661 Chapel St

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661 Chapel Street in South Yarra is the first Australian project of the Malaysian-based developer Gamuda Land.

Completed ahead of schedule in 2018, 661 Chapel comprises 116 one, two, three and four bedroom apartments across 30 levels and was designed by local architecture firm Bird de le Coeur.

We recently spoke with Gamuda Land’s chief executive officer Mr Ngan Chee Meng to discuss the luxury development.

[smartcode_project:default project_id=600]

JR: What are the highlights of 661 Chapel and what attracted buyers to the project?

NCM: Like us, our buyers are enamoured with the unique panoramic views of Melbourne CBD and the Yarra river - all set behind the green of the Melbourne High Oval. It’s a view you can fall in love with a few times in a day.

But they are also keen-eyed buyers and are aware of the value that the heritage zone in front of 661 Chapel St plays in safe-guarding these unobstructed views.

Besides, buyers love the community spaces that are mindfully designed and placed within the development such as a grand library in the lobby, the lounges and cinema at level 6, private dining rooms as well as a wine room. In a lockdown, these community spaces provide extra convenience for residents to work-near-home without having to leave the development.

<a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra"><img alt="" height="1114" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_copy_2_0.jpg" width="1200"></a>

JR: What was the brief for 661 Chapel St for architects Bird de la Coeur?

NCM: Creating a community is an important factor in all Gamuda Land projects so the brief to BDLC is that 661 Chapel St being a high-rise building, must be designed as a vertical village with common areas that enhances resident interaction.

The ground floor features generous shared communal spaces - including entry through a sculpture walk, a library with a dramatic onyx window wall, a shared kitchen table for coffee and newspapers, and a boardroom facilities.

Level 6 is a whole floor of mind and body fun including a lounge and deck, a wine room, two private dining rooms, gym, a cantilevered 25m pool with sauna and steam room, as well as a Richard Serra inspired cinema.

JR: Where did buyers come from, and who was the development appealing to?

NCM: Initially, we saw a strong 30 per cent take up from our followers from Malaysia because of Gamuda Land’s reputation for developing quality residences. But since completion, the majority of our buyers have been locals as seeing is believing. Our buyers are mainly down-sizers, 
affluent young professionals and successful business owners who appreciate the value that 661 Chapel St brings and the rarity of a quiet residence with a never-to-be-built-out view.

Our strategy to deliver a touch and feel product before traditional pre-sale requirements allowed us to reach these markets for which seeing is believing.

<a href="https://www.urban.com.au/buildings/661-chapel-street-south-yarra"><img alt="" height="1052" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_copy_0.jpg" width="1200"></a>

JR: Where is current buyer enquiry coming from?

NCM: Due to the pandemic and lockdown duration, we saw a spike in enquiries via digital platforms such as Urban.com. We are expecting this trend to be dominant moving forward.

JR: Are there any other residential developments in the pipeline?

NCM: Gamuda Land is exploring new opportunities in Australia, particularly Melbourne and is actively canvasing. We’re working with local partners to identify projects to deliver high quality, liveable and future-focused products.
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661 Chapel in South Yarra is the first Australian project of the Malaysian-based developer Gamuda Land.

Joel Robinson

What buyers need to know about 661 Chapel Street South Yarra: Developer Q&A with Gamuda Land CEO Ngan Chee Meng

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661 Chapel St is Melbourne's new residential development, setting a benchmark for luxury living in the Victorian capital.

Delivered by Gamuda Land, the 30-storey tower provides 127 apartments in one, two, three and four-bedroom configurations. Situated beside the Yarra River, 661 Chapel St is located within minutes of the Melbourne CBD, parklands, elite shopping and dining precincts. It is located next to Melbourne High.

Completed this year, the project is slashing stamp duty costs by up to 50 per cent as well as generous government grants and incentives for new home buyers and first home buyers.

661 Chapel St gives buyers the rare opportunity to combine two apartments to create a single, large residence with some buyers choosing to snap up entire floors and create “super residences” in the sky.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-st-hero_3.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="290" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/661-chapel-st-hero_3.jpg?itok=P9kaU23b" width="580"></a>

Among its extensive hotel-inspired resident amenity, the South Yarra project includes a concierge, gym, members lounge and winter garden. Located on its ground floor, residents will also have access to an onyx-windowed, grand library and boardroom. A 25-metre heated pool, cantilevered six levels above Chapel Street and supported by a single beam, rivals the neighbouring hotel pool at The Olsen.

Captivating the interest of art aficionados, the project's marketing indicated that Damien Hirst, the creator behind the $100 million For the Love of God skull, had been engaged in constructing a sculptural walk upon entry, inspired by international galleries. 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/sculpture.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="385" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/sculpture.jpg?itok=JcPQ9XB4" width="580"></a>

Marketing advised that the artwork would be displayed alongside a spectacular lighting installation by Omer Arbel.

Designed by bird de la Coeur, apartments in the project offer open interiors, large balconies and floor-to-ceiling windows with views of the Melbourne CBD, Yarra River and the Bay.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/_dms0222_photoshop_low_res_large.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/_dms0222_photoshop_low_res_large.jpg?itok=v96E39ye" width="580"></a>

One-bedroom homes in the project begin from $546,000 while four-bedroom apartments are valued at over $5 million. Each residence includes a suite of designer fixtures and stone and timber finishes.
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661 Chapel St is Melbourne's new residential development, setting a benchmark for luxury living in the Victorian capital

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A look at South Yarra's 661 Chapel St

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Gamuda Berhad through its local arm Gamuda Land has recently settled its first flagship Australian development at 661 Chapel St, South Yarra.

661 Chapel St represents the group’s first foray into the Australian market and the Bird de le Coeur designed development comprises 116 apartments across 30 levels with views tht extend over the heritage-listed Melbourne High School, the Yarra River and beyond to the Melbourne CBD skyline.

Believing in the quality of the project with its location, never to be built out views and strong design credentials, Gamuda Land bullishly began construction in April 2016 prior to launching the project, despite the usual 60% pre-sales required by Australian banks to commence construction.

The penthouse for 661 Chapel St is expected to fetch a record $22m and is being sold as a shell with David Hick’s engaged to design the fit-out, so the purchaser can completely customise the residence.

The penthouse is a 792 sqm residence over 3 levels and the design currently includes: 

<ul>
<li>3 bedrooms, 5 bathrooms</li>
	<li>Sauna</li>
	<li>Steam and shower room</li>
	<li>Gym and yoga room</li>
	<li>Cinema</li>
	<li>Study</li>
	<li>Wine cellar</li>
	<li>Butlers pantry (with secondary fully functional kitchen)</li>
	<li>Rooftop bar and private pool with courtyard</li>
	<li>Sweeping views from the CBD right out to the Dandenong ranges</li>
	<li>93 sqm of balcony space and 82 sqm of rooftop</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gamu9654_661_penthouse_in06_penthouse_retreat.jpg" rel="gallery-all" title="The fit-out for the penthouse is completely customisable and has been designed by David Hicks. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="271" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gamu9654_661_penthouse_in06_penthouse_retreat.jpg?itok=vH5sMpjj" title="The fit-out for the penthouse is completely customisable and has been designed by David Hicks. Image: Supplied" width="580"></a>

<figcaption>The fit-out for the penthouse is completely customisable and has been designed by David Hicks. Image: Supplied</figcaption></figure>Urban.com.au spoke to Gamuda Land CEO Ngan Chee Meng prior to the official launch party to discuss 661 Chapel St, the penthouse and the companies ambitions for further development opportunities in Melbourne.

Urban.com.au: What was the appeal of Melbourne to Gamuda Land and more specifically South Yarra as a suburb?

Ngan Chee Meng: We see Australia, particularly Melbourne as a highly sought-after destination given its long-standing reputation as the world’s most liveable city, quality education and economic stability.

Location is key in our selection for development. We have found South Yarra to be one of the suburbs that could provide a fulfilling lifestyle given its convenience to our residents, with its close proximity to the CBD, public transport network, surrounding areas of greenery such as Royal Botanical Garden, Yarra river; artisanal cafes, boutiques and restaurants all within walking distance.

South Yarra also has a long-standing reputation as a highly sought after suburb, being in the inner east pocket of Melbourne and surrounded by other reputable suburbs such as Toorak.

UM: 661 Chapel St has a strong theme of artwork embedded in the design of its spaces from the moment you arrive, with Gamuda working closely with Andy Dinan of Mars Gallery. What was it like working with Andy Dinan?

NCM: We selected Andy and her gallery to curate the artwork in 661 Chapel St given her experience and background in public spaces. We had also wanted a selection of artwork that showcases works from emerging Australian artists that we believe will be a value add and worthy investment for the development.

We worked hand in hand with Andy and her team, as well as Bird de la Coeur, the project architect in curating the artwork selection in 661. It was a carefully thought out process and it was a pleasure working with them, we are very pleased with the outcome.

UM: With the majority of 661 Chapel St selling locally and to owner-occupiers, what is the expectation for the sale of the penthouse?

NCM: With the sheer scale of the penthouse, we anticipate it will likely attract an owner-occupier, who may have business interests in Melbourne given its inner urban location, or use the penthouse as a secondary or additional residence for their interests/family use.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gamu9654_661_penthouse_in03_penthouse_kitchen.jpg" rel="gallery-all" title="David Hicks has designed the penthouse which is being sold as a shell. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gamu9654_661_penthouse_in03_penthouse_kitchen.jpg?itok=iXEOo8sk" title="David Hicks has designed the penthouse which is being sold as a shell. Image: Supplied" width="580"></a>

<figcaption>The penthouse has expansive views of the CBD skyline. Image: Supplied</figcaption></figure>UM: David Hick's will be on hand to customise the design of the penthouse which is currently being sold as a shell. What was the process for selecting David and what factors influenced your decision for selecting him?

NCM: We wanted David to design this penthouse as a ‘one-off’, one-of-a-kind penthouse for 661 Chapel St. While he is a local Melburnian, David’s vast international experience is also a key factor in our selection. We felt David understood what a 
penthouse of this calibre could look like for not just the local market, but also those from overseas, whether it is in Asia, Europe or America given his experience, diverse yet distinctive style.

UM: The views back towards the CBD over Melbourne High are unlikely to ever be built out? Do you see this as a major selling point of the development?

NCM: Definitely. Being in this pocket of South Yarra and Melbourne itself, not being built out is a rare luxury. There are not many developments that can offer never to be built out views and not have the residents look into the next building/apartment in their surrounds from the apartment. This has been one of our strongest selling points.

UM: Gamuda Land has already expressed a desire to develop further projects in Melbourne. Is a return to South Yarra on the cards or is Gamuda looking all over Melbourne for opportunities?

NCM: Being our maiden project in Australia, we wanted to build on our experience here. 661 Chapel St is a considerably smaller project for us when we compare it to what we have in our portfolio, but it is a good stepping-stone for us and allowed us to meet the market’s needs.

Moving forward, we will definitely continue to look for opportunities in Melbourne, and we are in the enviable position to handpick strategic landbanks with great potential to be transformed into value creating assets.
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661 Chapel St

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