveil off the plan Northcote housing development The Wilds</a>

Olivia Round

Beulah's The Wilds residences are set to become inner Melbourne's first carbon-neutral detached housing development

Sustainability and urban greening have been at the forefront of urban design for quite some time now, so it&#39;s refreshing to see boundaries being pushed with every new apartment launch.

This week&nbsp;Beulah announced the grand opening of their first CBD tower, Paragon, which has been masterfully adorned with a myriad of flora and fauna at its heart.&nbsp;

<a href="https://www.urban.com.au/new-apartments/paragon-318-queen-street-melbourne" target="_blank"><img alt="" height="4429" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/willem_paragon_09.jpg" width="3648" /></a>

Beulah employed renowned landscape architect Paul Bangay to collaborate with Fender Katsalidis to deliver the finished tower that graces the city skyline today.&nbsp;

Paragon features Australia&#39;s first indoor forest, spanning three entire levels. The carefully curated greenery includes mature trees that create a leafy canopy, climbing vertical gardens, grassy spaces, and water features.

<a href="https://www.urban.com.au/new-apartments/paragon-318-queen-street-melbourne" target="_blank"><img alt="" height="4180" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/willem_paragon_03.jpg" width="5444" /></a>

To support Beulah&#39;s sustainability efforts, the development also features the most significant integration of vertical solar, spanning 158 square metres. This will both help reduce the building carbon footprint and contribute towards subsidising owners corporation fees.

The tower stands 48 stories tall and is home to 277 luxury apartments. With stunning vistas surrounding the building, each floor has been designed with limited density to optimise each residence&#39;s number of vantage points.&nbsp;

[smartcode_project:default project_id=253 project_image_fid=52838]

Image credit: Willem Dirk du Toit

Beulah's Paragon is now complete: Take a look at landscape architect Paul Bangay's stunning urban forest within the new Melbourne tower

<html><body>
Knowing the developer and their projects is an important step in preparing to purchase an off-the-plan property.

But, navigating through pages of reviews on past projects – on top of the already exhausting task of searching for a home – might seem daunting to some first home buyers.

While every first home buyer has different needs for their home, they all want one thing: to have complete trust in the developer.

Buying from a developer with a track record and long-term commitment to delivering quality projects is the best way to do this.

To help, Urban takes a look at ten developers operating in Victoria that you should know about. 
 

1. <a href="https://www.urban.com.au/developers/caydon-property" target="_blank">Caydon Property</a>

Establishing a strong presence in Melbourne over the last 17 years, Caydon Property’s portfolio boasts many major landmark developments in the Victorian capital.

Privately owned, the group has focused on enriching communities with their contemporary apartments, commercial spaces, retail outlets and luxury hotels.

As one to watch, Caydon has ensured a continual pipeline of projects with developments, all of which sit within 10-kilometres from the CBD.

[smartcode_project:default project_id=24441]

Caydon currently has over $1.5 billion worth of developments established across Melbourne and the US, with past projects including Focus on Mason, Ivanhoe and Due North.

Their latest project in Alphington, HOME by Caydon, boasts 324 residences in one, two and three-bedroom configurations, designed by Caydon’s in-house design team. 
 

2. <a href="https://www.urban.com.au/developers/dealcorp" target="_blank">DealCorp</a>

Since its beginnings in Melbourne in 1984, DealCorp has gone on to complete over 50 projects across the retail, residential and commercial sectors.

DealCorp offers high-quality, considered projects, creating dynamic, innovative and timeless properties, with current projects including Eclipse Townhomes and Polaris 3083.

[smartcode_project:default project_id=25889]

As one to watch in 2021, Urban has identified the group’s potential with many projects in planning over the new year. Awarded the development rights to Ormand Station in 2015, interested buyers are expecting the plans unveiling the residences above the station to be revealed soon.

Other projects by DealCorp includes their McKinnon project MCKN, comprising five levels of spacious, high-quality apartments. Two-bedroom apartments in the project are listed from $682,500.

[smartcode_project:default project_id=4939] 
 

3. <a href="https://www.urban.com.au/developers/stockland" target="_blank">Stockland</a>

As one of Australia’s largest diversified real estate groups with $15.2 billion in real estate assets, Stockland has earned their place as an Urban must-watch.

Stockland aims to make thriving communities for growing families, first-home buyers, empty-nesters and everyone in between. 105 families move into a Stockland home every week.

Across Australia, the development group has 51 residential communities and with more in the pipeline, Urban is expecting big sales as first-home buyers choose suburbia’s green spaces over city-living.

The group’s dedication to sustainability has also made them one to watch. Although overtaken on the Dow Jones Sustainability Index as the most sustainable real estate group after five consecutive years, Stockland continues to pave the way for setting new benchmarks in sustainable developments and environmental management.

[smartcode_project:default project_id=29947]

Among their current projects includes Altona North’s Haven Townhomes and the Terraces at Minta in Berwick.

Perfectly located just 11km from Melbourne’s CBD, Stockland's Haven offers a collection of boutique townhomes, designed in collaboration with award-winning SJB Architect. 
 

4.<a href="https://www.urban.com.au/developers/id-land"> ID_Land</a>

A newer Melbourne-based developer, ID_Land was founded in 2009 with a diverse development pipeline in excess of $2 billion.

[smartcode_project:default project_id=9023]

“With experience in all forms of residential development, we offer a proven track record of managing the successful delivery of communities of varied scale and complexity”, director Matthew Belford said.

With an array of successful residential developments, ID_Land has been earmarked as one to watch this year with the upcoming projects including Canvas, Yarraville Place and The Walter.

Situated in a prime inner-north location, The Walter offers residents unparalleled access to amenities, with features including expansive glazing, high ceilings and modern interiors.

ID_Land also have Port Lane, a new townhouse development in Port Melbourne. The coastal community will see prices starting from $995,000 for the three bedroom townhouses designed by Rothelowman.

[smartcode_project:default project_id=89720]

5. <a href="https://www.urban.com.au/developers/frasers-property" target="_blank">Frasers Property</a>

With over 95 years’ heritage in Australia, Singapore-based Frasers Property operates across residential, retail, commercial and industrial property markets.

Off the success of their sold-out past projects within Victoria, including Flourish Parkside and Reside Carlton, Urban expects another big year for the developer.

[smartcode_project:default project_id=14940]

Designed by DKO Architecture, Frasers’ award-winning development, Burwood Brickworks, offers sustainable townhomes and apartments with a commitment to the environment.

Last November, Frasers Property was won two awards in the Global Real Estate Sustainability Benchmark (GRESB) rankings, named the ‘global development sector leader – residential’ and the ‘global non-listed sector leader – diversified office/industrial’.

CEO Anthony Boyd said the rankings were a reflection of the company’s consideration of environmental, social and financial sustainability in all its operations. 
 

6. <a href="https://www.urban.com.au/developers/bhc-property" target="_blank">BHC Property</a>

Specialising in luxury townhomes and multi-residential projects within the Melbourne property market, Urban expects 2021 to be a big year for BHC Property.

Renowned for their family-style developments boasting a sense of community and quality, BHC projects are marked by superb locations and distinct designs.

[smartcode_project:default project_id=13035]

Amongst their past projects are the sold-out Box Hill townhomes, Carrington Hill, and Parkfield in Noble Park.

Other projects in the pipeline include 1975, offering three and four-bedroom homes that are configured across multiple levels at 1975 Malvern Road in Malvern East. 
 

7. <a href="https://www.urban.com.au/developers/mirvac" target="_blank">Mirvac</a>

[smartcode_project:default project_id=22803]

With an unmatched reputation for delivering quality products in the residential development sector, Mirvac has become a leading Australian property group. Founded in 1972, the company has close to 50 years’ experience making it a trustworthy developer of your new property.

Mirvac is known for their delivery of upfront amenity, diversified product range and quality design. The group delivered in excess of 2,500 lot settlements with a record level of apartment settlements at the end of last financial year.

As one to watch, potential buyers and investors should keep an eye on Mirvac’s many residential developments, including Tullamore, a 47-hectare development in the sought-after suburb of Doncaster.

[smartcode_project:default project_id=22584]

Located 13-kilometres from Melbourne’s CBD, Tullamore is set to offer the soon-to-be-completed Folia stage, which will see 102 one, two and three-bedroom residences across five and seven floors. Folia is expected to reach completion in April 2021. 
 

8. <a href="https://www.urban.com.au/developers/beulah-international" target="_blank">Beulah International</a>

An Australian property developer based in Melbourne, Beulah International have expanded into global operations with significant projects including Ivanhoe’s Hallmark and Fawkner House in South Yarra.

From thoughtfully considered individual experiences to city-defining mixed-use developments, Beulah is known for their transformative spaces an progressive design approach.

As one to watch, Beulah have cemented their place as a developer to watch with the successful sell-out of Gardenhill and their engagement on high-profile projects, including the proposed Southbank by Beulah.

[smartcode_project:default project_id=8804]

Southbank, a dual skyscraper designed by UNStudio and Cox Architecture, will host the Southern Hemisphere’s tallest building upon its completion. Construction on the project is expected to begin this year after securing approval from planning minister Richard Wynne last April.

 

9. <a href="https://www.urban.com.au/developers/milieu-property" target="_blank">Milieu Property</a>

Milieu Property is a boutique development company focused on “creating spaces of positive influence, both inside and out.” Inspired by Melbourne, the group’s projects are informed by their surrounds and designed to respond to their context.

[smartcode_project:default project_id=5890]

Based in Collingwood, the group have secured their place as a must-watch with approximately $300 million of projects under development.

Just over 10 years old, the company has made their mark on the Victorian capital with developments including Nth FITZROY, Brunswick East and Breese Street.

Brunswick East is a set of 48 apartments in the heart of Melbourne’s inner north. This project will be a collaboration with Fieldwork Architects and Foolscap Studio. 
 

10. <a href="https://www.urban.com.au/developers/riverlee" target="_blank">Riverlee</a>

Based in Melbourne and established in 1993, Riverlee is a privately-owned property group specialising in development. The family business has delivered over $2.5 billion of urban land and master-planned communities, commercial office, residential, and hotel developments.

[smartcode_project:default project_id=891]

With a track record to contributing to the economic growth of Victoria, Riverlee is a trustworthy developer with a reputation built on its integrity and determination.

Existing projects of note include Jaques at Richmond, their 370 Docklands Drive development and Tarneit residential estate, The Heartlands.

To watch this year is the group’s Seafarers project on the Yarra River, awarded silver at last year’s Melbourne Design Awards. Seafarers offers a limited collection of 123 impeccably-crafted riverfront residences.

[smartcode_project:default project_id=27728]

Designed by Fender Katsalidis, Seafarers will boast private dining rooms, 24-concierge and valet, swimming pool and sweeping Yarra River and park views.
</body></html>

Urban takes a look at ten developers operating in the VIC that you should know about

max.kwok_55688

10 developers to watch in VIC in 2021

<html><body>
Australian real estate developer, Beulah International, has gained approval from the Victorian State Government to develop their $2 billion Southbank by Beulah project.
The Green Spine building, set to become Australia’s tallest tower, will be composed of two towers, both with a twisting geometric class façade and terracing and has been conceived as a conceptual extension of the Southbank Boulevard.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/Beulah_SBB_GreenSpine_Podium.jpg" alt="">
Soaring to 365 metres and spanning 270,000sqm, the mixed-use precinct desires to become an unprecedented, globally recognised vertical village.
Southbank by Beulah was conceptualised alongside Dutch design firm UNStudio and local firm Cox Architecture — a refinement of their winning concept from the 2018 Southbank by Beulah global architecture competition.   The vertical village will comprise of four distinct collections of private residences, public and green spaces, including a five-star urban resort, world class experiential retail and commercial offices.
Other features include a rooftop sky garden, town hall, childcare centre, a health and wellness precinct and arts and culture spaces and programs.
 
</body></html>

j.ballantyne1990-6AQqhLzZaK

Southbank by Beulah to become Australia's tallest vertical village 

<html><body>
With unanimous support from the City of Melbourne's Future Melbourne Committee in March, the Victorian State Government has officially given the green light to the $2 billion Southbank by Beulah project. 
The 270,000 sqm mixed-use vertical village is considered one of Melbourne's most ambitious and forward-thinking projects to date.
Led by award-winning Melbourne developer, Beulah, the announcement is a welcome relief amid current economic uncertainty, with the project set to generate more than 4,700 construction jobs via the provision of a $1 billion additional investment stimulus to the Melbourne construction market. 
Upon complete of the. build, 3,250 new ongoing direct jobs is expected to be generated across multiple industries including office, retail, entertainment, hospitality and child care, ultimately growing the working population of Southbank by eight per cent. 
On track to become Australia's talent tower at 365 metres high, approval from the Minister for Planning, Lord Mayor of Melbourne, Sally Capp said, "This is a huge vote of confidence in our city at a time when we are going through a period of economic uncertainty."
Conceptualised alongside acclaimed Dutch firm, UNStudio, and local firm, Cox Architecture, the permit will now allow Beulah to officially transform the current BMW site into an unprecedented, world-class vertical village spanning a total of 270,000 sqm. 
Cox Architecture director Philip Rowe said, "Southbank has laid somewhat dormant for many years. Our collaborative concept has the ability to truly uncover its potential, improving the urban amenity while seamlessly unifying the suburb with Melbourne's CBD. 
"The architectural and cultural impact Southbank by Beulah will leave on Melbourne is an exciting prospect and will undoubtedly set a benchmark both locally and globally, both now and well into the future."
An extensive process to date - including the initial Southbank by Beulah global architecture competition - Beulah managing director, Jiaheng Chan said the project team has been overwhelmed by the support from the official government bodies. 
<div class="page" title="Page 1">
<div class="section">
<div class="layoutArea">
<div class="column">
“We would like to extend our sincere gratitude to both the Victorian Government and the City of Melbourne for their endorsement of ​Southbank by Beulah​, which we hope will play a significant role in Melbourne’s economic recovery over the coming years.
“​Southbank by Beulah​ will transform the way Melburnians work, live, learn, revitalise and play — it will set a global benchmark for an unprecedented lifestyle hub that caters to present and future generations and will assist in the future growth of Melbourne and its vision to become a truly global smart city.
“Discussions have already begun with leading global brands in the hospitality, retail and cultural sectors who are looking for a transformative project of this calibre.”
Lodged in August 2019, the approved application outlines plans to offer users an unprecedented connectedness to nature within an urban environment.
"It's not just about the height", said Nicholas Reece, the chair of the City of Melbourne's Planning Portfolio, "so much thought and effort has gone into the design and the green space."
Envisioned as a vertical mini-metropolis, ​Southbank by Beulah​ will comprise four distinct collections of private residences, public and green spaces, rooftop sky garden, town hall, commercial offices, a five-star urban resort, childcare centre, a health and wellness precinct, arts and culture spaces and programs, as well as world-class experiential retail, all within two twisting terraced forms.
<div class="page" title="Page 2">
<div class="section">
<div class="layoutArea">
<div class="column">
The spine twists into a series of outdoor spaces and green devices along the façades of the two towers, paying homage to Melbourne’s title of The Garden City, symbolically bridging the iconic Royal Botanic Gardens with Melbourne’s Arts Precinct.
Pocket parks will be a focal point throughout the building, connecting neighbourhoods within the residential tower, providing residents with a sense of community and a place to relax, before culminating in a landscaped journey to the publicly accessible ​rooftop sky garden.
Construction is forecast to commence next year and will take approximately five years to complete.
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</body></html>

Southbank's green spine gets Melbourne planning approvals

<html><body><div class="page" title="Page 1">
<div class="section">
<div class="layoutArea">
<div class="column">
Multi-residential masters Beulah International are in the midst of a construction boom with four projects, worth approximately half a billion dollars, now underway across Melbourne.
Defying market odds, the Melbourne property developer has broken ground on Paragon (CBD), Habitus (South Melbourne), Fawkner House (South Yarra) and The Grounds of Kew (Kew) in less than a year, creating a total of approximately 700 jobs within the construction industry.
Led by Jiaheng Chan and Adelene Teh, the company also delivered a 100 percent settlement rate for its now complete Hallmark Ivanhoe development in January.
Already working on Habitus, Beulah International recently signed multi-residential specialists Ironside as the builder for The Grounds of Kew, while the formal appointment of builders for Fawkner House is imminent.
As the company continues its expansion, Jiaheng said it’s ability to deliver projects was down to the team’s scrupulous hands-on approach from concept to construction and completion, combined with a strong focus on premium and detailed design that was the biggest contributor.
“Our main driver is to continue delivering exceptional developments with our residents in mind. From human-centric design through to the highest building quality, our team is dedicated to achieving an unparalleled calibre of developments,” said Jiaheng.
Aware of the current market lull and reduced funding for developers, Jiaheng said purchasers and financial institutions have remained confident in Beulah International.
“No matter the market, our track record shows we have delivered on projects, whether that be securing debt from financiers, breaking ground or achieving a 100 percent settlement rate on time.
“In addition, we only seek to work with the best project teams across architecture, interior design, landscape architecture, engineering and construction to ensure the finished project reflects what we marketed,” said Jiaheng.
As construction forges ahead, Habitus is due for completion in the second quarter of 2020, while both Paragon and The Grounds of Kew are expected to be completed by the fourth quarter of 2020. Meanwhile, Fawkner House is expected to be complete in late 2020/early 2021.
In 2018, the developer embarked on a groundbreaking global architecture competition for its $2.5 billion Southbank project, crowning UNStudio and local firm Cox Architecture the winners.
</div>
</div>
</div>
</div></body></html>

Beulah International has four construction projects underway

<html><body>
Construction company Multiplex has been appointed as the builder for Beulah International’s $200 million CBD development Paragon, located at the former Celtic Club site.
Multiplex joins an enviable line up with internationally acclaimed architects Fender Katsalidis and landscaper Paul Bangay, collaborating with Beulah International to build the mixed-use development, comprising of 227 luxury apartments across 48 levels.
Situated at 318 Queen Street, Paragon will include a three story elevated indoor urban forest in an Australian first, while in a nod to the site’s historical significance, the design is set to feature artisan metal worked with a geometric Celtic-inspired pattern across curtains of glass.
Clever in design, the architecture also maximises views, allowing the majority of residences prized corner vistas by limiting density to between four and six residences per floor.
Multiplex was awarded the construction contract following a competitive tendering process, selected for its ability to deliver a project of this scale with the required quality standard and timeframe.
“This is the first time Beulah International has worked with Multiplex and we chose to collaborate on Paragon due their strong industry reputation globally accurately reflecting the premium nature of this project,” said Jiaheng Chan, Managing Director of Beulah International.
“Having recently taken out the Australian construction industry’s most prestigious honour, the Australian Construction Achievement Award, combined with the fact that they are one of the largest contractors globally with over half a century of experience in large-scale development projects, we have the confidence that the creative vision of Paragon will be delivered on time and to the highest quality,” he said.
“Multiplex select our clients carefully and we are very excited to have Beulah International on board. They are a leading developer and constantly push the boundaries in design and innovation.” said Graham Cottam, Regional Managing Director of Multiplex.
A truly unique project to the Melbourne property market, Paragon was launched in mid 2017 with approximately 90 percent of the apartments purchased during the registration of interest campaign.
Awarded the Best Residential High-Rise Development for Australia at the Asia Pacific Property Awards 2018-2019, Paragon is slated for completion towards the end of 2020, with Multiplex having already officially commenced construction on the tower.
</body></html>

beulah

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

beulah

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News