Virtual reality moving into real estate
A virtual reality toolkit has been launched to provide VR content creation and production.
Real VR, run by Jason Salter, formerly of Laing+Simmons and Ray White, has an existing agreement in place to provide VR content for Samsung through its affiliation with the global Start VR business.
He said to describe virtual reality as dynamic is an understatement: new applications and products are surfacing every week.
"Real estate is a natural frontier for VR and Real VR has been established to provide a base for this market on the verge,” he said.
“The market for real estate is becoming increasingly international and the appetite among developers and agents, looking to communicate their products to the market in ways never before possible, is growing.
“There has always been a disconnect when buying property off-the-plan. No matter how meticulously designed a display apartment might be, until you can offer buyers an immersive experience of a property you are not communicating your value proposition in the purest, most complete way.
“And you certainly can’t showcase a display apartment to a buyer halfway across the world.
“Real VR has been established to fill the hole in both the VR and real estate project marketing landscapes by providing the global launchpad for VR in real estate. The writing has been on the wall but only now, with the establishment of Real VR, does VR technology have a clear path for its inevitable march into real estate marketing."
