Why St Boulevard apartments on the fringe of Melbourne's CBD should be on a buyers shortlist

St Boulevard, located at the intersection of the grand St. Kilda Boulevard and the Melbourne CBD, is home to three towers, Magnolia, Anaca and Ginko
Why St Boulevard apartments on the fringe of Melbourne's CBD should be on a buyers shortlist
A bedroom in St Boulevard. Image supplied
Jordan FidlerSeptember 6, 2021

St Boulevard, located at the intersection of the grand St. Kilda Boulevard and the Melbourne CBD, is home to three towers, Magnolia, Anaca and Ginko, named after the trees that serve as a garden centerpiece that links the three buildings.

Recently completed to a design by the renowned architecture firm Elenberg Fraser, the biophilic towers rise as high as 21 storeys and home 419 one, two and three-bedroom apartments.

Apartments start from $410,000.

Urban has taken a closer look at St Boulevard and picked out its top selling points.

1. Developed by The Shakespeare Group

On each of its projects, The Shakespeare Group team begins with the careful selection of a location that will offer an exceptional level of amenity, as seen in St Boulevard.

The group then collaborates with industry experts like those at Elenberg Fraser, combining research, deep metrics and complex analyses to make decisions.

"Unique, innovative and future-focused, The Shakespeare Group creates liveable spaces and lifestyle-driven communities to be enjoyed now and for years to come," the group said.

Other projects by The Shakespeare Group include, Habitat, Twin Waters in Queensland, Pullman Cairns and more commercial Melbourne developments on Collins and Bourke Street.

2. Designed by the award-winning experts at Elenberg Fraser

Elenberg Fraser is an expert in multi-residential architecture and interior design, currently delivering around 42% of the apartments nearing completion and under construction in Melbourne

The global practice has won a number of awards for its local projects in Melbourne, such as  Fifty Albert in South Melbourne, Luna in St Kilda and A’Beckett Tower on Melbourne’s A’Beckett Street.

“We create flexible spaces that can be adapted to a range needs, with practical yet individual approaches to interior design," the architecture firm say.

Elenberg Fraser residential projects have demonstrated their potential to improve returns and work within strict floorplan and cost considerations, but also provide truly inhabitable environments that excite and engage their owners and tenants.”

3. Location, Location, Location

Located at 601 St Kilda Road, St. Boulevard provides residents with a green lifestyle within walking distance to Albert Park to the West and the Royal Botanic Gardens to the East.

St. Kilda is one of Melbourne’s most eclectic suburbs brimming with creativity, talent, innovation and entertainment.

The Shakespeare Group said St. Boulevard is placed between a concrete jungle and a bohemian hub with some of the quirkiest boutiques and restaurants lining Fitzroy and Acland Streets, just a few tram stops from home.

Some of Melbourne’s best cultural and entertainment venues are close by as it's not far from the heart of Melbourne’s Arts Precinct.

St. Boulevard is within walking distance to some of the best public and private schools in Melbourne. Take a short tram ride into the city, and residents are close to some of Australia's top-ranking universities.

4. Over 2,000 sqm of resident amenity

St. Boulevard offers a multitude of exclusive facilities for residents, set in the natural leafy surroundings.

Private kitchens and dining rooms can be booked by residents, with space available in the climate-controlled wine storage racks. There's a library room that features an open fireplace, as well as a health club with spa, sauna and steam rooms.

A state-of-the-art gym is also on site, complete with a heated lagoon and lap pool. Outdoors there's resort-style outdoor pavilions, BBQ pods, garden seating areas and a children's play area.

The centerpiece of the development is the garden, home to large tree's after which the buildings are named, Magnolia, Ginko and Anaca.

5. Apartment and building design

There are a number of different floorplans and configurations at St Boulevard.

Each kitchen features stone island benches, natural stone finishes and raw and polished textures, which compliment the surrounding natural landscape.

Living and kitchen areas open to balconies with views over the surrounding green areas and to the Melbourne CBD.

The floor plans are optimised with efficiency and maximise storage for convenient living and the exposure of natural light and city panoramic views due to the curved and sloping design of the towers, centred around a green park.

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