Sun Property Group make first move in to Melbourne with luxury Toorak apartment development, Euroka
The Sydney-based developer, Sun Property Group, are breaking in to the Melbourne apartment market, and they're starting in one of the Victorian capital's most blue chip suburbs.
SPG has just launched Euroka, a boutique collection of apartments in the heart of Toorak.
Euroka, at 5 Brookville Road, is inspired by Melbourne’s iconic Roy Grounds House – once home to one of Victoria’s most influential modern architects.
The renowned architect and design firm, Carr Design, has created the 10 luxury apartments, which includes two ultra-luxury penthouses. Euroka will feature a distinctive geometric façade, taking cues from the rich texture of local neo-brutalist architecture.
The theme of Euroka is ‘welcome to the light’, with the developer given permission from the Aboriginal Council, Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, to use the name.
Sun Property General Manager, Cameron Johnson, said there's a big difference in what can be developed in Sydney and Melbourne.
"In Sydney's it all about trying to create apartments that will get glimpses of the harbour, or views of the city," Johnson says.
"In Melbourne, those opportunities aren't quite there, the topography is very different, Melbourne is very flat.
"So you have to find different opportunities, in design, craftsmanship, size, quality etc. You need to be able to underpin the same level of distinguishment than what you can achieve in Sydney simply by having higher apartments with views."
The sleek low-rise apartments – set over three levels – feature linear shapes, beautiful glazing and what appears to be almost ‘floating’ concrete, softened by landscaping.
The site, located at 3-5 Brookville Road is set back from the road and will be nestled behind landscaped gardens. Deep sculptural planters will provide privacy to residents, while its dramatic entry will include a 16m reflection pond.
Natural light has been a strong theme in how the apartments have been arranged. Each apartment has been created to be like its own private gallery, with oversized floorplans extending outdoors to large terraces or private courtyards.
The apartments at Euroka are generously sized, with a three-bedroom floorplan measuring around 160sqm. The project will have two penthouses, each with an expansive floor plan measuring 260 sqm.
Construction on Euroka is due to commence in February, with a completion expected by June 2023.
Sun Property has been developing primarily in Sydney's affluent Lower North Shore area, with projects in Neutral Bay, Mosman and Willoughby recently.
“It is the right time for us to expand what we offer to our customers into a different city – there are great schools, excellent services and wonderful surroundings in Melbourne’s south-eastern suburbs,” he said.
“What influences our design is the customer – we really drive towards trying to understand what it is they are looking for and how they want to exist in their home.
“We present a design and an idea of what it can be – but what we are willing to do is to take that extra step and work with the customer very collaboratively to deliver a home that meets what they want and need.”
Sun also has another site in Toorak, closer to Hawksburn Village at 226-228 williams road Toorak. The 16 apartments, a mix of two and three-beds, will be more atune to trying to find a younger customer, as well as some downsizers, Johnson says.
They are looking to further pad out their Melbourne pipeline in the next six months.
