Altus Development

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The development team behind Southbank's Monarch Tower have positioned the new project at the higher end of the apartment market, far from some of the projects which surround the mixed-use development.

Representatives of Altus Development, Moull Murray Architects and Bella Charlton recently spoke with Urban.com.au prior to the project's launch, discussing the all-encompassing task of positioning the permium tower in a location where distingiushing one project from another can be difficult.

Post securing the site, Moull Murray Architects were tasked with refashioning the tower whilst remaining within the approved envelope. With the majority of projects nearby appearing as generic blocks, a high degree of variation was employed over Monarch Tower's facade, moving it aesthetically beyond its neighbours.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66_2.jpg" rel="gallery-all" title="Monarch Tower hero perspective. Image: Altus Development"><img alt="" class="image-article-full-width-580px" height="829" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66_2.jpg?itok=68cIhmcn" title="Monarch Tower hero perspective. Image: Altus Development" width="580"></a>

<figcaption>Monarch Tower hero perspective. Image: Altus Development</figcaption></figure><blockquote>
The new architectural treatment, reinforces the tall, slender nature of the approved development envelope with an emphasis on vertical forms. The proportions of the tower have been treated In the classic sky-scraper tradition of a base, middle tower, and expressed top.

The podium utilises a grid framework to set up visually scaleable proportions that relate to the streetscape as well as the pattern overlaid on the tower facade. The podium is veneered with apartments on both frontages to reinforce a sense of human interaction with the public realm.
<cite>Moull Murray Architects</cite>
</blockquote>

Adding to Monarch Tower's stocks is the addition of serviced apartment operator Pan Pacific which will operate 130 five-star suites, situated over the lower 19 levels of the project. Not only does the addition of Pan Pacific provide Monarch Tower with a renowned worldwide operator, it also allowed for the expansion of communal areas and facilities within the building.

A pool deck including a fully-equipped gym, cinema, tranquil health spa, outdoor BBQ entertainment terrace and virtual golf range will service both typical apartments and the Pan Pacific suites. The development team also made note of Monarch Tower's proximity to Crown and the Southbank Entertainment Precinct, with either a short walk away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image67_2.jpg" rel="gallery-all" title="Amenities finished to a high standard. Image: Altus Development"><img alt="" class="image-article-full-width-580px" height="186" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image67_2.jpg?itok=TahmJ7LB" title="Amenities finished to a high standard. Image: Altus Development" width="580"></a>

<figcaption>Amenities finished to a high standard. Image: Altus Development</figcaption></figure>Premier apartments within Monarch Tower will have exclusive access to the 6-star Sovereign Lounge featuring a bar, spa, sauna, steam room and gym, plus unimpeded views toward the CBD.

Whilst the previously approved plans allowed for one and two bedroom apartments to the tower's summit, Altus Development has completely repositioned Monarch Tower to capture the premium apartment market. Set over the upper 43 levels, total apartment numbers within the project have fallen to 294.

Levels 51 through 58 will include adaptable penthouse and sub penthouse plans, capable of being reworked to a prospective buyer's their needs. Included is the opportunity to create a double-storey, super-sized loft.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image63_4.jpg" rel="gallery-all" title="Artist's impression of a penthouse living area. Image: Altus Development"><img alt="" class="image-article-full-width-580px" height="292" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image63_4.jpg?itok=fkY3VzXl" title="Artist's impression of a penthouse living area. Image: Altus Development" width="580"></a>

<figcaption>Artist's impression of a penthouse living area. Image: Altus Development</figcaption></figure>Quizzed on Monarch Tower's interest prior to launch, Bella Charlton's Valentino Spyriadis divulged a number of reservations have been taken for apartments, with those to be firmed once the project officially heads to sales.

Further all penthouses within Monarch Tower will be held for the local market, with the high-end stock considered essential to the project's marketing perception and eventual place in the Southbank market. This is in line with the development team positioning Monarch Tower at the owner-occupier and premium investor.

The launch of Monarch Tower coincides with the firming of a head construction contractor for Docklands' Altus Tower, which follows a similar model to that of Monarch Tower. With a new PARKROYAL and private apartments headlining the Docklands project, Altus Development expect the high-end duo will spearhead their Melbourne development pipeline.
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silvermb

Distinguishing oneself on Southbank as Monarch Tower enters the fray

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Touched upon by Urban.com.au <a href="https://www.urban.com.au/news/taller-projects-and-better-design-outcomes-on-southbank">last week</a>, Southbank is set to receive a new skyscraper in the form of a refashioned City Road mixed-use building. Moull Murray Architects are the design practice behind the project, teaming with Altus Development once more after the rapidly expanding Clayton-based developer secured the 1,265sqm site.

Appearing initially on Urban.com.au during 2013, the scheme for the then <a href="https://www.urban.com.au/new-apartments/256-260-city-road-southbank">256-260 City Road</a> was the work of Hayball for proponent Apex Vic Pty Ltd. Under the initially approved scheme 431 apartments were included within a $120 million project, with 104 car spaces and 215 bicycle spaces in tow.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cam_02_low_res_copy-1.jpg" rel="gallery-all" title="A new City Road landmark. Image courtesy Moull Murray Architects"><img alt="" class="image-article-full-width-580px" height="756" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cam_02_low_res_copy-1.jpg?itok=y6jSH1HS" title="A new City Road landmark. Image courtesy Moull Murray Architects" width="580"></a>

<figcaption>A new City Road landmark. Image courtesy Moull Murray Architects</figcaption></figure><h2>Design statement</h2>

Urban.com.au spoke with Moull Murray Architects Director, Andrew Murray, regarding 258 City Road with the following project description offered:

<blockquote>
The new architectural treatment, designed by Moull Murray Architects, reinforces the tall, slender nature of the approved development envelope with an emphasis on vertical forms.

The proportions of the tower have been treated in the classic skyscraper proportions of a base, middle tower, and expressed top. The podium utilises a grid framework to set up visually scaleable proportions that relate to the streetscape, in addition to the pattern overlaid over the tower.

The podium is also veneered with apartments on both frontages to reinforce a sense of human interaction with the public realm.

The building is a mix of serviced apartments up to level 18, with private apartments above, served with independent foyer and lifts.
<cite>Andrew Murray, Moull Murray Architects</cite>
</blockquote>

Still at 193 metres to parapet, the tower has been given a sharper exterior relative to its predecessor, with a higher degree of articulation introduced over the facade. Solid elements to the western facade have been introduced, with a <a href="https://www.urban.com.au/news/two-giants-round-out-central-equitys-massive-development-pipeline">planning application for a similarly sized tower</a> under assessment for the immediate western site.

Spanning 62 levels, the initial 18 levels will be dedicated to 130 one and two bedroom serviced apartments operated by Pan Pacific Hotels Group, the second such venture between developer and hotel operator. Thereafter 323 private apartments will round out the tower consisting of one and two bedroom options, with penthouse dwellings configured as three bedrooms absorbing the highest 12 levels.

258 City Road's mixed-use nature also allows for a multitude of facilities within the building. Ground floor will see all day dining with meeting rooms above, while the podium top pool deck with hold a gym, cinema, health spa and outdoor BBQ entertainment area and terrace bar.

The project is expected to be released during the first quarter of 2016.

<h2>258 City Road consultant team</h2>

<ul>
<li>Architects: Moull Murray Architects</li>
	<li>Developer: Altus Development Pty Ltd</li>
	<li>Project Managers: Gallagher Jeffs</li>
	<li>Structural Engineers: WSP Structural</li>
	<li>Civil Engineers: WSP Structural</li>
	<li>Building services: MacCormack</li>
	<li>ESD: Sustainable Development Consultants</li>
	<li>Traffic Engineers: Traffix</li>
	<li>Building Surveyors: BSGM</li>
	<li>Hospitality Consultant: LeisureCorp Enterprises</li>
</ul>
<h2>Double delight</h2>

In further news Moull Murray's initial design for Altus Development will proceed to construction after a lengthy pause in proceedings. Dubbed Altus Tower and located within Docklands, the 37 level building will see 266 PARKROYAL-designated hotel suites and 331 residential apartments included.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7altus.jpg" rel="gallery-all" title="The Altus is a go in the new year. Images courtesy Moull Murray"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7altus.jpg?itok=Vx5m94Sw" title="The Altus is a go in the new year. Images courtesy Moull Murray" width="580"></a>

<figcaption>The Altus is a go in the new year. Images courtesy Moull Murray</figcaption></figure>After a ground breaking ceremony held during October 2014, the site has seen little action since. A start on works is now expected in the new year with a build time of roughly 24 months for the project, meaning the opening of PARKROYAL Melbourne will be at least one year behind the initially anticipated completion date.

In addition to Altus Tower, Probuild will also undertake works on 258 City Road according to the developer's website.
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